JABO Carpets

What JABO Carpets does

JABO Carpets B.V. is a Dutch manufacturer of natural and synthetic floorcoverings headquartered in Genemuiden, Netherlands, and operating as a subsidiary of the UK's Hillfloor Group. The company's roots trace to the 1919 founding of Verto N.V. in the Dutch rope and fibre industry; the Jabo brand itself was established in 1953 by Jan Bosman, who introduced the first wall-to-wall sisal carpet. The product portfolio is organized into five collections — Wool, Blend (wool/polypropylene), Outdoor, Soft (polyamide), and Sisal — with additional natural fibre ranges in seagrass, supported by proprietary weaving and tufting techniques and structural pattern variants such as herringbone and honeycomb. Commercial use classes (31/32/33) and technical documentation support both residential and project specification use.

Revenue is generated through one-time sales of carpets, rugs, and custom-made products (via the Jabo Studio bespoke service), with pricing provided on quote rather than publicly listed. Distribution is channel-led: products reach end customers through a network of 25+ agents and importers across Europe, North America, Asia Pacific, and the Middle East, supplemented by a wholly-owned German subsidiary (Jabo Deutschland) and a strategic partnership with Hillfloor Group Ltd for the UK market. Marketing relies on the company's multilingual website with inspiration galleries, downloadable brochures, and sample request functionality, targeting residential consumers, architects and interior designers, and custom rug buyers.

The company holds Woolmark and GUT certifications supporting its sustainability positioning, was completely rebranded in 2024, and added an Outdoor Collection in 2023. Jabo operates with 11-50 employees and is privately held, with no venture capital or private equity rounds disclosed.

Name

JABO Carpets

Legal name

JABO CARPETS B.V.

Website

https://jabo-carpets.nl

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

JABO Carpets is a Dutch manufacturer founded in 1953 that produces wool, sisal, seagrass and synthetic floorcoverings in five collections, distributed via agents and importers in 25+ countries to residential consumers, interior designers, and project specifiers.

Ownership category

akta.pro rank

Product category

Floor Coverings (Carpets and Rugs)

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Natural fiber carpets
• Wool floorcoverings
• Sisal rugs
• Custom area rugs
• Commercial floor coverings

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Floorcovering products: Jabo generates revenue through the sale of carpets, rugs, and floorcoverings made from natural and synthetic materials. Products are sold through dealers and agents globally.
2. Custom made rugs (Jabo Studio): Custom rug creation service where customers can specify shape, size, quality, and finish from the Jabo collection, creating bespoke products for individual interiors

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JABO Carpets manufactures and sells natural and synthetic floorcoverings including wool, sisal, seagrass, polypropylene, and polyamide carpets and rugs organised into five collections (Wool, Blend, Outdoor, Soft, and Sisal). The company also offers custom-made rugs through the Jabo Studio service, where customers specify shape, size, quality, and finish. Products are sold through an international network of agents, importers, and dealers in more than 25 countries.

Product overview

JABO Carpets is a Dutch manufacturer of natural floor coverings established in 1953. The product portfolio consists of five main collections: Wool (natural luxury wool carpets), Blend (wool/polypropylene mixes), Outdoor (weather-resistant indoor/outdoor rugs), Soft (polyamide high-performance carpets), and Sisal (agave plant fiber carpets). These collections are further divided into specific product series (9421, 9422, 9423, 9424, 9425, 9426 for sisal/seagrass; 1632 for wool; 2422, 2423, 2424 for polypropylene/blend). Additionally, Jabo Studio offers custom-made rugs where customers can specify shape, size, quality and finish. The company also offers custom rug manufacturing services through Jabo Studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Wool Collection (Wol collectie) Natural luxury wool carpet collection offering softness, comfort, and contemporary design for residential and project interiors. Wool naturally regulates temperature and humidity and is available in both woven and tufted qualities.
• Blend Collection (Blend collectie) Carpet collection mixing warm wool with durable polypropylene, combining comfort and ease of maintenance. Includes qualities suitable for heavy commercial use and outdoor environments.
• Outdoor Collection Weather-resistant indoor/outdoor rug collection designed for terraces, conservatories, and entrance areas. Withstands moisture, UV exposure, and intensive use while providing a refined contemporary look.
• Soft Collection (Soft collectie) High-quality polyamide carpet collection offering luxurious softness, rich appearance, and easy maintenance. Suitable for elegant living spaces and modern project environments requiring long-lasting performance.
• Sisal Collection (Sisal collectie) 100% sisal (agave plant fibre) carpet collection woven into multiple structural patterns including coarse bands, honeycomb, and herringbone. Provides authentic natural texture and is suitable for areas with intensive use.
• Jabo Studio (Custom-Made Rugs) Bespoke rug creation service enabling customers to choose shape, size, quality, and edge finish from Jabo's natural and synthetic collections, producing a unique handcrafted rug tailored to specific interiors.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered standard and core.

• Wautier Carpets Pty LtdstandardChannel Partner/ Reseller/ DistributorAustralian agent and importer representing Jabo Carpets in the Australian market
• Jabo DeutschlandstandardChannel Partner/ Reseller/ DistributorGerman subsidiary/importer handling Jabo product distribution in Germany
• Hillfloor Group LtdcoreStrategic or Co-development PartnerStrategic partner that reintroduced and repositioned the Jabo brand in 2009 with focus on contemporary design, natural materials, and clear collection segmentation. Continues as English agent/importer.
• Agents and importers networkstandardChannel Partner/ Reseller/ DistributorNetwork of 25+ agents and importers across Europe, North America, Australia, and Asia includingtbh INTERIOR TEXTILES (Belgium), Banner Carpets (Canada), Storm Carpet (Denmark), Koolmat Oy (Finland), and others

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Alternative Flooring: British manufacturer specializing in natural-fiber and quirky-design rugs and carpets, including sisal, wool, and coir. Comparable niche positioning, product materials, and custom/bespoke rug services overlap directly with Jabo's offering.
• The Natural Floorcovering Company: UK specialist in sisal, seagrass, wool, and coir floorcoverings with custom rug service. Closely aligned with Jabo in materials, customer segment (premium residential and design-led commercial), and bespoke offering.
• Balsan: French manufacturer of broadloom carpets and carpet tiles with strong presence in the European hospitality and commercial project market. Comparable in commercial-project focus and broadloom/carpet-tile production, though broader in synthetic offerings.
• Crucial Trading: UK-based manufacturer of natural-fiber carpets and rugs (sisal, wool, seagrass, jute) for residential and commercial use. Directly comparable to Jabo in product range, materials, and aesthetic positioning toward natural and sustainable floorcoverings.

Broad incumbents

• Tarkett: Major global flooring manufacturer offering broadloom carpets, carpet tiles, and other flooring solutions. Overlaps with Jabo in commercial-project channels and broadloom product category, but operates at significantly larger scale with diversified product portfolio.
• Interface: Global leader in modular carpet tiles and commercial floorcoverings with strong sustainability credentials (Mission Zero). Comparable in commercial-project channel and sustainability positioning, but at vastly greater scale and broader portfolio.
• Forbo Flooring Systems: Swiss-based global flooring manufacturer with carpet tile (Flotex, Tessera) and resilient flooring offerings. Comparable in commercial-project channel and sustainability focus, though broader portfolio and larger scale than Jabo.
• Tapibel (Balta Group): Belgian manufacturer of wall-to-wall carpets and rugs across residential and commercial segments, part of the broader Balta Group. Comparable in broadloom/wall-to-wall production and European distribution, though more scaled and broader in synthetic offerings.

Emerging players

• Unnatural Flooring (by Crucial Trading sister brand) / Sisal & More: Specialty retailer/distributor of natural-fiber floorcoverings (sisal, seagrass, wool) with online and showroom presence. Comparable in product category and customer segment, representing the digital-native channel Jabo currently lacks.

Regional players

• Condor Carpets: Dutch carpet manufacturer based in Genemuiden (same city as Jabo) producing tufted carpets for residential and commercial markets. Geographic and category peer, though more focused on synthetic tufted carpets than natural fibers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jabocarpets
• Facebookfacebook.com/Jabocarpets
• LinkedInlinkedin.com/company/jabo-carpets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JABO Carpets