What Etnetera Sense does

Etnetera Sense operates as a technology consulting sub-brand within Etnetera Group, a privately held Czech digital transformation company founded in 1996 and headquartered at Jankovcova 1037/49, Prague 7 – Holešovice. Etnetera Sense is positioned as the advisory/consulting face of a multi-brand group whose operating subsidiaries cover complementary functions: Etnetera Core (custom software and web development), Etnetera Activate (data collection, analytics, marketing automation, and AI), Etnetera Flow (mobile applications), Etnetera Motion (creative agency), and Greencode (joint venture with Škoda Auto). The group's underlying technology stack centers on a Customer Data Platform (CDP) integrated with marketing automation and AI-powered analytics, delivered through a partnership ecosystem that includes Microsoft (Gold Partner), Adobe, Bloomreach, Meiro (CDP), and Keboola (data integration), with adjacent integrations to Mailkit, Smart Email Marketing, and SCORMium.

Etnetera Sense's commercial offering spans technology consulting and development services, CDP deployment and analytics, marketing automation implementation, and AI-powered personalization engagements. Revenue is generated through a combination of professional services (custom consulting and development) and recurring subscription/managed elements tied to CDP and analytics deployments; pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales targeting large Czech corporate clients through long-term partnership relationships — the company cites a 20+ year operating record and customer relationships spanning more than 10 years with flagship accounts such as ČSOB.

The customer base is concentrated among large Czech and Central European enterprises across banking/financial services (ČSOB, Direct Pojišťovna), automotive (Škoda Auto, via the Greencode JV and MyŠkoda app), telecommunications (O2, 20+ years), e-commerce/retail (SANITINO, Rossmann, Heureka), utilities (Veolia), beverages (Pepsi), betting/gaming (Merkur Bets), and hospitality (Orea). Etnetera Sense functions less as a standalone product business and more as the consulting wrapper for the broader group's delivery capability, targeting digital-transformation mandates at legacy enterprises that require integrated data, automation, and AI enablement.

Name

Etnetera Sense

Legal name

Etnetera Group

Website

https://sense.etnetera.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Etnetera Sense is a Czech technology consulting sub-brand within Etnetera Group, providing digital transformation advisory across Customer Data Platforms, marketing automation, and AI-powered analytics for enterprise clients in banking, automotive, telecom, and retail.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industry

Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)

Keywords

• Technology consulting
• Data analytics
• Marketing automation
• Customer data platform
• Digital transformation

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Technology Consulting and Development Services: Custom technology consulting and development services for enterprise clients, including data analytics, marketing automation implementation, and AI solutions
2. Data Analytics and CDP Solutions: Customer data platform solutions and analytics services with ongoing support and optimization

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Etnetera Sense is a technology consulting sub-brand of Etnetera Group that delivers digital transformation advisory, data analytics, marketing automation, and AI-powered customer engagement services to enterprise clients. It combines consulting with implementation support across Customer Data Platform (CDP) deployment, AI-driven personalization, and ongoing analytics optimization.

Product overview

Etnetera Sense operates as a technology consulting sub-brand within the Etnetera Group portfolio. While the parent Etnetera Group offers a multi-brand ecosystem including Etnetera Core (custom software development), Etnetera Activate (data collection, marketing automation and AI), Etnetera Flow (mobile applications), and Etnetera Motion (creative agency), Etnetera Sense is positioned as a dedicated technology consulting brand. The limited available data indicates Etnetera Sense specializes in tech consulting engagements, as demonstrated by its case study work with ČSOB on conversion optimization projects.

Differentiator

Problem solved

Functional benefit

Brands

• Etnetera Core: Custom software development and web solutions that make life easier
• Etnetera Activate
• Etnetera Flow
• Etnetera Motion
• Greencode
• Etnetera Sense

Products and services

• Etnetera Sense Technology Consulting

Quantifiable outcome

• ČSOB partnership spanning more than 10 years demonstrates sustained client value
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner status indicates deep technical integration capabilities and certified expertise in Microsoft technologies. Provides access to Azure cloud services, Microsoft 365 ecosystem, and enterprise-grade development tools.
• MeirocoreTechnology or IntegrationCustomer Data Platform (CDP) integration partner providing customer data management capabilities that complement Etnetera Sense's analytics and marketing automation offerings.
• KeboolacoreTechnology or IntegrationData integration platform partner enabling ETL processes and data pipeline management for analytics and business intelligence projects.
• AdobecoreTechnology or IntegrationAdobe integration partner providing enterprise marketing cloud, analytics, and personalization capabilities for enterprise clients.
• BloomreachcoreTechnology or IntegrationDigital experience platform partner providing content management, personalization, and search capabilities for enterprise customer experience solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte Digital: The digital arm of Deloitte, providing consulting, implementation, and creative services for enterprise transformation, including data, marketing, and AI. Overlaps with Etnetera Sense on technology consulting for large enterprise clients and competes for the same strategic mandates.
• Accenture: Global IT services and digital transformation giant offering strategy, consulting, technology, and operations services. Directly comparable on enterprise digital transformation, data/analytics, and AI engagements, but at vastly larger scale across all industries and geographies.
• Publicis Sapient: Global digital transformation consultancy combining strategy, consulting, and engineering for enterprise clients. Highly comparable on the data-driven marketing, CDP, and customer experience transformation work that Etnetera Sense delivers via its Activate and Sense brands.
• EPAM Systems: Global IT services and digital engineering firm with strong CEE delivery presence. Comparable on custom software, data, and AI engineering services and increasingly on consulting-led transformations targeting European enterprises.
• Globant: IT and digital services firm focused on digital transformation, data, AI, and customer experience for enterprise brands. Directly comparable services portfolio (data engineering, marketing tech, AI), with similar positioning serving large enterprise customers across multiple verticals.
• Cognizant: Global IT services and consulting firm providing digital transformation, data, and AI services to enterprise clients. Directly comparable services and enterprise-centric go-to-market, though at much larger global scale than Etnetera Sense.

Direct peers

• Thoughtworks: Technology consultancy specialized in digital transformation, data, and platform engineering for enterprise clients. Most comparable to Etnetera Sense on the consulting-plus-delivery combination targeting enterprises undergoing data and software modernization.
• Slalom: Management and technology consulting firm delivering strategy, technology, and data services to enterprise clients. Closely mirrors Etnetera Sense's regional enterprise consulting model, with stronger emphasis on data, analytics, and customer experience transformations.
• Profinit Europe: Czech-based data analytics, BI, and AI consultancy serving large CEE enterprises. The closest direct Czech competitor to Etnetera Sense, particularly on the Activate/data side of the Etnetera portfolio, competing for similar data and analytics engagements.
• Cleverlance: Prague-based IT consulting and software development firm serving enterprise clients across finance, telecom, and utilities in CEE. Competes head-to-head with Etnetera Core and Etnetera Sense for custom software and digital transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EtneteraSense
• LinkedInlinkedin.com/company/etnetera-sense

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etnetera Sense