What United Win Logistics does

United Win Logistics (UWL), legally Shenzhen Lianying International Logistics Co., Ltd. (深圳市联盈国际物流有限公司), is a privately-held freight forwarding company founded in 2000 with its first office opened in Shenzhen, China in 2004. The company provides integrated air, sea, and ground transportation services combined with vertical-specific logistics solutions spanning chemical products, project cargo, building materials, retail, fresh/refrigerated goods (UWL Fresh), recycling, and drinks logistics. It holds NVOCC qualification from China's Ministry of Communications and is a member of LSCMA, CIFA, and the World Freight Forwarders Association.

UWL earns revenue through transaction fees on freight forwarding services, sourcing competitive rates via direct partnerships with the world's largest container shipping lines — Maersk, MSC, Hapag-Lloyd, CMA-CGM, and COSCO — and a broad airline carrier network. Pricing is quote-based and customized per shipment rather than tiered or subscription-based. The company runs an enterprise field sales motion through its own global office network rather than digital self-serve.

The company operates wholly-owned offices in six Chinese cities (Shenzhen HQ, Shanghai, Yichang, Xiamen, Ningbo, Tianjin) and regional subsidiaries in Mexico (Mexico City, opened 2017), Portugal (Lisbon, opened 2017), and Spain (Valencia, Barcelona, Murcia via sister entity Global Cargo System / GCS). It previously operated in Turkey (Bursa, Istanbul, Izmir offices opened 2016-2017), though current operating status of those offices is not confirmed in the source data. Headcount exceeds 100 in China alone, with 25 dedicated staff in Mexico and 10 in Portugal at opening. Leadership includes Managing Director Kimi and country-level CEOs/GMs across the regional subsidiaries.

Name

United Win Logistics

Legal name

深圳市联盈国际物流有限公司

Website

https://united-win.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

United Win Logistics is a privately-held Chinese-headquartered freight forwarder offering air, sea, and ground transportation plus vertical-specialized logistics (chemicals, project cargo, fresh, building materials, retail) through owned offices in China, Mexico, Portugal, and Spain, serving enterprise shippers with global multi-modal needs.

Ownership category

akta.pro rank

Product category

Freight Forwarding Services

NAICS

Freight Transportation Arrangement (488510), Specialized Freight Trucking (4842), Deep Sea Freight Transportation (483111)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)

akta.pro secondary industries

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft) (TLAIAKAC), Industrial Plants & Process Equipment (EPC/Turnkey Projects) (TLACAIAA)

Keywords

• International freight forwarding
• Air freight services
• Ocean freight forwarding
• Chemical logistics
• Project cargo handling

Headquarters

HQ city

Cuauhtémoc

HQ country

Mexico

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Freight Forwarding Services: The company provides air, sea, and ground transportation services along with logistics solutions. They offer competitive rates through partnerships with major shipping lines and airlines, earning revenue through service fees, freight rates, and customized logistics solutions for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

United Win Logistics is an international freight forwarding company that arranges air, sea, and ground transportation of commercial cargo on behalf of business clients. The company also offers industry-specialized logistics programs for chemicals, project cargo, fresh/refrigerated goods, recycling materials, beverages, retail goods, and building materials, supported by offices in China, Mexico, Portugal, Spain, and Turkey.

Product overview

United Win Logistics is a global freight forwarding company offering integrated logistics services across air, sea, and ground transportation. The company operates a multi-service portfolio including core freight forwarding services (Air Transportation, Sea Transportation, Ground Transportation) combined with industry-specific specializations (Chemical Products, Project Cargo, UWL Fresh, Recycling Logistics, Drinks Logistics, Retail Logistics, Building Materials). The company was established in 2004 and serves customers across Asia, Europe, America, and Africa through offices in China, Mexico, Portugal, Spain, and Egypt, working with shipping partners including Maersk, MSC, HAPAG LLOYD, CMA-CGM, and COSCO.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Building materials division comprised 21% of total sea freight volume (2010)
• +1 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MaerskcoreOthersShipping line partner providing container transportation services. One of the leading shipping lines offering best connection from origin to destination.
• MSC (Mediterranean Shipping Company)coreOthersShipping line partner providing container transportation services. One of the leading shipping lines offering best connection from origin to destination.
• HAPAG LLOYDcoreOthersShipping line partner providing container transportation services. One of the leading shipping lines offering best connection from origin to destination.
• CMA-CGMcoreOthersShipping line partner providing container transportation services. One of the leading shipping lines offering best connection from origin to destination.
• COSCO ShippingcoreOthersShipping line partner providing container transportation services. One of the leading shipping lines offering best connection from origin to destination.
• Global Cargo System (GCS)coreStrategic or Co-development PartnerSpain-headquartered parent organization. United Win Logistics China-based operations joined with GCS Spain to participate in SIAL Shanghai 2023 exhibition. GCS is the international headquarters of the group located in Valencia, Spain.

Scale indicators5 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Kerry Logistics Network: Hong Kong-headquartered Asian logistics provider offering freight forwarding, warehousing, and supply chain solutions. Comparable to UWL as an Asia-rooted forwarder with international offices, similar customer profiles, and overlapping verticals such as chemicals and consumer goods.
• Yusen Logistics: Japan-based global logistics company offering air and ocean freight forwarding, contract logistics, and supply chain solutions. Comparable to UWL as a multi-modal international freight forwarder with strong Asia-Europe trade lane coverage and similar enterprise customer base.
• Hellmann Worldwide Logistics: German family-owned global freight forwarder with air, sea, road, and contract logistics operations. Highly comparable to UWL as a mid-sized privately-held forwarder with strong European presence and similar multi-modal service offering to enterprise customers.
• Sinotrans Limited: China's largest freight forwarder and logistics company, providing international freight forwarding, logistics, and terminal services. As a Chinese-headquartered forwarder with both domestic and international operations, Sinotrans is the closest direct domestic peer to UWL's Shenzhen-anchored business model.
• Expeditors International: US-headquartered global freight forwarder focused on air and ocean freight forwarding with customs brokerage. Closely comparable to UWL as an asset-light forwarder with no owned transportation, focused on international freight forwarding - though Expeditors is much larger and more geographically diversified.

Broad incumbents

• DSV A/S: Danish global freight forwarder with strong air and sea forwarding presence plus road and solutions divisions. Comparable to UWL in offering multi-modal freight forwarding services to enterprise customers, though DSV operates at substantially larger scale globally.
• DHL Global Forwarding: Deutsche Post DHL's freight forwarding division offering air, ocean, and road freight forwarding worldwide. Comparable as a direct competitor in international freight forwarding across similar modes, though DHL offers integrated express, supply chain, and e-commerce solutions at much greater scale.
• Kuehne+Nagel: One of the world's largest freight forwarders with a global multi-modal network spanning air, sea, road, and contract logistics. Relevant because UWL competes in the same air/ocean freight forwarding space, though Kuehne+Nagel operates at significantly larger scale with much broader service offerings.
• CEVA Logistics: Global third-party logistics provider headquartered in France offering freight forwarding, contract logistics, and supply chain management. Comparable to UWL in freight forwarding services, though CEVA operates at much larger scale with a more extensive contract logistics business.

Emerging players

• Flexport: US-based digital freight forwarder offering air, ocean, and trucking services through a technology platform. Comparable to UWL as a freight forwarder, Flexport represents the digital-native model that UWL would need to compete with or partner with to defend its traditional forwarder position long-term.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Win Logistics