What TOCA Football does

TOCA Football is a soccer technology and experiential entertainment company that operates 40+ indoor training centers across the United States, Canada, and Mexico, serving more than 50,000 youth and adult players. Founded in 2014 by two-time U.S. World Cup veteran Eddie Lewis and led by CEO Yoshi Maruyama, the company delivers tech-enhanced private training, group classes, leagues, pickup soccer, camps, tournaments, birthday parties, and venue rental through a recurring subscription and per-session revenue model, with membership tiers ranging from $39 to $329 per month. Its competitive core is a proprietary ball-delivery, tracking, and feedback technology stack protected by 35 patents, surfaced operationally through the TOCA Touch Trainer automated ball system, Smart Targets with real-time data capture, and the MyTOCA member data portal.

The company is the Official Soccer Training Partner of Major League Soccer under a 10-year agreement and leverages celebrity athlete investors including Harry Kane, Leah Williamson, Magnus Carlsen, Abby Wambach, and Brandon Aubrey as brand ambassadors and capital backers. It has scaled through both organic openings and acquisitions of Kids In Sports (2020), Total Sports Complex (2022), and Quad Indoor Sports (2023), and has extended into experiential entertainment through the TOCA Social sub-brand, with the first U.S. venue opening at Grandscape in The Colony, Texas in March 2026.

TOCA has raised approximately $265M+ in disclosed equity funding across multiple rounds, including a $40M Series E led by WestRiver Group in June 2021, a $53.5M round in 2023, a $100M Series F in Q4 2024, and additional 2025 tranches including a $20M JP Morgan-led round. The customer base is overwhelmingly B2C and fragmented, with consumer-facing subscriptions and transactional event revenue forming the bulk of the model and no material single-customer concentration risk.

Name

TOCA Football

Legal name

TOCA Football, Inc.

Website

https://tocafootball.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

TOCA Football is a soccer technology company operating 40+ indoor training centers across North America plus the TOCA Social entertainment sub-brand, serving youth and adult players through proprietary ball-delivery technology, recurring memberships, leagues, private training, and event-based experiences.

Ownership category

akta.pro rank

Product category

Indoor Soccer Training Centers

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Indoor soccer training
• Soccer entertainment venues
• Youth soccer classes
• Adult soccer leagues
• Sports technology training

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Programs: Monthly membership subscriptions for access to classes, training, leagues, and facilities. Members receive benefits including discounts on programs, uniforms, and insurance.
2. Per-Session Drop-In Fees: Pay-per-session options for pickup soccer and other drop-in activities, providing flexibility for non-members
3. Birthday Party Packages: Event-based revenue from birthday party packages including facility access, party hosting, and add-ons like ice cream
4. Venue/Field Rental: Rental of indoor soccer fields and venues for teams, corporate events, and private functions
5. TOCA Social Entertainment: Soccer-themed entertainment venues featuring gamified experiences, dining, and events with capacity-based pricing
6. Investment Capital: Equity funding from institutional investors and celebrity athletes to fuel expansion

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TOCA Football operates technology-enhanced indoor soccer training centers and soccer-themed entertainment venues. The company sells private and group soccer training, classes, leagues, camps, and tournaments for youth and adult players, plus its TOCA Social entertainment concept that combines proprietary ball-delivery technology with food and beverage. Its differentiator is a proprietary ball delivery and tracking system (35 patents) that enables high-repetition, data-driven training.

Product overview

TOCA Football operates a multi-faceted indoor soccer training and entertainment business consisting of two main sub-brands: TOCA Soccer (training centers) and TOCA Social (entertainment venues). TOCA Soccer centers offer technology-enhanced private training using proprietary ball-delivery systems with real-time data tracking, alongside group programming including kids classes (ages 1-13), kids camps, youth and adult leagues, pickup soccer, training clinics, and tournaments. The company also operates multi-sport programs at select locations. TOCA Social is an immersive soccer-themed entertainment concept featuring gamified soccer games using proprietary technology powered by 35 patents. The portfolio includes approximately 40+ locations across North America, with the company serving as an official MLS training partner and offering a membership program (MyTOCA) for ongoing training access.

Differentiator

Problem solved

Functional benefit

Brands

• TOCA Social: Soccer-themed entertainment venues featuring interactive gamified soccer games with proprietary ball-delivery and tracking technology, dining, and entertainment spaces. Venues have opened in London, Birmingham, and The Colony, Texas.

Products and services

• Private Soccer Training One-on-one tech-enhanced personalized soccer training for players ages 7-18+, utilizing proprietary ball-delivery technology and real-time data tracking for rapid skill improvement.
• Kids Soccer Classes Group soccer classes for children ages 1-13 designed for beginners, casual, or rec team players with age-appropriate skill-building activities.
• Kids Soccer Camps Seasonal camps for youth players focused on fundamentals such as passing/receiving, shooting, offense/defense, and team play to improve game and soccer IQ.
• Adult Soccer Leagues Recreational and competitive soccer leagues for adults at various skill levels offering organized play within the TOCA community.
• Adult Pickup Soccer Casual but competitive pickup soccer sessions for adults 18+ where teams are mixed and matched with capped attendance to ensure ample playing time.
• Youth Soccer Leagues Youth soccer leagues open to all skill levels where players can play with friends or make new ones.
• Soccer Training Clinics Group training clinics for ages 7-18 designed to accelerate player development through structured, repeatable drills.
• Tournaments Competitive youth and adult soccer tournaments held throughout the year with divisions across multiple age groups and skill levels, including the Generations Cup multi-generational tournament.
• Birthday Parties Soccer-themed birthday party packages including playtime in soccer studios, dedicated party area, party host, and Mini Melts ice cream.
• Venue/Field Rental Rental of indoor soccer fields, private training studios, and event spaces for team parties, corporate events, or team training.
• TOCA Social Soccer-themed entertainment venue concept featuring interactive gamified soccer games using proprietary ball-delivery and tracking technology (35 patents), combined with dining and entertainment spaces.
• Multi-Sport Programs Multi-sport kids classes and camps at select locations teaching volleyball, soccer, T-ball, flag football, track and field, basketball, and kickball for children ages 1-8.
• Fitness Center (Denver) Full-service fitness facility at the TOCA Denver location featuring group exercise classes, Les Mills programs, cardio/strength equipment, sauna/steam room, and indoor soccer fields.
• Golf Simulator Golf simulator rental available at select TOCA locations offering 52+ pro-level courses and driving range with full shot analysis.

Quantifiable outcome

• 10 matches worth of reps in 1 training session
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Major League Soccer (MLS)flagshipStrategic or Co-development Partner10-year partnership making TOCA the Official Soccer Training Partner of MLS. Starting in 2023, TOCA integrates MLS content into its Detroit centers and develops training curricula leveraging proprietary technology. MLS partnership provides league branding, content access, and credibility.
• Bond SportscoreTechnology or IntegrationStrategic partnership announced May 2026 for Bond Sports to provide management software across TOCA's North American operations. Integration enables seamless registration, real-time data intelligence, and unified consumer experiences using Snowflake as enterprise data warehouse.
• Mini Melts USAminorGTM or Marketing PartnerOfficial Beaded Ice Cream Partner. Mini Melts ice cream included free in birthday party packages with additional cups available at exclusive discount.
• Monster Beverage CorporationminorOthersEmelie Tirre, President of the Americas at Monster Beverage Corporation, appointed to TOCA Football Board of Directors in October 2025, bringing extensive leadership and brand-building experience.
• Eddie LewiscoreStrategic or Co-development PartnerTwo-time U.S. World Cup veteran and founder of TOCA Social concept. Backs the soccer-themed entertainment venue concept.
• SOZO Physical TherapyminorImplementation/ SI/ Consulting PartnerPhysical therapy partnership at Denver location providing evaluation, orthopedic assessment, injury treatment, and rehabilitation services.
• Laura McDonald FitminorImplementation/ SI/ Consulting PartnerHealth coaching partnership at Denver location offering holistic fitness and wellness services including nutrition, stress management, and healthy habit coaching.

Scale indicators11 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Kidokinetics: Mobile youth multi-sport program offering sports instruction to childcare centers, schools, and families. Overlaps with TOCA's multi-sport programs and competes for the same parent-paying customer segment in youth sports.
• i9 Sports: Youth sports league operator offering soccer among other sports with a franchise-based model. Comparable as a multi-sport youth programming operator targeting similar parent demographics with league-based recurring revenue.
• Goldfish Swim School: Franchised membership-based swim instruction school with similar subscription tiers, free-trial funnels, and family-friendly positioning. A close analog on revenue model, customer acquisition, and franchiseable sports instruction footprint.
• Big Blue Swim School: Membership-based youth swim instruction franchise with similar recurring monthly pricing model and parent-driven purchasing pattern. Highly comparable business model structure (subscriptions, free trials, multi-tier pricing, retail-style locations).
• Soccer Shots: Franchised youth soccer training program operating in hundreds of U.S. communities for ages 2-8. Directly comparable as a membership/recurring-revenue youth soccer training model serving similar age cohorts and parent decision-makers.
• Super Soccer Stars: Premier youth soccer coaching program offering classes, camps, and clinics across major U.S. metros. Directly competes with TOCA's kids classes and private training products on age range, urban footprint, and curriculum-based skill development.

Emerging players

• Socceroof: Tech-enabled small-sided soccer facility operator focused on urban pickup and small-format play. Comparable to TOCA's adult pickup and small-sided soccer entertainment concept, with overlapping tech-forward positioning but smaller footprint.

Broad incumbents

• School of Rock: Franchised music instruction school with membership-based recurring revenue, performance-based progression, and celebrity/credibility-driven marketing. Comparable on franchise-style instruction footprint and recurring subscription pricing model, though in a different category.
• Drive Shack: Publicly-traded owner-operator of golf entertainment venues combining tech-enabled gameplay with F&B and events. Comparable venue-level economics and entertainment-anchored real estate model to TOCA Social.
• Topgolf: Large-scale sports-themed entertainment venue operator combining tech-enabled gameplay with F&B. Relevant peer for TOCA Social's venue economics, capacity-based pricing, and entertainment-plus-dining concept, though at golf rather than soccer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TOCAfootball
• Xx.com/tocafootball
• LinkedInlinkedin.com/company/toca-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds15 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOCA Football