Van Etten Oil

What Van Etten Oil does

Van Etten Oil Company, operating commercially as VEO Energy Systems, is a privately held, family-owned energy services provider founded in 1944 by Richard Van Etten in Monticello, New York. The company delivers heating oil (including the renewable Bioheat® blend), propane, diesel, and gasoline to residential and commercial customers across Orange, Sullivan, and Ulster Counties in New York's Hudson Valley and Catskill region, a footprint covering more than 90 towns. Beyond fuel delivery, the company operates a full HVAC service line offering installation, repair, and maintenance for boilers, furnaces, central air conditioning, and ductless mini-split systems, as well as whole-home backup generator sales and service.

The underlying technology stack centers on operational delivery infrastructure: company-owned tank trucks, wireless propane tank monitoring for automatic usage-based delivery scheduling, route optimization for delivery logistics, and field-dispatched licensed technicians for equipment installation and service. The proprietary Bioheat® fuel program differentiates the heating oil offering as a renewable blend compatible with existing oil heating systems without modification. A customer portal (myaccount.vanettenoil.com) supports online account access and bill payment. Marketing and customer acquisition are community-rooted, relying on a website with location-specific service pages, customer testimonials, a Refer-A-Friend program, and 24/7 phone availability.

The business model combines transactional fuel sales with recurring revenue streams through automatic delivery subscriptions, monthly Budget Plans, Pre-Buy fixed-rate plans, Cap Price hybrid plans, and annual ComfortCare maintenance contracts. Additional revenue comes from HVAC and generator equipment sales plus installation labor, commercial fleet fueling with fuel tracking and reporting, and commercial energy consulting. Pricing is not publicly disclosed per gallon or per service, but flexible payment plan structures are marketed to address seasonal bill volatility. The company serves two primary segments: residential homeowners (the dominant segment) and commercial businesses including restaurants, farms, construction firms, warehouses, and logistics operations, with no enterprise customer concentration.

Name

Van Etten Oil

Legal name

Van Etten Oil Company

Website

https://vanettenoil.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Etten Oil, operating as VEO Energy Systems, is a family-owned energy services provider in New York's Hudson Valley since 1944, delivering heating oil, propane, and diesel, and providing HVAC, generator, and commercial fleet fueling services to residential and commercial customers across three counties.

Ownership category

akta.pro rank

Product category

Fuel Distribution and HVAC Services

NAICS

Fuel Dealers (457210), Fuel Dealers (45721)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Heating oil delivery
• Propane distribution
• HVAC services
• Commercial fleet fueling
• Backup generator installation

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Heating Oil Delivery: Residential and commercial heating oil delivery including Bioheat® fuel options. Services include automatic delivery, on-demand delivery, and emergency delivery. Revenue generated through per-gallon pricing with various payment plan options.
2. Propane Delivery: Residential and commercial propane delivery with automatic and will-call options. Tank installations, equipment hookups, and ongoing supply. Revenue from propane sales and tank-related services.
3. Commercial Fleet Fueling: On-site fleet refueling for commercial vehicles and equipment including diesel (on-road and off-road) and gasoline. Custom scheduling and fuel tracking/reporting services.
4. HVAC Installation and Service: Heating system installation and repair (furnaces, boilers, heat pumps), air conditioning services, and ductless mini-split systems. Revenue from equipment sales, installation labor, and service/repair calls.
5. Generator Installation and Service: Whole-home standby generator installation, maintenance plans, and repair services. Revenue from equipment sales, installation, and annual maintenance contracts.
6. ComfortCare Service Plans: Annual service and maintenance plans for heating, cooling, and generator systems. Plans include scheduled inspections, priority service, and discounts on repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Van Etten Oil (VEO Energy Systems) delivers heating oil, propane, diesel, and gasoline directly to residential and commercial customers across New York's Hudson Valley, complemented by full HVAC installation/service, backup generator installation, and tank installation and monitoring. Revenue is generated through per-gallon fuel sales, equipment installation, recurring ComfortCare maintenance plans, and multiple payment plan structures (Budget, Pre-Buy, Cap Price, Market Rate). The company also provides on-site commercial fleet refueling, commercial propane services, and energy consulting for businesses.

Product overview

VEO Energy Systems is a family-owned energy services company operating since 1944, offering a comprehensive suite of fuel delivery and HVAC services. The core offering centers on heating oil (including Bioheat® renewable fuel) and propane delivery with flexible payment plans, complemented by full HVAC services (heating, cooling, ductless systems), backup generator installation, and commercial energy solutions. Services are delivered through multiple specialized categories including emergency response, tank installation/maintenance, and commercial fleet fueling.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Oil Delivery
• Propane Delivery
• Bioheat® Fuel Renewable blend of ultra-low sulfur heating oil and biodiesel made from soybean oil, used cooking oil, and animal fats; cleaner-burning and compatible with existing oil heating systems without modifications.
• Heating Oil Tank Services Heating oil tank installation, inspection, removal, and replacement with permits, code compliance, and maintenance for residential and light commercial properties.
• Propane Tank Services Aboveground and underground propane tank installation, sizing guidance, permits, and ongoing tank monitoring with automatic delivery options.
• Heating Services Installation, repair, and maintenance for oil, gas, and propane heating systems including boilers, furnaces, and ductless heating.
• Cooling Services Air conditioning installation, repair, and maintenance including central air systems and ductless mini-split cooling.
• Ductless Mini-Split Systems Ductless HVAC systems providing zoned heating and cooling for individual rooms without requiring ductwork, suited for homes without existing ducts, room additions, or hard-to-heat spaces.
• Boiler Services Boiler installation, repair, and maintenance for gas, oil, and high-efficiency models, with seasonal maintenance packages.
• Furnace Services Professional furnace installation, repair, and preventative maintenance with financing options for new system installations.
• Backup Generators Whole-home standby generator installation and service including sizing consultation, professional installation, and annual maintenance plans for automatic power during outages.
• ComfortCare Service Plans Annual protection plans covering heating, cooling, and generator systems with routine maintenance, priority service, and protection against unexpected equipment issues.
• Emergency Service 24/7 emergency fuel delivery and heating system repair services with fast response times for heating oil and propane emergencies.
• Commercial Fleet Fueling On-site commercial fleet fueling delivering diesel, off-road diesel, and gasoline directly to vehicles with custom scheduling and real-time fuel tracking.
• Commercial Propane Services Customized commercial propane delivery and installation for restaurants, warehouses, farms, and manufacturing operations with flexible scheduling.
• On & Off Road Diesel Delivery Commercial diesel fuel delivery for construction equipment, trucks, and generators with both clear and dyed diesel options and scalable service plans.
• Commercial Energy Consulting Energy use reviews, system upgrade recommendations, rebate program navigation, and strategic energy planning for new builds.

Quantifiable outcome

• Employees average 25 years tenure with the company
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Eli Van Etten - President of Empire State Energy Association (ESEA)minorOthersEli Van Etten, Vice President of Van Etten Oil and grandson of founder Richard Van Etten, serves as President of the Empire State Energy Association (ESEA), a regional industry association for energy companies in New York State.
• Eli Van Etten - Hudson Valley Oil and Energy Council (HVOEC)minorOthersEli Van Etten serves as former President and current board member of the Hudson Valley Oil and Energy Council (HVOEC), representing the company's interests in regional energy industry advocacy.
• Bioheat® Fuel ProgramcoreTechnology or IntegrationVEO Energy Systems offers Bioheat® fuel, a renewable blend certified under the Bioheat® program. This fuel combines ultra-low sulfur heating oil with biodiesel made from soybean oil, used cooking oil, and animal fats - supporting American agriculture and energy independence.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AmeriGas Propane: AmeriGas is the largest U.S. propane retailer with national distribution serving residential, commercial, and agricultural customers — a broad incumbent competing for propane accounts and HVAC/equipment work in VEO's Hudson Valley footprint.
• Ferrellgas Partners: Ferrellgas is a national propane distributor serving residential, commercial, and agricultural customers with tank sales and delivery service, broadly competing with VEO's propane delivery and equipment installation offerings.
• Suburban Propane Partners: Suburban Propane (NYSE: SPH) is one of the largest national propane distributors, offering residential and commercial propane delivery, service plans, and equipment installations that compete broadly with Van Etten Oil's propane and HVAC offerings.

Direct peers

• Bottini Fuel: Bottini Fuel is a family-owned heating oil and propane distributor serving the Hudson Valley region of New York, directly overlapping Van Etten Oil's core service territory and product offering including fuel delivery and HVAC services.
• Haffner's Energy: Haffner's is a regional fuel oil and propane distributor serving Massachusetts and southern New Hampshire with automatic delivery, HVAC, and generator services — a closely comparable regional family-style energy services model.
• Wood River Oil & Propane: Wood River Oil & Propane is a small family-owned heating oil and propane distributor in the greater New York area offering residential fuel delivery and HVAC support, closely comparable in scale and operating model to Van Etten Oil.
• Petro Home Services: Petro Home Services provides heating oil, propane, and HVAC services to residential customers across the Northeast US, with comparable subscription-based automatic delivery and full-service HVAC offerings similar to Van Etten Oil.

Regional players

• Blossman Gas: Blossman Gas is a regional propane distributor serving the southeastern United States with residential and commercial delivery, equipment sales, and service — comparable to VEO in propane-centric business model though geographically distinct.
• Eastern Propane Gas: Eastern Propane is a regional propane distributor serving the New England area with residential and commercial propane delivery, tank installation, and equipment services — a regional analog to VEO's propane business with similar family-business operating characteristics.
• R.H. White Companies: R.H. White is a multi-generation construction and utility services firm in New England offering fuel delivery, HVAC, and mechanical services, comparable in family-ownership profile and integrated service model though serving Massachusetts rather than New York.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-etten-oil-co.-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Etten Oil