Tickford Racing
Tickford Racing is a privately held Australian Supercars Championship team competing with Ford Mustang GT vehicles, operating a driver development pipeline through Tickford Autosport and generating revenue primarily through multi-tier corporate sponsorships, prize money, and merchandise sales, with Altor Capital as controlling owner since November 2025.
- Company typePrivate
- Founded2018
- HeadquartersCampbellfield, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tickford Racing does
Tickford Racing is a privately held Australian professional motor racing team competing in the Supercars Championship with Ford Mustang GT Gen3 specification vehicles. Founded in 2002 (rebranded from Prodrive Racing Australia in 2018) and headquartered in Campbellfield, Victoria, the team operates a full Supercars program plus the Tickford Autosport driver development subsidiary, which progresses drivers through karting, Formula Ford, Toyota 86, Super2, and into the main series. The team has historically been competitive at the top of Australian motorsport, with back-to-back Bathurst 1000 victories in 2013 and 2014 and the 2015 Supercars Championship with Mark Winterbottom; its current driver lineup features Cam Waters and Thomas Randle on the flagship entries.
The business operates a multi-revenue model anchored by tiered corporate sponsorship agreements: two flagship naming rights partners (Castrol on the No. 55 and Monster Energy on the No. 6), a flagship factory relationship with Ford Motor Company, plus major partners (FAW, Autobarn, NTI, Ryco, Mega Rewards) and team-tier partners (Australian Defence Force Navy, SRT Logistics, NARVA, ENZED, BP, PPG, DesignEars, Bayford, and the 2026 addition of Graphene Manufacturing Group). Secondary revenue streams include race prize money from the Supercars Championship and supporting series, plus merchandise and memberships sold through the Belgravia Apparel Shop. Go-to-market is event-driven: the team markets through race performance visibility, hospitality experiences, social media (Facebook, Instagram, LinkedIn, YouTube), email newsletters, and direct enterprise sales via Luke Spano ([email protected]).
Since November 2025, Tickford Racing has been controlled by private equity firm Altor Capital, marking a structural ownership change that coincides with commercial expansion (the GMG partnership, geographic extension into New Zealand rounds, and continued driver development investment). The team operates from a single workshop facility in Campbellfield with 51–100 employees and competes on a 14-round 2026 calendar spanning Australian venues plus Taupō and Christchurch in New Zealand.
Tickford Racing firmographics
Firmographics- Name
- Tickford Racing
- Legal name
- Tickford Racing
- Website
- https://tickfordracing.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tickford Racing is a privately held Australian Supercars Championship team competing with Ford Mustang GT vehicles, operating a driver development pipeline through Tickford Autosport and generating revenue primarily through multi-tier corporate sponsorships, prize money, and merchandise sales, with Altor Capital as controlling owner since November 2025.
- Ownership category
- akta.pro rank
Tickford Racing industry classification
Industry- Product category
- Professional Motorsports Team Services
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)
Keywords
Where Tickford Racing is headquartered
LocationHeadquarters
- HQ city
- Campbellfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tickford Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Sponsorship Agreements: Tickford Racing generates primary revenue through multi-tiered sponsorship arrangements with naming rights partners (Castrol, Monster Energy), major partners (Ford, Autobarn, NTI, Ryco), team partners (Navy, SRT Logistics, NARVA, ENZED, BP), and supply partners providing products/services in exchange for branding exposure on vehicles, team apparel, and event hospitality.
- Race Prize Money: The team earns prize money based on race finishes and championship standings in the Supercars Championship and supporting series including Super2 and Dunlop Series.
- Merchandise and Membership Sales: Tickford Racing sells team merchandise through the Belgravia Apparel Shop including memberships, apparel, and collectibles to fans and supporters.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tickford Racing product offering
Product offeringCore offering
Tickford Racing is a professional motorsport team that competes in the Australian Supercars Championship with Ford Mustang GT Gen3 vehicles, providing corporate sponsors with brand exposure through vehicle livery, apparel, and event hospitality. The team also runs the Tickford Autosport driver development pathway progressing talent from karting through Super2 into Supercars, and sells team merchandise and fan memberships through the Belgravia Apparel Shop.
Product overview
Tickford Racing is an Australian Supercars Championship team operating as a single unified racing organization. The core product is the Supercars racing program where the team competes with Ford Mustang GTs, supplemented by Tickford Autosport, a driver development pathway program that nurtures talent from karting through to the main series. The organization also offers merchandise and fan memberships through the team store. Recent product development includes a partnership with Graphene Manufacturing Group to trial advanced graphene-based lubricant and thermal products (G LUBRICANT and THERMAL-XR) on race vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Tickford Racing Supercars Program Tickford Racing competes at the pinnacle of Australian motorsport in the Supercars Championship, racing Ford Mustang GT vehicles in Gen3 specification. The team fields full-time drivers in the main series (including Cam Waters in the No. 6 and Thomas Randle in the No. 55) and supports development drivers across Super2, Trans Am 2, Toyota 86, Formula Ford, and Karting.
- Tickford Autosport Tickford Autosport is the team's wholly-owned driver development pathway program that identifies and nurtures up-and-coming motorsport talent. Drivers progress through karting, Formula Ford, Toyota 86, Super2, and Trans Am 2, with the goal of moving into Supercars seats. The program provides test days, race weekends, and engineering sessions for developing drivers.
- Tickford Racing Team Store Official Tickford Racing merchandise store operated through the Belgravia Apparel Shop e-commerce platform, offering team apparel, collectibles, and fan merchandise to supporters and motorsport fans.
- Tickford Racing Memberships Fan membership program providing exclusive benefits including garage tours, workshop access on member days, behind-the-scenes experiences, and priority access to team events. Sold through the Belgravia Apparel Shop.
Quantifiable outcome
- Successful transition of drivers through development pathway to Supercars seats
- +1 more outcomes
Companies that use Tickford Racing
Customer profileSegments2 records
Ideal customer profiles3 records
Tickford Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tickford Racing partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship, major and team.
- Graphene Manufacturing Group (GMG)coreGraphene Manufacturing Group partnered with Tickford Racing in February 2026 for trials of GMG's graphene products including G LUBRICANT and THERMAL-XR on race cars and infrastructure. Tickford displays GMG branding on its Supercars and promotes the company through website, social media, and corporate events. The partnership aims to validate GMG's graphene technology in high-performance motorsport conditions and build case studies supporting broader industrial applications.
- CastrolflagshipCastrol serves as a naming rights partner for Thomas Randle's No. 55 Supercars entry. For over a century, Castrol has powered progress across land, sea, air, and space, supporting pioneers like NASA, Ford, and Tickford Racing.
- Monster EnergyflagshipMonster Energy serves as a naming rights partner for Cam Waters' No. 6 Supercars entry. More than a drink, Monster is a lifestyle built on performance, attitude, and pushing limits, backed by athletes, musicians, gamers and racers.
- Ford Motor CompanyflagshipFord is a major partner providing vehicle technology and support. Tickford Racing competes with Ford Mustang GT in Gen3 specification as the factory-supported team.
- FAWmajorFAW (First Automobile Works) listed as a major partner of Tickford Racing.
- AutobarnmajorAutobarn is a major partner of Tickford Racing with retail presence for merchandise activations at race events.
- NTImajorNTI is a major partner of Tickford Racing, appearing on driver apparel and team communications.
- Ryco FiltersmajorRyco Filters is a major partner providing filtration products to Tickford Racing.
- Australian Defence Force (Navy)teamAustralian Defence Force Navy is a team partner of Tickford Racing.
- SRT LogisticsteamSRT Logistics is a team partner providing logistics support for Tickford Racing.
- NARVAteamNARVA is a team partner of Tickford Racing providing automotive lighting and electrical products.
- ENZEDteamENZED is a team partner providing industrial engineering solutions.
- BPteamBP is a team partner providing fuel and energy products to Tickford Racing.
- Mega RewardsteamMega Rewards is a team partner offering loyalty program benefits to Tickford Racing fans and supporters.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Tickford Racing competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tickford Racing social profiles
Digital presenceTickford Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tickford Racing leadership team
Management profileNumber of profiles
Profiles3 records
Tickford Racing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tickford Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tickford Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tickford Racing
What does Tickford Racing do?
Tickford Racing is a professional motorsport team that competes in the Australian Supercars Championship with Ford Mustang GT Gen3 vehicles, providing corporate sponsors with brand exposure through vehicle livery, apparel, and event hospitality. The team also runs the Tickford Autosport driver development pathway progressing talent from karting through Super2 into Supercars, and sells team merchandise and fan memberships through the Belgravia Apparel Shop.
Is Tickford Racing a public or private company?
Tickford Racing is a private company. It is classified as private equity controlled and is currently operating.
When was Tickford Racing founded?
Tickford Racing was founded in 2018. It employs 51 to 100 people.
Where is Tickford Racing based?
Tickford Racing is headquartered in Campbellfield, Australia, in the Oceania region.
How does Tickford Racing make money?
Three revenue lines are on record. Sponsorship Agreements are the primary driver. The others are race Prize Money and merchandise and Membership Sales.
Does Tickford Racing have an API?
No public API is recorded for Tickford Racing.
What industry is Tickford Racing in?
Tickford Racing's product category is Professional Motorsports Team Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its SIC code is 7948.