De Keuken Designers
De Keuken Designers is a Netherlands-based kitchen design and installation provider that delivers projects through a network of independent kitchen specialists, headquartered in Nieuwegein and privately held since its 2008 founding.
- Company typePrivate
- Founded2008
- HeadquartersNieuwegein, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Keuken Designers does
De Keuken Designers is a Netherlands-based kitchen design and installation company headquartered in Nieuwegein that delivers projects through a network of independent kitchen specialists rather than through directly owned retail showrooms. Founded in 2008, the company has been active in the Dutch market for more than 16 years, serving consumers seeking kitchen renovation or new-kitchen installation by routing demand from a central brand presence to specialist partners across the country. The company is privately held and operates with a small corporate core of 11-50 employees, indicating a hub-and-spoke or franchise-style operating model in which the central entity supplies brand, marketing, and customer coordination while the design and installation work is performed by independent member specialists.
The business model appears to center on aggregating consumer demand — likely through a national web presence and brand-led marketing at dekeukendesigners.nl — and channeling it to network members in exchange for referral fees, membership dues, commissions, or margin participation. No disclosed pricing model, revenue mechanics, customer segments, or capital structure information is available, which limits deeper visibility into unit economics. There are no disclosed funding rounds, investor backers, named enterprise customers, awards, patents, partnerships, or geographic footprint details in the available data, and no proprietary technology stack, software platform, or AI/ML capability is described. The company's competitive differentiation therefore rests on its distribution network and brand positioning in the Dutch kitchen category rather than on technology.
The company competes in a fragmented Dutch kitchen retail and renovation market in which scale advantages are limited and consumer trust tends to be local. De Keuken Designers' network model is differentiated within this category by offering consumers a single, coherent brand relationship across multiple regional specialists, but the absence of disclosed scale metrics, segment mix, or revenue figures makes it difficult to assess its true competitive position. All structured third-party data fields for management team, customers, partnerships, awards, and locations returned empty in the source feeds, and the primary webpage returned a verification/loading page during scraping, leaving the analysis reliant almost entirely on the company's static firmographic profile.
De Keuken Designers firmographics
Firmographics- Name
- De Keuken Designers
- Website
- https://dekeukendesigners.nl
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 11–50 employees
- Short description
- De Keuken Designers is a Netherlands-based kitchen design and installation provider that delivers projects through a network of independent kitchen specialists, headquartered in Nieuwegein and privately held since its 2008 founding.
- Ownership category
- akta.pro rank
De Keuken Designers industry classification
Industry- Product category
- Kitchen Design & Installation Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where De Keuken Designers is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Keuken Designers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
De Keuken Designers product offering
Product offeringCore offering
De Keuken Designers offers kitchen design and installation services to residential customers in the Netherlands. Service delivery is carried out through a network of independent kitchen specialists rather than via directly employed installers. The company operates from Nieuwegein and was founded in 2008.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Design & Installation Service End-to-end kitchen design and installation for residential customers in the Netherlands, delivered through a network of independent kitchen specialists coordinated under the De Keuken Designers brand.
Companies that use De Keuken Designers
Customer profileIdeal customer profiles1 record
De Keuken Designers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Keuken Designers competitors and assessment
Company assessmentBroad incumbents
- Nobia: European kitchen manufacturer and retailer. Comparable as a kitchen industry incumbent with kitchen-related brands and showroom operations across Northern Europe, including the Netherlands.
- IKEA: Global home furnishings retailer with a broad kitchen design and installation offering. Comparable on customer segment and product category, but competes at a different price point and through a fundamentally different retail format.
Direct peers
- Magnet Kitchens: UK kitchen design and installation retailer. Comparable in product category and customer profile (residential kitchen renovation), serving as a model of a vertically integrated kitchen specialist brand.
- Tulp Keukens: Dutch kitchen specialist with showrooms across the Netherlands. Closely comparable in product category (kitchen design and installation) and target customer (Dutch residential homeowners).
- Mandemakers Keukens: Largest Dutch kitchen specialist retailer. Directly comparable as a kitchen design and installation operator serving Dutch consumers through branded showrooms and an affiliated dealer network, overlapping on customer, product, and geography.
- Brugman Keukens: Established Dutch kitchen design and installation retailer. Comparable as a domestic kitchen specialist serving the same Dutch consumer segment with similar design-and-install offerings.
- Schmidt Kitchens: European kitchen design and installation brand with franchised showrooms across multiple countries. Comparable in kitchen design and install model and in use of a partner-driven showroom network, including a presence in the Netherlands.
- Van Hoecke Keukens: Belgian/Dutch kitchen specialist retailer. Comparable as a regional kitchen design and installation operator with overlapping product mix and customer profile in the Benelux market.
- Howdens: UK-headquartered kitchen design and installation specialist operating through a trade and consumer depot network. Comparable in the kitchen design-and-install business model and use of a distributed/local specialist network, though geographically distinct.
Regional players
- Wickes: UK home improvement retailer with a dedicated kitchen design and installation offering. Comparable in kitchen design and install service, though focused on the UK market rather than the Netherlands.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
De Keuken Designers social profiles
Digital presenceDe Keuken Designers financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Keuken Designers leadership team
Management profileNumber of profiles
De Keuken Designers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Keuken Designers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Keuken Designers
What does De Keuken Designers do?
De Keuken Designers offers kitchen design and installation services to residential customers in the Netherlands. Service delivery is carried out through a network of independent kitchen specialists rather than via directly employed installers. The company operates from Nieuwegein and was founded in 2008.
When was De Keuken Designers founded?
De Keuken Designers was founded in 2008. It employs 11 to 50 people.
Where is De Keuken Designers based?
De Keuken Designers is headquartered in Nieuwegein, Netherlands, in the Europe region.
Who are De Keuken Designers's main competitors?
Broad incumbents on record are Nobia and IKEA. Direct peers are Magnet Kitchens, Tulp Keukens, Mandemakers Keukens, Brugman Keukens, Schmidt Kitchens, Van Hoecke Keukens and Howdens. Wickes is listed as a regional player.
Does De Keuken Designers have an API?
No public API is recorded for De Keuken Designers.
What industry is De Keuken Designers in?
De Keuken Designers's product category is Kitchen Design & Installation Services. Its primary akta.pro industry code is HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 54141.