RB Performance Brakes

What RB Performance Brakes does

RB Performance Brakes is a privately held aftermarket brake systems manufacturer founded in 1985 and headquartered in Fullerton, California. The company designs and sells performance brake components targeting owners of high-end and performance-oriented vehicles, with a product portfolio spanning brake pads, two-piece iron rotor kits, caliper rebuild components, proprietary RB-branded caliper assemblies (RB6XL, RB4M2), and full carbon ceramic brake (CCB) systems. Technical differentiators include directional rotor vanes, an anti-judder hat assembly, slotted rotor edges, stainless steel pistons, and heat-cycled discs engineered for thermal management under track use.

The company maintains fitment coverage across more than 30 vehicle marques including Ferrari, Porsche, McLaren, Lotus, Cadillac, Corvette, and Tesla, implying a deep library of vehicle-specific engineering. Pricing tiers range from $475-$1,110 for brake pads to $3,600-$4,200 for two-piece rotor kits and $10,500-$19,560 for CCB systems, positioning the catalog across mid-tier enthusiast and ultra-premium segments. Distribution runs through a direct-to-consumer e-commerce storefront on BigCommerce (racingbrake.com) supported by a national dealer network, with community engagement via enthusiast forums and a newsletter. Revenue mechanics are transactional and per-vehicle, with no disclosed OEM partnerships, fleet accounts, or subscription pricing.

Name

RB Performance Brakes

Legal name

RB Performance Brakes

Website

https://racingbrake.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

RB Performance Brakes designs and sells aftermarket performance brake systems, including pads, two-piece iron rotors, caliper assemblies, and carbon ceramic brake kits, for owners of high-end and performance vehicles across more than 30 marques via direct e-commerce and a national dealer network.

Ownership category

akta.pro rank

Product category

Performance Automotive Brake Components

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)

akta.pro industry

PRIMARYIMACAIAE

Brake Friction & Rotors (Pads/Shoes/Discs/Drums)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

SECONDARYIMACAIAD

Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

SECONDARYIMACANAB

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYIMACAIAF

Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Chassis, Suspension, Steering & Braking Systems

Keywords

• Performance brake systems
• Carbon ceramic brakes
• Aftermarket brake components
• Brake rotors and pads
• Caliper rebuild kits

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Carbon Ceramic Brake Systems: Sale of complete carbon ceramic brake kits, rotor replacements, and upgrade conversion systems for luxury and performance vehicles. Products include CCB rotors, calipers, and brake pad bundles at price points ranging from hundreds to tens of thousands of dollars.
2. Product Sales - Standard Iron Brake Components: Sale of standard iron rotors, brake pads, and related components for performance and daily driving applications across wide vehicle compatibility.
3. Caliper Rebuild Services and Components: Sale of caliper rebuild kits including pistons, oil seals, dust boots, and crossover tubes for both OEM and aftermarket calipers. Also offers professional rebuild services.
4. Aftermarket Caliper Sales: Sale of complete aftermarket calipers from brands including RB (their own brand), Brembo, AP Racing, and Stoptech.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RB Performance Brakes develops and supplies carbon ceramic brake (CCB) systems, two-piece iron rotors, brake pads, aftermarket calipers, and caliper rebuild components for high-performance, luxury, and motorsport vehicles. Products are sold under the company's own RB brand as well as through distribution of established names such as Brembo, AP Racing, and Stoptech.

Product overview

RB Performance Brakes is a specialty brake components manufacturer offering three primary product lines: Carbon Ceramic Brake (CCB) systems for high-end sports cars and luxury vehicles, Standard Iron Brake products for performance applications, and Caliper Rebuild components for maintaining and restoring brake systems. The CCB line includes rotor kits (400/360, 420/390 sizes), replacement discs, and brake pads in compounds like ST600 and XT970. The Standard Iron Brake line features two-piece rotor kits, brake pads, and calipers. The Caliper Rebuild program offers pistons (stainless steel), dust boots, oil seals, and complete rebuild kits for both OEM and aftermarket calipers including Brembo, StopTech, AP, and RB branded units. Products support vehicle applications across Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Cadillac, Camaro, Corvette, Dodge, Ferrari, Ford, Honda/NSX, Jaguar, Jeep, Lamborghini, Lexus, Lotus, Maserati, McLaren, Mercedes Benz, Mitsubishi, Nissan/GTR, Porsche, Tesla, Toyota/Supra, and Viper.

Differentiator

Problem solved

Functional benefit

Brands

• RB: Aftermarket brake calipers and components sold under the company's own RB brand, including RB caliper brake kits and RB two-piece rotors.

Products and services

• Carbon Ceramic Brake (CCB) Systems Complete carbon ceramic brake rotor and caliper systems for high-performance and luxury vehicles, offering dust-free, rust-free braking with significant weight reduction and superior thermal resistance compared to iron rotors. Systems range approximately $10,500–$19,560 depending on vehicle application.
• Standard Iron Brake Components Performance-oriented iron brake rotors, brake pads, and related components for daily-driven, street-performance, and track-day vehicles, available with vehicle-specific fitments across Alfa Romeo, Aston Martin, Audi, BMW, Cadillac, Camaro, Corvette, Dodge, Ferrari, Ford, Honda, Hyundai, Infiniti, Jaguar, Jeep, Lexus, Lotus, Nissan, Porsche, Tesla, and more.
• Two-Piece Iron Rotor Kits Two-piece iron rotor assemblies combining aluminum hats with iron friction rings, designed for unsprung weight reduction and improved heat dissipation. Conversion kits are vehicle-specific (e.g., Alfa Romeo, Audi RS6/RS7) and priced approximately $3,420–$4,200.
• RB Performance Brake Pads Proprietary RB-branded brake pad compounds including ST600 (street/CCB use) and XT970 (track-day use with iron rotor conversions), plus other compounds sold in vehicle-specific bundles priced approximately $475–$1,110.
• Aftermarket Calipers (Brembo, AP Racing, Stoptech, RB) Complete aftermarket brake calipers from premium brands (Brembo, AP Racing, Stoptech) and from RB's own caliper line (including RB6XL 6-piston and RB4M2 4-piston calipers used in big brake kit systems) for Audi, Camaro, Corvette, Ford, Nissan, Porsche, and Dodge Viper applications.
• Caliper Rebuild Components and Services Components and kits for rebuilding OEM and aftermarket brake calipers, including RB-manufactured stainless steel pistons (for corrosion and thermal resistance), dust boots, oil seals, crossover tubes, and complete rebuild kits for Brembo, StopTech, AP, and RB calipers. Professional caliper rebuild services are also offered.

Quantifiable outcome

• Weight reduction through carbon ceramic rotors vs. equivalent iron rotors
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Brembo: Global leader in high-performance brake systems, calipers, rotors, and carbon ceramic discs for both OEM and aftermarket. RB explicitly distributes Brembo calipers, making Brembo the most directly comparable competitor in both product and channel.
• Hawk Performance: Specialist in performance brake pads and rotors for street, track, and motorsport applications. Comparable to RB on the pad compound and rotor product layers, especially for track-day and racing customers.
• EBC Brakes: Aftermarket brake pads, discs, and rotors manufacturer with strong enthusiast and motorsport presence, including performance compounds for street and track. Comparable to RB's ST600 and XT970 pad products and broad vehicle coverage.
• Wilwood Engineering: US-based aftermarket performance brake specialist offering calipers, rotors, and brake kits for muscle cars, sports cars, and track use. Closely matches RB's two-piece rotor kit and big brake kit product lines.
• StopTech: Aftermarket performance brake company (a brand of Centric Parts) specializing in big brake kits, calipers, rotors, and pads for sports and track vehicles. Sold through RB's storefront, indicating identical product category and customer overlap.
• Baer Brakes: Aftermarket big brake kit and caliper manufacturer serving muscle cars, trucks, and performance vehicles. Directly overlaps RB's caliper and rotor upgrade value proposition for American performance platforms.
• AP Racing: Motorsport-grade brake caliper, disc, and master cylinder manufacturer serving track and OE-spec applications. Distributed by RB alongside its own products, AP Racing is the closest analog on the high-end motorsport side of RB's business.

Emerging players

• PowerStop: Aftermarket brake kit and component supplier focused on easy, bolt-on upgrades for trucks, SUVs, and performance cars. Comparable to RB's broader standard iron brake line, with stronger consumer brand awareness in North America.
• Rotora: Aftermarket performance brake systems manufacturer offering big brake kits, calipers, and rotors for sport and import performance vehicles. Overlaps RB's two-piece rotor and big brake kit offering, particularly in Asian and European enthusiast segments.

Broad incumbents

• Akebono: Established Japanese brake manufacturer with deep OEM relationships and a growing aftermarket presence in ceramic and low-dust brake pads. A broader incumbent that competes indirectly with RB on friction materials and pad technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rbbrakes
• Facebookfacebook.com/RacingBrakeUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RB Performance Brakes