Primark
Primark d.o.o., founded in 1997 and headquartered in Rakitje, Croatia, supplies product marking equipment, labeling systems, and industrial monitoring solutions to industrial business customers, operating with 11-50 employees in the B2B industrial equipment sector.
- Company typePrivate
- Founded1997
- HeadquartersRakitje, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Primark does
Primark d.o.o. is a privately held Croatian company founded in 1997 and headquartered in Rakitje, Croatia. The firm supplies product marking equipment, labeling systems, and industrial monitoring solutions, addressing B2B customers that require physical product identification, traceability, and process supervision on factory lines. Its stated activity places it in the industrial automation and identification equipment sector, competing alongside larger global vendors of marking, coding, and vision/inspection systems.
The company operates with a workforce of 11-50 employees and maintains a corporate website at primark.hr. No further detail on product SKUs, technology stack, pricing models, distribution channels, customer segments, partnerships, certifications, patents, or management team is disclosed in the supplied source material. The website scrape returned only a verification/loading page, providing no additional corporate, product, or financial content.
Public financial information (revenue, funding, ownership, M&A history, regulatory actions) is absent from the input. The corporate structure appears to be a standalone private Croatian d.o.o. (limited liability company) with no disclosed parent, subsidiaries, or investor base. Given the data gaps, any forward-looking assessment of competitive position, expansion, or capital structure cannot be substantiated beyond the firmographic facts above.
Primark firmographics
Firmographics- Name
- Primark
- Website
- https://primark.hr
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 11–50 employees
- Short description
- Primark d.o.o., founded in 1997 and headquartered in Rakitje, Croatia, supplies product marking equipment, labeling systems, and industrial monitoring solutions to industrial business customers, operating with 11-50 employees in the B2B industrial equipment sector.
- Ownership category
- akta.pro rank
Primark industry classification
Industry- Product category
- Industrial Marking & Labeling Equipment
- NAICS
- Packaging Machinery Manufacturing (333993), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Packaging and Labeling Services (561910)
- SIC
- Special Industry Machinery, Nec (3559), Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Labeling, Coding & Marking Systems (IMAHAOAE)
- akta.pro secondary industries
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)
Keywords
Where Primark is headquartered
LocationHeadquarters
- HQ city
- Rakitje
- HQ country
- Croatia
- HQ region
- Europe
Markets served
Primark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Primark product offering
Product offeringCore offering
Primark d.o.o. supplies product marking systems, labeling systems, and industrial monitoring solutions to industrial customers. The company produces/sells physical marking and labeling equipment and related monitoring hardware rather than software or services. No detailed product specifications, pricing, or customer references are disclosed in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Product marking systems
Companies that use Primark
Customer profileIdeal customer profiles1 record
Primark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Primark competitors and assessment
Company assessmentDirect peers
- Domino Printing Sciences: Global supplier of coding, marking, and printing solutions for industrial product identification. Highly comparable to Primark's marking and labeling systems business.
- Videojet Technologies: Manufacturer of industrial inkjet, laser, and thermal-transfer coding and marking equipment. Directly competes in the product marking and labeling systems category Primark serves.
- Markem-Imaje: A global provider of industrial marking, coding, and labeling solutions across manufacturing supply chains. Direct overlap with Primark's product marking and labeling systems offering.
Broad incumbents
- SICK AG: Manufacturer of industrial sensors and process monitoring solutions used in factory automation. Overlaps with Primark's industrial monitoring solutions offering.
- Zebra Technologies: Large established vendor of industrial labeling, barcode, RFID, and identification solutions. Offers overlapping labeling and tracking capabilities that compete with Primark's portfolio.
- Endress+Hauser: Global leader in industrial measurement and process instrumentation. Comparable on the industrial monitoring side of Primark's offering.
- Krones AG: Major packaging machinery manufacturer whose lines include integrated labeling and marking modules. Adjacent competitor for manufacturers seeking combined packaging-plus-marking solutions.
- Siemens Digital Industries: Provides industrial automation, process monitoring, and control instrumentation. Comparable on Primark's industrial monitoring and control dimension as part of a much broader portfolio.
- Brady Corporation: Manufacturer of industrial identification solutions including labels, printers, and safety/identification products. Overlaps with Primark's industrial labeling and identification focus.
Emerging players
- ATS-Tanner Group: Specialist in industrial marking systems, band-applied and print-and-apply labeling equipment. Comparable niche competitor in the marking and label application systems segment.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Primark social profiles
Digital presencePrimark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primark leadership team
Management profileNumber of profiles
Primark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primark
What does Primark do?
Primark d.o.o. supplies product marking systems, labeling systems, and industrial monitoring solutions to industrial customers. The company produces/sells physical marking and labeling equipment and related monitoring hardware rather than software or services. No detailed product specifications, pricing, or customer references are disclosed in the available source material.
When was Primark founded?
Primark was founded in 1997. It employs 11 to 50 people.
Where is Primark based?
Primark is headquartered in Rakitje, Croatia, in the Europe region.
Who are Primark's main competitors?
Direct peers on record are Domino Printing Sciences, Videojet Technologies and Markem-Imaje. Broad incumbents are SICK AG, Zebra Technologies, Endress+Hauser, Krones AG, Siemens Digital Industries and Brady Corporation. ATS-Tanner Group is listed as an emerging player.
Does Primark have an API?
No public API is recorded for Primark.
What industry is Primark in?
Primark's product category is Industrial Marking & Labeling Equipment. Its primary akta.pro industry code is IMAHAOAE, Labeling, Coding & Marking Systems, with a secondary code of IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser). Its NAICS code is 333993 and its SIC code is 3559.