United U-LI Corporation

What United U-LI Corporation does

United U-LI Corporation Berhad (ULICORP, KLSE 7133) is a Malaysian investment holding company listed on Bursa Malaysia since 23 April 2002, operating seven wholly-owned subsidiaries in downstream steel products manufacturing. Founded in 1978 as U-Lee Trading Company and reincorporated in 1983, the group runs five manufacturing sites across Peninsular Malaysia (Seri Kembangan, Balakong, Taming Jaya, Ipoh, and Nilai) with approximately 1,000 employees and an annual steel consumption of around 40,000 metric tonnes. The holding company is publicly traded with no private equity or venture capital sponsorship, and the board retains multiple Lee-family members indicating continuing promoter control.

The group's core business is the manufacture and distribution of steel cable support and management systems—cable trays, cable ladders, cable trunking, wire baskets, and floor trunking—serving mechanical and electrical (M&E) contractors, consultants, developers, main contractors, and electrical stockists across commercial, oil and gas, power generation, and transportation infrastructure projects. Manufacturing is fully in-house, integrating coil processing, roll forming, CNC turret punching, laser cutting, robotic welding (deployed since 2003), an automated continuous powder coating line, and hot dip galvanizing compliant with BS EN ISO 1461 and ASTM A123. Secondary revenue streams include the company's own Goodlite brand of LED light fittings (T8 and T5 ranges plus 60W–240W LED GSTL street lighting), integrated ceiling systems under ULBM, and a sole-distribution arrangement for OPPLE LED lighting products in Malaysia and Brunei held since 2013.

Revenue is generated predominantly through B2B hardware sales on a quote-based pricing model with no public pricing disclosed. Go-to-market is via direct enterprise sales with dedicated email contacts for each product line, supported by a project-reference-driven website and physical distribution through electrical stockists. Domestic Malaysia accounts for an estimated 85% of revenue, with the remaining 15% from exports to ASEAN, the Middle East, Africa (Morocco, Sudan), South America (Chile), and Oceania (Australia), anchored by named project references including Petronas facilities, MRT Sg Buloh-Kajang, KLCC, Changi Airport, Marina Bay Sands, and Mall of the Emirates.

Name

United U-LI Corporation

Legal name

UNITED U-LI CORPORATION BERHAD

Website

https://uli.com.my

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

United U-LI Corporation Berhad manufactures and distributes steel cable support systems (cable trays, ladders, trunking) and lighting products, serving M&E contractors in commercial, oil & gas, power, and infrastructure projects across Malaysia and 14 other countries.

Ownership category

akta.pro rank

Product category

Cable Support and Management Systems Manufacturing

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK)

akta.pro secondary industry

Cable Management & Raceway Systems (conduits, trunking, cable trays, ducts, fittings) (IMAGAEAD)

Keywords

• Cable support systems
• Cable management products
• Commercial LED lighting
• Steel cable trays
• M&E building materials

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cable Support Systems Manufacturing and Distribution: Manufacturing and distribution of steel cable support systems including cable trays, cable ladders, cable trunking, wire baskets, and floor trunking. Core business segment serving M&E sectors with products used in major electrical installations.
2. Lighting Products: Manufacturing of Goodlite branded lighting products (T8 LED, T5 light fittings, LED street lighting) and distribution of OPPLE LED lighting range as sole distributor for Malaysia and Brunei.
3. Building Materials: Distribution of building materials and integrated ceiling systems for commercial building construction and renovation.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

United U-LI Corporation Berhad manufactures and distributes steel cable support and cable management systems (cable trays, cable ladders, cable trunking, wire baskets, and floor trunking) and provides lighting solutions (own-brand Goodlite and distributed OPPLE LED products). The company serves the Mechanical & Electrical (M&E) sector of domestic and regional markets, with five manufacturing sites in Malaysia and approximately 40,000 metric tonnes of annual steel consumption.

Product overview

United U-LI Corporation Berhad (ULICORP) is a Malaysian manufacturing company serving the Mechanical & Electrical sectors with two core business areas. The company operates as a leading manufacturer and distributor of steel cable support and cable management systems including Cable Tray, Cable Ladder, Cable Trunking, Wire Basket, and Floor Trunking products. Additionally, the company provides lighting solutions through its own Goodlite Lighting brand (T8 LED Fitting, T5 Light Fitting, LED GSTL Street Lighting) and as sole distributor of OPPLE Lighting products (Light Source, Professional Luminaire) in Malaysia and Brunei since 2013. The product portfolio also includes integrated ceiling systems and building materials.

Differentiator

Problem solved

Functional benefit

Brands

• Goodlite Lighting: A wholly-owned subsidiary specializing in the manufacture and distribution of quality lighting products suitable for residential, commercial and industrial applications. Offers value-based LED lighting solutions in T8 and T5 configurations.
• OPPLE Lighting

Products and services

• Cable Tray Perforated type steel cable trays designed for compact and fast installation with a unique integrated coupling system and NEMA VE-1 load rating, used for routing power and communication cables in commercial and industrial electrical installations.
• Cable Ladder Steel cable ladder providing a flexible solution for routing cables in medium and heavy-duty installations with various cabling depths and load capabilities, used in M&E and infrastructure projects.
• Cable Trunking High-quality steel cable trunking for support and protection of lightweight cables, available in various sizes and forms, used in commercial building electrical installations.
• Wire Basket Wire mesh cable tray providing an open solution for routing cables with proper ventilation and easy maintenance, used in commercial and industrial cable management applications.
• Floor Trunking Underfloor, raised floor, and flushfloor trunking systems for cable distribution within office spaces, used in commercial building and office fit-out projects.
• Goodlite Lighting Own-brand LED lighting solutions including T8 LED fittings, T5 light fittings, and LED street lighting products for residential, commercial, and industrial applications; manufactured under ISO 9001 and ISO 14001 certified processes.
• OPPLE Lighting Distributed LED lighting range from OPPLE covering light sources and professional luminaires (downlights, spotlights, track spotlights, highbay lights), offered as sole distributor for Malaysia and Brunei.
• Integrated Ceiling Systems and Building Materials Integrated ceiling systems and building materials for commercial building construction and renovation, distributed through United U-LI Building Material Sdn Bhd.

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• OPPLE GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership formed in 2013 with OPPLE Group, a leading global lighting manufacturer based in Shanghai, China operating in more than 70 countries with 6,000 employees and 40,000+ point of sales worldwide. United U-LI serves as the sole distributor for OPPLE LED lighting range in Malaysia and Brunei, complementing their own Goodlite brand. OPPLE started in 1996 as CFL and ceiling fixture manufacturer and has expanded to LED and commercial lighting solutions.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• ABB (Thomas & Betts): Global electrification leader with Thomas & Betts heritage in cable management systems including Kindorf, T&B cable tray, and Steel City products. Comparable broad-based competitor with overlapping cable support portfolio.
• Eaton Corporation: Global power management company offering Cooper B-Line cable tray, ladder, and strut systems as part of its electrical Americas segment. Comparable broad incumbent competing with United U-LI in cable support categories.
• Legrand: French-listed global specialist in electrical and digital building infrastructure, offering cable management, wiring accessories, and cable tray systems. Comparable to United U-LI in trunking and cable management for commercial buildings.
• Schneider Electric: Global energy management and automation leader with cable management systems as part of a broader electrical equipment portfolio. Overlaps with United U-LI in cable trunking and wiring duct categories serving commercial and industrial construction.
• Signify (Philips Lighting): Global lighting leader offering LED professional and consumer luminaires. Overlaps with United U-LI's Goodlite and OPPLE lighting distribution business in the LED segment.

Others

• OPPLE Lighting: Shanghai-based global lighting manufacturer (70+ countries, 6,000 employees) whose LED products are distributed exclusively in Malaysia and Brunei by United U-LI. Strategic partner and ecosystem participant rather than direct competitor.

Regional players

• Cableline (M) Sdn Bhd: Malaysian-based regional manufacturer of cable trays, ladders, and trunking products. Most direct domestic competitor to United U-LI within Malaysia.
• Unitech (尤利企業): Taiwan-listed manufacturer of cable support systems and steel structures serving Asia-Pacific and export markets. Comparable Asia-based cable support specialist competing in similar regional tender pools.

Direct peers

• Atkore International Group: NYSE-listed pure-play manufacturer of electrical raceways, cable trays, and cable management systems for commercial, industrial, and infrastructure markets. Directly comparable to United U-LI in core product categories (cable tray, ladder, trunking) with global scale, though US-centric.
• nVent Electric: Global provider of electrical connection and protection solutions including nVent CADDY, ERICO, and Hoffman brands covering cable management, fastening, and support systems. Closest direct competitor to United U-LI in cable support and management hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United U-LI Corporation