Name

Miracle Sealants

Legal name

Miracle Sealants

Website

https://miraclesealants.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Miracle Sealants is a US manufacturer of tile, grout, and natural stone surface care products — sealers, cleaners, polishers, and restoration formulas — serving consumers and trade professionals through retail and online channels as a brand under Rust-Oleum Corporation.

Ownership category

akta.pro rank

Product category

Tile and Stone Surface Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Adhesives & Sealants (2891), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Natural Stone Floor Repair, Polishing & Sealing (Marble/Travertine/Granite) (HSAGAFAG)

Keywords

• Tile sealers
• Grout cleaners
• Stone care products
• Surface protection
• Tile restoration

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Cleaning and Sealing Products: One-time purchase model for cleaning, sealing, and restoration products sold through retail and online channels to consumers and professionals. Products include tile cleaners, grout cleaners, floor cleaners, sealers, and application tools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Miracle Sealants manufactures and distributes specialty sealers, cleaners, enhancers, and restoration products designed for tile, grout, natural stone, and countertop surfaces. Its product portfolio is organized into five lines — Protect, Enhance, Clean, Restore, and Application Tools — and is sold through nationwide retail and online channels under the Rust-Oleum Corporation umbrella. The brand also supports a Professional Solutions segment serving contractors and tradespeople with technical documentation.

Differentiator

Problem solved

Functional benefit

Brands

• 511 Impregnator Sealer: Protect product - sealer for surfaces
• 511 Seal Enhance
• Miracle Sealants Porcelain & Ceramic Tile Cleaner

Products and services

• 511 Impregnator Sealer

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Broad incumbents

• Weiman: Weiman is a broader household surface care brand offering cleaners and polishes for countertops, stone, appliances, and other surfaces. While not specialty-focused on tile/grout sealers, it competes with Miracle Sealants in adjacent consumer cleaning categories and shares retail shelf space.
• Custom Building Products: Custom Building Products is a major manufacturer of tile and stone installation systems, including the Aqua Mix sealer and care line. Its broader portfolio in mortars, grouts, and sealers positions it as a broad incumbent that competes with Miracle Sealants across both consumer and professional channels.

Direct peers

• Tenax Proseal: Tenax offers professional-grade stone and tile care products including sealers, color enhancers, and cleaners. It targets fabricators, installers, and restoration professionals — overlapping directly with Miracle Sealants' Professional Solutions customer segment.
• Granite Gold: Granite Gold is a consumer-focused brand offering sealers, polishes, and cleaners for granite, marble, and other natural stone surfaces. It competes head-on with Miracle Sealants in the DIY homeowner segment for premium stone care.
• Aqua Mix: Aqua Mix, a brand of Custom Building Products, is a direct competitor offering sealers, cleaners, and problem-solving products for tile, stone, and grout. Its product line, including penetrating sealers and stone cleaners, overlaps closely with Miracle Sealants' Protect/Enhance/Clean/Restore ecosystem.
• FILA Solutions: FILA is an Italian manufacturer of surface care products, including sealers, cleaners, and stain protection systems for tile and natural stone. Its global professional-grade positioning makes it a direct competitor to Miracle Sealants, particularly in the trade and specification channels.
• Black Diamond Stoneworks: Black Diamond Stoneworks offers stone sealers, grout cleaners, and tile restoration products targeted at both DIY consumers and professionals. Its product mix and channel strategy (retail and online) directly overlap with Miracle Sealants' approach.
• StoneTech (by Mapei): StoneTech, owned by Mapei Group, provides stone, tile, and masonry care products including sealers, cleaners, and stain removers. It serves both consumer and professional channels and is one of the most direct specialty competitors to Miracle Sealants in the natural stone protection category.

Others

• Zinsser (Rust-Oleum brand): Zinsser is another Rust-Oleum Corporation brand focused on primers, sealers, and specialty coatings. While not a direct competitor, it is an internal corporate sibling whose sealer products sit in adjacent retail categories, making it a useful proxy for the parent's surface protection portfolio strategy.

Emerging players

• TriNova: TriNova sells stone, tile, and grout care products primarily through online channels, competing with Miracle Sealants in the e-commerce-direct consumer segment. Its emerging brand presence targets similar DIY use cases for sealing and cleaning specialty surfaces.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Sealants