Festival Turf

What Festival Turf does

Festival Turf is a privately held US distributor of artificial grass and synthetic turf products, headquartered in North Las Vegas, Nevada, that supplies residential and commercial customers across the western and southwestern United States. The company operates 11 retail/showroom locations spanning Nevada, California (San Bernardino and San Diego), Arizona (Phoenix and Tucson), Texas (Dallas and San Antonio), Colorado (Denver), Utah (Salt Lake City), Idaho (Boise), Washington (Kent), and Oklahoma (Oklahoma City), supported by an e-commerce site and a network of licensed third-party contractors who handle installation.

The product portfolio is anchored by four named artificial-grass tiers — Pro 70 (entry-level short-blade), LUXE 80 (mid-range, most popular), Jewel-103 (premium ultra-realistic), and Putt Pro-75 (specialty putting green and sports surface) — priced at approximately $2.39–$2.59 per square foot, with all products backed by a 15-year warranty. Technical differentiation centers on a high-drainage perforated backing (40+ inches/hour per square yard), UV-resistant polyethylene/nylon fibers, antimicrobial and polyurethane non-latex backing for pet applications, and T°Cool/HydroChill cooling infill technology claimed to reduce surface temperatures by 33–50°F. The portfolio also includes artificial ivy, installation accessories (seam tape, adhesive, infill, nails, edging), and a free sample program.

The business model is direct-to-consumer and direct-to-commercial product sales on a transactional, pay-as-you-go basis, with revenue derived from per-square-foot material sales rather than installation services. Go-to-market relies on company-owned showrooms for consultation and sample pickup, an e-commerce quote calculator, a 70+-article content blog, a 7-part DIY installation video series, and a referral network of licensed third-party installers. Customer segments include residential homeowners (primary), commercial properties (primary), sports and recreation facilities, and specialty applications such as rooftops and indoor spaces. Named commercial and event clients — including Coachella, Electric Daisy Carnival, Formula 1, Hard Summer, Insomniac, Nike, Visa, Mercedes-Benz, Smirnoff, and MGM Resorts — appear to be project-based installations used as marketing assets rather than recurring revenue contracts.

Name

Festival Turf

Legal name

Festival Turf

Website

https://festivalturf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Turf is a privately held US distributor of artificial grass and synthetic turf products, supplying residential homeowners and commercial customers across 11 western and southwestern US showrooms, with installation handled by third-party contractors.

Ownership category

akta.pro rank

Product category

Synthetic Turf & Artificial Grass

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Artificial grass supply
• Synthetic turf products
• Residential landscaping materials
• Commercial turf installation
• Putting green turf

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Artificial Grass and Synthetic Turf Product Sales: Direct sale of artificial grass, artificial ivy, and installation accessories to homeowners, businesses, and contractors. Products are sold by square foot with varying price points based on product tier (Pro 70, LUXE 80, Jewel 103, Putt Pro-75). Customers can purchase online or at retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Festival Turf supplies and sells artificial grass and synthetic turf products — including the Pro 70, LUXE 80, Jewel-103, and Putt Pro-75 product tiers — together with artificial ivy and installation accessories (seam tape, adhesive, infill, nails, edging). The company sells by the square foot to residential homeowners and commercial clients through 11 owned showrooms across the western/southwestern US, an e-commerce site, and a third-party licensed contractor network that handles installation. Festival Turf does not perform installation itself.

Product overview

Festival Turf is a supplier of artificial grass and synthetic turf products, not a software or technology company. The product portfolio centers on artificial grass as the core offering, supplemented by artificial ivy, installation accessories, and a free sample program. The artificial grass line spans four named product tiers: Pro 70 (entry-level, short-blade, cost-effective), LUXE 80 (mid-range, most popular residential), Jewel-103 (premium, most realistic), and Putt Pro-75 (specialty putting green and sports surface). Products are offered for residential lawns, commercial landscapes, pet areas, playgrounds, rooftops, sports fields, schools, hospitals, and golf putting greens. The company does not provide installation services; installation is handled by customers or licensed contractors. Festival Turf operates six retail/showroom locations across the western and southern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro 70 Entry-level, short-blade cost-effective artificial turf with 75 oz total weight and 1/2-inch pile height, suited for indoor installations and low-traffic areas where a neatly cut lawn appearance is desired. Sold per square foot at approximately $2.39.
• LUXE 80 Mid-range residential artificial turf that balances blade length, density, and price for general-purpose front-yard and backyard living-space use, priced at approximately $2.59 per square foot.
• Jewel-103 Premium ultra-realistic artificial turf with 103 oz total weight, 78 oz face weight, and 1.77-inch pile height, featuring a thick undergrowth layer and convincing color variation designed to be soft on bare feet. Priced at $2.59 per square foot.
• Putt Pro-75 Putting green and sports surface turf with 75 oz total weight, 50 oz face weight, 1/2-inch pile height, 15-foot roll width, and 2 lbs/sqft infill recommendation, designed for backyard putting greens, bocce courts, bowling greens, and other flat outdoor sports surfaces. Priced at $2.39 per square foot.
• Artificial Ivy Artificial ivy products for vertical wall installations and low-maintenance greenery solutions, complementing artificial grass installations for complete landscape aesthetics.
• Artificial Turf Accessories Installation materials including seam tape, adhesive, infill materials (silica sand, cooling infill), galvanized nails, and edging options required for artificial turf installation and maintenance.

Quantifiable outcome

• Saves 50,000-70,000 gallons of water annually per residential lawn
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• CoachellaminorOthersFestival turf installation at the Coachella Valley Music and Arts Festival, one of the largest and most iconic music festivals in the United States.
• Electric Daisy Carnival (EDC)minorOthersFestival turf installation at EDC Las Vegas, one of the largest electronic dance music festivals in North America.
• Formula 1minorOthersEvent turf installation for Formula 1 racing events, providing artificial grass solutions for event spaces and hospitality areas.
• MGM ResortsminorOthersHospitality property artificial grass installation for MGM Resorts properties in Las Vegas.
• NikeminorOthersCommercial artificial turf installation for Nike retail or event spaces.
• Mercedes-BenzminorOthersEvent turf installation for Mercedes-Benz automotive events.
• Insomniac EventsminorOthersMultiple festival turf installations for Insomniac's event properties including Hard Summer and other music festivals.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• ForeverLawn: ForeverLawn manufactures and distributes synthetic grass for residential, commercial, and specialty applications (putting greens, playgrounds, pet areas) through a dealer network, with similar product tiering, warranty offerings, and target customers to Festival Turf.
• SYNLawn: SYNLawn is one of the largest manufacturers and installers of artificial grass in North America, offering residential, commercial, and sports turf products through both direct sales and a franchise/dealer network — directly comparable to Festival Turf across product line, customer segments, and DIY-plus-installer go-to-market.
• Global Syn-Turf: Global Syn-Turf is an artificial grass manufacturer and online retailer selling synthetic turf directly to homeowners, contractors, and commercial buyers with per-square-foot pricing and DIY-friendly products — overlapping directly with Festival Turf's product range, pricing model, and buyer segments.
• EasyTurf: EasyTurf sells artificial grass for residential and commercial landscapes (including pet and play turf) and connects customers with installation partners — a direct comparable to Festival Turf's residential/commercial mix, sample-driven sales motion, and contractor-based installation model.
• ProGreen Synthetic Turf: ProGreen sells artificial turf and installation accessories nationwide through distribution partners, targeting residential, commercial, and pet/landscape use cases with similar per-square-foot pricing and DIY-plus-contractor support to Festival Turf.
• NexGen Lawns: NexGen Lawns is a regional artificial turf supplier and installer serving residential and commercial customers, with comparable product tiers, sample programs, and reliance on certified installation crews — directly overlapping in mid-sized turf retail/install business.

Broad incumbents

• TigerTurf: TigerTurf is a large, established synthetic turf manufacturer serving landscape, sport, and commercial markets across multiple countries with a broader geographic footprint and more institutional/government contracts than Festival Turf — making it a wider-incumbent comparable operating in the same core product category.
• ACT Global: ACT Global is a synthetic turf manufacturer specializing in sports fields and large commercial installations (stadiums, schools, municipalities) — operating in the same artificial turf category as Festival Turf but weighted heavily toward athletic and institutional buyers.
• AstroTurf: AstroTurf is a heritage synthetic turf brand and large manufacturer with deep sports and athletic-field roots as well as residential and landscape offerings — a broader incumbent that overlaps with Festival Turf in residential and commercial turf but is much larger and more diversified into sports infrastructure.

Emerging players

• Turf Distributors: Turf Distributors is an artificial turf wholesaler and online retailer supplying synthetic grass to contractors and DIY buyers with direct-to-customer shipping — a partial overlap to Festival Turf focused on the distribution and contractor-supply side rather than showroom retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/festivalturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Turf