The Supreme Group
The Supreme Group (munichfashion.company GmbH) is a privately held German B2B fashion trade show organizer that operates nine annual order dates across five brands — Women & Men, Body & Beach, Kids, and Celebration — from two permanently leased venues in Düsseldorf and Munich, serving fashion brands, retail buyers, and international DACH-region visitors as Europe's largest order fair platform.
- Company typePrivate
- Founded2007
- HeadquartersGrasbrunn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Supreme Group does
The Supreme Group (legally munichfashion.company GmbH) is a privately held German B2B fashion trade show organizer founded in 2007 and headquartered in Grasbrunn near Munich. The company operates five distinct trade show brands — Women & Men Düsseldorf, Women & Men Munich, Body & Beach, Kids, and Celebration — delivering nine order dates per year across two permanently leased venues: KWS in Düsseldorf's fashion district (~4,500 m²) and MTC World of Fashion in Munich (~12,000 m²). It self-positions as the largest organizer of order fairs in Europe, serving fashion retail buyers and brands/labels in women's, men's, kidswear, bodywear, and beachwear segments, with growing international attendance from Austria, Switzerland, and Northern Italy.
The company generates revenue through two principal streams: (1) exhibitor booth rental at its curated trade shows, where fashion brands and agencies rent modular exhibition space to present collections to qualified retail buyers, and (2) off-season venue rental of KWS and MTC for third-party exhibitions, congresses, and showrooms. Visitor admission is free for trade-verified buyers (requiring a Gewerbeschein), while exhibitor pricing is handled through individual inquiry rather than public disclosure. The platform is supported by an online exhibitor registration and visitor accreditation system, a HotelMap hotel-booking integration, and standard digital marketing channels (Instagram, email newsletter, trade press). There is no proprietary AI or data platform disclosed; the core asset is the physical venue footprint and the curated trade show calendar.
The company is managed by two managing shareholders, Aline Müller-Schade and Corina Klippel, with a lean team of 11–50 employees spanning project management, exhibition construction, accounting, and PR. It holds no external institutional investment, operates as a GmbH under German law, and is GDPR-compliant under the supervision of an external Data Protection Officer. Its principal strategic direction in 2026 includes the Official Partnership with Munich Fashion Week 2026 and the launch of the "Supreme Locations" sub-brand to monetize venue capacity beyond the fashion ordering season.
The Supreme Group firmographics
Firmographics- Name
- The Supreme Group
- Legal name
- munichfashion.company GmbH
- Website
- https://thesupremegroup.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Supreme Group (munichfashion.company GmbH) is a privately held German B2B fashion trade show organizer that operates nine annual order dates across five brands — Women & Men, Body & Beach, Kids, and Celebration — from two permanently leased venues in Düsseldorf and Munich, serving fashion brands, retail buyers, and international DACH-region visitors as Europe's largest order fair platform.
- Ownership category
- akta.pro rank
The Supreme Group industry classification
Industry- Product category
- Fashion Trade Shows (B2B Event Organization)
- akta.pro primary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
- akta.pro secondary industry
- General & Multi-Industry Trade Show Organizers (THAHABAA)
Keywords
Where The Supreme Group is headquartered
LocationHeadquarters
- HQ city
- Grasbrunn
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
The Supreme Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Booth Rental: Revenue is generated from fashion brands and labels renting exhibition space at the company's trade shows. Exhibitors apply through registration forms and are curated for brand-fit with the respective trade show environment.
- Venue Rental (Off-Season): The company rents out its Düsseldorf (KWS) and Munich (MTC) venues for temporary exhibitions, congresses, and events outside of the fashion ordering season, as well as for showroom rentals beyond trade show periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Visitor admission is free for qualified trade professionals |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
The Supreme Group product offering
Product offeringCore offering
The Supreme Group organizes nine annual fashion order fairs (Modemessen) in Düsseldorf and Munich under five trade show brands: Supreme Women & Men (Düsseldorf and Munich), Supreme Body & Beach, Supreme Kids, and Supreme Celebration. Brands and labels rent exhibition space to present collections to qualified retail buyers, while trade visitors attend free of charge following credential verification. The events are hosted year-round at the company's two permanently leased venues, which are also available for external event rental outside trade show periods.
Product overview
The Supreme Group operates as a fashion trade show organizer offering a portfolio of nine annual order fairs across two German locations (Düsseldorf and Munich). The core products are five distinct trade show brands: Supreme Women & Men (Düsseldorf and Munich variants for women's and menswear), Supreme Body & Beach (lingerie and beachwear), Supreme Kids (children's fashion), and Supreme Celebration (kids glamwear). These trade shows are hosted at two owned/leased venue brands—KWS in Düsseldorf (~4,500 m²) and MTC World of Fashion in Munich (~12,000 m²)—which are also available for temporary rental. Supporting services include exhibitor and visitor registration platforms. The company positions itself as Germany's largest organizer of fashion order fairs and Europe's leading order fair organizer.
Differentiator
Problem solved
Functional benefit
Brands
- Supreme Women & Men: Trade show platform for luxury women's and menswear, held in both Düsseldorf and Munich
- Supreme Body & Beach
- Supreme Kids
- Supreme Celebration
- Supreme Locations
Products and services
- Supreme Women & Men Düsseldorf B2B fashion order fair for luxury women's and menswear held twice yearly at the KWS venue in Düsseldorf, presenting high-quality DOB and HAKA collections, accessories and shoe labels to qualified European retail buyers.
- Supreme Women & Men Munich Germany's leading fashion order fair for directional trends in luxury women's and menswear, held twice yearly at the MTC World of Fashion in Munich. Features high-fashion brands and agencies with premium collections, accessories and shoes across five halls on two floors, attracting 9,000+ visitors and 1,200+ brands annually.
- Supreme Body & Beach B2B fashion trade show for seductive lingerie and beachwear, held twice yearly at the MTC Munich venue. Germany's most important trade fair in the bodywear and beachwear segment, covering lingerie, underwear, nightwear, stockings, homewear, loungewear, activewear and swimwear.
- Supreme Kids B2B fashion trade show for children's wear held twice yearly at the MTC Munich venue, targeting the kidswear market segment with international exhibitor brands.
- Supreme Celebration B2B fashion trade show for kids glamwear and special-occasion clothing, held annually at the MTC Munich venue.
- Venue Rental (Supreme Locations) Year-round rental of the company's two permanently leased German venues — KWS in Düsseldorf (~4,500 m² across two floors) and MTC World of Fashion in Munich (~12,000 m² across two floors) — for temporary exhibitions, congresses, corporate events and showroom use outside the fashion trade show season.
- Exhibitor Registration Services Online registration and application platform allowing fashion brands and labels to apply for exhibition space across the Supreme Group's trade shows, with booth selection and confirmation workflow subject to brand-fit curation.
- Visitor Accreditation Services Credentialing and pre-registration system for first-time professional visitors (Fachbesucher), requiring business registration (Gewerbeschein) verification before access to Supreme Group trade shows; returning visitors complete on-site accreditation.
Quantifiable outcome
- 9,000+ annual visitors at Women & Men Munich alone
- +2 more outcomes
Companies that use The Supreme Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
The Supreme Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Supreme Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- Munich Fashion WeekflagshipThe Supreme Group became an official partner of Munich Fashion Week 2026. The partnership positions Supreme Women & Men Munich within the broader fashion week calendar, with events scheduled in proximity to Munich Fashion Week activities (August 6-9, 2026) and a Get Together Party organized during the trade show.
- HotelMapminorHotel booking technology partner that enables effective management of hotel booking processes for trade show visitors, providing access to private hotel rates and itinerary management. The partnership offers discounted accommodation options for visitors attending events in Düsseldorf and Munich.
- Katharina Buntrock (PR & Marketing)minorPR & Marketing contact for press accreditation, media partnerships, and sponsorship inquiries. Handles media partner recruitment for trade shows and manages press communications.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
The Supreme Group competitors and assessment
Company assessmentDirect peers
- Milano Unica: Milan-based organizer of textile and accessories trade shows serving premium fashion brands. Direct peer as a Southern European fashion order platform targeting similar Italian, German and DACH buyer base.
- Pitti Immagine: Florence-based organizer of Pitti Uomo, Pitti Bimbo, Pitti Filati and other fashion trade fairs. Direct peer in curating premium fashion order events for international buyers across multiple fashion sub-segments.
- Igedo Company: Historic Düsseldorf-based fashion trade show organizer (Igedo Düsseldorf) and direct geographic competitor to Supreme Women & Men Düsseldorf. Closely comparable in B2B fashion order fair model targeting German and European buyers.
- Premium Group: Berlin-based organizer of Premium, Seek and other contemporary fashion trade shows. Direct peer in B2B fashion order fair model targeting premium and contemporary brands and European retail buyers.
- Who's Next / Première Classe: Paris-based organizer of Who's Next and Première Classe fashion trade fairs. Direct peer in B2B womenswear and accessories order fairs serving European and international retail buyers.
Broad incumbents
- Messe Frankfurt: Global trade fair organizer operating major consumer goods fairs (Ambiente, Heimtextil) and adjacent textile/apparel events. Comparable as a large German venue operator and trade fair organizer, though not specializing in fashion order fairs.
- Messe München: Owner/operator of the Munich trade fair complex. Comparable as a Munich venue operator that could host competing fashion or consumer events and is adjacent to The Supreme Group's MTC location.
- Reed Exhibitions (RX Global): Global B2B events and trade show organizer with portfolios in fashion, retail and consumer goods. Comparable as a large-scale organizer of order fairs but operating across many industries rather than fashion specialization.
Regional players
- Pure London: UK-based fashion trade show organizer focused on womenswear, menswear and accessories. Comparable in B2B fashion order fair model but serving primarily the UK market rather than DACH.
Emerging players
- Maison & Objet (SAFI): Paris-based organizer of Maison & Objet lifestyle and fashion-adjacent trade shows. Comparable as a curated European B2B order platform for premium lifestyle brands, partially overlapping with The Supreme Group's premium fashion buyer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Supreme Group social profiles
Digital presenceThe Supreme Group compliance and trust
Trust signalCompliance1 record
The Supreme Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Supreme Group leadership team
Management profileNumber of profiles
Profiles8 records
The Supreme Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Supreme Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Supreme Group
What does The Supreme Group do?
The Supreme Group organizes nine annual fashion order fairs (Modemessen) in Düsseldorf and Munich under five trade show brands: Supreme Women & Men (Düsseldorf and Munich), Supreme Body & Beach, Supreme Kids, and Supreme Celebration. Brands and labels rent exhibition space to present collections to qualified retail buyers, while trade visitors attend free of charge following credential verification. The events are hosted year-round at the company's two permanently leased venues, which are also available for external event rental outside trade show periods.
Is The Supreme Group a public or private company?
The Supreme Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Supreme Group founded?
The Supreme Group was founded in 2007. It employs 11 to 50 people.
Where is The Supreme Group based?
The Supreme Group is headquartered in Grasbrunn, Germany, in the Europe region.
How does The Supreme Group make money?
Two revenue lines are on record. Exhibitor Booth Rental is the primary driver. The others are venue Rental (Off-Season).
Who are The Supreme Group's main competitors?
Direct peers on record are Milano Unica, Pitti Immagine, Igedo Company, Premium Group and Who's Next / Première Classe. Broad incumbents are Messe Frankfurt, Messe München and Reed Exhibitions (RX Global). Pure London is listed as a regional player. Maison & Objet (SAFI) is listed as an emerging player.
Does The Supreme Group have an API?
No public API is recorded for The Supreme Group.
What industry is The Supreme Group in?
The Supreme Group's product category is Fashion Trade Shows (B2B Event Organization). Its primary akta.pro industry code is THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers, with a secondary code of THAHABAA, General & Multi-Industry Trade Show Organizers.