StonePro
StonePro is a California-based specialty chemicals manufacturer, founded in 1998, that formulates and distributes sealers, cleaners, polishing chemicals, restoration diamonds, and floor pads for natural stone, quartz, terrazzo, and concrete surfaces through a nationwide authorized-distributor network serving contractors, fabricators, and homeowners.
- Company typePrivate
- Founded1998
- HeadquartersAnaheim, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What StonePro does
StonePro is a US-based specialty chemicals manufacturer founded in 1998 and headquartered in Anaheim, California. The company formulates and distributes a comprehensive portfolio of stone care, maintenance, and restoration products under its own brand and the Smartkrete sub-brand. Core product categories include sealers (Ultimate Pro, Pro Sealer, Porous Pro), cleaners (Crystal Clean and heavy-duty variants), polishing chemicals and powders, diamond-impregnated floor pads (ELITE, M-Series, ZOOM, DOT, REV lines), restoration diamonds, a quartz care line, repair solutions (etch removers, wet poultice stain removers, travertine repair), and floor machines and accessories. Underlying technology centers on proprietary nano sealer chemistry with a 25-year warranty and VOC-compliant formulations designed to meet California's strict environmental regulations while delivering performance comparable to previously outlawed sealers; impregnating sealers chemically bond through stone pores to form an invisible barrier reducing surface tension.
The company sells exclusively through a nationwide network of authorized distributors rather than direct-to-consumer, and supports channel demand via content marketing, video tutorials, a weekly newsletter, the Stone Restoration Bootcamp training program, and regional events and classes. Primary customer segments are commercial stone care professionals (contractors, fabricators, artisans, service technicians) with secondary segments in residential homeowners and stone fabricators; testimonials and quotes are drawn from individual SMBs (Sandra K., Mike H., Judith R., Kurtis G.) rather than named enterprise accounts. Pricing is not publicly disclosed; a 2023 retail price list PDF is offered. The company manufactures in California (including a US production facility for polishing pads opened in 2017) and operates only within the United States. StonePro is privately held with no disclosed parent, institutional investors, or funding rounds; Dan Devlin is identified as Founder and CEO. Recognitions include #1 Sealer by the Artisan Group in 2006 and Best of Sustainability at StoneExpo in 2019 for the Ultimate Pro product.
StonePro firmographics
Firmographics- Name
- StonePro
- Legal name
- StonePro
- Website
- https://stoneproonline.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StonePro is a California-based specialty chemicals manufacturer, founded in 1998, that formulates and distributes sealers, cleaners, polishing chemicals, restoration diamonds, and floor pads for natural stone, quartz, terrazzo, and concrete surfaces through a nationwide authorized-distributor network serving contractors, fabricators, and homeowners.
- Ownership category
- akta.pro rank
StonePro industry classification
Industry- Product category
- Stone Care Products
- akta.pro primary industry
- Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE)
- akta.pro secondary industries
- Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI), Natural Stone Cleaning, Polishing & Restoration (Marble/Granite/Travertine/Limestone) (HSAEAOAA), Natural Stone Floor Repair, Polishing & Sealing (Marble/Travertine/Granite) (HSAGAFAG)
Keywords
Where StonePro is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StonePro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Stone Care Products: StonePro generates revenue through the sale of its complete line of stone care products including sealers, cleaners, polishing chemicals, restoration diamonds, floor pads, machines, and accessories through authorized distributors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
StonePro product offering
Product offeringCore offering
StonePro manufactures and sells premium stone care products including sealers, cleaners, polishing chemicals and powders, diamond-impregnated floor pads, restoration diamonds, and floor machines for natural stone, engineered stone, terrazzo, and concrete surfaces. The company sells its products exclusively through a nationwide network of authorized distributors and supports customers with training programs such as the Stone Restoration Bootcamp, video tutorials, and regional events.
Product overview
StonePro offers a comprehensive portfolio of natural stone care, maintenance, and restoration products. The product line is organized as a multi-category portfolio rather than a single unified platform. Core flagship products include Ultimate Pro (premium nano sealer for granite with 25-year warranty), Pro Sealer (for marble), and Porous Pro (for porous materials like travertine and concrete). The portfolio is organized into product categories: Sealants/Sealers for surface protection, Cleaners (including the Crystal Clean daily cleaner with added sealant properties), Polishing Chemicals & Powders for restoration, Floor Pads (diamond-impregnated systems including ELITE, M-Series, ZOOM, DOT, and REV lines), Restoration Diamonds, Quartz Care & Protect line, Repair Solutions (stain removal, etch removal, travertine repair), Machines & Accessories, and the Smartkrete sub-brand for concrete and terrazzo products. StonePro manufactures in California and serves both commercial and residential markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Pro StonePro's flagship premium nano sealer designed for granite and natural stone surfaces, backed by a 25-year warranty and formulated as a VOC compliant product.
- Porous Pro Premium impregnating sealer designed for porous materials such as travertines, limestones, concretes, brick, and slates; VOC compliant.
- Pro Sealer Sealer specifically formulated for marble and natural stone surfaces within StonePro's sealer lineup.
- Crystal Clean Daily stone cleaner safe for food preparation areas, environmentally friendly, and includes added 1% sealant properties for enhanced protection with each use.
- Polishing Chemicals & Powders Polishing products including polishing powders, compounds, and crystallizers for stone restoration and finishing.
- Floor Pads - Polishing and Maintenance Diamond-impregnated floor pads including the ELITE Pads Polishing System, M-Series Diamond Impregnated Pads, ZOOM Diamond Impregnated Pads, DOT Pads, and Smartkrete Elite DIP Pads.
- Restoration Diamonds Restoration diamonds for marble and travertine, terrazzo diamonds, and DOT Pads supplied to stone restoration professionals.
- Quartz Care & Protect Complete quartz care line including Quartz Clean, Quartz Protect (Nanoguard Countertop Protector), and Quartz Repair products.
- Repair Solutions Stone repair products including travertine repair, stain removal (wet poultice), hard water deposit remover, and etch removal solutions.
- Smartkrete Concrete Products Concrete and terrazzo care products including sealers, guards, and protectors, concrete and terrazzo polishing compounds, Smartkrete Elite DIP Pads, and maintenance products.
- Machines & Accessories Floor machines and accessories including floor machines, wet/dry vacs, weighted drive plates, and riser pads sold to stone restoration professionals.
- Finishing Touch Polish Weekly spray polish that provides shine and works on glass and stainless steel appliances in addition to stone surfaces.
- Natural Touch Etch Remover Product for removing light etching marks and restoring polish to stone surfaces.
- Wet Poultice Stain Remover Paste-form stain remover for removing stains such as wine, coffee, tea, urine, smoke, and soot from below stone surfaces.
Companies that use StonePro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
StonePro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StonePro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artisan GroupcoreStonePro was chosen as the #1 sealer by the Artisan Group - the leading stone fabricators in the United States. This recognition validates StonePro's position as a trusted brand among professional stone fabricators.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
StonePro competitors and assessment
Company assessmentDirect peers
- Aqua Mix (MAPEI): Aqua Mix, part of MAPEI, produces sealers, cleaners, and problem-solvers for stone and tile surfaces, targeting the same professional and DIY stone-care customer base as StonePro.
- Tenax: Tenax produces stone adhesives, sealers, polishing powders, and restoration products for marble, granite, and engineered stone, competing across StonePro's sealer, polish, and restoration categories.
- Lithofin: Lithofin develops specialized cleaners, sealers, and stain removers for natural stone and tile, addressing the same residential and professional maintenance use cases as StonePro.
- Miracle Sealants: Miracle Sealants manufactures sealers, cleaners, and polishing products for natural stone, tile, and grout, overlapping almost one-for-one with StonePro's product line and professional stone-care channel.
- STAIN-PROOF (Dry-Treat): Dry-Treat / STAIN-PROOF manufactures premium impregnating sealers and specialty cleaners for natural stone, directly competing with StonePro's Ultimate Pro and Crystal Clean products.
- HMK Stone Care: HMK manufactures a full line of sealers, cleaners, and restoration products for natural and engineered stone, sold through specialty distributors much like StonePro's go-to-market model.
- Klindex / Klindex USA: Klindex produces floor machines, diamond tools, and polishing pads used in stone and concrete restoration, overlapping with StonePro's restoration diamonds and machines & accessories categories.
Broad incumbents
- Mapei Group: Mapei is a large global building-products manufacturer with extensive stone, tile, and concrete care product lines, representing a much larger incumbent competing for the same distributor and contractor accounts as StonePro.
- 3M (Floor Care & Diamond Abrasives): 3M offers floor pads, diamond abrasives, and cleaning chemicals for commercial stone and concrete maintenance, competing with StonePro's pad and restoration diamond lines at scale.
Emerging players
- International Stoneworks: International Stoneworks is a US stone restoration service provider that both consumes and recommends stone-care chemicals, competing indirectly with StonePro for the same end customers and contractor relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
StonePro social profiles
Digital presenceStonePro financial estimates
Financial estimateRevenue estimate
Valuation estimate
StonePro leadership team
Management profileNumber of profiles
Profiles1 record
StonePro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StonePro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StonePro
What does StonePro do?
StonePro manufactures and sells premium stone care products including sealers, cleaners, polishing chemicals and powders, diamond-impregnated floor pads, restoration diamonds, and floor machines for natural stone, engineered stone, terrazzo, and concrete surfaces. The company sells its products exclusively through a nationwide network of authorized distributors and supports customers with training programs such as the Stone Restoration Bootcamp, video tutorials, and regional events.
Is StonePro a public or private company?
StonePro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StonePro founded?
StonePro was founded in 1998. It employs 1 to 10 people.
Where is StonePro based?
StonePro is headquartered in Anaheim, United States, in the North America region.
How does StonePro make money?
One revenue line is on record: stone Care Products.
Who are StonePro's main competitors?
Direct peers on record are Aqua Mix (MAPEI), Tenax, Lithofin, Miracle Sealants, STAIN-PROOF (Dry-Treat), HMK Stone Care and Klindex / Klindex USA. Broad incumbents are Mapei Group and 3M (Floor Care & Diamond Abrasives). International Stoneworks is listed as an emerging player.
Does StonePro have an API?
No public API is recorded for StonePro.
What industry is StonePro in?
StonePro's product category is Stone Care Products. Its primary akta.pro industry code is CRAJACAE, Stone & Tile Cleaners (Granite/Marble/Ceramic), with a secondary code of HSAGAGAI, Stone Sealing & Stain Protection (Marble, Granite, Travertine).