AssetAccountant Pty LTD

What AssetAccountant Pty LTD does

AssetAccountant Pty LTD is a Brisbane-headquartered, privately-held SaaS company that builds cloud-based fixed asset depreciation and lease accounting software. Its platform automates compliance with AASB 16, IFRS 16, ASC 842 and ASC 360, runs tax and accounting depreciation side-by-side across methods (DV, SL, UOU), and maintains jurisdiction-specific tax rules for Australia, the US, NZ, the UK, South Africa, Canada and 27+ other countries. Native integrations post journals directly to Xero, QuickBooks Online, Sage Intacct and Microsoft Dynamics 365, with export compatibility for SAP, Oracle, MYOB, NetSuite and Acumatica; the platform is API-first, hosted on Microsoft Azure, and ISO 27001 certified. The product set spans a core fixed-asset register engine, lease accounting for finance leases and right-of-use assets, multi-entity management, and supporting jurisdiction-specific calculators (ATO, IRD, HMRC, IRS).

The company serves three primary segments: corporations with complex multi-entity asset bases and lease portfolios; SMEs and mid-market businesses replacing spreadsheets with automated depreciation; and accounting firms managing client registers through a partner program with firm-wide access and read-only client guest access. Named enterprise customers span mining, construction, retail, entertainment, automotive, real estate, healthcare, aviation, agriculture, and professional services (Whitehaven Coal, Beca Group, Buildsafe, RSM Australia, Anytime Fitness, Hoyts, Sixt, Cromwell Property Group, Northwest Healthcare, Hardy Aviation, Grant Thornton, Baker Tilly, Pitcher Partners, Serco, Acciona, Dateline Resources, AGPC, Lawson Grains, Terry White Chemmart). Distribution is hybrid: product-led growth via a 30-day free trial with no credit card, enterprise field sales for large corporations, and channel partners including RSM Australia, PwC and implementation partners.

The revenue model is recurring SaaS subscription priced per entity or per register across three tiers (Corporations, SMEs/Businesses, Accounting Firms), with annual and monthly billing options and additional premium support services available. The company is bootstrapped and founder-owned, led by Colin McEown (CEO and CTO), Mark Dally (COO and CISO, based in Colorado) and John McAlister (founder and director, 14-year Australian Taxation Office veteran on assignment with the IMF), with advisors including former EY and Thomson Reuters tax-tech leaders. Operations span Brisbane (HQ), Sydney, London, New York, and Colorado, and the platform is used by 7,812 active users across 32+ countries managing 9,358 active fixed asset registers and $81B+ in client assets.

Name

AssetAccountant Pty LTD

Legal name

AssetAccountant Pty Ltd

Website

https://asset.accountant

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AssetAccountant is a Brisbane-based SaaS company providing cloud-based fixed asset depreciation and lease accounting software with native integrations to Xero, QuickBooks Online, Sage Intacct and Microsoft Dynamics 365, serving corporations, SMEs and accounting firms across 32+ countries.

Ownership category

akta.pro rank

Product category

Fixed Asset Accounting Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF)

Keywords

• Fixed asset depreciation software
• Lease accounting software
• Cloud accounting SaaS
• Multi-entity asset management
• ERP-integrated depreciation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription: Cloud-based subscription software charged on a per-entity or per-register basis with different tiers for corporations, SMEs, and accounting firms. Annual and monthly billing options available.
2. Additional Support Services: Premium support tiers beyond basic helpdesk included in standard subscription. Additional support services available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

AssetAccountant is a cloud-based SaaS platform that automates fixed asset depreciation and lease accounting for accounting firms, corporations, and SMEs. It runs tax and accounting depreciation simultaneously across DV, SL, and UOU methods, supports IFRS 16/AASB 16/ASC 842 compliance with automated ROU amortisation and refinancings, and posts journals directly to integrated ERP systems including Xero, QuickBooks Online, Sage Intacct, and Microsoft Dynamics 365.

Product overview

AssetAccountant is a unified cloud-based SaaS platform that combines fixed asset depreciation software and lease accounting software in a single product. The core platform handles tax and accounting depreciation side-by-side with automated journal posting to integrated ERP systems. The product includes specialized calculators (ATO, IRD, HMRC, Declining Balance) as supporting tools, and supports multi-entity management and multi-jurisdiction tax rules. Native integrations exist with Xero, QuickBooks Online, Sage Intacct, and Microsoft Dynamics 365, with export compatibility for SAP, Oracle, MYOB, NetSuite, and Acumatica. The platform is ISO27001 certified and hosted on Microsoft Azure.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Asset Depreciation Software Cloud-based fixed asset depreciation software that runs tax and accounting depreciation simultaneously across every method (DV, SL, UOU and more) in seconds. ATO effective life is auto-populated and journals post directly to integrated ERP systems, with audit-ready movement schedules, depreciation summaries, and tax reconciliations on demand. Built for accounting firms, corporations, and SMEs.
• Lease Accounting Software Lease accounting software supporting AASB 16, IFRS 16 and ASC 842. Handles finance leases, hire purchases, and right-of-use assets with automated payment schedules, interest accruals, and ROU amortisation. Refinancings, modifications, and terminations are recalculated automatically and granular journals support bank reconciliation.

Quantifiable outcome

• $81B+ assets under management across registered clients
• +3 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• XerocoreTechnology or IntegrationNative integration with Xero accounting software. 'Xero Connected App' partner status. Allows sign-in with Xero credentials. Asset clearing account synchronization. Journals post directly to Xero.
• QuickBooks Online (Intuit)coreTechnology or IntegrationNative integration with QuickBooks Online. Available in Intuit app marketplace. Global Business Development partner Matt Pisarski stated 'Now that AssetAccountant is in our app store, our customers and sales team have a cloud option for fixed asset depreciation which has a strong integration with QuickBooks Online.'
• Sage IntacctcoreTechnology or IntegrationNative integration with Sage Intacct. Supports direct asset capitalization from Sage Intacct. Dimensions sync for classifications. Journals post directly to Sage Intacct.
• Microsoft Dynamics 365coreTechnology or IntegrationNative integration with Microsoft Dynamics 365. GL account mapping support. Powering Dynamics 365 asset functionality.
• RSM AustraliaflagshipGTM or Marketing PartnerRSM Australia (one of world's largest accounting networks) features AssetAccountant as software partner spotlight. National Manager Digital Advisory Laurel Millar (Grey) stated 'AssetAccountant is a really fancy and cool asset management solution that bolts on to Xero.'
• PricewaterhouseCoopers (PwC)coreImplementation/ SI/ Consulting PartnerBig Four accounting firm that introduced AssetAccountant to clients including Buildsafe. Sharon Hughes (Buildsafe CFO) was introduced to AssetAccountant by PwC.
• Microsoft AzurecoreTechnology or IntegrationCloud hosting infrastructure. AssetAccountant is ISO27001 certified and hosted on Microsoft Azure.
• Implementation PartnerssupportingImplementation/ SI/ Consulting PartnerCertified implementation partners assist with deployment, register migration, integration configuration, and first depreciation run for new customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP S/4HANA Asset Accounting: Native asset accounting module within the broader SAP S/4HANA ERP suite. Larger incumbent whose fixed-asset capability is part of a much wider product portfolio competing in upper-mid and enterprise deals.
• Oracle Assets (Fusion ERP): Asset tracking and depreciation inside Oracle Fusion ERP Cloud. Broader incumbent with comparable depreciation core, bundled across Oracle's full ERP estate.

Direct peers

• LeaseAccelerator: Lease accounting SaaS purpose-built for IFRS 16/ASC 842 compliance. Closely comparable capability overlap to AssetAccountant's lease accounting module for multinational tenants and lessors.
• Sage Fixed Assets: Standalone fixed asset accounting product (now also embedded into Sage Intacct). Direct competitor on ERP-adjacent fixed-asset and depreciation positioning for SMB and mid-market accounting teams.
• Visual Lease: SaaS specializing in IFRS 16 and ASC 842 lease accounting and lease management. Direct competitor for AssetAccountant's lease accounting product line, particularly in mid-market and enterprise.
• Nakisa Lease Accounting: Lease accounting and asset management SaaS with deep IFRS 16/ASC 842 coverage. Comparable enterprise-leaning compliance focus and fixed-asset adjacency to AssetAccountant.
• NetSuite Fixed Asset Management: Built-in fixed asset module inside the NetSuite ERP suite. Competes for the same mid-market and accounting team workflows on automated depreciation and multi-entity support.
• Microsoft Dynamics 365 Asset Management: Asset functionality within Dynamics 365 Finance & Supply Chain; some workflows currently powered by AssetAccountant itself. Direct competitive overlap for mid-market and enterprise finance teams on AssetAccountant's home turf.
• Wolters Kluwer CCH Fixed Asset Accounting: Legacy fixed asset product (CCH Fixed Assets / ProSystem fx Fixed Assets) with deep tax-rule libraries and long-standing accounting-firm distribution; directly competes with AssetAccountant's tax-rule moat.

Emerging players

• PowerPlan: Asset accounting and tax software specialized for utilities and regulated, asset-heavy industries. Comparable fixed-asset depreciation capabilities with deeper vertical specialization in energy/utilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AssetAccountant
• LinkedInlinkedin.com/company/assetaccountant

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssetAccountant Pty LTD