Ledo plus
Ledo plus is a Croatian branded ice cream and frozen food manufacturer, established in 1958, selling through retail grocery and export channels as part of the Nomad Foods Europe Limited group. It serves general consumers across Croatia, the EU, UK, Serbia, and Bosnia with sub-brands including King, Macho, and Quattro.
- Company typePrivate
- Founded1958
- HeadquartersZagreb, Croatia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ledo plus does
Ledo plus d.o.o. is a Croatian private limited liability company headquartered in Zagreb that manufactures and distributes branded ice cream and frozen food products, operating since 1958. The company operates two principal product lines: ice cream under sub-brands including King (premium cones), Macho (innovative sandwiches and cups), Quattro, Ledo Legende, Lino Lada, Plazma, Kontiki, Twice, Torte, and Time, alongside specialty formats such as a 72-kcal fruit sorbet and a Cedevita-licensed vitamin-enriched ice cream; and frozen foods spanning fish and seafood (breaded fish, fish sticks, squid rings, shrimp, seafood mixes), vegetables and fruits (peas, spinach, blueberries, Provence mixes), pasta and dough (puff pastry, Štrukli), ready meals, and meat products. Its core production technology is branded 'svježe zamrznuto' (freshly frozen), a rapid-freezing process positioned as preserving nutritional value, flavor, and quality from the moment of freezing.
Ledo generates revenue through one-time retail sale of branded packaged goods to general consumers (horizontal B2C) via retail grocery, supermarket, and convenience store channels across Croatia, with exports managed through a dedicated 'Ledo u inozemstvu' (Ledo abroad) division. Distribution is supported by the company's own dedicated sales centers ('Prodajni centri'), and the business is part of the Nomad Foods Europe Limited group, giving it access to pan-European and UK distribution. Marketing is primarily content-led, centered on a recipe magazine, blog, newsletter, and selective participation in industry events such as the International Ice Cream Consortium (IICC), where it has won 10 international awards for the King brand including a 2025 bronze medal in the 'Most Innovative Ice Cream' category for King Cornet Yogurt Forest Fruit. The company holds AEO-C (Authorised Economic Operator – Customs) certification from the Croatian Ministry of Finance, facilitating faster EU customs procedures and signaling a compliance posture oriented toward international trade.
Ledo plus firmographics
Firmographics- Name
- Ledo plus
- Legal name
- LEDO plus d.o.o.
- Website
- https://ledo.hr
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ledo plus is a Croatian branded ice cream and frozen food manufacturer, established in 1958, selling through retail grocery and export channels as part of the Nomad Foods Europe Limited group. It serves general consumers across Croatia, the EU, UK, Serbia, and Bosnia with sub-brands including King, Macho, and Quattro.
- Ownership category
- akta.pro rank
Ledo plus industry classification
Industry- Product category
- Frozen Foods and Ice Cream Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
Keywords
Where Ledo plus is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Ledo plus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ice Cream Products: Ledo generates revenue through the manufacture and sale of branded ice cream products including King, Macho, Ledo Legende, Lino Lada, Kontiki, Quattro, Twice, Time, and other varieties. These are sold through retail grocery and convenience store channels across Croatia and export markets.
- Frozen Food Products: Revenue is also generated from the manufacture and sale of frozen food products including fish, vegetables, fruits, pasta dishes, ready meals, and meat products. These are distributed through the same retail channels as ice cream products.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ledo plus product offering
Product offeringCore offering
LEDO plus d.o.o. manufactures and distributes ice cream and a broad range of frozen food products — including fish and seafood, vegetables, fruits, pasta, ready meals, and meat products — primarily under the Ledo brand and sub-brands such as King, Macho, Quattro, Hulk, Fantasia, Fantastico, Čiko, Twister, and Štapić. The company serves Croatian households and export markets through retail grocery channels, with production based in Croatia.
Product overview
Ledo plus is a Croatian frozen food and ice cream company offering two main product lines: frozen foods (smrznuta hrana) including fish and seafood (riba), vegetables and fruits (povrće i voće), pasta dishes (tijesta), ready meals (gotova jela), and meat products; and ice creams (sladoledi) through sub-brands including King (premium cones), Macho (innovative sandwiches and cups), Quattro (multi-flavor varieties), Ledo Legende (premium classics), Lino Lada, as well as specialty products like Sorbet (low-calorie fruit sorbet), Cedevita ice cream, and vanilla bourbon in 2L format. The company operates as part of the Nomad Foods Europe Limited group and holds AEO-C customs certification for international trade.
Differentiator
Problem solved
Functional benefit
Products and services
- King (ice cream)
Quantifiable outcome
- Frozen food retains nutritional value for months, while fresh produce loses nutrients within 4 days of harvest
Companies that use Ledo plus
Customer profileSegments1 record
Ideal customer profiles1 record
Ledo plus technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Ledo plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nomad Foods Europe LimitedcoreLedo (LEDO plus d.o.o.) is part of the Nomad Foods Europe Limited group. Personal data may be shared with other group companies as necessary for the provision of quality service and compliance with legal requirements. This is a corporate parent-subsidiary relationship within one of Europe's largest frozen food groups.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ledo plus competitors and assessment
Company assessmentDirect peers
- Arla Foods: European dairy cooperative with significant ice cream production. Comparable in dairy-based ice cream manufacturing and European retail distribution.
- Findus: Major European frozen food brand (fish, vegetables, ready meals). Closely comparable in product mix and pan-European distribution, operating under the same Nomad Foods umbrella.
- Froneri: Pure-play ice cream and frozen desserts company (owns Häagen-Dazs, Nestlé European ice cream). Closely comparable as a focused ice cream/frozen dessert specialist with similar product format innovation.
- DMK Deutsches Milchkontor (Eiszauber / ice cream portfolio): German dairy cooperative producing private-label and branded ice cream. Comparable as a regional European ice cream manufacturer serving retail and foodservice channels.
- Birds Eye: UK-headquartered frozen food brand (fish fingers, peas, ready meals). Direct comparable in frozen food category breadth and brand-led consumer marketing approach.
- Iglo: Iconic European frozen food brand (fish, vegetables, poultry). Directly comparable as a Nomad Foods sibling brand with overlapping frozen-food portfolio and similar European retail channel.
Regional players
- Podravka: Major Croatian and Southeast European food company (soups, sauces, ready meals, frozen foods). Direct regional peer competing in the same Croatian grocery channel and neighboring export markets.
Broad incumbents
- Unilever (Algida / Wall's): Global FMCG major with leading European ice cream brands (Algida in Southern Europe, Wall's in UK). Direct competitor in ice cream with substantially larger marketing budgets and pan-European scale.
- Nomad Foods: Parent company and Europe's largest frozen food group (owns Birds Eye, Iglo, Findus). Directly comparable as the parent whose portfolio strategy shapes Ledo's growth opportunities and constraints.
- Nestlé: Global packaged food and ice cream major (e.g., Nestlé Ice Cream across Europe). Overlaps with Ledo in both branded ice cream and frozen prepared foods.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ledo plus social profiles
Digital presenceLedo plus compliance and trust
Trust signalCompliance1 record
Ledo plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ledo plus leadership team
Management profileNumber of profiles
Profiles2 records
Ledo plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ledo plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ledo plus
What does Ledo plus do?
LEDO plus d.o.o. manufactures and distributes ice cream and a broad range of frozen food products — including fish and seafood, vegetables, fruits, pasta, ready meals, and meat products — primarily under the Ledo brand and sub-brands such as King, Macho, Quattro, Hulk, Fantasia, Fantastico, Čiko, Twister, and Štapić. The company serves Croatian households and export markets through retail grocery channels, with production based in Croatia.
Is Ledo plus a public or private company?
Ledo plus is a private company. It is classified as corporate owned and is currently operating.
When was Ledo plus founded?
Ledo plus was founded in 1958. It employs 1,001 to 5,000 people.
Where is Ledo plus based?
Ledo plus is headquartered in Zagreb, Croatia, in the Europe region.
How does Ledo plus make money?
Two revenue lines are on record. Ice Cream Products are the primary driver. The others are frozen Food Products.
Who are Ledo plus's main competitors?
Direct peers on record are Arla Foods, Findus, Froneri, DMK Deutsches Milchkontor (Eiszauber / ice cream portfolio), Birds Eye and Iglo. Podravka is listed as a regional player. Broad incumbents are Unilever (Algida / Wall's), Nomad Foods and Nestlé.
Does Ledo plus have an API?
No public API is recorded for Ledo plus.
What industry is Ledo plus in?
Ledo plus's product category is Frozen Foods and Ice Cream Manufacturing. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing. Its NAICS code is 31152 and its SIC code is 2024.