What Media Lab does

Media Lab S.p.A. is an Italian dental-information-technology company founded in 1994 and listed on Euronext Paris (ticker MLLAB) since 2018. Headquartered in Milan with operations in Follo (La Spezia), the company exclusively develops software and accessories for dentists, orthodontists, implantologists, and dental laboratories. Its product portfolio is anchored by two core software franchises: Implant 3D, a CE-marked and FDA-cleared 3D implant-planning and surgical-guide software for guided implantology, and ConfiDent, a dental practice-management suite offered in Basic, Pro, Full, and Cloud editions. The portfolio is completed by AudaxCeph, a cephalometric analysis tool for orthodontists, and a hardware line of guided-surgery instruments (drills, sleeves, mounters, torque wrenches, magnets, and the patented Universal Stent) sold through the shop.mlsw.com e-commerce storefront.

Underlying technology combines proprietary 3D planning, AI-assisted cephalometric tracing (AudaxCeph), AI bone segmentation and mandibular nerve tracing (Jarvis within Implant 3D), and augmented-reality visualization (Holodent). The platform is built on an "open implant system" architecture compatible with 30+ implant manufacturers and 50+ mounter connections, and integrates with Italian health-system infrastructure (Tessera Sanitaria, Sistema TS 730, SDI electronic invoicing), WhatsApp Business, and Google Calendar. Certifications include CE 0476, FDA 510(k), ISO 9001, and ISO 13485.

Media Lab's business model blends one-time perpetual software licenses (€1,650-€4,900), annual subscriptions (€600-€1,500), cloud subscriptions (ConfiDent Cloud monthly), unit-priced hardware (€10-€360), and pay-as-you-go consumables such as STL export credits. Distribution combines direct e-commerce, inside sales, technical-support-led retention, an international distributor network, and a 200+ authorized dental-laboratory partner channel that produces surgical guides designed with Implant 3D. Marketing is anchored on international dental trade shows (AEEDC Dubai, IDS Cologne, IDEM Singapore, Expodental Rimini, Colloquium Dental) and educational content.

Name

Media Lab

Legal name

Media Lab S.p.A.

Website

https://mlsw.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Lab S.p.A. is an Italian publicly traded dental-IT company that develops Implant 3D guided-surgery software, ConfiDent practice-management software, AudaxCeph cephalometric analysis, and guided-surgery hardware accessories for dentists, orthodontists, implantologists, and dental laboratories worldwide.

Ownership category

akta.pro rank

Product category

Dental Software

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116), Offices of Dentists (62121), Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Dental Equipment & Supplies (3843)

akta.pro primary industry

Implant Planning & Surgical Guide Imaging Centers (HLABAIAH)

akta.pro secondary industries

Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI), Implant Prosthetics & Abutment Fabrication (HLABAJAC), Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ)

Keywords

• Dental software solutions
• Guided implant surgery
• Practice management software
• Cephalometric analysis software
• Dental IT products

Headquarters

HQ city

La Spezia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Licenses and Subscriptions: One-time perpetual license sales (e.g., ConfiDent Basic/Pro/Full) combined with recurring subscription plans (e.g., ConfiDent Cloud monthly; Implant 3D annual plans with credit packs; AudaxCeph optional 1-year update subscription). Implant 3D license purchase ranges from €2,200 to €4,900; annual subscription from €600 to €1,500 depending on credits and features.
2. Hardware and Surgical Accessories: Sale of physical guided surgery instruments including dental drills, torque wrenches, sleeves, mounters, locking systems, magnets, and surgical trays. Products sold at unit prices ranging from €10 to €360+ via e-commerce.
3. Professional Services and Training: Training courses included with ConfiDent purchase; separate training programs for Implant 3D and guided surgery. Support and assistance contracts (annual base or universal tiers) bundled with software or sold separately.
4. E-commerce Add-ons and Consumables: STL export credits, SMS packages, WhatsApp integration (WhatsDent), electronic invoicing modules, and card reader peripherals sold through the e-shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Media Lab develops and sells specialized IT products and services for dental practices and orthodontists, including Implant 3D (guided implant surgery planning software with AI-powered bone segmentation), ConfiDent (practice management software in Basic, Pro, Full, and Cloud versions), and AudaxCeph (AI cephalometric analysis). The company also sells a full line of physical guided surgery instruments (drills, sleeves, mounters, torque wrenches, Universal Stent) via its e-commerce shop, and provides training and support services.

Product overview

Media Lab S.p.A. is an Italian dental software company founded in 1994 that provides a dual-core product portfolio: Implant 3D (guided implant surgery planning software with AI capabilities) and ConfiDent (dental practice management software in four versions: Basic, Pro, Full, and Cloud). The portfolio also includes AudaxCeph for orthodontic cephalometric analysis, plus a comprehensive range of guided surgery accessories (Universal Stent, drills, torque wrenches, sleeves, mounters, tissue punches, and magnetic markers). Additional services include WhatsApp integration (WhatsDent), electronic invoicing, SMS messaging, and health card reading. The products work as an integrated ecosystem where ConfiDent manages practice operations while Implant 3D and AudaxCeph handle clinical planning, with physical accessories supporting the guided surgery workflow.

Differentiator

Problem solved

Functional benefit

Brands

• ConfiDent: Practice management software for dental offices, available in Basic, Pro, Full, and Cloud versions.
• Implant 3D
• AudaxCeph

Products and services

• Implant 3D Guided implant surgery planning software that enables dentists to virtually plan implant procedures and create surgical guides. Includes AI-powered bone segmentation and mandibular nerve tracing (Jarvis), and is open-system compatible with 30+ implant manufacturers. Certified CE 0476 and FDA 510(k) cleared as medical device software.
• ConfiDent Dental practice management software for complete practice administration including patient records, appointments, billing, Italian health invoice (Spesa sanitaria), Tessera Sanitaria integration, and GDPR compliance. Available in Basic, Pro, Full, and Cloud (X) versions.
• AudaxCeph Cephalometric analysis software for orthodontics with AI-powered automatic tracing, growth projection, VTO/STO treatment planning, and 200+ analysis types (Ricketts, Björk, Steiner, Tweed). Available in Start and Advanced perpetual licenses.
• Universal Stent Patented hardware tool that optimizes the coupling between CT scan and optical scan for guided surgery accuracy. Sold through the e-commerce shop at unit prices ranging from €25 to €220 depending on pack size.
• Guided Mounters Mechanical mounters for guided surgery providing compatibility with 50+ implant connections across major implant systems. Sold at €50 per unit via the e-commerce shop.
• Dental Drills Surgical drills for guided implantology available in various diameters (2.3mm to 4.2mm) and lengths, with DLC-coated options. Priced at €45 per unit via the e-commerce shop.
• Torque Wrenches (Ratchet Wrenches) Dynamometric (ratchet) wrenches for guided surgery, including Quadro Connection (€298) and Semados (€310) versions, with torque range 25–55 Ncm.
• Sleeves and Components Surgical sleeves in steel and PEEK materials for 4.15mm and 5.5mm diameters, compatible with over 30 implant systems. Priced €10–€150 via the e-commerce shop.
• Mucotomo (Tissue Punches) Tissue punches with DLC coating for flapless guided surgery technique, available in 4.15mm and 5.50mm diameters, priced at €50 per unit.
• Reference Magnets (Metal and Gold) Metal and gold-plated neodymium reference markers (6x2mm) for radiological stent marking during CT scans in guided implantology. Available in packs of 50, 100, or 200 pieces. Metal priced €20–€80; gold magnets priced €40–€160.
• Training Services Training programs for Implant 3D and ConfiDent software, including online webinars, on-site courses, and certification programs for dental professionals. Includes Implant 3D Academy, Digital Day Media Lab, Study Clubs on guided surgery, and ConfiDent training courses.

Quantifiable outcome

• Reduced manual tracing time through AI-powered automatic cephalometric tracing
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BionerminorGTM or Marketing PartnerBioner is a new partner of Media Lab, announced as a news article on the website. Nature of partnership is commercial/marketing, likely involving joint promotion or distribution in the dental sector.
• Fast DentalminorGTM or Marketing PartnerFast Dental is listed as a new partner of Media Lab, announced as a news article on the website. Partnership appears to be commercial/marketing focused.
• KulzerminorGTM or Marketing PartnerKulzer is listed as a new partner of Media Lab, announced as a news article. Kulzer is a dental materials company; the partnership likely involves product compatibility or co-marketing.
• Dental Laboratories (200+ enabled laboratories)coreChannel Partner/ Reseller/ DistributorOver 200 authorized dental laboratories throughout Italy are enabled to work with Media Lab's guided surgery workflow, producing surgical guides designed using Implant 3D software. These partner laboratories represent a core distribution and service channel for the guided surgery ecosystem.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Dentsply Sirona: Global dental equipment and technology leader offering implant planning software (e.g., Simplant, inLab), surgical guides, and practice management tools. Comparable as a broad incumbent in dental digital workflows including guided surgery, though much larger and more diversified than Media Lab.
• Planmeca: Finnish dental equipment manufacturer offering Romexis software for imaging, implant planning, and practice management. Comparable through its integrated dental software suite serving clinics and specialists.
• 3Shape: Danish dental technology company offering TRIOS intraoral scanners and CAD/CAM software, including implant planning and smile design. Comparable through its overlap with digital implant workflows and dental software ecosystems.
• Straumann Group: Swiss dental implant manufacturer offering coDiagnostix guided surgery software and a full digital workflow. Comparable directly in implant planning and surgical guide production, though integrated with Straumann's own implant brand.
• Envista Holdings (Nobel Biocare): Dental implant and digital treatment planning company (DTX Studio suite, NobelGuide). Comparable through its guided surgery, implant planning, and prosthetics workflow, but operates at a much larger scale with proprietary implant systems.
• Dentrix (by Henry Schein One): One of the most widely used dental practice management software platforms in North America. Comparable to ConfiDent as a practice management software for dental offices, although much larger and US-centric.
• Carestream Dental: Provider of dental imaging hardware and software (CS Imaging, CS 3D Imaging) including implant planning modules. Comparable as a digital dental workflow provider with software-centric offerings.

Direct peers

• BlueSkyBio: Provider of dental implant planning software and guided surgery services with a free/tiered pricing model. Comparable directly through its implant planning software and surgical guide production offering.
• DTX Studio (by Envista/Nobel Biocare): Implant planning and guided surgery software that competes directly with Implant 3D on virtual implant placement and surgical guide creation workflows for dentists and labs.

Emerging players

• NEMOTEC (Dental Axess): Dental digital solutions provider featuring orthodontic and implant planning software with similar scope to AudaxCeph and Implant 3D. A smaller European peer with overlapping clinical software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Lab