Thoro’Bred
Thoro'Bred, Inc. is a US manufacturer and distributor of horseshoes, race plates, farrier tools, and equine hoof care products serving professional farriers across the United States and 30 foreign countries via its Kahn Forge brand.
- Company typePrivate
- Founded1949
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Thoro’Bred does
Thoro'Bred, Inc. is a privately held US manufacturer and distributor of horseshoeing equipment and equine hoof care products, founded in 1949 and headquartered at 5020 East La Palma Avenue, Anaheim, California. The company sells steel horseshoes, aluminum horseshoes, race plates, therapeutic and specialty shoes, horseshoe nails, farrier tools, forging equipment, hoof pads, and hoof care products under multiple brands including Kahn Forge, Vulcan, Thoro'Bred, Natural Balance, and Bellota. Its primary customer persona is professional farriers serving horse training facilities, racing operations, and equine care providers.
The business operates a hybrid go-to-market model: wholesale distribution through a network covering the United States and 30 foreign countries, combined with direct B2B sales via toll-free phone (800-854-6059), local phone support, and direct e-commerce through the Kahn Forge Shopify storefront. Pricing is unit-based with bulk quantity SKUs available; no subscription, licensing, or recurring revenue model is in use. Marketing is executed through owned channels including Facebook, Instagram, and YouTube.
The core technology is conventional metalworking and forging for horseshoes and nails, packaged alongside procured brands and tools. No proprietary software, AI/ML systems, APIs, or digital platforms beyond the Shopify storefront are described. The company has no disclosed parent, subsidiaries, institutional investors, public listing, funding rounds, or M&A activity, indicating an independent owner-operated specialty manufacturer.
Thoro’Bred firmographics
Firmographics- Name
- Thoro’Bred
- Legal name
- Thoro'Bred, Inc.
- Website
- https://thorobredinc.myshopify.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thoro'Bred, Inc. is a US manufacturer and distributor of horseshoes, race plates, farrier tools, and equine hoof care products serving professional farriers across the United States and 30 foreign countries via its Kahn Forge brand.
- Ownership category
- akta.pro rank
Thoro’Bred industry classification
Industry- Product category
- Equestrian Equipment Manufacturing
- NAICS
- Saw Blade and Handtool Manufacturing (332216)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Training, Stables & Equine Services (MPAEADAI)
- akta.pro secondary industry
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)
Keywords
Where Thoro’Bred is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thoro’Bred business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Horseshoe and Farrier Product Sales: One-time product sales of horseshoes (steel, aluminum), horseshoe nails, farrier tools, and hoof care products through distributor network and direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Thoro’Bred product offering
Product offeringCore offering
Thoro'Bred manufactures and distributes horseshoes (steel, aluminum, and race plates), horseshoe nails, farrier tools, and hoof care products for professional farriers and equestrian operations. Operating primarily through its Kahn Forge e-commerce brand, the company supplies a comprehensive range of products covering the full farrier workflow from forging equipment to therapeutic shoes and hoof pads.
Product overview
Thoro'Bred is a manufacturer and distributor of horseshoes, farrier tools, and horse care products operating through its e-commerce platform Kahn Forge. The product portfolio includes steel horseshoes (Kahn Core, Kahn Certifier, Kahn Concave, Kahn Leap, Kahn Quest, Kahn Plain, Kahn Original Lite, Kahn Keggers, Kahn Omni, Kahn Sliding/Mule Shoes, Thoro'Bred USH Legacy, Thoro'Bred Training/Pleasure, and Vulcan series), aluminum horseshoes (Natural Balance NBS/PLR/PLR Wedge/PLR Race, Thoro'Bred Lite Champion/Lite Champion II/Side Winder XT/Grand Champion, and Kahn aluminum variants), race plates (Thoro'Bred Block Hind, ED Queen, Level Grip, Low Toe, Plain Hind, Queen, Queen Wedge, Wedge, Quarter Horse, Regular, Silver Queen, World Racing), special therapeutic shoes (Vulcan Heart Bar, Straight Bar, Egg Bar, Thoro'Bred Egg Bar Aluminum, Burney Chapman Hospital Kit, Sticky Shoe Glue-On Kits), horseshoe nails (Kahn E Head, KX, City Head, Race, Combo, Slim, KahnCave, Regular in various materials), farrier tools (Thoro'Bred Tool Boxes, Stall Jacks, Kahn Studs & Pins, Drill & Tap), and horse care products (Kahn Impression Material, Hoof Tite, Farrier's Formula supplements, hoof pads including Kahn Snow Pads, Supracor Honey Comb, Farriers' Pride, Thoro'Bred Pads, Horse Trax). The company distributes throughout the United States and 30 foreign countries from its Anaheim, California headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Kahn Forge: Trading name and website domain used by the company for its e-commerce operations selling Thoro'Bred and related equestrian products.
Products and services
- Steel Horseshoes
Companies that use Thoro’Bred
Customer profileSegments1 record
Ideal customer profiles3 records
Thoro’Bred technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thoro’Bred partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kahn Forge Inc.coreKahn Forge Inc. is the manufacturer and brand behind the Thoro'Bred distribution company. The website is branded as 'Kahn Forge, Your Honest Partner!'. Kahn Forge produces horseshoes, nails, and farrier tools sold under the Kahn brand.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Thoro’Bred competitors and assessment
Company assessmentDirect peers
- Mustad Hoofcare: Norwegian-founded global leader in horseshoe nails and farrier tools. Directly comparable to Thoro'Bred as a vertically integrated manufacturer and distributor of nails, shoes, and farrier supplies serving professional farriers worldwide.
- Vettec: Manufacturer of hoof adhesives, pour-in pad materials, and hoof repair products. Directly comparable to Thoro'Bred's hoof care category (Hoof Tite, Hoof Packing, Hoof Medications) serving the same farrier and equine customer.
- St. Croix Forge: US-based forging company specializing in farrier tools including hammers, tongs, and pritchels. Directly comparable to Thoro'Bred's farrier tool category serving the same professional farrier customer base.
- Anvil Brand: American manufacturer and distributor of farrier tools, aprons, and hoof care supplies. Direct peer to Thoro'Bred's farrier tool and hoof care product lines, serving professional farriers and equine operations.
- Werkman Horseshoes: Dutch horseshoe manufacturer offering a broad range of steel, aluminum, and specialty shoes. Direct peer to Thoro'Bred with overlapping product categories and similar international distribution model.
- Farrier's Pride: Producer of hoof pads and farrier support products. Direct peer to Thoro'Bred's Thoro'Bred Pads and Supracor Honey Comb Pads lines within the broader hoof pad category.
- Kerckhaert Horseshoe Factory: One of the world's largest horseshoe manufacturers, based in the Netherlands. Directly competes with Thoro'Bred in steel and aluminum horseshoes across racing, training, and therapeutic applications, with comparable global distribution.
Emerging players
- EasyCare Inc. US-based manufacturer of hoof boots as an alternative to traditional metal horseshoes. Comparable to Thoro'Bred as an adjacent competitor in the equine hoof care market, though substituting rather than directly competing with metal shoes.
- Equine Fusion: Norwegian hoof boot manufacturer offering flexible, glue-on alternatives to traditional horseshoes. An emerging player in the same equine hoof protection category, with product positioning that could overlap with Thoro'Bred's Sticky Shoe glue-on line.
- Sound Horse Technologies: Manufacturer of polyurethane horseshoes and hoof protection products positioned as alternatives to traditional metal shoes. Comparable to Thoro'Bred's therapeutic and special shoe categories, with material innovation as a differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Thoro’Bred social profiles
Digital presenceThoro’Bred financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thoro’Bred leadership team
Management profileNumber of profiles
Thoro’Bred funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thoro’Bred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thoro’Bred
What does Thoro’Bred do?
Thoro'Bred manufactures and distributes horseshoes (steel, aluminum, and race plates), horseshoe nails, farrier tools, and hoof care products for professional farriers and equestrian operations. Operating primarily through its Kahn Forge e-commerce brand, the company supplies a comprehensive range of products covering the full farrier workflow from forging equipment to therapeutic shoes and hoof pads.
Is Thoro’Bred a public or private company?
Thoro’Bred is a private company. It is classified as unknown and is currently operating.
When was Thoro’Bred founded?
Thoro’Bred was founded in 1949. It employs 11 to 50 people.
Where is Thoro’Bred based?
Thoro’Bred is headquartered in Anaheim, United States, in the North America region.
How does Thoro’Bred make money?
One revenue line is on record: horseshoe and Farrier Product Sales.
Who are Thoro’Bred's main competitors?
Direct peers on record are Mustad Hoofcare, Vettec, St. Croix Forge, Anvil Brand, Werkman Horseshoes, Farrier's Pride and Kerckhaert Horseshoe Factory. Emerging players are EasyCare Inc., Equine Fusion and Sound Horse Technologies.
Does Thoro’Bred have an API?
No public API is recorded for Thoro’Bred.
What industry is Thoro’Bred in?
Thoro’Bred's product category is Equestrian Equipment Manufacturing. Its primary akta.pro industry code is MPAEADAI, Training, Stables & Equine Services, with a secondary code of AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes). Its NAICS code is 332216 and its SIC code is 3420.