Utah Ski & Golf

What Utah Ski & Golf does

Utah Ski & Golf is a family-owned outdoor recreation equipment rental business founded in 1985 in Salt Lake City, Utah, operating as Utah Ski & Golf (formerly Utah Ski Rentals). The company rents ski, snowboard, mountain bike, and golf club equipment, plus associated clothing and accessories, from four physical retail locations in Salt Lake City, Cottonwood Heights, and Park City that serve both local residents and visitors to the Wasatch ski resorts. Pricing is organized in tiered packages: Gold, Silver, and Junior ski packages at $30-$55 per day; Basic, Demo, and Junior snowboard packages at $30-$55 per day; multi-tier season leases for ski and snowboard equipment at $150-$350 per season; mountain bikes at $40-$55 per day; golf club sets at $35 per day; and clothing add-ons (parkas, helmets, goggles) at $8-$15 per day, with quote-based group pricing for parties of 20 or more.

The underlying technology is a third-party rental management platform (Ski Rental Systems) that powers the dedicated online booking site (rentals.utahskigolf.com), inventory tracking, and checkout across all product categories, supplemented by phone/email booking, walk-in retail, and a phone-only delivery service for demo ski packages. Inventory is sourced from established third-party brands including Atomic, K2, Salomon, Burton, RIDE, Diamondback, Nicholas, and Wilson, with no proprietary equipment manufacturing or software disclosed.

Go-to-market is direct-to-consumer across the four Utah storefronts, with no formal digital advertising or social media presence documented and customer acquisition driven primarily by physical proximity to ski resorts, search-driven website traffic, repeat local relationships, and word-of-mouth. Revenue mechanics are predominantly transactional daily rentals, augmented by recurring season leases and a smaller summer recreation stream from bikes and golf; the company is privately held by the founding family, with no venture capital, private equity, or parent-company involvement indicated.

Name

Utah Ski & Golf

Legal name

Utah Ski & Golf

Website

https://utahskigolf.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Utah Ski & Golf is a family-owned equipment rental business founded in 1985 that rents skis, snowboards, mountain bikes, golf clubs, and apparel across four retail locations in Salt Lake City, Cottonwood Heights, and Park City, Utah, serving resort visitors and local recreation customers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Rentals

NAICS

Recreational Goods Rental (532284), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

akta.pro secondary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski equipment rentals
• Snowboard rentals
• Golf club rentals
• Mountain bike rentals
• Seasonal ski leases

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ski Rentals: Daily rental of ski equipment in Gold, Silver, and Junior packages ranging from $30-$55/day, plus season lease options at $150-$350 per season.
2. Snowboard Rentals: Daily rental of snowboard equipment in Basic, Demo, and Junior packages ranging from $30-$55/day, plus season lease options.
3. Clothing and Accessories: Rental of ski/snowboard clothing including parkas ($15/day), pants, helmets ($15/day), gloves, and goggles ($8/day).
4. Golf Club Rentals: Daily rental of men's and women's golf club sets at $35/day. Over 60 sets available.
5. Bike Rentals: Summer season mountain bike rentals including Full Suspension ($55/day) and Hard Tail ($40/day) options.
6. Season Leases: Season-long equipment leases for ski and snowboard gear, offering Gold, Silver, Bronze, and Kid's tiers ranging from $150-$350.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Utah Ski & Golf rents ski, snowboard, mountain bike, and golf equipment on a daily and seasonal basis from four retail locations in the Salt Lake City, Cottonwood Heights, and Park City areas of Utah. It offers tiered daily rental packages (Gold/Silver/Junior for skis; Basic/Demo/Junior for snowboards), full-season leases in Gold/Silver/Bronze/Kid tiers, summer bike and golf club rentals, and supplemental clothing and protective gear rentals to visitors and locals.

Product overview

Utah Ski & Golf is a family-owned outdoor recreation equipment rental company operating since 1985, offering a unified multi-category rental platform across four locations in Salt Lake City, Cottonwood Heights, and Park City, Utah. The product portfolio centers on ski rentals (Gold, Silver, and Junior packages plus season leases in Gold/Silver/Bronze tiers), snowboard rentals (Basic, Demo, and Junior packages with corresponding season leases), bike rentals (Mountain Bike Full Suspension and Hard Tail), and golf club rentals (Men's and Women's club sets). Clothing and accessories add-ons include Parka, Ski/Board Pants, Helmet, Goggles, and Gloves. The rental operations are powered by the Ski Rental Systems platform, which provides the online booking, inventory management, and checkout functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Ski Package Premium daily ski rental featuring the latest gear from 20+ top brands including Atomic, K2, and Salomon, with Powder, Mid-fat, Twin-tip, All-Mountain, Reverse Camber, and Women's specific skis. Includes front entry boots. Priced at $55/day and suitable for beginner through advanced skiers.
• Silver Ski Package Intermediate-level daily ski rental with Shape skis for easy turning, suitable for beginner through intermediate skiers. Includes front entry (3 or 4 buckle) boots and poles. Priced at $45/day.
• Junior Ski Package Kids' daily ski rental with parabolic 67cm-140cm skis and sizes 6 through 5 boots. Includes poles if necessary; junior bindings accommodate up to adult size 5 shoe. Priced at $27/day.
• Group Ski Package Ski rental package designed for groups of 20 or more, featuring user-friendly gear and comfort-focused equipment for shared group adventures. Pricing by quote via phone.
• Demo Snowboard Package Premium daily snowboard rental featuring demo boards from RIDE, K2, BURTON, ROME, SALOMON, and ROSSI. Includes all mountain, Freestyle, and Freeride options for all skill levels, with snowboard, boots, and bindings. Priced at $55/day.
• Basic Snowboard Package Entry-level daily snowboard rental for beginners to average boarders or budget-conscious renters. Includes snowboard, boots, and strap-style bindings. Priced at $45/day.
• Junior Snowboard Package Kids' daily snowboard rental for shoe sizes 11-5 with boards 100cm-120cm. Includes strap-style binding systems. Priced at $30/day.
• Gold Ski Season Lease Season-long ski rental of premium-tier equipment for skiers seeking best-quality gear throughout the ski season. Priced at $350/season.
• Silver Ski Season Lease Season-long ski rental of silver-tier equipment for intermediate skiers seeking economical quality gear throughout the ski season. Priced at $250/season.
• Bronze Ski Season Lease Entry-level season-long ski rental package offering economical equipment access for the ski season. Park City returns due April 17, 2026; Downtown returns due May 1, 2026. Priced at $150/season.
• Kid's Ski Season Lease Season-long ski equipment rental specifically designed for children and youth skiers.
• Gold Snowboard Season Lease Premium season-long snowboard rental with top-tier equipment for the full season. Park City returns due April 17, 2026; Downtown returns due May 1, 2026.
• Silver Snowboard Season Lease Mid-tier season-long snowboard rental offering silver-level equipment for the full season. Park City returns due April 17, 2026; Downtown returns due May 1, 2026.
• Bronze Snowboard Season Lease Entry-level season-long snowboard rental for budget-conscious riders. Park City returns due April 17, 2026; Downtown returns due May 1, 2026.
• Kid's Snowboard Season Lease Season-long snowboard equipment rental designed for children. Park City returns due April 17, 2026; Downtown returns due May 1, 2026. Priced at $200/season.
• Mountain Bike Full Suspension Rental Premium daily mountain bike rental featuring Diamondback Atroz 2 full suspension bikes. Sizes XS to XXL with hydraulic brakes. Priced at $55/day.
• Mountain Bike Hard Tail Rental Daily hard tail (front suspension) mountain bike rental, typically Diamondback or Raleigh bikes. Suitable for off-trail and road use, with hydraulic brakes and sizes S to XL. Priced at $40/day.
• Men's Club Set Rental Daily men's golf club rental set with mid-level clubs including oversize drivers, hybrids, cavity back irons, and a putter. Bags feature backpack-style straps. Brands typically include Nicholas and Wilson. Left or right handed options available. Priced at $35/day.
• Women's Club Set Rental Daily women's golf club rental set with mid-level clubs including oversize drivers, hybrids, cavity back irons, and a putter. Over 60 sets available. Brands typically include Nicholas and Wilson. Left or right handed options. Priced at $35/day.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Christy Sports: Multi-state ski and snowboard retail/rental chain with locations across Colorado and other mountain markets. Closest comparable operating model: tiered ski/snowboard rentals, premium brand mix (Atomic, K2, Salomon, Burton), seasonal leases, and bike rentals, directly competing for destination skiers.
• Ski Butlers: Ski and snowboard equipment delivery and rental service operating across multiple U.S. mountain destinations. Comparable in product offering (skis, snowboards, boots) and target customer (destination skiers), with a delivery-based model that overlaps Utah Ski & Golf's delivery service line.
• Powder7: Online ski and snowboard rental and retail platform with mountain-market presence. Comparable on core product (skis, snowboards, boots, demo gear from premium brands) and rental-versus-purchase model, with a digital-first GTM that contrasts Utah Ski & Golf's physical-storefront approach.
• Evo: Specialty ski/snowboard retailer and rental operator with locations in the Pacific Northwest and other mountain markets. Comparable product mix (premium ski/snowboard brands, demo boards), tiered rental packages, and season lease programs serving both locals and destination visitors.
• Black Tie Ski Rentals: Premium ski rental delivery service serving major U.S. ski resorts. Directly comparable on product (premium ski equipment, boots, helmets) and customer (resort visitors seeking convenience), with delivery positioning that mirrors Utah Ski & Golf's demo-ski delivery offering.

Broad incumbents

• Sun & Ski Sports: Multi-state sporting goods retailer with seasonal ski and snowboard rental programs plus year-round outdoor categories. Comparable breadth of categories (ski, snowboard, bike, apparel) and tiered rental packages, though operating at significantly larger scale and broader geographic footprint.
• REI Co-op: Large U.S. outdoor recreation co-operative with seasonal ski and snowboard rental programs and broad product breadth. Overlaps on rental-as-a-service and premium-brand equipment, but competes only as one of many categories in a much broader outdoor retail portfolio.

Emerging players

• Skis.com: Online ski equipment retailer with rental/lease options and demo gear programs. Comparable on premium ski brand mix and seasonal lease model, with a digital-first acquisition approach that complements (rather than fully competes with) Utah Ski & Golf's physical-storefront model.

Regional players

• Ski Resort Rental Shops (e.g., Deer Valley, Park City Mountain, Alta, Snowbird): On-mountain ski and snowboard rental operations owned or operated by Utah resorts in the same Salt Lake City / Park City / Cottonwood corridor. Directly competing for destination visitors with the convenience of slope-side pickup and bundled lift-ticket integration that independent rental shops cannot fully match.

Others

• Ski Rental Systems: Third-party rental management software platform whose booking engine powers Utah Ski & Golf's online reservation site. Indirect peer as the technology backbone of the rental operation, not a direct competitor but a key enabler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/utahskigolf
• Facebookfacebook.com/utahskigolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Ski & Golf