Radeecal Communications

What Radeecal Communications does

Radeecal Communications is a privately held, Ahmedabad-headquartered exhibition organizing company that designs and produces B2B trade shows and conferences connecting global industries across India and Africa. Founded in 2014, the company has organized 95 events spanning 10+ industry clusters — including Agriculture Technology, Dairy-Livestock-Poultry, Grain Technology, Non-Woven, Ceramics, Food Technology, Logistics, and Medical Industry — and has engaged 8,000+ exhibitors and 16 lakh+ (1.6 million+) visitors cumulatively. Physical exhibitions are held at premier venues including Helipad Exhibition Centre (Gandhinagar), KICC (Nairobi), Gallagher Convention Centre (Johannesburg), YASHOBHOOMI (New Delhi), CIDCO Exhibition Centre (Navi Mumbai), and Bombay Exhibition Center (Mumbai). The company is led by CEO Sanyal Desai and operates with a headcount of 11-50 employees under founder/management-controlled ownership with no disclosed institutional funding.

The company's core product is iRadeecal, a proprietary virtual exhibition platform launched in 2020 under the tagline "Go Virtual! A New Normal" to enable remote participation in exhibitions focused on five African growth sectors. The technology stack is event-management oriented, with iRadeecal serving as a self-serve virtual layer complementing the physical show portfolio. Revenue is generated primarily through exhibitor booth fees, sponsorship packages, and visitor participation across both physical and virtual events; Agritec Africa alone is reported to have facilitated over $50 million in business value for participating exhibitors over the past decade and introduced over 2,000 exhibitors to East African markets.

Radeecal's go-to-market is event-driven: it acquires exhibitors and visitors through dedicated per-event websites (e.g., agriasia.in, agritecafrica.com, dlpexpo.com), industry trade publications (Trade-India, Asia Trade Hub, Beldara), and trade body memberships (MSME, ICCCI, CIEO, IndiNON). The company targets industrial and trade exhibition stakeholders across multiple verticals, with Agriculture Technology and Dairy-Livestock-Poultry as flagship segments. Forward event calendar extends through 2027 and includes new verticals (Meditech Healthcare Asia, IndiAirport, Hygienex Asia, Envirotech Asia, Agritech Bharat), indicating continued vertical and geographic diversification.

Name

Radeecal Communications

Legal name

RADEECAL COMMUNICATIONS

Website

https://radeecal.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Radeecal Communications is a privately held Ahmedabad-based exhibition organizer that designs physical and virtual B2B trade shows across India and Africa, serving 8,000+ exhibitors and 1.6 million visitors across agriculture, dairy, non-woven, food technology, medical, and industrial verticals.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Trade show organization
• Exhibition management services
• B2B trade exhibitions
• Virtual exhibition platform
• Industry conference organization

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibition and Trade Show Services: Revenue generated from organizing exhibitions, trade shows, and conferences across various industries including agriculture, dairy, livestock, non-woven, food technology, and medical sectors. Income is derived from exhibitor fees, sponsorship packages, and visitor participation at events in India and Africa.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Radeecal Communications organizes world-class physical exhibitions, trade shows, and conferences across India and Africa in sectors such as Agriculture Technology, Dairy-Livestock-Poultry, Grain Technology, Non-Woven, Ceramics, Food Technology, Medical, and Logistics. The company complements its physical events with iRadeecal, a virtual exhibition platform launched in 2020 under the tagline 'Go Virtual! A New Normal' that enables participants to attend exhibitions digitally. Revenue is derived from exhibitor fees, sponsorship packages, and visitor participation at events.

Product overview

Radeecal Communications is an exhibition organizing company offering a unified portfolio centered around physical and virtual exhibition services. The core offering includes iRadeecal, a proprietary virtual exhibition platform that enables participants to attend exhibitions digitally, complementing the company's portfolio of physical trade shows and conferences across India and Africa. The company organizes events in sectors including Agriculture Technology, Dairy-Livestock-Poultry, Grain Technology, Non-Woven Technology, Food Technology, Medical Industry, and Logistics.

Differentiator

Problem solved

Functional benefit

Brands

• iRadeecal: Virtual exhibition platform launched under the tagline 'Go Virtual! A New Normal' enabling participants to explore virtually organized exhibitions

Products and services

• iRadeecal Virtual Exhibition Platform Virtual exhibition platform that enables participants to explore virtually organized exhibitions, helping transform and build businesses through a digital culture. The platform organizes virtual exhibitions across 5 segments with growth potential in Africa, including agriculture, industrialization, infrastructure, health, and education.
• Physical Exhibition and Trade Show Organizing Services End-to-end organization of physical trade shows, exhibitions, and conferences across India and Africa. Services span Agriculture Technology (Agri Asia, Agritec Africa, Agritech Bharat), Dairy-Livestock-Poultry (DLP Asia, DLP Africa, Dairytech Africa), Non-Woven (Nonwoven Tech Asia, Nonwoven Tech Africa), Grain Technology (Graintech Africa), Food Technology (Foodtec Africa), Medical/Healthcare (Meditech Healthcare Asia), Aviation (IndiAirport), Hygiene (Hygienex Asia), Environment (Envirotech Asia), and Aluminium (ALUMEX India) sectors.
• 49th Dairy Industry Conference and Exhibition 2023 Annual dairy industry conference and exhibition serving the Indian dairy industry, with industry stakeholders, government decision-makers, and business leaders participating.

Quantifiable outcome

• 90% Happy Visitors target, ensuring revisit in next edition
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• MSME (Ministry of Micro, Small and Medium Enterprises)minorGTM or Marketing PartnerMember organization providing support and recognition for small and medium enterprises that participate in Radeecal's exhibitions. MSME membership signifies association with government-backed business development initiatives.
• ICCCI (Indian Chamber of Commerce and Industry)minorGTM or Marketing PartnerChamber of commerce partnership providing networking opportunities and industry connections for exhibition participants.
• CIEOminorGTM or Marketing PartnerChamber/association partnership supporting exhibition activities and providing credibility to events.
• IndiNON (India Nonwovens)minorGTM or Marketing PartnerIndustry association for nonwoven sector providing support and endorsement for nonwoven-related exhibitions.
• Trade-IndiaminorGTM or Marketing PartnerMedia partner providing trade promotion and visibility for exhibitions and exhibitors.
• Asia Trade HubminorGTM or Marketing PartnerTrade promotion media partner supporting Asian trade exhibitions and providing marketing reach.
• BeldaraminorGTM or Marketing PartnerB2B trade platform media partner for exhibition promotion and business networking.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RX Global (Reed Exhibitions): One of the world's largest exhibition organizers with established India and emerging-market operations spanning agriculture, food, healthcare, and industrial sectors. Directly comparable on multi-vertical B2B trade show organizing, though with materially greater scale and global reach.
• Informa Markets: The world's largest B2B exhibitions operator (formerly UBM), organizing trade shows across agriculture, food technology, healthcare, logistics and industrial verticals in India, Africa, and globally. Directly comparable to Radeecal on multi-vertical trade show organizing with an emerging-market focus, but at vastly greater scale.
• Messe Frankfurt: Global trade fair organizer with subsidiaries in India and South Africa covering industrial, textile, automotive, lighting, and consumer goods verticals. Comparable to Radeecal on the multi-vertical exhibition model with an India + Africa footprint, though at substantially larger scale.
• dmg events: Global exhibitions operator with a particularly strong Africa footprint, organizing agriculture, construction, energy, and food events. Highly comparable to Radeecal given shared focus on African B2B trade fairs across similar industrial verticals.

Emerging players

• Media Today Group: Indian exhibition organizer focused on agriculture, dairy, food processing, and rural development sectors. Highly comparable to Radeecal on overlapping vertical focus (especially dairy and agriculture) and similar geographic scope in India.

Regional players

• ITPO (India Trade Promotion Organisation): Government of India body that organizes and hosts trade fairs across major Indian venues including Pragati Maidan (New Delhi). Comparable to Radeecal on operating large-scale Indian trade exhibitions for international and domestic exhibitors.

Broad incumbents

• Hannover Fairs International: Organizer of HANNOVER MESSE and a family of industrial trade fairs with established India presence. Comparable to Radeecal on industrial B2B trade show organizing targeting international manufacturers seeking Indian market access.
• Messe Düsseldorf India: Indian arm of Messe Düsseldorf organizing trade fairs for plastics, packaging, medical, and printing sectors in India. Comparable to Radeecal on organizing international-branded trade shows in India across industrial verticals.
• Koelnmesse: German trade fair organizer with India operations across food technology, furniture, and industrial sectors. Comparable to Radeecal on organizing trade exhibitions in India for European/international exhibitors seeking emerging market access.

Others

• CII (Confederation of Indian Industry): Industry association that organizes major B2B exhibitions, summits, and trade events across India in partnership with government. Comparable as an adjacent ecosystem participant organizing B2B exhibitions in India that compete for the same exhibitor and sponsor budgets as Radeecal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teamradeecal
• Facebookfacebook.com/radeecalcommunications
• LinkedInlinkedin.com/company/radeecal-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radeecal Communications