What Prognosesenteret does

Prognosesenteret AS is a private Norwegian market analysis institute that has specialized in the construction, building, and real estate (BAE) sector for more than 40 years. Headquartered at Karenslyst Allé 2 in Oslo, the company serves as Norway's appointed representative in the Euroconstruct network, providing Norwegian and broader Nordic/European construction-market forecasts and data through a portfolio of subscription products, data platforms, and consulting services.

The company's product portfolio is anchored by Prognosepakken, a quarterly forecast package delivered four times per year that combines web reports, summary videos, PDF reports, PowerPoint presentations, and Excel datasets as a decision-making basis for construction and civil-engineing customers. Supporting products include GeoInsight (an interactive demographic and housing portal), Kommunemonitor (municipal-level demographic and housing data for all Norwegian municipalities), Omsetningsdata (property transaction data sourced from the Norwegian land registry), a Boligverdi housing valuation model, Anleggsmarkedet (infrastructure-market forecasts), Byggmonitor and Future Living (consumer-insight and renovation-preference research), and Byggekostnadsanalyser / Byggevareanalyser (construction cost and building-materials forecasting). Recurring indicators include the Boligbarometeret (monthly new-housing sales and starts), Byggstartsindikatorn (Swedish construction starts), and BoByggarBarometern (Swedish developer sentiment). Core technology combines these data feeds with proprietary Norwegian property transaction data, demographic data, and construction-activity metrics into forecasting and valuation models.

The business model is primarily enterprise B2B subscription, complemented by custom consulting assignments (Konsulentoppdrag), speaker/lecture services (Foredrag), and event revenue from the annual Fagseminar (held for 40+ consecutive years, with the 2024 edition marking its 40th anniversary) and Euroconstruct conference participation. Pricing is quote-based and not publicly disclosed, consistent with an account-manager-led sales motion. Customer segments span construction contractors and developers, real estate developers, building-materials manufacturers and suppliers, financial institutions, and government/public-sector agencies, with named enterprise customers including Skanska, OBOS, Statsbygg, DNB Eiendom, JM Bolig, Byggmakker, NorDan, Glava Isolasjon, Betonmast, Sigdal Kjøkken, NHO Service, and GK Inneklima. The company is environmentally certified under Norway's Miljøfyrtårn (Eco-Lighthouse) scheme.

Name

Prognosesenteret

Legal name

Prognosesenteret AS

Website

https://prognosesenteret.no

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Prognosesenteret AS is a 40+ year-old private Norwegian market analysis institute providing forecasts, data platforms, and consulting for the Nordic construction, building, and real estate sector, serving enterprise customers as Norway's Euroconstruct representative.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Reports (Prognosepakken): Quarterly forecast packages providing updated construction and civil engineering market forecasts. Includes web reports, summary videos, PDF reports, PowerPoint presentations and Excel data.
2. Consulting Services: Custom consulting assignments for organizations needing specific market knowledge or insights beyond standard monitoring services. Includes specialized analyses and tailor-made research projects.
3. Data Subscriptions: Access to data platforms including GeoInsight, Kommunemonitor, Omsetningsdata (property transaction data from the Norwegian land register), and Boligverdi (housing valuation model).
4. Event Tickets and Sponsorships: Revenue from annual professional seminars (Fagseminar), Euroconstruct conferences, and press conferences. The Fagseminar celebrates its 40th anniversary in 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Prognosesenteret is a Norwegian market analysis institute that sells subscription-based forecasts, data portals, and bespoke research for the Nordic construction, building, infrastructure, and real estate (BAE) sector. Its flagship offering is the quarterly Prognosepakken forecast package, complemented by interactive data tools (GeoInsight, Kommunemonitor, Omsetningsdata), the Boligverdi housing valuation model, consumer insight (Future Living), and consulting assignments.

Product overview

Prognosesenteret is a Nordic market analysis institute offering a comprehensive suite of forecasting and analytical services for the construction, building, and real estate sector. The core product portfolio centers on the Prognosepakken (quarterly forecast package), supplemented by specialized analytical tools including Smart Tactics (project data structuring), GeoInsight (demographic portal), Kommunemonitor (municipal data), and Future Living (consumer insights). The company also provides sector-specific services such as Anleggsmarkedet (infrastructure forecasts), Byggmonitor (renovation preferences), Byggekostnadsanalyser (construction cost forecasts), and regional/property-level valuation services. The offering is delivered as a unified service with additional consulting assignments available for custom analytical needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Prognosepakken Quarterly subscription package of forecasts and decision-support documentation for the Norwegian construction and civil engineering market, updated four times per year and delivered as web reports, PDF, PowerPoint, Excel data and summary videos.
• Smart Tactics Service that restructures project data to match a client's geographic footprint, building types and operational areas for tailored project-level market intelligence.
• GeoInsight Interactive web portal providing demographic composition, housing composition, housing construction, and housing market information for geographic areas in Norway.
• Kommunemonitor Web-based service providing overview of the most important demographic and housing-related data for all Norwegian municipalities.
• Beregning av boligverdi Proprietary data model that estimates the value of all residential properties and holiday homes in Norway.
• Omsetningsdata Information about all registered property transactions in Norway from the land registry, with extended information about buyers and sellers drawn from various sources.
• Anleggsmarkedet Forecasts for the Norwegian civil engineering and infrastructure market showing where and what type of infrastructure projects are growing the most.
• Future Living Consumer insight service providing deep understanding of housing market trends and how societal developments affect consumer attitudes and decisions about buying homes.
• Byggmonitor Survey-based insights on Norwegian household renovation and home-purchase preferences relevant to their own homes.
• Byggekostnadsanalyser Forecasts of construction cost and producer price development in the Norwegian construction sector.
• Byggevareanalyser Forecasts for building materials with total volumes and breakdown by building type and geography.
• Boligprosjektanalyser Analyses of target group preferences and purchasing power for residential housing projects.
• Bransjestatistikk Continuous measurement of market development and market shares across the Norwegian construction industry.
• Kundetilfredshet Customer satisfaction measurement helping construction and building industry clients understand how to retain and grow satisfied customers.
• Byggprognoser for Europa (Euroconstruct) As Norway's representative in Euroconstruct, provides statistics and forecasts for the European construction and building market across 19 countries.
• Fritidsbygg Analysis of the Norwegian market for new construction and renovation of holiday homes.
• Konsulentoppdrag Custom consulting assignments for organizations requiring new knowledge or insights not covered by Prognosesenteret's ongoing market monitoring services, delivered by the firm's experienced analyst team.
• Foredrag Paid speaking engagements by Prognosesenteret's analysts and consultants at external events, covering construction, infrastructure, and real estate market topics.

Quantifiable outcome

• Provides quarterly updated forecasts for 19 European construction markets through Euroconstruct network
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Euroconstruct NetworkcoreStrategic or Co-development PartnerPrognosesenteret AS is the selected representative in Euroconstruct with responsibility for the Norwegian market. The network includes Prognoscentret AB (Sweden), Prognosecenteret (Denmark), and Forecon (Finland). Euroconstruct is the leading network of analysis institutes focused on European construction markets, established over 40 years ago and covering 19 member countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hubexo (formerly Byggfakta): Nordic construction data and analytics platform serving the same enterprise construction value chain. Directly overlaps with Prognosesenteret's data subscription products, and shares CSO Adrian Ekelund, indicating close operational and competitive ties.
• Prognosecenteret (Denmark): Danish sister organization in the Euroconstruct network covering Danish construction markets. Same operating model, similar product set, comparable target customers in a neighboring Nordic geography.
• Forecon (Finland): Finnish sister organization in the Euroconstruct network providing construction market forecasts for Finland. Direct peer with shared methodology, joint research network membership, and parallel subscription products.
• Prognoscentret AB (Sweden): Swedish sister organization in the Euroconstruct network providing construction market analysis for Sweden. Direct peer covering the adjacent Nordic construction intelligence market with the same business model and product approach.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with substantial research output covering European construction and real estate markets. Serves overlapping enterprise customers with broader, less localized market intelligence.
• CBRE: Global commercial real estate firm with research arm covering European real estate and construction markets. Provides broader, less Nordic-specialized forecasts that overlap with Euroconstruct-sourced intelligence.
• JLL (Jones Lang LaSalle): Global real estate services and investment firm publishing extensive construction and real estate forecasts across Europe. Competes at the multi-country enterprise level rather than deep-northern specialization.
• Euroconstruct: Pan-European network of construction analysis institutes covering 19 member countries. Prognosesenteret operates as Norway's representative within this broader network, making Euroconstruct both a partner channel and a wider competitive framework for cross-border forecasting.

Regional players

• Catella AB: Nordic-focused real estate investment advisory and research firm with property market intelligence products. Comparable in serving Nordic real estate and construction decision-makers with subscription research and forecasts.
• Newsec: Leading Nordic real estate advisory group producing transaction data, market reports, and forecasts. Overlaps with Prognosesenteret in Nordic real estate intelligence and shares enterprise customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prognosesenteret
• LinkedInno.linkedin.com/company/prognosesenteret-as
• Xx.com/PSprognose

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prognosesenteret