Pineapple Hospitality

What Pineapple Hospitality does

Pineapple Hospitality is a commercial real estate capital advisory firm focused on hospitality and adjacent asset classes. The firm operates as a subsidiary of Pineapple Capital Group out of 3324 Peachtree Rd NE, Unit 2808, Atlanta, GA, and concentrates on debt and equity placement for hotel and limited-service hospitality projects, with stated emphasis on Southeast U.S. midscale brands. Services extend beyond hospitality into multifamily, gas station / convenience store, and self-storage, positioning the parent as a multi-vertical capital advisor with hospitality as the flagship specialty. Leadership markets 35+ years of combined principal experience and a multi-brand franchise finance footprint spanning Marriott, Hilton, IHG, Hyatt, Best Western, Wyndham, and Choice.

The firm's core product is loan placement and capital advisory across a multi-source lending stack: SBA 7(a), SBA 504, USDA, CMBS, bridge, conventional life-insurance, credit-union, and private-money financing. Pineapple Hospitality acts as borrower-side advisor — identifying capital sources, structuring terms, and shepherding closings — rather than as a balance-sheet lender or fund manager. The team is small (five named professionals across principal, marketing, loan specialist, and associate roles), and the firm cites 50+ completed loan transactions as a track-record marker.

The revenue model is fee-based: loan arrangement / origination fees, capital advisory retainers, and ancillary consulting tied to brand-conversion, new-build, and refinance mandates. Pricing is transaction-driven rather than subscription- or AUM-based, so revenue scales with deal volume and average ticket size rather than recurring platform economics. Customer mix is dominated by independent hoteliers, franchisees, and small-to-midsize commercial real estate operators, with concentration mitigated by the multi-vertical service offering but constrained by the small origination team.

Name

Pineapple Hospitality

Legal name

Pineapple Capital Group

Website

https://pineapplecapitalgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pineapple Hospitality is an Atlanta-based commercial real estate capital advisory firm, subsidiary of Pineapple Capital Group, that arranges debt and equity financing across SBA, CMBS, bridge, and conventional sources for hotel, multifamily, and convenience-store operators in the Southeast U.S.

Ownership category

akta.pro rank

Product category

Hospitality Commercial Real Estate Financing

NAICS

Offices of Real Estate Agents and Brokers (53121), Lessors of Other Real Estate Property (53119)

SIC

Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Commercial real estate financing
• Hospitality investment banking
• Hotel development services
• Asset management consulting
• SBA loan advisory

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Capital Advisory and Loan Arrangement Services: Pineapple Capital Group and Pineapple Hospitality generate revenue through capital advisory fees, loan arrangement fees, and consulting services for commercial real estate financing across hospitality and other asset classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pineapple Hospitality is a wholly-owned subsidiary of Pineapple Capital Group that arranges commercial real estate financing for hotel and hospitality property owners, primarily across SBA 7(a), SBA 504, USDA, CMBS, Bridge, Conventional, Life Insurance, Credit Union, and Private Money loan products. The company also provides integrated hotel development, asset management, franchise negotiation, FF&E procurement, acquisitions/dispositions, and GP/LP investment pool services for budget to upper midscale hotel franchise brands in the Southeast U.S.

Product overview

Pineapple Hospitality is a Pineapple Capital Group subsidiary offering a comprehensive suite of hotel development and investment services. The company provides franchise negotiation, FF&E procurement, development, and asset management services for budget to upper midscale hotel franchise products. With 35+ years of combined experience, the platform offers end-to-end support including acquisitions/dispositions, GP/LP investment pools, construction debt and equity terms, and hotel real estate law services. The company focuses on budget to upper midscale hotel franchise products across the Southeast U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Advisory and Loan Arrangement Arrangement of commercial real estate loans across SBA 7(a), SBA 504, USDA, CMBS, Bridge, Conventional, Life Insurance, Credit Union, and Private Money products for hotel and hospitality property owners, with loan amounts up to $50MM and terms of 5-25 years.
• Franchise Negotiation Expert assistance with hotel franchise selection and negotiation processes across major hospitality brands, leveraging 35+ years of industry relationships with brands such as IHG, Marriott, Choice, Wyndham, Best Western, and Radisson.
• FF&E Procurement Furniture, fixtures, and equipment procurement services for hotel development and renovation projects.
• Hotel Development Hotel development services including land preparation, construction management, and general contractor relations for new hotel projects.
• Asset Management In-house asset and hotel management services for budget to upper midscale hotel franchise properties, including performance improvement plan (PIP) reduction support.
• Acquisitions and Dispositions Hotel acquisition and disposition advisory services for investors in the hospitality sector, including transaction sourcing and execution.
• GP Investment Pool General Partner investment pool for joint venture hotel investments, enabling the firm to participate as a sponsor in hospitality projects.
• LP Investment Pool Limited Partner investment pool offering passive investors the ability to participate in hotel real estate projects alongside the firm.
• Hotel Real Estate Law Legal advisory services for hotel real estate transactions and development, including contract review and compliance support.

Quantifiable outcome

• Successfully closed 50+ loan transactions across hospitality, multifamily, and c-store/gas station properties

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerPineapple Hospitality has completed acquisition financing for Holiday Inn properties under IHG franchise, demonstrating established relationship for hotel financing solutions.
• Marriott InternationalcoreStrategic or Co-development PartnerPineapple Capital Group has arranged SBA 504 acquisition loans for Courtyard by Marriott and Fairfield Inn by Marriott properties.
• Choice Hotels InternationalcoreStrategic or Co-development PartnerCompany has extensive experience with Choice Hotels brands including Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, and Econolodge for franchise negotiations and financing.
• Wyndham Hotels & ResortscoreStrategic or Co-development PartnerMultiple transactions completed for Wyndham brands including La Quinta, Baymont, Super 8, Howard Johnson, Days Inn, and Red Roof.
• Best Western InternationalcoreStrategic or Co-development PartnerCompleted financing for Best Western and SureStay by Best Western properties across multiple markets.
• Radisson Hotel GroupcoreStrategic or Co-development PartnerArranged financing for Country Inn & Suites by Radisson properties in Savannah, GA and Panama City Beach, FL.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NorthMarq: Privately held commercial real estate capital advisor arranging debt and equity for multifamily, hospitality, and other CRE assets; directly comparable business model to Pineapple's loan arrangement services across similar asset classes.
• LW Hospitality Advisors: Hospitality-focused investment advisory firm providing debt and equity placement and asset management for hotel owners; directly comparable to Pineapple's hospitality capital advisory and asset management focus.
• Hodges Ward Elliott: Hotel-focused investment sales and capital markets advisor arranging debt and equity for lodging owners; comparable to Pineapple in target market (hotel owners/investors) and capital advisory mandate.
• Walker & Dunlop: Large publicly traded commercial real estate finance company with active hospitality lending and an SBA/federal programs platform directly comparable to Pineapple's product set, though at significantly greater scale and national scope.
• RobertDouglas: Boutique hotel capital markets and investment banking firm arranging debt and equity for hospitality owners; the closest direct niche peer to Pineapple in service model, scale, and hospitality specialization.
• Berkadia: CRE finance and investment sales platform with a strong hotel and multifamily debt origination franchise; directly comparable to Pineapple in hospitality focus but operating at materially larger scale with broader lender coverage.
• HVS International: Global hospitality consulting, valuation, and capital markets firm that advises on hotel financing and investments; comparable to Pineapple in hospitality specialization and advisory service mix.

Broad incumbents

• Newmark: Global commercial real estate services firm with capital markets debt and equity placement across hospitality and other sectors; competes for mid-market hotel financing mandates alongside Pineapple but with broader institutional reach.
• JLL Capital Markets: Global commercial real estate investment bank with a hospitality debt placement practice; broader portfolio and institutional scale, but directly competes with Pineapple for hotel debt arrangement mandates.
• CBRE Capital Markets: Largest global commercial real estate services platform with debt origination and investment sales across hospitality and other asset classes; competes for the same borrower relationships as Pineapple, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pineapplecapgrp
• Facebookfacebook.com/PineappleCapitalGroup
• LinkedInlinkedin.com/company/pineapple-hospitalitygrp
• Instagraminstagram.com/pineapplecapitalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapple Hospitality