Property Agent

What Property Agent does

Property Agent Inc. is a Tokyo-based, vertically integrated real estate company founded in 2004 that develops, sells, and manages investment-use condominiums for individual Japanese investors, primarily salary workers, professionals, and corporate executives in the Tokyo metropolitan area. The company operates three core business segments: real estate development and sales (including its proprietary CRACIA condominium brand), property management of more than 75 buildings and 3,000+ units with reported occupancy above 99% and delinquency around 1%, and real estate crowdfunding via the Rimple platform enabling investments from ¥10,000. The company is a wholly-owned subsidiary of Migalo Holdings (Tokyo Stock Exchange Prime Market: 5535).

The company's underlying technology combines a proprietary SS scoring system for property selection with the FreeiD face authentication platform developed through subsidiary DXYZ, which has been deployed in the CRACIA IDZ condominium series and was Japan's first full-building face authentication system in residential housing. A patented face authentication delivery system links FreeiD to delivery company logistics for secure parcel drop-off at auto-locked buildings. Rimple operates under Japan's regulatory framework for specific joint real estate business, with recent campaigns oversubscribing by 230–335% of target amounts.

Property Agent runs a sales-led go-to-market model with a dedicated one-agent-per-owner system, supported by a multi-channel marketing engine including the 不動産投資TIMES content platform, owner testimonials, seminars, free consultations, and direct field sales. Revenue derives from one-time property sale margins, recurring management fees as a percentage of rental income, and transaction/platform fees from crowdfunding. The company has been recognized as the #1 Tokyo metropolitan market share leader in investment-use condominiums (H1 2025, Fudousan Keizai Kenkyuusho) and as a customer satisfaction leader in the investment real estate category.

Name

Property Agent

Legal name

Property Agent Inc. (プロパティエージェント株式会社)

Website

https://propertyagent.co.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Property Agent is a Tokyo-based, vertically integrated real estate developer and asset manager that develops, sells, and manages investment-use condominiums (CRACIA brand) for individual Japanese investors, with 75+ buildings under management and a Rimple crowdfunding platform.

Ownership category

akta.pro rank

Product category

Real Estate Investment Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate investment
• Property development
• Property management
• Real estate crowdfunding
• Asset management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Development and Sales (デベロッパー事業): Property Agent develops and sells investment-use and residential condominiums (including its proprietary CRACIA brand) to individual investors. Revenue is generated through the sale of developed properties at margins. The company operates across the Tokyo metropolitan area, focusing on the Tokyo 23 wards.
2. Property Management (プロパティマネジメント事業): Rental and building management services provided to property owners. The company manages over 75 buildings and 3,000+ units. Revenue comes from management fees charged to property owners, with services including tenant placement, rent collection, and building maintenance. The company maintains an occupancy rate above 99% and a delinquency rate of approximately 1%.
3. Real Estate Crowdfunding (不動産クラウドファンディング): Rimple's Selection crowdfunding campaigns enable individual investors to participate in real estate projects starting from 10,000 yen. The platform operates under Japan's regulatory framework for specific joint real estate business. Revenue is generated through subscription fees and platform management charges. Recent campaigns have raised 230-335% of targets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Property Agent develops, sells, and manages investment and residential condominiums in the Tokyo metropolitan area under its proprietary CRACIA brand, provides ongoing rental and building management services for property owners, and operates the Rimple real estate crowdfunding platform enabling individual investors to participate from ¥10,000. The company leverages its proprietary FreeiD face authentication platform (via subsidiary DXYZ) to deliver keyless, full-building face-recognition access in selected properties, and operates a "one owner, one dedicated agent" sales and support system covering acquisition through long-term management.

Product overview

Property Agent is a comprehensive real estate company offering an integrated platform combining DX Property (digital transformation real estate), real estate crowdfunding via Rimple, developer services, and property management. The portfolio includes proprietary mansion brand Creacia (with face authentication-enabled IDZ series), the FreeiD face authentication technology platform, investment and residential properties, and the Real Estate Investment Times educational media. The company operates under parent Migalo Holdings (Tokyo Stock Exchange Prime Market) and is recognized for 99.5%+ occupancy rates and #1 market share in Tokyo metropolitan investment properties.

Differentiator

Problem solved

Functional benefit

Brands

• Rimple (リンプル): Real estate crowdfunding platform enabling individual investors to participate in real estate projects starting from 10,000 yen. Operates under Japan's regulatory framework for specific joint real estate business.
• CRACIA (クレイシア)
• FreeiD (フリード)

Products and services

• Rimple (リンプル) Real Estate Crowdfunding Platform Digital real estate crowdfunding platform operated by Property Agent that allows individual investors to participate in specific real estate projects starting from ¥10,000 per campaign via smartphone. Operates under Japan's regulatory framework for specific joint real estate business and generates revenue through subscription/management charges.
• CRACIA (クレイシア) Investment and Residential Condominiums (Developer Business) Property Agent's proprietary condominium brand and developer business unit, covering planning, development, and sale of investment-use and residential condominiums (including the Creacia IDZ face-authentication-enabled series) primarily in Tokyo's 23 wards for individual investors and end-users.
• Property Management Services (賃貸・建物管理) Rental and building management services provided to property owners, including tenant placement, rent collection, building maintenance, and ongoing management of 75+ buildings and 3,000+ units with a 100% management contract renewal rate.
• FreeiD (フリード) Face Authentication Platform Proprietary face authentication platform developed by subsidiary DXYZ Inc. that enables keyless entry to managed apartment buildings (Creacia IDZ series) using facial recognition via smartphone app, covering entrances, mailboxes, delivery boxes, elevators, and individual units, with patented face-authenticated delivery ("置き配") support.
• After Support Services (アフターサポート) Post-purchase support services for condominium owners including ongoing property management coordination, annual tax filing assistance, tenant support, and property value tracking, delivered as part of Property Agent's integrated ownership experience.

Quantifiable outcome

• 99%+ average annual occupancy rate (vs. 90.2% Tokyo metropolitan average)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Migalo Holdings (ミガロホールディングス)coreStrategic or Co-development PartnerMigalo Holdings is the parent company of Property Agent, listed on the Tokyo Stock Exchange Prime Market. Migalo Holdings oversees Property Agent's digital transformation initiatives in the real estate sector. Property Agent operates as a key subsidiary driving the group's real estate DX strategy.
• DXYZ (ディクシーズ)coreStrategic or Co-development PartnerDXYZ is a subsidiary of Property Agent that developed the proprietary FreeID face authentication platform. DXYZ creates and operates the face ID infrastructure used in Property Agent's managed properties (e.g., クレイシアIDZ series), enabling keyless entry and smart delivery systems. Property Agent integrates DXYZ technology into its real estate developments.
• Rimple (リンプル) Platform Investors / ParticipantsminorOthersThe Rimple real estate crowdfunding platform operates under Japan's regulatory framework for specific joint real estate business. Individual investors participate in campaigns starting from 10,000 yen. The platform has attracted strong investor demand with recent campaigns oversubscribed by 230-335%.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HouseDo: Japanese real estate franchise network offering brokerage, renovation, and asset management services for individual property owners. Comparable in targeting individual investors/owners across Japan with a multi-service platform, though more franchise-led and less concentrated in Tokyo investment condos.
• GA Technologies: Tokyo-based real estate technology company operating an online property marketplace and ancillary services (RENOSY). Comparable to Property Agent in combining DX-driven sales with management and investment products for individual Japanese investors.
• LeTech Corporation: Japanese investment condominium developer and asset manager of comparable size with a similar one-stop model for individual investors. Closest like-for-like peer in Tokyo investment condo market, competing head-to-head on product, agent-led sales, and property management economics.

Broad incumbents

• Mitsubishi Estate: One of Japan's largest real estate developers with extensive Tokyo office and residential portfolios. Operates broadly across the same property ecosystem but at vastly larger scale and with a developer/incumbent focus rather than a retail-investor-led model.
• Open House Group: Larger, diversified Japanese residential and investment property developer with significant Tokyo condominium exposure. Serves overlapping investor and end-user segments but at materially greater scale and with broader geographic coverage.
• Sumitomo Realty & Development: Large Japanese real estate developer with significant condominium development and leasing operations in central Tokyo. Comparable on condominium supply and rental exposure but operates as a much broader incumbent across multiple real estate verticals.
• Tokyu Fudosan Holdings: Diversified Japanese real estate group with residential development and property management businesses in Tokyo. Comparable in core property activities but a much larger, publicly listed incumbent with broader geographic and asset-class reach.
• Daiwa House Industry: Japan's largest homebuilder and a major diversified real estate company with residential rental management subsidiaries. Comparable in residential rental operations and Tokyo exposure but with a national-scale, broad-incumbent business model.
• Mitsui Fudosan: Major Japanese real estate developer with significant Tokyo condominium and rental housing operations. Overlaps with Property Agent on residential development and management but serves a much broader market and customer base.

Others

• Advance Residence Investment Corporation: Tokyo-listed J-REIT specializing in residential rental properties, including investment-grade apartments in central Tokyo. Comparable because it competes for the same pool of Tokyo rental demand that underpins Property Agent's occupancy and rental-income thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propertyagent_o
• YouTubeyoutube.com/channel/UCmyrq_A6EyKFuaYcG53D5Og
• Facebookfacebook.com/Propertyagent.Official
• LinkedInlinkedin.com/company/property-agent-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Agent