Kino Indonesia

What Kino Indonesia does

PT Kino Indonesia, Tbk (IDX: KINO) is an Indonesian publicly-listed fast-moving consumer goods (FMCG) company headquartered in Tangerang that manufactures and distributes more than 40 brands across personal care, beverages, food, pet care, home care, and healthcare categories. Its portfolio includes category-leading products such as Ellips (hair vitamins, ranked the No. 1 hair vitamin brand in Asia since its 2005 launch), Cap Kaki Tiga (herbal cooling beverage), Ovale (facial care since 1990), Resik V (feminine hygiene), Sleek Baby (baby care), and PERRO (premium pet food). Kino's core technology lies in proprietary product formulations, including Double Protection (UVA & UVB) sunscreen technology for Eskulin Kids, Gypsum Fibrosum and Calcitum-based pediatric heat-relief formulations for Cap Kaki Tiga Anak, and hair vitamin formulations pioneered by Ellips.

Kino generates revenue through one-time sales of consumer goods distributed via traditional trade (warungs and small retailers), modern trade (supermarkets, hypermarkets, convenience stores), e-commerce platforms (Shopee, Tokopedia), and international export channels reaching Malaysia, Vietnam, and China. The company employs 5,001-10,000 people and operates an international business division (international.kino.co.id), a dermatology services subsidiary (Ristra Clinic, acquired), and a dairy joint venture with Japan's Morinaga & Company Limited (PT Morinaga Kino Indonesia). Customer segments are horizontal and mass-market: general consumers across personal care, beverages, food, parents and children for family-oriented products, and pet owners. Kino's products carry BPOM (Indonesian FDA) registration and halal certifications, and it operates a multi-channel marketing stack including content marketing, social media engagement, experiential community events (such as 'Community Playdate' and 'Kelas Wangi' school programs), and the 'Kinovation' innovation competition.

Name

Kino Indonesia

Legal name

PT Kino Indonesia, Tbk

Website

https://kino.co.id

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Kino Indonesia, Tbk (IDX: KINO) is an Indonesian publicly-listed FMCG company manufacturing 40+ consumer brands across personal care, beverages, food, pet care, and healthcare categories. The company serves mass-market Indonesian consumers and exports to Malaysia and Vietnam, with category-leading products including Ellips, Cap Kaki Tiga, Ovale, and Resik V.

Ownership category

akta.pro rank

Product category

Consumer Goods Manufacturing

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Consumer goods manufacturing
• Personal care products
• Hair care vitamins
• Herbal beverages
• Pet care products

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fast-Moving Consumer Goods (FMCG) Sales: Kino Indonesia generates revenue primarily through the manufacture and sale of consumer goods across multiple categories including personal care, beverages, food, health supplements, and animal care products. The company distributes through traditional retail, modern trade, e-commerce, and direct sales channels.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PT Kino Indonesia, Tbk manufactures and distributes a diversified portfolio of fast-moving consumer goods (FMCG) under more than 40 brands. Its offerings span hair care, beauty and personal care, beverages, food and snacks, pet care, and health products for Indonesian and select overseas consumers, supported by five domestic production facilities and in-house research, development, and quality laboratories.

Product overview

PT Kino Indonesia Tbk is a diversified Indonesian consumer goods company operating across multiple product categories including Personal Care (hair care, facial care, body care, feminine hygiene, oral care, baby care), Beverages (herbal drinks, energy drinks, functional drinks, grass jelly drinks), Food (confectionery, snacks, traditional snacks), Pet Care (dog food, cat care), Home Care, and Healthcare services (dermatology clinics, pharmaceutical products). The company markets over 40 brands with flagship products including Ellips (hair vitamins, #1 in Asia), Cap Kaki Tiga (herbal drinks), Ovale (facial care), Sleek Baby (baby care), Resik V (feminine hygiene), and PERRO (premium pet food). The product portfolio serves consumers across all age groups from infants to adults, with strong market leadership positions in multiple categories in Indonesia and expansion into international markets including Malaysia and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Ellips: Hair care brand, pioneer of hair vitamin in Indonesia since 2005, No. 1 hair vitamin in Asia
• Cap Panda
• Kino Candy
• Q-Life
• Sleek Baby
• Cap Kaki Tiga
• Cap Kaki Tiga Anak
• Snack-it Marshmallow
• Ristra Clinic
• Ovale
• Panther
• Cap Kaki Tiga Pharma
• Eskulin
• Eskulin Kids
• Master
• Master Kids
• Resik V
• Sasha Hair Vitamin
• Sasha Halal Toothpaste
• Absolute
• Samantha
• Abstract
• Click
• PIA-100
• Malee
• Chew Chew Ball
• Segar Sari
• Kino Nastar
• BB
• MAXlife
• Perro
• Kucingku
• Jojo
• Sleek
• Instance
• Cooltopia

Products and services

• Ellips A hair care brand offering hair vitamins and vitamin hair mask products for women, designed to nourish and protect hair.
• Cap Kaki Tiga (CKT) Herbal cough syrup brand with adult and Anak (children's) variants, positioned as a traditional cough remedy for Indonesian consumers.
• Ovale Facial care brand offering skincare products such as cleansers and face washes for women in the mass and premium segments.
• Sleek Baby Baby care brand offering skincare, hygiene, and grooming products for infants and toddlers.
• Resik V Feminine hygiene brand offering products for women's intimate care needs.
• Kiranti Herbal women's beverage brand offering jamu-style drinks positioned for women's wellness, including menstrual comfort.
• Permen Antangin Herbal candy brand offering convenient herbal remedy in candy form for motion sickness and dizziness.
• Kino Pet Care Pet care brand offering grooming and hygiene products for pets as part of Kino's pet care category.
• Kino Snack Brands (Choco Pillow, Choco Talk, Beng-Beng, Magic Buble) Snack confectionery brand portfolio offering chocolate and bubble gum snacks for mass-market household consumption.

Quantifiable outcome

• Ellips recognized as No. 1 hair vitamin brand in Asia
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Morinaga & Company LimitedcoreStrategic or Co-development Partner · 1 January 2016PT Morinaga Kino Indonesia is a joint venture between Kino Indonesia and Morinaga & Company Limited of Japan, established to develop and market dairy and nutritional products in Indonesia. The partnership combines Kino's extensive Indonesian distribution network with Morinaga's expertise in nutritional formulations.
• Ristra Group (Acquired)coreStrategic or Co-development PartnerKino acquired the Ristra Group (Ristra Cosmetodermatology and Ristra Clinic) to expand into the dermatology and aesthetic clinic segment. Ristra offers cosmeceutical products and operates aesthetic clinics, complementing Kino's personal care portfolio with professional skincare solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Unilever PLC: Unilever is the global parent of Unilever Indonesia and the largest multinational CPG player, directly comparable to Kino's diversified CPG strategy across personal care, beverages, and home care. It serves as the strategic and operational benchmark for Kino's category expansion ambitions and emerging market execution.
• Indofood CBP Sukses Makmur: Indofood CBP (ICBP) is the largest Indonesian food and beverage conglomerate, overlapping with Kino's food (Kino Nastar, PIA-100), beverages, and confectionery lines. As a much larger IDX-listed incumbent, it sets the competitive benchmark for category scale, distribution, and margin profile in Indonesian FMCG.
• Tempo Scan Pacific: Tempo Scan Pacific is an Indonesian consumer healthcare and pharmaceutical company with established OTC and personal care brands (including cosmetics), overlapping with Kino's health supplement, oral care (Sasha), and personal care positioning. Its IDX-listed status and diversified consumer health portfolio make it a relevant comparable.
• Procter & Gamble: Procter & Gamble is a global CPG giant with established Indonesian operations competing directly against Kino's personal care brands (Head & Shoulders, Pantene, Gillette vs. Ellips, Ovale, Sasha). It is comparable as the leading multinational benchmark for category-leading hair care and personal care scale.

Direct peers

• Mandom Indonesia: Mandom Indonesia is a focused personal care manufacturer known for the Gatsby and Ponyo brands, directly competing with Kino's Ellips, Ovale, and Eskulin in the Indonesian hair care, styling, and body care categories. It is highly comparable as a publicly listed Indonesian personal care specialist with similar channel mix.
• Unilever Indonesia: Unilever Indonesia (UNVR) is the largest FMCG company in Indonesia, directly competing with Kino across personal care (Lifebuoy, Dove, Sunsilk, Clear), beverages (Bango, Royco), and home care. It is the most directly comparable peer given its breadth of CPG categories, Indonesian distribution scale, and publicly listed status on IDX.
• Kalbe Farma: Kalbe Farma (KLBF) is Indonesia's largest pharmaceutical and consumer health company, comparable to Kino's Cap Kaki Tiga Pharma, Cap Kaki Tiga Anak, and the broader OTC consumer health positioning. Its IDX-listed status and Indonesia-focused consumer health strategy make it a directly comparable peer.
• Mustika Ratu: Mustika Ratu is an Indonesian personal care and beauty company specializing in herbal cosmetics and traditional beauty products, directly comparable to Kino's Ovale, Resik V, and herbal-positioned personal care brands. It is publicly listed on IDX and competes in similar retail channels with similar Indonesian consumer focus.
• Mayora Indah: Mayora Indah (MYOR) is a leading Indonesian FMCG company in food, beverages, and confectionery, directly comparable to Kino's Kino Candy, Snack-it, Cap Kaki Tiga, and Panther categories. It is publicly listed on IDX and shares similar mass-market distribution strategy across traditional and modern trade.

Emerging players

• Darya-Varia Laboratoria: Darya-Varia Laboratoria is an Indonesian pharmaceutical and consumer health company (subsidiary of Unilab) operating OTC products and personal care lines, comparable to Kino's Cap Kaki Tiga Pharma and broader consumer health adjacencies. It is publicly listed on IDX and shares similar regulatory and distribution dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kino Indonesia