Mezz concerts & dance

What Mezz concerts & dance does

Mezz concerts & dance (Stichting MEZZ) is a non-profit live music and dance venue operating in Breda, Netherlands, founded in 2000. The foundation runs three performance spaces: a 600-capacity Grote Zaal, a 100-capacity Kleine Zaal (to be reconfigured as MEZZ Club during a 2025-2026 renovation), and a Popcafé, hosting approximately 280-300 concerts, dance events, and club nights per year. The venue serves both touring professional artists and the local Breda music community, including emerging talent developed through initiatives such as the Grote Prijs van Breda competition in partnership with POB and Sound Dog.

The organization operates a standard live-event technology stack with no proprietary AI or ML components: third-party ticketing and distribution run through Stager, TicketSwap, and Velvet Music, with QR-based cloakroom lockers, PIN payment terminals, and standard camera surveillance. Audience-facing technology is largely mediated through integrator platforms rather than in-house systems. The venue holds ANBI status (Dutch public-benefit designation) and adheres to the Fair Practice Code and the Code Diversiteit en Inclusie, signaling governance maturity for a publicly funded cultural institution.

Revenue is generated through four streams: ticket sales (priced from €12.50 to €85 depending on event tier), bar and hospitality operations, venue rental for third-party productions at partner venues such as Pier15, Lutherse Kerk, and Phoenix, and sponsorship and partnership revenue. Operating with roughly 15 full-time staff supplemented by 100-150 volunteers, MEZZ is structurally dependent on public funding from Gemeente Breda and from Dutch sector funds including Fonds Podium Kunsten, Kickstart Cultuurfonds, and Cultuurfonds, alongside limited commercial sponsorship from local brands such as Swinkels and national partners such as Coca-Cola.

Name

Mezz concerts & dance

Legal name

Stichting MEZZ

Website

https://mezz.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Mezz concerts & dance is a Breda-based non-profit live music venue with a 600-seat main hall, hosting 280-300 concerts and dance events annually. Revenue derives from ticket sales, bar operations, venue rental, and municipal and arts council subsidies.

Ownership category

akta.pro rank

Product category

Live Music Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live music venue
• Concert programming
• Pop music events
• Music festival organization
• Nightclub operations

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream through online ticket sales via mezz.nl using the Stager platform. All ticket prices include service fees. Box office sales during events.
2. Bar and Hospitality Sales: Food and beverage sales including beer, wine, soft drinks, and specialty coffee from EARTH Coffee concept. Hardcup system with €0.50 deposit encourages reuse.
3. Venue Rental: MEZZ rents out its spaces for private events. Custom pricing based on requirements, no standard rates published.
4. Sponsorship and Partnerships: Key partners including Swinkels, Coca Cola, Gemeente Breda, and various cultural funds (Fonds Podium Kunsten, Cultuurfonds, Kickstart Cultuurfonds) provide support as ANBI-approved cultural institution.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Mezz concerts & dance operates a multi-space live music venue in Breda, Netherlands (Grote Zaal ~600 capacity, Kleine Zaal/MEZZ Club ~100 capacity, and Popcafé), programming approximately 280-300 concerts, club nights, and festivals per year. It also rents its spaces for private events, sells food and beverages on-site, and co-presents programming at partner venues such as Chassé Theater and Pier15.

Product overview

Mezz concerts & dance is a concert venue and music venue operator in Breda, Netherlands, consisting of multiple distinct spaces and programs. The core venue comprises the Grote Zaal (main hall, 600 capacity) for major acts and the Kleine Zaal (100 capacity) for intimate performances and club nights. The Kleine Zaal is currently being transformed into MEZZ Club, a state-of-the-art facility with improved isolation and flexible configuration. The venue operates several recurring club nights including TRIBE (drum & bass/jungle) and PULSE (deep electronics), and co-organizes the free Breda Barst city festival. Additional offerings include event rental services, volunteer and internship programs, and the annual Grote Prijs Breda music competition. MEZZ also programs events at external venues including Chassé Theater, Pier15, Phoenix, Lutherse Kerk, and Hotel Nassau, and participates in the TURF Festival celebrating electronic music, art, culture and technology.

Differentiator

Problem solved

Functional benefit

Brands

• MEZZ Club: The new name for the renovated Kleine Zaal, being transformed into a state-of-the-art club venue.

Products and services

• Grote Zaal Main concert hall of the MEZZ venue with a capacity of approximately 600 visitors, hosting major national and international acts and serving as the primary space for larger concerts in Breda.
• Kleine Zaal Intimate 100-capacity hall within the MEZZ venue dedicated to music discovery, night culture, experimentation, and club nights. Currently under renovation to become the MEZZ Club.
• MEZZ Club Transformation of the Kleine Zaal into a state-of-the-art club venue with optimal sound isolation, energy-efficient technology, flexible modular stage setup, and expanded capacity with improved sightlines for both intimate concerts and club nights.
• Popcafé Atmospheric café located at the rear of MEZZ offering coffee, beers, and wines, with lockers available for guest use.
• Event Rental (Verhuur) Custom venue rental service allowing organizations and individuals to rent MEZZ spaces for private events, parties, corporate gatherings, and celebrations, with flexible pricing based on specific requirements.
• Breda Barst Annual free two-day city park festival in Valkenberg park featuring pop, rock, metal, punk and dance, organized and curated by MEZZ and serving as a flagship community event.
• TRIBE Recurring drum & bass and jungle club night series celebrating 10 years of drum & bass culture in Breda, held at MEZZ and Pier15 as a branded night-culture program.
• PULSE Recurring electronic music club night focused on deep and cutting-edge electronics, featuring collaborations with international collectives such as Herrensauna Berlin and operating as a branded electronic-music program at MEZZ.
• Grote Prijs Breda Annual music competition for emerging talent organized in bands/singer-songwriter and hip-hop categories, providing performance opportunities, prize money, and professional mentorship in collaboration with Stichting Pop Organisatie Breda and Sound Dog.
• TURF Festival Annual festival connecting electronic music, art, culture and technology, featuring TURF Talks, live performances and diverse night programming across multiple venues in Breda, with MEZZ serving as primary venue.

Quantifiable outcome

• 280-300 events per year across multiple venues
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Chassé TheatercoreStrategic or Co-development PartnerMEZZ and Chassé co-present selected concerts in Chassé's Kleine Zaal and Grote Zaal. This partnership brings larger names and theater-style performances to Breda that wouldn't fit MEZZ's standard setup. Events include Marillion, Jimmy Carr, and Stef Kamil Carlens & The Poem.
• Pier15 SkateparkcoreStrategic or Co-development PartnerCollaborative programming for outdoor summer events at Pier15's venue. MEZZ presents shows with a 'raw edge' at the skatepark, including garagerock, psych, surf-punk, and post-punk programming. Featured acts include Frankie and the Witch Fingers + Iguana Death Cult, and Surf & Turf festival.
• Lutherse KerkminorStrategic or Co-development PartnerPartnership for intimate acoustic concerts in the historic church setting. Géonne Hartman concert was presented at the Lutherse Kerk in collaboration with MEZZ.
• Poppodium PhoenixminorStrategic or Co-development PartnerMEZZ on tour presentations at Phoenix venue (Belcrumweg 60). Meatbodies show was co-presented with Phoenix.
• Stichting Pop Organisatie Breda (POB)coreStrategic or Co-development PartnerLocal music organization supporting musical initiatives in Breda. POB supports emerging artists and collaborates with MEZZ on talent development programs including the Grote Prijs Breda competition.
• StagercoreTechnology or IntegrationTicketing platform used for online ticket sales, customer data management, and event organization. MEZZ has a data processing agreement with Stager ensuring customer data is not shared with third parties.
• Sound DogminorStrategic or Co-development PartnerLocal rehearsal space provider for musicians in Breda. Collaborates with MEZZ on Grote Prijs Breda, offering free rehearsals to winners.
• Breda BarstcoreStrategic or Co-development PartnerAnnual free two-day music festival in Valkenberg park. MEZZ organizes and curates the festival featuring local and national acts across multiple stages.
• TURF FestivalcoreStrategic or Co-development PartnerElectronic music, art, culture, and technology festival in Breda. MEZZ serves as primary venue for TURF programming, hosting club nights, talks, and live performances across multiple venues.
• Green StagesminorStrategic or Co-development PartnerSustainability initiative for theaters and pop venues in southern Netherlands. MEZZ participates in the Green Stages convenant for sustainable operations.
• I <3 My EarsminorStrategic or Co-development PartnerHearing protection awareness initiative. MEZZ sells Alpine hearing protection with music filters and promotes hearing health among concert-goers.
• EARTH Coffee (Mocca d'Or)minorStrategic or Co-development PartnerCoffee concept partnership providing specialty coffee in MEZZ's Popcafé. EARTH Concepts donates 100% of net profit to water projects in Asia and Africa.
• Be Proud Weekend (Chassé)minorStrategic or Co-development PartnerAnnual LGBTQ+ celebration weekend organized by Chassé. MEZZ participates as official afterparty venue with PULSE events during Be Proud Weekend.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Paard van Troje: Pop venue in The Hague with multiple performance spaces and a comparable role programming concerts and club nights. Similar multi-space operator model with comparable capacity profile to MEZZ.
• Bibelot: Smaller regional pop venue in Dordrecht operating a comparable community-focused live music and club night programming model. Similar in scale and operating philosophy to MEZZ.
• Effenaar: Pop venue in Eindhoven with comparable role, scale, and programming mix (concerts, club nights, electronic music). Comparable community-driven operating model with public funding support and a similar brand position in its city.
• Simplon: Pop venue in Groningen offering concerts and club nights in a comparable multi-space format. Operates in a similar community-focused venue operator role, though in a different Dutch region.
• Rotown: Pop venue in Rotterdam with a comparable mix of concerts, club nights, and genre-diverse programming. Operates at a similar mid-sized venue scale in its city.
• 013 Poppodium: Mid-sized pop venue in nearby Tilburg, the closest geographic and operational peer to MEZZ. Both operate multi-space concert/club venues serving as the primary pop music platform for their respective southern Netherlands cities.
• Doornroosje: Mid-sized Dutch pop venue in Nijmegen offering concerts and club programming on a comparable scale. Operates with a similar mix of public and earned revenue and serves as its city's principal pop music platform.

Broad incumbents

• TivoliVredenburg: Large multi-venue music complex in Utrecht combining several halls of varying capacities. Plays the same 'primary city venue operator' role as MEZZ but at significantly larger scale and broader genre coverage.
• Paradiso: Iconic Amsterdam pop venue operating at a larger scale and broader programming portfolio. Comparable as a venue operator in the Dutch live music ecosystem but with materially higher capacity and national/international draw.
• Melkweg: Larger Amsterdam multi-space venue combining concerts, club nights, film, and cultural programming. Overlaps with MEZZ on live music and club programming but operates at a broader portfolio and higher scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mezzbreda
• LinkedInnl.linkedin.com/company/mezz-concerts-&-dance
• Instagraminstagram.com/mezz_breda
• TikToktiktok.com/@mezzbreda

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezz concerts & dance