HOUSEDO
HOUSEDO is a Tokyo-headquartered, TSE Prime-listed Japanese real estate services company that operates a nationwide franchise store network providing one-stop buy, sell, leaseback, build, and renovation services to individual consumers and corporate clients across Japan.
- Company typePublic
- Founded2009
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
HOUSEDO firmographics
Firmographics- Name
- HOUSEDO
- Legal name
- ハウスドゥ株式会社
- Website
- https://housedo.co.jp
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HOUSEDO is a Tokyo-headquartered, TSE Prime-listed Japanese real estate services company that operates a nationwide franchise store network providing one-stop buy, sell, leaseback, build, and renovation services to individual consumers and corporate clients across Japan.
- Ownership category
- akta.pro rank
HOUSEDO industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior & Assisted Living Residential Property Management (BPAJAFAE)
- akta.pro secondary industry
- Corporate / Executive Housing Management (BPAJAFAK)
Keywords
Where HOUSEDO is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
HOUSEDO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Revenue: HOUSE DO generates revenue primarily through its franchise model, recruiting and licensing its brand and business system to independent real estate franchisees across Japan who pay franchise fees and ongoing royalties in exchange for brand access, operational support, and lead referrals.
- Real Estate Transaction Fees: Revenue from facilitating real estate buying and selling transactions for end customers through its network, including commissions on property purchases, sales, and related services such as leaseback arrangements.
- Leaseback Services: Revenue generated from house/real estate leaseback services (ハウス・リースバック), where the company purchases properties from customers who continue living in them as renters, generating ongoing rental income and transaction fees.
- Renovation and Reform Services: Revenue from property renovation and reform ( リフォーム ) services offered as part of the integrated real estate solution, including renovation planning and execution for customers buying or selling properties.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
HOUSEDO product offering
Product offeringCore offering
HOUSEDO operates a technology-enabled real estate services platform in Japan providing one-stop solutions for buying, selling, utilizing, building, and renovating residential properties. Services are delivered through a nationwide franchise store network, supplemented by direct consumer channels and financial-institution partnerships (e.g., Rakuten Bank reverse mortgage).
Differentiator
Problem solved
Functional benefit
Brands
- HOUSE DO: Primary brand for real estate services including buying, selling, leasing, reforming, and building properties through a nationwide network.
- ハウス・リースバック
- SHIRO
- LUXE TECH VILLA
Products and services
- HOUSE DO Real Estate Service Platform
Companies that use HOUSEDO
Customer profileSegments2 records
Ideal customer profiles3 records
HOUSEDO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HOUSEDO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 楽天銀行 (Rakuten Bank)coreHOUSEDO has a partnership with Rakuten Bank to offer the Rakuten Bank Reverse Mortgage (楽天銀行リバースモーゲージ), a senior-exclusive loan product that allows homeowners to utilize their home equity. HOUSEDO promotes this product on its website as part of its senior housing solution offerings, driving referrals and customer leads for both parties.
Scale indicators2 records
HOUSEDO competitors and assessment
Company assessmentBroad incumbents
- Daiwa House Industry: Japan's largest homebuilder with integrated real estate services including brokerage, rental, and renovation. Competes with HOUSEDO's build/renovation/reform offerings and benefits from a much larger balance sheet.
- Tokyu Land Corporation: Large Japanese real estate developer with significant residential brokerage and property management operations. Overlaps with HOUSEDO in residential real estate services but at materially greater scale and capital base.
- Nomura Real Estate Solutions: Provides brokerage, property management, and consulting services under the Nomura brand across Japan. Comparable as a well-capitalized residential real estate services incumbent in the same consumer segment as HOUSEDO.
- Sumitomo Realty & Development: Major Japanese real estate developer and brokerage with deep capital, broad residential offerings, and nationwide brand presence. Significantly larger and broader than HOUSEDO but competes for the same residential transaction customer.
- Mitsubishi Estate: One of Japan's largest real estate developers with extensive residential and mixed-use portfolios. A heavyweight incumbent operating broadly in the same real estate services space as HOUSEDO.
- Recruit Holdings (SUUMO): Operates SUUMO, Japan's leading online real estate listings portal that funnels leads to brokerages including HOUSEDO. Not a direct brokerage competitor but a powerful channel competitor for consumer real estate demand.
Direct peers
- Leopalace21: Japanese real estate services and rental management company serving both individual renters and corporate clients, with nationwide coverage and recurring rental income. Closely comparable to HOUSEDO's blend of residential services, rental exposure, and corporate customer segment.
- Century 21 Japan: Operates a nationwide real estate brokerage franchise system in Japan with a similar model of brand-licensed stores offering buying and selling services. Closely comparable to HOUSEDO on both franchise-driven distribution and integrated consumer real estate services.
- ERA Japan (LIXIL Homes, formerly ERA LIXIL): Japan franchise network of the global ERA real estate brand, providing buy/sell services through branded franchise stores. Comparable to HOUSEDO on franchise structure, transaction commission revenue, and consumer-facing residential focus.
Emerging players
- ietty (ietty Co., Ltd.): Tokyo-based proptech startup providing online rental property search and brokerage services with a chat-based consumer experience. Represents an emerging digital-native threat to traditional brokerages including HOUSEDO's franchise stores.
Market position
Customer concentration
HOUSEDO social profiles
Digital presenceHOUSEDO financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOUSEDO leadership team
Management profileNumber of profiles
HOUSEDO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOUSEDO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOUSEDO
What does HOUSEDO do?
HOUSEDO operates a technology-enabled real estate services platform in Japan providing one-stop solutions for buying, selling, utilizing, building, and renovating residential properties. Services are delivered through a nationwide franchise store network, supplemented by direct consumer channels and financial-institution partnerships (e.g., Rakuten Bank reverse mortgage).
Is HOUSEDO a public or private company?
HOUSEDO is a public company. It is classified as public and is currently operating.
When was HOUSEDO founded?
HOUSEDO was founded in 2009. It employs 501 to 1,000 people.
Where is HOUSEDO based?
HOUSEDO is headquartered in Tokyo, Japan, in the Asia region.
How does HOUSEDO make money?
Four revenue lines are on record. Franchise Revenue is the primary driver. The others are real Estate Transaction Fees, leaseback Services and renovation and Reform Services.
Who are HOUSEDO's main competitors?
Broad incumbents on record are Daiwa House Industry, Tokyu Land Corporation, Nomura Real Estate Solutions, Sumitomo Realty & Development, Mitsubishi Estate and Recruit Holdings (SUUMO). Direct peers are Leopalace21, Century 21 Japan and ERA Japan (LIXIL Homes, formerly ERA LIXIL). ietty (ietty Co., Ltd.) is listed as an emerging player.
Does HOUSEDO have an API?
No public API is recorded for HOUSEDO.
What industry is HOUSEDO in?
HOUSEDO's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAFAE, Senior & Assisted Living Residential Property Management, with a secondary code of BPAJAFAK, Corporate / Executive Housing Management. Its NAICS code is 53131 and its SIC code is 6531.