Name

Meiro CDP

Legal name

Meiro Pte. Ltd.

Website

https://meiro.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Customer Data Platform (CDP)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Customer data platform
• Data infrastructure
• Identity resolution
• Marketing activation
• Composable CDP

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CDP Platform Subscription: Subscription-based licensing for Meiro CDP platform with deployment options across self-hosted cloud, on-premise, or fully managed SaaS. Pricing designed to not punish growth with typical savings of 60-80% compared to Segment or RudderStack at scale.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Meiro CDP is an AI-powered, composable customer data platform sold as a subscription to enterprises across three integrated products: Meiro Pipes (real-time data control plane capturing events, resolving identity at 184ms, and routing data with zero egress), Meiro Audiences (persistent customer profile engine for unified profiles, consent governance, and AI-driven segmentation), and Meiro Engage (multi-channel activation across email, push, SMS, WhatsApp, and paid media, with AI journey orchestration and the Piper agent). The platform is deployed in the customer's cloud or on-premise infrastructure to satisfy data sovereignty and regulatory requirements such as GDPR, PDPA, and the Australian Privacy Principles.

Product overview

Meiro CDP is a composable customer context platform consisting of three core products - Meiro Pipes (Customer Data Infrastructure/CDI), Meiro Audiences (Customer Data Platform/CDP), and Meiro Engage (Customer Engagement Platform/CEP) - forming a unified architecture from data capture through identity resolution to marketing activation. The platform includes specialized modules for Email Marketing, Mobile Push, WhatsApp Marketing, Journey Orchestration, AI Personalization, and Marketing AI Agents, along with supporting components like Reverse ETL, Identity Resolution, Event Router, and AI Enablement. A separate ETL layer (Meiro Integrations), JavaScript event collection (Meiro Events), and administrative UI (Meiro Business Explorer) complete the product portfolio. The architecture enables deployment in any cloud or on-premise environment with full data residency control.

Differentiator

Problem solved

Functional benefit

Brands

• Meiro Pipes: Customer Data Infrastructure (CDI) - Real-time data control plane that captures events, resolves identity, and routes customer data
• Meiro Audiences
• Meiro Engage
• Piper

Products and services

• Meiro Pipes Customer Data Infrastructure (CDI) — a real-time data control plane that captures behavioral events from every touchpoint, resolves identity in 184ms, and routes customer data to any destination with zero data egress. Features AI-assisted schema mapping, self-hosted deployment options, and 300+ native connectors.
• Meiro Audiences Customer Data Platform (CDP) — builds persistent, unified customer profiles with single customer view, consent governance, and AI-powered audience segmentation. Continuously updated profiles are queryable in real time by AI agents and activated across channels.
• Meiro Engage Customer Engagement Platform (CEP) — activation layer that runs multi-channel marketing campaigns across email, push, SMS, WhatsApp, and paid media. Features AI and agent-triggered journey orchestration with no message volume limits.
• Email Marketing Built-in email marketing module with a visual editor, custom blocks, product blocks, HTML preview, and support for any SMTP provider. Supports transactional messaging and multiple verified sender domains, with native HTML preview and search-and-replace in the code editor.
• Mobile Push Mobile push notification module for personalized app notifications. Supports notification processing, frequency capping, personalization with customer attribute data, and enhanced Mobile Push Sent and Bounce event tracking. Powered by the Meiro Mobile SDK launched in 2024-07.
• WhatsApp Marketing Automated WhatsApp campaign messaging channel supporting transactional and personalized marketing messages, URL decoration for attribution, and WhatsApp template character-limit guidance.
• Journey Orchestration Multi-channel workflow automation tool for building event-triggered customer journeys that branch on real customer signals (cart abandonment, loyalty tier reached, browsing behavior). Features AI decision splits, agent-triggered actions, an enhanced Journey Canvas, and Attribute Picker in IF/FOR blocks.
• AI Personalization Real-time personalization at scale across all engagement channels. Pulls resolved customer attributes, lifetime value, and predicted churn scores directly into email, SMS, or push campaigns for one-to-one personalization.
• Marketing AI Agents (Piper) AI automation product for campaign ideation and launch. Piper AI agent finds the right audience, writes content, sets up journeys, and executes across channels to automate the full marketing workflow.
• Reverse ETL Reverse ETL capability that syncs warehouse data to any marketing or engagement tool, enabling data activation by pulling enriched customer data back into operational systems.
• Identity Resolution Identity resolution capability that merges fragmented customer identities across devices and sessions in real time. Profiles update in under a second with configurable identifier types, priority rules, and merge logic, and reach every connected channel.
• Audience Center Segmentation product for building and activating complex customer segments. Supports custom segments, featured segments, and smart segments powered by AI-driven segmentation logic.
• Single Customer View Unified, persistent customer profiles that provide a single view of each customer, combining behavioral data, attributes, and identity across all touchpoints.
• AI Enablement Data enrichment and AI pipeline capability providing AI-assisted schema mapping and operations, preparing customer data foundations for AI-powered insights and automation.
• Meiro Integrations ETL platform enabling data connections between various sources and destinations, allowing data analysts to perform data collection, cleansing, normalization, user profile stitching, attribute calculation, and business rule execution. Can be deployed on-premise or in the cloud.
• Meiro Events JavaScript library for real-time data collection from websites and applications, providing persistent tracking with 100% data quality and supporting up to 100 concurrent users and 2,000 events per second ingestion.
• Meiro Business Explorer User interface for Meiro CDP enabling business users to create customer segments, activate data through destinations, view individual customer profiles, and access analytics, reporting, and insights.
• Meiro Integrations Library (300+ connectors) Library of 300+ native connectors covering data warehouses (Snowflake, BigQuery, Databricks, Redshift, MySQL, PostgreSQL, SQL Server, Oracle, S3, GCS), marketing automation (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud), advertising platforms (Meta, Google, TikTok, LinkedIn, Twitter, Snapchat, Pinterest, Criteo, The Trade Desk), CRMs (Salesforce, Pipedrive, Microsoft Dynamics, Zoho), customer support (Intercom, Zendesk, Genesys, LivePerson), and ETL pipelines (Kafka).
• Meiro Mobile SDK Mobile SDK enabling real-time mobile engagement and event capture for iOS and Android apps, integrated with Meiro Pipes for event ingestion and Meiro Engage for push notification activation.

Quantifiable outcome

• +300% bigger addressable audience vs cookie-only
• +6 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

AI capability9 records

Feature6 records

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Segment (Twilio): Twilio's customer data platform — historically the SaaS CDP category leader. Meiro publicly benchmarks against Segment on cost (60-80% savings claim) and capability, and both target the same enterprise marketing/data buyer.
• Tealium: Long-standing enterprise CDP and tag management vendor. Comparable in its focus on regulated industries, consent management, and broad connector ecosystem versus Meiro.
• mParticle: Enterprise CDP focused on real-time data unification and audience activation with strong mobile and customer data infrastructure roots. Competes head-to-head with Meiro for regulated mid-to-large enterprise buyers.
• Snowplow Analytics: Behavioral data infrastructure platform focused on event collection and CDI. Directly comparable to Meiro Pipes and a named competitor in Meiro's own public comparison pages.
• BlueConic: CDP focused on first-party data, profile unification, and privacy-first deployments. Overlaps with Meiro on the privacy/sovereignty positioning and mid-market enterprise segment.
• ActionIQ: Enterprise CDP with composable, customer-data-warehouse-native architecture. Competes directly for large enterprise marketing buyers prioritising profile unification and activation.
• RudderStack: Warehouse-native CDP/CDI vendor offering customer data pipelines and activation. Competes directly with Meiro's Pipes and Audiences products, especially for buyers seeking warehouse-first architectures.
• Treasure Data: Enterprise CDP with strong customer data platform and CDP/CEP positioning, including AI-based personalization. Competes for the same large regulated-enterprise buyers as Meiro.

Broad incumbents

• Adobe Real-Time CDP: Adobe Experience Platform's enterprise CDP, part of a broader martech stack. Competes with Meiro at large enterprise RFPs where buyers favour bundled Adobe tooling.
• Salesforce Data Cloud (CDP): Salesforce's enterprise CDP, deeply integrated with Marketing Cloud, Service Cloud, and CRM. Competes for the same enterprise buyers Meiro targets, often as part of broader Salesforce deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Meiro_io
• LinkedInlinkedin.com/company/meirocdp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meiro CDP