Velocity Management Group

What Velocity Management Group does

Velocity Management Group Pty Ltd is a privately held Australian motorsport sponsorship, marketing and management consultancy headquartered in Cheltenham, Victoria, with a secondary office in Beaumaris. Founded in 1995 by Chris Jewell — a former racing driver, motorsport commentator (2009-2013) and ex-senior marketing executive at BOC Gases, Britek Motorsport and IMG — the firm provides sponsorship strategy and activation, driver and athlete management, media communications, event management, commentary/MC services, and youth talent development to motorsport clients across Supercars, Porsche Carrera Cup, GT Racing, open-wheel categories and karting. Its client base spans major automotive manufacturers (Holden Australia, Ford Australia, Porsche Australia), corporate sponsors (notably Fujitsu General Australia via the co-developed 'Cool' Driver Program), race teams (Prodrive Racing Australia, Tickford Racing) and rights-holders such as the Australian Grand Prix Corporation.

The company's revenue model is professional services-led, comprising bespoke sponsorship strategy and activation engagements, driver management retainers, and youth development program revenue. In 2017 VMG extended into managed financial services via the wholly owned VMG Financial Services division, which distributes home and commercial loans, equipment finance, risk insurance and motorsport-specific finance/insurance products. There is no disclosed technology platform, no proprietary software product, and no public pricing; all engagements are custom and quote-based and are delivered directly by the principals through personal relationships and referrals. International reach is claimed across the UK, USA and Singapore markets, though the operating footprint remains primarily Australian.

Velocity Management Group operates as a founder-led boutique with concentrated ownership under Chris Jewell and no external investors, parent company, or disclosed funding rounds. Growth has historically been driven by the youth development funnel (Fujitsu 'Cool' Driver Program and the v1 Young Driver Development Stream for AU/NZ karters) feeding into the senior management book, and by the 2017 launch of VMG Financial Services. No AI/ML capabilities, API surface, patents or certifications are disclosed, and the firm does not publish revenue, headcount or customer counts.

Name

Velocity Management Group

Legal name

Velocity Management Group Pty Ltd

Website

https://velocitygp.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Velocity Management Group is an Australian motorsport consultancy that delivers sponsorship activation, driver management, youth talent development and financial services to racing drivers, teams and corporate sponsors across Supercars, Porsche Carrera Cup and karting.

Ownership category

akta.pro rank

Product category

Motorsport Marketing and Management Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Motorsport sponsorship services
• Driver management
• Athlete representation
• Motorsport marketing
• Youth talent development

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sponsorship Management and Activation: Revenue generated from providing sponsorship strategy, activation, and management services to corporate clients seeking to partner with motorsport teams and drivers. Services include sponsorship strategy development, brand activation, and ongoing partnership management.
2. Driver Management Services: Revenue from representing and managing professional racing drivers and athletes, including career planning, media relations, brand development, and commercial representation.
3. VMG Financial Services: Financial services division providing home loans, commercial loans, equipment finance, risk insurance, and motorsport-specific finance and insurance solutions. The division has over 50 years of collective experience and serves motorsport participants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Velocity Management Group is a B2B consultancy that provides motorsport sponsorship strategy and activation, professional driver and athlete management, media communications and PR, youth talent development, and business consulting services to motorsport teams, drivers, and corporate sponsors. The company also operates VMG Financial Services, a division delivering home loans, commercial loans, equipment finance, risk insurance, and motorsport-specific financial solutions. Services are customized, quote-based engagements delivered by principals leveraging 25+ years of industry relationships.

Product overview

Velocity Management Group is a specialist motorsport marketing and management consultancy offering a unified suite of professional services centered on sponsorship, talent management, and youth development. The core portfolio includes sponsorship strategy and activation, driver management, media communications, and business consulting services. The company also operates VMG Financial Services as a sub-brand providing specialized financial products. Its youth development arm features the Fujitsu 'Cool' Driver Program and v1 Young Driver Development Stream, which identify and nurture emerging motorsport talent from karting through to professional racing categories including Supercars, Porsche Carrera Cup, and GT Racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Strategy and Activation

Quantifiable outcome

• Fujitsu 'Cool' Driver Program produced multiple Australian racing champions including Cam Waters, Joey Mawson, Pierce Lehane, and others who progressed to professional racing careers

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Australian Grand Prix CorporationcoreStrategic or Co-development PartnerCorporate client relationship for managing stakeholder relationships and motorsport sponsorship services associated with the Australian Grand Prix.
• Fujitsu General Australia LimitedcoreStrategic or Co-development PartnerCo-developed the Fujitsu 'Cool' Driver Program, Australia's most successful grass roots driver development program, which produced racing stars including Cam Waters, Joey Mawson, and Renee Gracie.
• V8 Supercar AustraliacoreStrategic or Co-development PartnerOngoing partnership for managing relationships with racing teams and drivers competing in V8 Supercar championships.
• Prodrive Racing AustraliacoreStrategic or Co-development PartnerPartnership with major racing team for driver management and sponsorship services.
• International Management Group (IMG)coreStrategic or Co-development PartnerPrior relationship with global sports marketing and management company for motorsport industry collaboration.
• Holden AustraliacoreStrategic or Co-development PartnerPartnership with automotive manufacturer for motorsport sponsorship and management services.
• Ford AustraliacoreStrategic or Co-development PartnerPartnership with automotive manufacturer for motorsport sponsorship and management services.
• Porsche AustraliacoreStrategic or Co-development PartnerPartnership with automotive manufacturer for managing driver relationships in Porsche Carrera Cup Championship.
• Skaife SportsminorStrategic or Co-development PartnerPrior partnership with racing team and driver management entity.
• Tickford RacingcoreStrategic or Co-development PartnerCurrent partnership with racing team for driver Thomas Randle competing in Dunlop Super2 Series.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CSM Sport & Entertainment: International sport and entertainment marketing agency providing sponsorship strategy and athlete management services — comparable to VMG's B2B consultancy and driver representation model but at global scale.
• International Management Group (IMG): Global sports marketing and talent management giant. VMG's founder previously worked at IMG, and IMG represents the largest-scale, multinational version of the sponsorship activation and athlete management services VMG delivers in the Australian market.
• M+C Saatchi Sport & Entertainment: Sport and entertainment marketing division providing sponsorship strategy and brand activation, comparable to VMG's B2B motorsport sponsorship consultancy work but with broader sport and entertainment scope.
• Repucom (now Nielsen Sports): Sports marketing intelligence and sponsorship measurement firm that supports the data-driven ROI advocacy VMG provides to its corporate clients in motorsport sponsorship decisions.
• Wasserman: Global sports marketing and talent management firm representing athletes and delivering sponsorship activation across multiple motorsport series, directly comparable to VMG's combined driver management and corporate services model.
• 54 (formerly 54 Degrees): Australian-founded sponsorship and sports marketing consultancy with international footprint, offering corporate sponsorship activation and brand strategy services that overlap with VMG's core consultancy offering.
• Octagon: Global sports marketing agency with deep motorsport sponsorship activation capabilities and a portfolio of corporate client relationships, providing the multinational alternative to VMG's boutique offering.

Direct peers

• Skaife Sports: Founded by five-time Bathurst 1000 champion Mark Skaife, Skaife Sports is an Australian motorsport management and marketing consultancy representing drivers and delivering corporate sponsorship activation — directly comparable to VMG's core offering.
• Neil Webb Sports Management: Motorsport-focused driver management agency representing professional racing drivers across multiple championships, directly comparable to VMG's driver management and career planning services.
• TLA Worldwide: Sports PR and athlete management agency with motorsport driver representation alongside broader sports talent — directly comparable to VMG's media communications and driver management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VelocityManagement
• LinkedInlinkedin.com/company/velocity-management-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Management Group