VVP
VVP (VA og VVS Produsentene) is a non-profit Norwegian trade association representing 57 manufacturers and distributors in the water supply and HVAC/sanitation sectors, providing industry representation, standards, networking events, and shared data and logistics platforms.
- Company typePrivate
- Founded1999
- HeadquartersLarvik, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VVP does
VVP (VA og VVS Produsentene) is a non-profit Norwegian trade association established in 1999 and headquartered in Sandvika, Norway. It represents 57 member companies engaged in the production, sale, or distribution of water supply (VA) and heating, ventilation, and sanitation (VVS) products in the Norwegian market; these member companies generated combined revenue exceeding 10 billion NOK in 2023. The association's stated mission is to represent the VA/VVS manufacturing and distribution industry in politics, ethics, legislation, regulation, and media.
VVP operates as a membership organization offering a portfolio of industry services rather than commercial products. Core offerings include joint sales and delivery conditions (FL-VA/VVS/Kulde, with a 2026 version under consultation), ethical guidelines (8 Bud), the VA Messene annual trade shows held across four Norwegian cities (Oslo, Trondheim, Bergen, Kristiansand), regular member meetings, an annual Toppledersamling leadership conference, and the DIGI Forum on digitalization. Technology integrations include a statistics platform developed with Prognosesenteret, a logistics forum with DSV Solutions, a product-data integration through Norsk Byggtjeneste's NOBB database, and PDT Norge collaboration on Product Data Transfer standards aligned with EU Digital Product Pass requirements. Members also receive discounted legal services through Advokatfirmaet Bull AS.
VVP is funded through annual membership subscriptions; no commercial pricing is disclosed and no external equity or parent entity is indicated. Governance rests with a board elected from member companies, currently chaired by Petter Vang (Managing Director of Uponor AS). The CEO transitioned in 2025 to Bjørn Moen, recruited from the private sector (former Managing Director at Heidenreich). The go-to-market model is community-led: direct engagement, events, industry forums, and partnerships with adjacent bodies (Norsk Vann, Vannsenteret, Rørentreprenørene Norge, VKE).
VVP firmographics
Firmographics- Name
- VVP
- Legal name
- VA og VVS Produsentene VVP
- Website
- https://vavvs.no
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VVP (VA og VVS Produsentene) is a non-profit Norwegian trade association representing 57 manufacturers and distributors in the water supply and HVAC/sanitation sectors, providing industry representation, standards, networking events, and shared data and logistics platforms.
- Ownership category
- akta.pro rank
Where VVP is headquartered
LocationHeadquarters
- HQ city
- Larvik
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
VVP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: VVP is a non-profit organization. Revenue is derived from membership fees paid by 57 member companies. The organization does not charge external fees for its services to members, and its primary function is representing industry interests rather than generating commercial revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership-based (non-profit) |
| Unit Pricing | Pay-as-you-go | Event participation (per meeting) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
VVP product offering
Product offeringCore offering
VVP is a non-profit Norwegian trade association that represents 57 member companies producing, importing and distributing VA (water supply and drainage) and VVS (heating, ventilation and sanitation) products. It delivers industry statistics, runs the FL-VA/VVS/Kulde listing/qualification register for member suppliers, publishes the "8 Bud" service, and hosts VA Messene trade shows and member meetings where market data is presented.
Product overview
VVP (VA og VVS Produsentene) is Norway's industry association for VA (water and sewage) and VVS (heating, ventilation, and sanitary) producers and suppliers. VVP is not a product company but rather offers a portfolio of industry-wide services, standards, and platforms for its 57 member companies. Key offerings include the FL-VA/VVS/Kulde sales and delivery conditions (joint contractual framework with VKE and RørNorge), the 8 Bud ethical guidelines, the VA Messene trade show series (held in four cities annually), regular member meetings, the VVP Bransjestatistikk statistics platform (developed with Prognosesenteret), the VVP Logistikkprosjekt (national logistics initiative with DSV), DIGI Forum (digitalization forum covering PDT and DPP), VVP Toppledersamling (annual leadership conference), NOBB integration (product data management via Norsk Byggtjeneste), and discounted legal assistance through Advokatfirmaet Bull. The organization had 57 members with combined revenue exceeding 10 billion Norwegian kroner in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- VVP Member Statistics and Industry Database Industry statistics and reference platform covering price, quantity and supplier/manufacturer data across the Norwegian VA/VVS value chain, available to VVP's 57 member companies.
- FL-VA/VVS/Kulde Listing Register Listing and qualification register of VVP member suppliers and manufacturers of VA, VVS and Kulde (refrigeration) products, used by wholesalers, contractors and buyers to identify qualified industry suppliers.
- 8 Bud Industry Service "8 Bud" — a recurring industry service delivering targeted market and statistics content to VVP's member companies in the Norwegian VA/VVS sector.
- VA Messene Industry Exhibitions Industry exhibitions (VA Messene) held across Norway where VVP members present VA/VVS products and market statistics to buyers and the wider industry.
- VVP Member Meetings Recurring member meetings at which VVP presents industry statistics and facilitates dialogue among its member companies across Norway.
Companies that use VVP
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
VVP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
VVP partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Norsk VanncoreVVP collaborates with Norsk Vann on water supply and sanitation issues. Norsk Vann reports that around 900,000 residents lack adequate backup water supply, and VVP participates in joint efforts to address infrastructure and water supply challenges.
- Vannsenteret (Nasjonalt senter for vanninfrastruktur)coreVannsenteret is the National Center for Water Infrastructure. VVP collaborates with Vannsenteret on training, demonstrations, and industry development. VVP's daily manager and staff participate in Vannsenteret's board and activities. The new training and demo hall at Vannsenteret features products from VVP member suppliers.
- PDT NorgemajorPDT Norge develops Product Data Templates for the Norwegian construction industry. VVP collaborates with PDT Norge on digital product data standards and their alignment with EU Digital Product Pass requirements.
- Fagrådet for VåtromminorVVP partners with Fagrådet for Våtrom on wet room standards and industry guidelines.
- Norsk ByggtjenestecoreVVP entered a cooperation agreement with Norsk Byggtjeneste to use NOBB as the single product data database for VA/VVS members. This eliminates duplicate data entry and ensures compliance with Norwegian and EU documentation requirements including Digital Product Pass.
- Advokatfirmaet Bull ASmajorVVP has a renewed partnership with Advokatfirmaet Bull AS to provide legal assistance to members in areas including contract law, labor law, technology law, privacy/GDPR, corporate law, and dispute resolution at preferential rates.
- PrognosesenteretmajorVVP collaborated with Prognosesenteret to develop a new industry statistics solution/platform. Prognosesenteret provides market data and analytics to VVP members.
- DSV SolutionsmajorDSV Solutions participates in VVP's Logistics Forum project to develop a nationwide transport and logistics solution for VA and VVS products. DSV is collaborating with VVP members on developing future logistics options.
- KROHNE Norway AScoreKROHNE Norway AS is a proud collaboration partner in the development of VA Messene. The company has been on VVP's board and contributes to the resource group for VA Messene, helping shape and develop the trade show platform.
- Rørentreprenørene NorgecoreVVP collaborates with Rørentreprenørene Norge (Norwegian Pipe Contractors) and VKE on joint sales and delivery conditions (FL-VA/VVS/Kulde) and ethical guidelines (8 Bud).
- VKE (Foreningen for ventilasjon, kulde og energi)coreVVP collaborates with VKE on joint sales and delivery conditions (FL-VA/VVS/Kulde) and industry representation.
- Norske Rørgrossisters Forening (NRF) / VIRKE Teknisk HandelminorPreviously a joint partner in FL-VA/VVS/Kulde. NRF ceased to exist with pipe wholesalers now organized in VIRKE Teknisk Handel. NRF's product database was acquired by Norsk Byggtjeneste in 2021.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
VVP competitors and assessment
Company assessmentDirect peers
- Fagrådet for Våtrom (FFV): Norwegian wet-room standards body that partners with VVP on wet-room industry guidelines. A directly adjacent Norwegian trade/standards body with overlapping but narrower scope.
- VKE (Foreningen for ventilasjon, kulde og energi): Norwegian industry association for ventilation, refrigeration, and energy, with overlapping membership in the Norwegian building-services sector. VKE co-owns the FL-VA/VVS/Kulde contractual framework with VVP, making it the closest functional peer.
- Rørentreprenørene Norge: Norwegian trade association for pipe contractors, co-owner of the FL-VA/VVS/Kulde sales/delivery terms and the 8 Bud ethical guidelines with VVP. Operates in the same Norwegian plumbing/HVAC ecosystem with shared committees.
Regional players
- EHI (European Heating Industry): European trade association representing the heating industry including hydronic and radiator segments. Comparable product-category advocacy at EU level for VVPs heating-side members.
- Eurovent: European industry association for HVAC, indoor climate, and refrigeration. Same trade-association function as VVP but at pan-European level; many VVP members (e.g., KROHNE, Uponor) also engage with Eurovent.
- EHPA (European Heat Pump Association): European trade body focused on heat pumps and complementary heating technologies. Adjacent to VVPs hydronic heating segment with similar advocacy and standards-development mission.
- TEPPFA (The European Plastic Pipes and Fittings Association): Pan-European trade association for plastic pipes and fittings, representing many of the same product categories (rør og rørutstyr) that VVPs members manufacture. Same advocacy function across a larger geography.
Broad incumbents
- VIRKE: Largest confederation of Norwegian enterprises. NRF (formerly a co-partner in FL-VA/VVS/Kulde) was absorbed into VIRKE Teknisk Handel in 2021, so VIRKE now represents several VVP members via its technical-trade division.
- Norsk Vann: Norwegian water and wastewater industry association. Strategic partner of VVP on water-supply and infrastructure issues; serves utilities rather than manufacturers, so broader in scope.
Others
- Vannsenteret: Norwegian national centre for water infrastructure providing training, demos, and an industry reference hall showcasing VVPs members products. Strategic alliance partner rather than a competing trade body.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VVP social profiles
Digital presenceVVP compliance and trust
Trust signalCompliance2 records
VVP financial estimates
Financial estimateRevenue estimate
Valuation estimate
VVP leadership team
Management profileNumber of profiles
Profiles3 records
VVP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VVP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VVP
What does VVP do?
VVP is a non-profit Norwegian trade association that represents 57 member companies producing, importing and distributing VA (water supply and drainage) and VVS (heating, ventilation and sanitation) products. It delivers industry statistics, runs the FL-VA/VVS/Kulde listing/qualification register for member suppliers, publishes the "8 Bud" service, and hosts VA Messene trade shows and member meetings where market data is presented.
Is VVP a public or private company?
VVP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VVP founded?
VVP was founded in 1999. It employs 1 to 10 people.
Where is VVP based?
VVP is headquartered in Larvik, Norway, in the Europe region.
How does VVP make money?
One revenue line is on record: membership fees.
Who are VVP's main competitors?
Direct peers on record are Fagrådet for Våtrom (FFV), VKE (Foreningen for ventilasjon, kulde og energi) and Rørentreprenørene Norge. Regional players are EHI (European Heating Industry), Eurovent, EHPA (European Heat Pump Association) and TEPPFA (The European Plastic Pipes and Fittings Association). Broad incumbents are VIRKE and Norsk Vann. Vannsenteret is listed as an others.
Does VVP have an API?
No public API is recorded for VVP.