Witz
- Company typePrivate
- Founded2010
- HeadquartersNagoya, Japan
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Witz does
Witz Corporation (株式会社ヴィッツ) is a Japanese embedded software development company founded in 1997 and headquartered in Nagoya, with an additional branch office opened in Yokohama in February 2025. Listed on the Tokyo Stock Exchange Growth Market (formerly Mothers) under ticker 4440.T since March 2019, the company specializes in embedded software for automotive and industrial equipment manufacturers, with concentrated expertise in functional safety (ISO 26262 ASIL-D and IEC 61508 SIL3 certified), automotive cybersecurity (IEC 62443 compliance), and AI quality/safety assurance. The company maintains wholly-owned subsidiaries Atelier and ARC System Solutions that support R&D activities including the SAPOIN research initiative on AI safety for autonomous driving.
Witz generates revenue through three primary streams: custom embedded software development services, sales of proprietary software products (notably SF Twin Cobot digital twin simulation software, WARXSS mobility safety verification, WiZNAR cybersecurity seminars, and SOX2 integrated safety/security design tools), and consulting/certification support services for ISO 26262 and IEC 62443 compliance. Its go-to-market is sales-led B2B enterprise engagement targeting automotive manufacturers, Tier 1 suppliers, and industrial equipment manufacturers in Japan, supplemented by trade show presence at major industry exhibitions and a distribution partnership with RYODEN for WARXSS. Notable customer engagements include Samsung (custom ultra-slim wireless charging coil for Galaxy Z TriFold), and the company has historical strategic investment from Aisin dating to 2014.
The company maintains a portfolio of proprietary tools and frameworks, including the SEAMS Guidelines for AI safety assurance, formal verification toolchains for runtime defect elimination, partition OS development technology, and embedded communication libraries supporting Industry 4.0 standards. Witz holds certifications including ISO 26262 ASIL-D, IEC 61508 SIL3, and IEC 62443 compliance, and is recognized in Japan for being the only firm with the combined IEC 61508/ISO 26262 certification combination. The company received Health Management Excellence Recognition from Japan's Ministry of Economy, Trade and Industry in 2025.
Witz firmographics
Firmographics- Name
- Witz
- Legal name
- 株式会社ヴィッツ
- Website
- https://witz-inc.co.jp
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Witz industry classification
Industry- Product category
- Embedded Software Development
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Automotive & Industrial ICs (ADAS/Powertrain/Factory/Robotics) (HDAHABAD)
- akta.pro secondary industries
- Modeling, Simulation, Digital Twins & Mission Rehearsal Systems (IMABAOAL), Secure Communications, Cryptography & Key Management Systems (IMABAOAK)
Keywords
Where Witz is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Witz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Embedded Software Development Services: Custom software development services for automotive and industrial clients, providing core embedded software expertise established since company founding.
- Software Products and Solutions: Sales of proprietary software products including SF Twin Cobot simulation software, cybersecurity tools, and AI safety solutions.
- Consulting and Certification Support: Professional services for cybersecurity and functional safety compliance including ISO 26262 and IEC 62443 certification support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Witz product offering
Product offeringCore offering
Witz develops embedded software and provides functional safety, cybersecurity, simulation, and AI safety solutions primarily for automotive and industrial equipment manufacturers. The company sells proprietary products such as SF Twin Cobot (digital twin simulation for collaborative robots), WARXSS (mobility safety verification), WiZNAR cybersecurity video seminars, SEAMS AI safety guidelines, and SOX2 integrated safety/security design tool, alongside custom embedded software development and certification support services.
Product overview
Witz is a Japanese software company that provides embedded software development, cybersecurity, functional safety, simulation, and AI safety solutions. Their core product portfolio includes SF Twin Cobot (digital twin simulation software for collaborative robots), WARXSS (mobility safety verification services), WiZNAR (automotive cybersecurity video seminars), P-SIRT services, SEAMS Guidelines (AI quality safety assurance), and SOX2 (functional safety and security integrated design tool). The company also provides IEC 61508/ISO 26262 functional safety support services and operates across automotive, industrial equipment, and robotics sectors.
Differentiator
Problem solved
Functional benefit
Brands
- SF Twin Cobot: Digital twin solution for manufacturing DX supporting collaborative robots
- WiZNAR
- SEAMS
- WARXSS
Products and services
- SF Twin Cobot Digital twin simulation software for collaborative robots that supports manufacturing digital transformation by enabling simulation of cobot environments for verification and validation before physical deployment.
- WARXSS Safety verification service for mobility applications, enabling validation of automotive and vehicle systems safety performance in virtual environments.
- WiZNAR Video-based seminar platform for automotive cybersecurity education, providing training content on WiZNAR security topics for automotive industry professionals.
- P-SIRT Services Automotive cybersecurity evaluation and response service following P-SIRT (Professional Security Incident Response Team) methodology for vehicle security.
- SEAMS Guidelines AI quality and safety assurance framework providing guidelines for ensuring AI systems meet safety and quality standards in embedded applications.
- SOX2 Safety and Security integrated analysis and design tool supporting compliance with both ISO 26262 (functional safety) and IEC 62443 (cybersecurity) standards in embedded systems development.
- Functional Safety Support Services Support services for achieving ISO 26262 functional safety compliance, including process establishment, development support, and certification assistance.
- Cybersecurity Support Services Cybersecurity compliance support services for automotive systems, helping companies meet international standards and regulations including ISO/SAE 21434 and IEC 62443.
- MBD (Model Based Development) Model-Based Development methodology services for embedded software development, enabling simulation-based design and verification workflows.
- Plant Simulation Plant simulation services using Tecnomatix Plant Simulation for factory and production system optimization.
- AI Quality Safety Assurance Comprehensive AI quality and safety assurance services with over 15 years of expertise, addressing AI-specific challenges like false positives/negatives in embedded systems.
- Embedded Software Development Core embedded software development services for automotive and other industries, providing fundamental software solutions for various products and systems.
- Automotive Cybersecurity Education Seminars Face-to-face education seminars for automotive cybersecurity training, providing hands-on instruction for compliance with automotive security standards.
Quantifiable outcome
- First in Japan to obtain ISO 26262 and IEC 61508 SIL3 software development process certification combination
Companies that use Witz
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Witz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Witz partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered notable, core and minor.
- SamsungnotableWitz developed a custom ultra-slim wireless charging coil for Samsung's Galaxy Z TriFold smartphone, demonstrating advanced miniaturization and integration technology capabilities.
- RYODEN (株式会社RYODEN)coreStrategic distribution partnership for WARXSS mobility safety verification service. RYODEN distributes Witz's safety verification solutions to their customer base.
- Atelier (株式会社アトリエ)coreStrategic partnership for SAPOIN (経済産業省中小企业支援研究事業) research project on AI safety utilization methodology applied to autonomous driving in snow conditions.
- ARK System Solutions (アーク・システム・ソリューションズ株式会社)coreStrategic partnership for SAPOIN research project on AI safety utilization methodology applied to autonomous driving in snow conditions.
- CineverseminorWITZ Podcast Network's Mohr Stories podcast content featured on Cineverse's new streaming channel Mohr Stories, available on LG Channels in US and Canada as a FAST service.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Witz competitors and assessment
Company assessmentDirect peers
- ETAS (Bosch): Bosch subsidiary providing automotive embedded software tools, middleware, and security/safety services. Highly comparable to Witz's functional safety and cybersecurity offerings; both serve automotive Tier 1s and OEMs with similar toolchains and consulting services.
- Vector Informatik: German automotive embedded software specialist focused on AUTOSAR, functional safety, cybersecurity, and MBD tooling. Comparable product breadth to Witz across automotive safety/security, with similar professional services plus productized tool revenue.
- Elektrobit: Automotive embedded software specialist (subsidiary of Continental) offering functional safety, AUTOSAR, cybersecurity, and HMI software. Directly comparable to Witz as both target automotive OEMs/Tier 1s with safety-critical embedded software services and products, though Elektrobit is substantially larger and global.
- dSPACE: Provider of simulation and validation tools for automotive embedded software development, including Model-Based Development (MBD). Closely comparable to Witz's MBD services and SF Twin Cobot digital twin offering for automotive and adjacent industries.
- eSOL: Japanese embedded software and real-time OS company providing automotive/industrial solutions including functional safety consulting and AUTOSAR-compliant software. Direct domestic peer to Witz with overlapping automotive embedded software and functional safety positioning.
Broad incumbents
- Green Hills Software: Established provider of safety- and security-certified real-time operating systems and development tools for automotive, aerospace, industrial, and defense. Comparable to Witz in functional safety expertise but at a much larger scale and broader vertical reach.
- Wind River Systems: Embedded software platform company (now part of Aptiv) providing RTOS, hypervisors, and safety-certified development tools for automotive, aerospace, and industrial markets. Comparable to Witz in targeting safety-critical embedded development across multiple verticals.
- BlackBerry QNX: Provider of safety-certified automotive software platforms (RTOS, hypervisor) and cybersecurity solutions for connected and autonomous vehicles. Comparable to Witz's automotive cybersecurity and functional safety services, particularly for software-defined vehicles.
- Synopsys (Automotive): Major EDA/semiconductor IP company with a growing automotive software portfolio covering functional safety, cybersecurity, and virtual prototyping. Comparable to Witz in automotive functional safety and simulation, but as part of a much broader portfolio spanning chip design through system software.
Emerging players
- Apex.AI: Startup developing safety-certified automotive software platforms for autonomous driving and SDVs. Comparable to Witz's positioning at the intersection of functional safety and AI-enabled automotive software, though focused on autonomous driving rather than broader embedded services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Witz social profiles
Digital presenceWitz compliance and trust
Trust signalCompliance3 records
Witz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Witz leadership team
Management profileNumber of profiles
Profiles2 records
Witz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Witz funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Witz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Witz
What does Witz do?
Witz develops embedded software and provides functional safety, cybersecurity, simulation, and AI safety solutions primarily for automotive and industrial equipment manufacturers. The company sells proprietary products such as SF Twin Cobot (digital twin simulation for collaborative robots), WARXSS (mobility safety verification), WiZNAR cybersecurity video seminars, SEAMS AI safety guidelines, and SOX2 integrated safety/security design tool, alongside custom embedded software development and certification support services.
Is Witz a public or private company?
Witz is a private company. It is classified as public and is currently operating.
When was Witz founded?
Witz was founded in 2010. It employs 251 to 500 people.
Where is Witz based?
Witz is headquartered in Nagoya, Japan, in the Asia region.
How does Witz make money?
Three revenue lines are on record. Embedded Software Development Services are the primary driver. The others are software Products and Solutions and consulting and Certification Support.
Who are Witz's main competitors?
Direct peers on record are ETAS (Bosch), Vector Informatik, Elektrobit, dSPACE and eSOL. Broad incumbents are Green Hills Software, Wind River Systems, BlackBerry QNX and Synopsys (Automotive). Apex.AI is listed as an emerging player.
Does Witz have an API?
No public API is recorded for Witz.
What industry is Witz in?
Witz's product category is Embedded Software Development. Its primary akta.pro industry code is HDAHABAD, Automotive & Industrial ICs (ADAS/Powertrain/Factory/Robotics), with a secondary code of IMABAOAL, Modeling, Simulation, Digital Twins & Mission Rehearsal Systems. Its NAICS code is 54151 and its SIC code is 7373.