Vitivista
Vitivista is a French agricultural inputs distributor and technical advisor serving 5,000+ farms across Nouvelle-Aquitaine and Occitanie through 40+ depots, offering crop protection products, technical advisory, cereal collection, and digital decision-support tools across four crop specializations: viticulture, arboriculture, market gardening, and large-scale crops.
- Company typePrivate
- Founded1999
- HeadquartersMérignac, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vitivista does
Vitivista is a French agricultural inputs distributor and technical advisor headquartered in Mérignac, near Bordeaux. Founded in 1999, the company serves 5,000+ professional farms across the Nouvelle-Aquitaine and Occitanie regions through a network of 40+ proximity depots and a workforce of 150+ employees. Its offering is organized around four crop specializations: viticulture, arboriculture, market gardening, and large-scale crops, with a staff of certified technician-advisors providing agronomic and regulatory guidance alongside physical product distribution. The company also operates a cereal collection and commercialization network spanning 40+ silo points.
The company's technology stack consists of a suite of digital decision-support tools rather than a unified software platform. Nutrivista, launched in 2013 in Charente, provides vine nutrition management backed by 10+ years of accumulated parcel-level data. Vista Obs supports parcel monitoring, Décitrait provides treatment decision support, Dat'Agri handles traceability and IFT (treatment frequency index) calculation, and Biovista supports organic conversion workflows. Innovation projects include Vitipuls (pulsed light crop protection) and Projet ESSOR (cover crop management under vine rows), co-developed with research institutes ISVV and IFV. Multi-standard certifications include ISO 9001, ISO 22000, CSA-GTP, 2BSvs, and AB organic, alongside the AQ00628 phytosanitary distribution approval.
Vitivista generates revenue through four streams: agrofournitures distribution (one-time sales of phytosanitary products, fertilizers, and trellising equipment), technical advisory services, cereal collection and commercialization, and equipment sales. Pricing operates on a B2B contact-based quotation model with no published rate cards. The company is structured as a private SAS with share capital of €1, owned and managed by Carole Joly. Go-to-market is relationship-driven and depot-anchored, with no direct-to-consumer digital channel. Customer base is long-tail SMB farms diversified across crop type and geography, with one publicly named enterprise customer (Château Larrivet Haut-Brion).
Vitivista firmographics
Firmographics- Name
- Vitivista
- Legal name
- Vitivista
- Website
- https://vitivista.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitivista is a French agricultural inputs distributor and technical advisor serving 5,000+ farms across Nouvelle-Aquitaine and Occitanie through 40+ depots, offering crop protection products, technical advisory, cereal collection, and digital decision-support tools across four crop specializations: viticulture, arboriculture, market gardening, and large-scale crops.
- Ownership category
- akta.pro rank
Vitivista industry classification
Industry- Product category
- Agricultural Inputs Distribution
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Agricultural Chemicals (2870)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industries
- NPK & Compound/Blended Fertilizers (IMAEAEAD), Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Fertilizer Additives & Enhancers (Urease/Nitrification Inhibitors, Stabilizers, Anti-caking, Coatings) (AFABABAG)
Keywords
Where Vitivista is headquartered
LocationHeadquarters
- HQ city
- Mérignac
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Vitivista business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agrofournitures (Farm Supplies) Distribution: Distribution of agricultural inputs including crop protection products, fertilizers, equipment, and supplies to professional farmers. Includes phytosanitary product distribution under official approval AQ00628.
- Technical Advisory Services: Technical consulting and advisory services provided by certified technicians, including crop-specific recommendations, soil analysis interpretation, and integrated crop management advice
- Cereal Collection and Commercialization: Collection, storage and commercialization of cereals through a network of 40+ collection points across the Grand Sud-Ouest region
- Equipment and Materials Sales: Sale of trellising materials, vineyard equipment, and specialized agricultural machinery through proximity deposits
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Vitivista product offering
Product offeringCore offering
Vitivista distributes agricultural inputs (phytosanitary products, fertilizers, biological control solutions, trellising equipment and machinery) to professional farmers and complements distribution with specialized crop-by-crop technical advisory services delivered by certified advisors. The offering is reinforced by proprietary digital decision-support tools (Nutrivista, Vista Obs, Dézanitrait, Dat'Agri, Biovista) and a regional network of more than 40 deposits and cereal collection points across Nouvelle-Aquitaine and Occitanie.
Product overview
Vitivista is an agricultural supplies distributor and technical advisor operating in Nouvelle-Aquitaine and Occitanie regions of France. The company offers an integrated portfolio combining physical products (crop inputs, trellising equipment) with digital decision-support tools (Nutrivista for vine nutrition, Vista Obs for parcel monitoring, Dat'Agri for traceability) and specialized technical advisory services through certified technicians. Their offerings span four crop sectors: viticulture, arboriculture, market gardening, and field crops, supported by specialized programs like Biovista for organic conversion and innovative projects like Vitipuls for crop protection. The company also operates grain collection and storage facilities with over 40 collection points across the Grand Sud-Ouest region.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrofournitures — Crop Inputs Distribution Distribution of agricultural supplies including phytopharmaceutical products, fertilizers, and biological control solutions to professional farmers in viticulture, arboriculture, market gardening, and field crops under phytosanitary approval AQ00628.
- Conseil Technique Préconisé — Technical Advisory Services Personalized agronomic advisory delivered by Techniciens Conseillers Prédiscrets specialized by crop sector (viticulture, arboriculture, market gardening, grandes cultures), offering on-farm recommendations grounded in crop agronomy and plant nutrition.
- Matériel de Palissage — Trellising Equipment Complete range of trellising materials including posts, wires, tensioners, and accessories for viticulture and arboriculture, designed for durability and optimal crop support.
Quantifiable outcome
- More than 5,000 agricultural farms served
- +3 more outcomes
Companies that use Vitivista
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Vitivista technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Vitivista partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Inno'VincoreInnovation partner for the ESSOR project (Soil Maintenance Under Vine Rows), collaborating on experimental techniques for cover crop management in viticulture
- AderacoreResearch partner for the ESSOR project contributing expertise in sustainable viticulture practices
- Chambre d'Agriculture de la GirondecoreAgricultural chamber partner for the ESSOR project and various technical events, providing extension services and farmer support
- SafecoreTraining partner for the ESSOR project providing agricultural education and professional development services
- VitinovcoreInnovation partner for viticulture projects, contributing to experimental trials and new practices development
- Météo-FrancecoreLong-standing meteorological data partner for over 10 years, providing weather forecasts essential for crop management decisions
- ISVV - Institut des Sciences de la Vigne et du VincoreUniversity research institute providing expertise on grape physiology, berry development, yield management and wine quality
- IFV - Institut Français de la Vigne et du VincoreFrench Wine Institute providing expertise on mildew resistance and management, co-author of national mildew bulletins
- GDON du LibournaiscoreLocal grape berry moth monitoring organization providing pest tracking data and integrated pest management support
- SelencaminorPPE (Personal Protective Equipment) supplier for agricultural safety equipment presented at technical events
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vitivista competitors and assessment
Company assessmentBroad incumbents
- Bayer Crop Science France: Global crop input giant with major French presence in seeds, crop protection, and digital agronomy tools. Sets the competitive bar for technical advisory and digital decision support that Vitivista competes against.
- Agrial Cooperative: Large French agricultural cooperative with crop-input distribution, agronomic advisory, and grain collection across multiple regions. Operates a similar but much larger-scale version of Vitivista's integrated model.
- Axéréal Cooperative: Major French agricultural cooperative with crop protection, fertilizer, and seed distribution plus grain collection. Competes with Vitivista in field crops and provides a scaled-up template of the same business model.
- Unimer (InVivo Group): Distribution arm of InVivo, France's leading agricultural cooperative group. Operates a nationwide network of agricultural input depots directly comparable to Vitivista's regional network.
- Syngenta France: Global ag-input leader with crop protection, seeds, and digital agronomy solutions across French farming. Comparable product breadth and increasingly comparable digital advisory offerings through its AgriEdge platform.
Direct peers
- NégoA (now NatUp Négoce): French agricultural distribution cooperative network. Vitivista is a member/partenaire of NégoA and operates the same agricultural input distribution and proximity-depot model across French farming regions.
- Euralis Cooperative: Southwestern France agricultural cooperative with significant presence in Nouvelle-Aquitaine and similar crop verticals (viticulture, field crops, specialty crops). Comparable in geographic footprint and multi-vertical advisory + distribution model.
- NatUp (formerly Natixis Environnement): French agricultural cooperative with crop-input distribution, grain collection, and advisory across northwestern France. Comparable integrated business model with similar advisory + supply chain structure.
- Perret Group: French agricultural distributor focused on viticulture and arboriculture inputs, equipment, and advisory. Closely comparable customer segment and product mix to Vitivista, particularly in southern French specialty crops.
- De Sangosse: French agricultural input specialist with strong focus on crop protection, biocontrol, and specialty nutrition. Closely comparable in product portfolio (phytosanitary distribution, foliar nutrition, integrated pest management) and French farmer customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitivista social profiles
Digital presenceVitivista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitivista leadership team
Management profileNumber of profiles
Profiles2 records
Vitivista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitivista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitivista
What does Vitivista do?
Vitivista distributes agricultural inputs (phytosanitary products, fertilizers, biological control solutions, trellising equipment and machinery) to professional farmers and complements distribution with specialized crop-by-crop technical advisory services delivered by certified advisors. The offering is reinforced by proprietary digital decision-support tools (Nutrivista, Vista Obs, Dézanitrait, Dat'Agri, Biovista) and a regional network of more than 40 deposits and cereal collection points across Nouvelle-Aquitaine and Occitanie.
Is Vitivista a public or private company?
Vitivista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitivista founded?
Vitivista was founded in 1999. It employs 101 to 250 people.
Where is Vitivista based?
Vitivista is headquartered in Mérignac, France, in the Europe region.
How does Vitivista make money?
Four revenue lines are on record. Agrofournitures (Farm Supplies) Distribution is the primary driver. The others are technical Advisory Services, cereal Collection and Commercialization and equipment and Materials Sales.
Who are Vitivista's main competitors?
Broad incumbents on record are Bayer Crop Science France, Agrial Cooperative, Axéréal Cooperative, Unimer (InVivo Group) and Syngenta France. Direct peers are NégoA (now NatUp Négoce), Euralis Cooperative, NatUp (formerly Natixis Environnement), Perret Group and De Sangosse.
Does Vitivista have an API?
No public API is recorded for Vitivista.
What industry is Vitivista in?
Vitivista's product category is Agricultural Inputs Distribution. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of IMAEAEAD, NPK & Compound/Blended Fertilizers. Its NAICS code is 115112 and its SIC code is 700.