Insource
Insource Co., Ltd. is a Japan-based corporate training and HR technology provider that delivers instructor-led training, AI-augmented learning tools, and the Leaf LMS platform to Japanese enterprises, SMBs, and government clients, anchored by what it claims is Japan's largest e-learning user base of 5.4 million+.
- Company typePublic
- Founded1990
- HeadquartersTokyo, Japan
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Insource does
Insource Co., Ltd. (株式会社インソース) is a Japan-based corporate training and HR technology company headquartered in Tokyo and listed on the Tokyo Stock Exchange Prime Market (TYO: 6200). The company delivers a horizontally-segmented offering across large enterprises, SMBs, growth companies, government and municipalities, and multiple industries, addressing pain points in leadership development, compliance, DX upskilling, talent assessment, and HR process digitization. Its revenue model blends professional services (instructor dispatch training, public courses, consulting, web production) with subscription and recurring revenue (Leaf LMS, video content, assessment services).
The core technology is the Leaf LMS platform family — Leaf Lightning, Leaf Basic, Leaf Lightning STUDIO, and Leaf inorder — anchored by what the company claims is Japan's largest corporate e-learning user base at over 5.4 million users. Layered on top are AI-native products including AI BOAT (generative-AI learning companion that auto-creates self-study materials from company manuals), AI-OJT (case-study video generation from accident reports), AI-Plants (generative-AI sales support), and FastFlow (AI chatbot support). Adjacent modules cover HR evaluation (Leaf人事評価システム, Leaf Eva), stress check compliance, human capital management, recruitment (HR PRIME), and assessment (DX literacy, generative AI, 360-degree, hierarchy tests). Distribution combines direct sales, instructor dispatch at client sites, public courses at training venues, the WEBinsource self-serve booking platform, and a seven-subsidiary group structure for specialized services.
The company's go-to-market is multi-modal: enterprise direct sales for instructor dispatch and consulting, product-led growth through Leaf subscription access, channel-led growth through subsidiaries (Insource Digital Academy for DX, Mitemo for regional revitalization, Rashiku for high-class talent), and mass-market brand investment via transportation advertising and content marketing (ENERGY publication series). Pricing ranges from pay-as-you-go public courses (e.g., a 29,800-yen summer AI training special) to monthly LMS subscriptions and multi-year enterprise contracts, giving Insource both volume-driven SMB/mid-market reach and high-value anchor contracts with large Japanese corporates.
Insource firmographics
Firmographics- Name
- Insource
- Legal name
- 株式会社インソース (Insource Co., Ltd.)
- Website
- https://insource.co.jp
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Insource Co., Ltd. is a Japan-based corporate training and HR technology provider that delivers instructor-led training, AI-augmented learning tools, and the Leaf LMS platform to Japanese enterprises, SMBs, and government clients, anchored by what it claims is Japan's largest e-learning user base of 5.4 million+.
- Ownership category
- akta.pro rank
Insource industry classification
Industry- Product category
- Corporate Training and HR Technology
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420), Business Schools and Computer and Management Training (6114), Computer Systems Design and Related Services (54151)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
- akta.pro secondary industries
- Information Technology & Software (EDAAAPAB), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
Keywords
Where Insource is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Insource business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Training Services (講師派遣・公開講座): Instructor dispatch training and public courses for corporate training programs across various themes including management, DX, communication skills, and compliance
- LMS Subscription (Leafシリーズ): Subscription-based learning management system providing e-learning content, video training, and HR management tools
- Assessment Services (人材アセスメント): Various assessment tools including hierarchy tests, aptitude tests (giraffe), 360-degree evaluations, and engagement diagnostics
- Consulting Services (人事コンサル): Human resources consulting including education system design, competency model development, and evaluation system design
- Web Production (Web制作): Website development, recruitment site production, and content marketing services
- Video Content (動画教材): Video training content for various business skills including DX, AI, communication, and technical skills
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer AI Training Campaign - 3-day intensive course |
| Subscription | Monthly | LMS Leaf Lightning subscription |
| Subscription | Multi-year contract | Instructor dispatch training |
| Subscription | Annual | Smart Pack / Value Pack discounts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Insource product offering
Product offeringCore offering
Insource provides corporate training, e-learning, and HR technology solutions for Japanese enterprises and government agencies. Its core offering combines instructor-led training programs with the Leaf cloud-based LMS platform (5.4M+ users) and AI-powered tools such as AI BOAT, AI-OJT, and FastFlow, alongside HR assessment, personnel evaluation, and consulting services.
Product overview
Insource is a comprehensive HR tech and training solutions provider offering a portfolio-based architecture centered on its Leaf LMS platform family (Leaf Lightning, Leaf Basic, Leaf inorder, Leaf Lightning STUDIO) for e-learning and training management, complemented by AI-powered products including AI BOAT for automatic training material generation, AI-Plants for sales support, and AI-OJT for case study creation. The product suite includes HR evaluation systems (Leaf 人事評価システム, Leaf Eva), stress check and wellness management tools (Leaf wellness), and talent/HR capital management systems (Leaf Management, Leaf 人的資本管理). Training services span instructor-led programs, public courses, video content (動画百貨店), and correspondence education (通信教育百貨店), supported by assessment tools (階層別テスト, 生成AIアセスメント, DXリテラシーアセスメント) and consulting services, all accessible through the WEBinsource enrollment platform.
Differentiator
Problem solved
Functional benefit
Brands
- Leaf: Multi-functional LMS/e-learning system with over 5.4 million users
- WEBinsource
- AI BOAT
- giraffe
- Leaf Eva
- Leaf Wellness
- Leaf Lightning STUDIO
- Leaf inorder
- ミテモ (Mitemo)
- らしく (Rashiku)
- Leaf Human Capital Management
- GRASYS
- HR PRIME
- AI-Plants
- Polyglots (レシピ―)
- Flier
Products and services
- Leaf Lightning
Quantifiable outcome
- 96.0% content satisfaction rate for young/mid-career training programs
- +3 more outcomes
Companies that use Insource
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Insource technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature8 records
Insource partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- OfferBox (サビース株式会社)minorAgency agreement for OfferBox new graduate job-hunting service, enabling Insource to provide recruitment support services to corporate clients seeking proactive hiring
- 白川町二地域居住促進コンソーシアム (Shirakawa Town Dual-Residence Promotion Consortium)minorParticipation in Ministry of Land, Infrastructure, Transport and Tourism approved dual-residence initiative to create new population flow through regional revitalization collaboration with local government and businesses
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Insource competitors and assessment
Company assessmentDirect peers
- Schoo: Japan-headquartered online learning platform for corporate and individual learners with live and video-based courses. Directly comparable to Insource's Leaf LMS and public course offerings, both targeting Japanese enterprise upskilling.
- BizReach: Japan-headquartered high-class talent recruitment platform with adjacent HR-tech services. Comparable to Insource's Rashiku subsidiary and HR consulting offerings for talent acquisition and executive search.
- Skillsoft: Enterprise learning platform combining content library, LMS, and AI-powered skill development. Comparable to Insource's integrated Leaf-based LMS + content + AI assessment stack serving enterprise L&D buyers.
- Udemy: Global online course marketplace with Udemy Business serving enterprise L&D; Udemy Japan is a direct competitor to Insource's video content and e-learning LMS offerings in the Japanese corporate market.
- Coursera: Global online learning platform partnering with universities and enterprises. Comparable on enterprise learning, professional development, and AI/DX course offerings; increasingly competing in Japan.
- Pluralsight: Technology skills training platform serving enterprises and individuals. Comparable to Insource's DX, AI, and IT skills training courses (Python, Copilot, Claude, Gemini) targeted at Japanese enterprises.
Regional players
- freee: Japan cloud accounting and HR/payroll SaaS provider. Comparable as a regional Japanese SaaS player serving SMBs, where Insource also targets training and HR systems; both compete for the same customer wallet among Japanese SMBs.
- CloudSign (GMO GlobalSign Holdings): Japan-based electronic signature and contract lifecycle management SaaS. Adjacent regional peer in the Japanese enterprise SaaS ecosystem, overlapping on SMB/mid-market digital adoption trends that drive training demand.
Broad incumbents
- Recruit Holdings: Japan-headquartered HR tech and matching giant operating Indeed, HRMOS, and Airレジ; relevant as a broad incumbent in Japanese HR technology, talent management, and SMB SaaS adjacencies to Insource's HR evaluation and consulting offerings.
- LinkedIn Learning: Enterprise learning solution bundled with LinkedIn Talent solutions. Comparable to Insource's professional and management training offerings, but operates as part of LinkedIn's broader talent/HCM platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insource social profiles
Digital presenceInsource compliance and trust
Trust signalCompliance2 records
Insource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insource leadership team
Management profileNumber of profiles
Profiles1 record
Insource subsidiaries and ownership
Company hierarchySubsidiaries7 records
Insource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insource M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insource
What does Insource do?
Insource provides corporate training, e-learning, and HR technology solutions for Japanese enterprises and government agencies. Its core offering combines instructor-led training programs with the Leaf cloud-based LMS platform (5.4M+ users) and AI-powered tools such as AI BOAT, AI-OJT, and FastFlow, alongside HR assessment, personnel evaluation, and consulting services.
Is Insource a public or private company?
Insource is a public company. It is classified as public and is currently operating.
When was Insource founded?
Insource was founded in 1990. It employs 251 to 500 people.
Where is Insource based?
Insource is headquartered in Tokyo, Japan, in the Asia region.
How does Insource make money?
Six revenue lines are on record. Training Services (講師派遣・公開講座) is the primary driver. The others are LMS Subscription (Leafシリーズ), assessment Services (人材アセスメント), consulting Services (人事コンサル), web Production (Web制作) and video Content (動画教材).
Who are Insource's main competitors?
Direct peers on record are Schoo, BizReach, Skillsoft, Udemy, Coursera and Pluralsight. Regional players are freee and CloudSign (GMO GlobalSign Holdings). Broad incumbents are Recruit Holdings and LinkedIn Learning.
Does Insource have an API?
No public API is recorded for Insource.
What industry is Insource in?
Insource's product category is Corporate Training and HR Technology. Its primary akta.pro industry code is BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations), with a secondary code of EDAAAPAB, Information Technology & Software. Its NAICS code is 61143 and its SIC code is 8200.