Yellow Tail
- Company typePrivate
- Founded2001
- HeadquartersYenda, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Yellow Tail firmographics
Firmographics- Name
- Yellow Tail
- Legal name
- Casella Wines Pty Limited
- Website
- https://yellowtailwine.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yellow Tail industry classification
Industry- Product category
- Bottled Wines
- NAICS
- Wineries (312130), Beverage Manufacturing (3121)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Yellow Tail is headquartered
LocationHeadquarters
- HQ city
- Yenda
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yellow Tail business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Wine Product Sales: Sale of bottled wines through retail distribution channels including grocery stores, liquor stores, and online platforms. Revenue generated from one-time consumer purchases at retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard wine bottles available at retail |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Yellow Tail product offering
Product offeringCore offering
Yellow Tail is a family-owned Australian wine brand that produces and sells a diverse portfolio of bottled wines including red, white, rosé, sparkling, and sangria varieties. The brand also offers specialized sub-lines such as Pure Bright (lower-calorie, lower-alcohol wines) and Fresh Twist (lightly fizzy fruit-infused wines), distributed globally through grocery chains, liquor stores, and online platforms.
Product overview
Yellow Tail is a family-owned Australian wine brand offering a diverse portfolio of wines. The core product line includes red wines (Cabernet Sauvignon, Shiraz, Merlot, Pinot Noir, Shiraz Cabernet, Cabernet Merlot, Big Bold Red, Sweet Red), white wines (Chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling, Super Crisp Chardonnay, Buttery Chardonnay, Moscato), and rosé wines. The brand extends its portfolio through specialized sub-brands: Pure Bright (lower calorie, lower alcohol wines with 85 calories or less per serving in Pinot Grigio, Sauvignon Blanc, and Chardonnay), and Fresh Twist (lightly fizzy fruit-infused wines in Peach & Mango, Strawberry & Lime, and Tropical Pineapple flavors). The company also produces Sangria and Sparkling/Bubbles wines. The portfolio is unified by Yellow Tail's philosophy of creating great-tasting, easy-to-drink wines accessible to everyone, produced by the Casella family in Yenda, Australia for over six generations.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Bright: Lower sugar, lower calorie wine range including Pinot Grigio, Sauvignon Blanc, and Chardonnay. 85 calories or less per 5oz serving.
- Fresh Twist
- Sangria
Products and services
- Cabernet Sauvignon A full-bodied red wine with rich, velvety notes of blackcurrants, sweet mocha and spice, featuring aromas of red fruits and blackberries, targeted at mainstream wine consumers.
- Chardonnay An all-time popular white wine varietal with a rich creamy finish, silky smooth texture, featuring aromas of melon, white peach with light spice and vanilla undertone.
- Sauvignon Blanc A crisp white wine known for its drinkability with delicious flavors, featuring aromas of light citrus and passionfruit with undertones of gooseberry.
- Pinot Grigio A fresh, zesty white wine with delightful aromas of pear, hints of red apples and kiwi fruit, perfect for matching with food.
- Riesling A young and vibrant white wine bursting with life, featuring fragrant aroma of lemon, citrus and floral with fresh green apple and citrus notes.
- Super Crisp Chardonnay A super cool, vibrant and crisp Chardonnay with fresh lime, citrus and grapefruit flavors and passionfruit undertones.
- Buttery Chardonnay A twist on the all-time favorite Chardonnay, full of flavor with rich and buttery finish complemented with notes of vanilla and butterscotch.
- Moscato A sweet and vibrant white wine with light perky fizz, bright fruit flavors of white peach, passionfruit, and floral orange blossom.
- Sangria A party favorite inspired by traditional Spanish sangria, combining premium red wine with sweet citrus, featuring mandarin, orange flavors with a hint of red fruits.
- Big Bold Red A full-bodied and fruity red wine bursting with ripe dark fruits, featuring boisterous red fruits, hints of cherry, dark chocolate and oak.
- Pure Bright Sauvignon Blanc A lower calorie white wine (80 calories per 5oz serving) that is 25% lower in alcohol, refreshing and vibrant with zingy passionfruit and grapefruit flavors, targeted at health-conscious consumers.
- Pure Bright Pinot Grigio A lower calorie white wine (80 calories per 5oz serving) that is 25% lower in alcohol, refreshing with apple, pear and passionfruit flavors, targeted at health-conscious consumers.
- Pure Bright Chardonnay
Quantifiable outcome
- Sold over 1 million cases in first year in USA (2001) against a goal of 25,000 cases
- +2 more outcomes
Companies that use Yellow Tail
Customer profileSegments3 records
Ideal customer profiles3 records
Yellow Tail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yellow Tail partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iHeartRadiocoreYellow Tail partnered with iHeartRadio for the Happiness Live concert series, offering chances to win epic concert access. Second year of partnership in 2024, featuring an all-star lineup and brand activations at iHeart Country Festival and iHeartRadio Music Festival.
- Toronto RaptorscoreOfficial wine sponsor of the Toronto Raptors NBA team. Hosted meet and greet events with Raptors alumni players at LCBO locations, distributing exclusive gifts and offering autographed Yellow Tail bottles for sale.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Yellow Tail competitors and assessment
Company assessmentDirect peers
- Barefoot Wine: Barefoot, owned by E. & J. Gallo Winery, is the #1 selling wine brand in the United States by volume and Yellow Tail's principal US mass-market rival. Both brands compete on casual-occasion, accessible varietals at similar everyday price points.
- Black Box Wines: Black Box, currently owned by Vintage Wine Estates, is a leading premium boxed-wine brand. It competes with Yellow Tail for value- and convenience-oriented wine consumers, with similar positioning around easy-drinking everyday varietals.
- Beringer Vineyards: Beringer is a Treasury Wine Estates brand that overlaps with Yellow Tail in the US mainstream varietal category (Cabernet, Chardonnay, Merlot). It is a comparably priced, nationally distributed brand targeting everyday consumers.
- Hardys Wine: Hardys, owned by Accolade Wines, is a major Australian wine exporter with broad UK, Australian, and global distribution. It competes with Yellow Tail at accessible price points with similar varietal breadth.
- Carlo Rossi Wine: Carlo Rossi is an E. & J. Gallo-owned value-tier wine brand (notably bag-in-box) with nationwide US grocery distribution. It competes with the most value-oriented Yellow Tail SKUs and represents the entry-price mass-market tier.
- Sutter Home Wine: Sutter Home, owned by Trinchero Family Estates, is a US-based mass-market wine brand known for pioneering White Zinfandel. It targets the same accessible, family-occasion consumer as Yellow Tail and competes directly on grocery shelves.
- Bota Box: Bota Box, owned by Delicato Family Wines, is a US mass-market premium boxed-wine brand competing with Yellow Tail on value, convenience, and casual occasions in grocery and club channels.
- Jacob's Creek: Jacob's Creek, owned by Pernod Ricard, is another globally distributed Australian mass-market wine brand built on approachable varietals. It competes head-to-head with Yellow Tail on shelf at every major retailer and is the closest substitute on positioning, price, and consumer demographic.
- Lindeman's: Lindeman's is a Treasury Wine Estates-owned Australian mass-market wine brand with deep export distribution. It competes with Yellow Tail in the same accessible, value-tier varietal segment across UK, Australian, and US retailers.
Broad incumbents
- Robert Mondavi Winery: Robert Mondavi, owned by Constellation Brands, is a broader US-scale wine producer with a more premium portfolio. It overlaps with Yellow Tail in mainstream varietals but competes across more price tiers and channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Yellow Tail social profiles
Digital presenceYellow Tail compliance and trust
Trust signalCompliance1 record
Yellow Tail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Tail leadership team
Management profileNumber of profiles
Profiles3 records
Yellow Tail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Tail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Tail
What does Yellow Tail do?
Yellow Tail is a family-owned Australian wine brand that produces and sells a diverse portfolio of bottled wines including red, white, rosé, sparkling, and sangria varieties. The brand also offers specialized sub-lines such as Pure Bright (lower-calorie, lower-alcohol wines) and Fresh Twist (lightly fizzy fruit-infused wines), distributed globally through grocery chains, liquor stores, and online platforms.
Is Yellow Tail a public or private company?
Yellow Tail is a private company. It is classified as family owned and is currently operating.
When was Yellow Tail founded?
Yellow Tail was founded in 2001. It employs 11 to 50 people.
Where is Yellow Tail based?
Yellow Tail is headquartered in Yenda, Australia, in the Oceania region.
How does Yellow Tail make money?
One revenue line is on record: wine Product Sales.
Who are Yellow Tail's main competitors?
Direct peers on record are Barefoot Wine, Black Box Wines, Beringer Vineyards, Hardys Wine, Carlo Rossi Wine, Sutter Home Wine, Bota Box, Jacob's Creek and Lindeman's. Robert Mondavi Winery is listed as a broad incumbent.
Does Yellow Tail have an API?
No public API is recorded for Yellow Tail.
What industry is Yellow Tail in?
Yellow Tail's product category is Bottled Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 312130 and its SIC code is 5180.