Sogility

What Sogility does

Sogility is a technology-driven youth soccer training company founded in 2018 and headquartered in Westfield, Indiana, operating six indoor training facilities across the U.S. Midwest and Southeast (Westfield IN, St. Charles MO, Medina OH, Livonia MI, Fayetteville GA, and Rossford OH). The company targets youth players aged 5 to 18 and their families, offering a subscription-based model organized around six proprietary training modules—Technical Soccer Zone (high-repetition touch work at 40-50 touches per minute), TechTouch (variable-trajectory ball launcher), Circuit Training, On The Ball, Athlete Development, and Vision/Neuro Training—delivered through branded physical stations featuring interactive rebound boards, LED light sequences, and a Sogility Growth Indicator (SGI) app that tracks performance metrics and produces FIFA-style player ratings. The technical stack relies on first-party facility hardware and an iOS/Android app, with booking and billing handled through the Upper Hand SaaS platform.

Revenue is generated primarily through tiered monthly memberships priced from $95 (Basic, 4 credits) to $235 (Ultimate, 16 credits), with subscription-like income also sourced from soccer camps and clinics, team training packages (e.g., Ford Copita Alianza at $445/player), facility rentals, and birthday parties ($350-$550). A separate Legacy Club lifetime membership priced at $5,000 is capped at 25 members per location, creating a high-LTV consumer anchor. Distribution is direct-to-consumer through physical facilities, an e-commerce storefront for SogilityGO at-home hardware (rebound boards, impact sensor lights, and a 200+-session virtual coaching app), and a mobile training unit deployed to schools, clubs, and events. Customer acquisition is supplemented by partnerships with youth clubs and college programs (Indiana Soccer, Carmel FC, Billiken Soccer Camps, Hoosier Army) and association with high-profile athlete-owners including Jozy Altidore, NBA's Russell Westbrook, and Chickasaw Nation. Following the February 2026 strategic investment from Echo Investment Capital tied to the OKC for Soccer professional club project, Sogility is positioned to scale both its physical footprint and SogilityGO D2C product line, though financial scale remains undisclosed.

Name

Sogility

Legal name

Sogility Holdings LLC

Website

https://sogility.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Sogility is a technology-driven youth soccer training company operating six indoor facilities across the U.S. Midwest and Southeast, delivering proprietary touch and cognitive training to players aged 5-18 via tiered memberships and the SogilityGO at-home product.

Ownership category

akta.pro rank

Product category

Youth Soccer Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYMPAKAJAF

Goalkeeper/Pitching/Position-Specialty Training Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYCRAMAEAL

Team Sports Training Aids & Coaching Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Technology-driven soccer training
• Youth soccer development
• Soccer training facilities
• At-home soccer training
• Sports performance technology

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring memberships offering training credits that can be redeemed for sessions across all six training facets. Memberships include Basic ($95/month), Elite ($145/month), Pro ($195/month), and Ultimate ($235/month) tiers with varying credit allocations and perks.
2. Legacy Club Membership: One-time $5,000 lifetime membership offering unlimited training access, full facility use, athlete development programs, 25% discounts on camps and clinics, private event rental, and VIP event access. Limited to 25 members per location.
3. Soccer Camps and Clinics: Revenue from youth summer camps, elite camps, goalkeeper development camps, and specialized clinics. Pricing varies by camp type and duration.
4. Facility Rental and Events: Rental of indoor turf fields and training zones for team practices, private events, and gatherings. Also includes birthday party packages starting at $350 for classic and $550 for elite.
5. SogilityGO Product Sales: At-home training system sales including portable rebound boards, impact sensor lights, and virtual coaching app subscriptions with over 200 guided sessions.
6. Team Training Programs: Team bonding sessions and tournament team packages, such as the Ford Copita Alianza tournament package at $445 per player for full package including tournament entry, jersey, and training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sogility sells technology-driven soccer training services delivered through six physical training facilities and the SogilityGO at-home training platform. Core offerings include monthly membership subscriptions (Basic, Elite, Pro, Ultimate tiers) redeemable for sessions across six proprietary training facets, a one-time Legacy Club lifetime membership, soccer camps and clinics, birthday party packages, team training, facility rental, and direct-to-consumer hardware sales of the SogilityGO system (portable rebound boards, impact sensor lights, and a virtual coaching app).

Product overview

Sogility is a technology-driven soccer training platform offering a comprehensive ecosystem of facility-based and at-home training solutions. The core platform combines six interconnected training modules (Technical Soccer Zone, TechTouch, Circuit Training, On The Ball, Athlete Development, and Vision/Neuro Training) with the Sogility Growth Indicator app for performance tracking. The portfolio extends to SogilityGO, an at-home training system with rebound boards and virtual coaching, plus mobile unit services and facility rentals. All offerings emphasize data-driven development, gamification through interactive lights and rebound boards, and personalized coaching for players from youth recreational to elite levels.

Differentiator

Problem solved

Functional benefit

Brands

• SogilityGO: At-home soccer training system combining portable rebound boards, interactive training lights, and a virtual training coach with over 200 guided sessions and personalized training plans powered by proprietary impact sensor technology.

Products and services

• Sogility Membership Program Subscription-based access to Sogility's six training facets with monthly credit allocations ranging from 4 to 16 sessions. Designed for youth soccer players and families seeking ongoing supplemental skill development with measurable progress tracking via the Sogility Growth Indicator.
• Legacy Club Lifetime Membership One-time $5,000 lifetime membership offering unlimited training access (up to 16 sessions/month), full facility access, Athlete Development Program, 25% off camps/clinics for immediate family, 1 private event rental per year, and VIP event access. Limited to 25 members per location.
• SogilityGO At-Home Training System At-home soccer training system combining portable rebound boards, interactive impact sensor lights, and a virtual coaching app with over 200 guided sessions and personalized training plans powered by proprietary impact sensor technology. Expands Sogility's facility-based business into direct-to-consumer hardware and software sales.
• Soccer Camps and Clinics Youth and elite summer camps, goalkeeper development camps, and specialized clinics combining skill development, organized competitions, and memorable experiences with expert coaching and cutting-edge training technology. Includes Iker Casillas Academy summer clinics for goalkeepers and players aged 6-18.
• Facility Rental and Events Rental of state-of-the-art indoor turf fields and training zones for team practices, games, events, soccer parties, and private gatherings with flexible hourly or extended scheduling. Includes Classic ($350) and Elite ($550) birthday party packages for up to 10 kids.
• Mobile Unit Training Service Fully equipped mobile training facility delivering soccer technology and coaching directly to locations including schools, community centers, clubs, and private events with portable equipment such as ICON Q and Fast Feet technology stations.
• Team Training Programs Team bonding sessions and tournament team packages including the Ford Copita Alianza tournament package at $445 per player (full package including tournament entry, Sogility game jersey, 8 team training sessions, and 3-day training camp). Team bonding sessions priced at $30 per player (minimum 8 players).

Quantifiable outcome

• Players achieve 40-50 ball touches per minute in Technical Soccer Zone sessions
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Iker Casillas AcademyflagshipStrategic or Co-development Partner · 8 June 2024Partnership with legendary goalkeeper Iker Casillas' academy to host summer clinics at Sogility Westfield. Following successful programs in Spain, UAE, and California, the academy led by Juan Canales (Casillas' Goalkeeper Coach at Real Madrid) conducts 4-day summer clinics for young goalkeepers and players aged 6-18. Participants receive coaching on technical/tactical skills plus mental health and nutrition sessions.
• St. Louis Soccer Camps / Billiken Soccer CampscoreStrategic or Co-development Partner · 20 May 2024Strategic partnership with Billiken Soccer Camps (operated by Saint Louis University men's and women's soccer coaching staff) aligning two player-first organizations. Collaboration connects camp platform with technology-driven training including TSZ, TechTouch, and Circuit Training. Includes youth programming and community outreach connecting college players with next generation.
• Hoosier ArmycoreGTM or Marketing Partner · 1 May 2024Hoosier Army is the Indiana University Men's Soccer alumni team competing in TST (The Soccer Tournament). Sogility serves as lead sponsor and official training partner. Partnership includes mini camps at Westfield location, access to all training facets, mobile unit travel to Cary NC for tournament training, and equipment placement at Indiana Soccer Camps. Partnership renewed for 2025.
• Upper Hand Inc.coreTechnology or IntegrationSogility uses Upper Hand Inc. for scheduling, booking, and payment processing. The platform powers the Sogility app for session management, membership handling, and customer accounts. Terms of service and privacy policy reference Upper Hand's data practices.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Challenger Sports: Challenger Sports is a US soccer coaching and camp operator (including British Soccer Camps) that competes with Sogility in the youth soccer training and summer-camps category across multiple US regions.
• TOCA Football: TOCA Football operates tech-enabled indoor soccer training centers in North America with proprietary ball-launching and data-tracking systems, making it the closest direct competitor to Sogility's facility-plus-technology model.
• Super Soccer Stars: Super Soccer Stars runs youth soccer classes, camps, and clinics across major US metros with a strong franchise-driven model; it competes with Sogility for the same youth-and-family soccer training wallet.
• Coerver Coaching: Coerver Coaching is a globally distributed soccer-skills coaching method and franchise focused on individual ball mastery and 1v1 play, directly comparable to Sogility's technical-zone and skills-based curriculum.
• Soccer Stars (former Socceroof / Socceroof Brooklyn-style operators): Indoor soccer training and small-format facility operators in major US metros overlap Sogility's training-center model, targeting the same youth/family soccer training segment with facility-based pricing.

Broad incumbents

• Skyhawks Sports Academy: Skyhawks Sports Academy is an established multi-sport youth sports training franchise; while not soccer-specialized, it targets the same supplemental-training use case as Sogility for families seeking scheduled programs.
• IMG Academy: IMG Academy is a large multi-sport performance training institution with a soccer program; it competes with Sogility at the elite end of the youth soccer segment where data-driven development and college placement matter.
• i9 Sports: i9 Sports is a large, multi-sport youth sports franchise offering soccer alongside basketball, flag football, and more; it competes with Sogility for the same family-and-youth training dollar but at broader scale.
• Adidas Zone / Adidas Soccer Camps: Adidas Soccer Camps and affiliated partner programs deliver youth soccer training and camps across the US through institutional partners; they overlap Sogility's camps, clinics, and youth-development offering.

Emerging players

• Hookit / Athletes in Action Soccer: Affiliated faith-based and amateur soccer development networks compete partly with Sogility's youth development and team-training offerings, particularly through camps and collegiate pipelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sogility
• Instagraminstagram.com/sogility
• Xx.com/sogility
• LinkedInlinkedin.com/company/sogility

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sogility