What Coop dk does

Coop Danmark A/S is a Danish consumer cooperative and one of Denmark's largest grocery retailers, founded in 1866 and headquartered in Albertslund. The company operates more than 900 physical stores across Denmark organized into four distinct retail formats: SuperBrugsen (mid-to-large supermarkets), Kvickly (hypermarkets), 365discount (value-oriented discount stores), and Brugsen (local neighborhood stores). Coop also owns a portfolio of private label brands including Coop, Änglamark (organic), Irma (premium), Cirkel Kaffe (coffee), X-tra (budget), and Mustang Cykler (bicycles). The company is wholly owned by Foreningen Coop amba, the member cooperative association, with no external shareholders or venture capital.

The business operates a membership-based model where customers pay a one-time fee of 200 DKK to become members and earn bonus on purchases. Revenue is generated primarily through retail grocery sales across the multi-format store network, supplemented by membership fees and financial services revenue from wholly-owned subsidiaries Coop Bank (banking and mortgage services) and Coop Forsikringer (insurance). The go-to-market is direct-to-consumer through physical retail presence, supported by digital channels including the Coop App (mobile application for member bonus tracking, digital flyers, and climate footprint monitoring) and e-commerce capabilities.

The company's technology stack centers on the Coop App as the primary digital engagement platform, enabling members to manage their cooperative membership, track bonuses, and monitor their carbon footprint from purchases. Marketing leverages digital channels (mobile app, email newsletters), traditional weekly flyers, and a member partner network offering bonus rewards at external brands (Fårup Sommerland, Sol og Strand, CEWE, OK). Adjacent businesses include Coop Ejendomme (real estate), Coop Byen (mixed-use development), and Severin Hotel & Kursuscenter, extending the cooperative's footprint beyond core grocery retail.

Name

Coop dk

Legal name

Coop Danmark A/S

Website

https://om.coop.dk

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coop Danmark is a Danish consumer cooperative operating 900+ grocery stores across four formats (SuperBrugsen, Kvickly, 365discount, Brugsen), serving millions of weekly Danish consumers through a membership model with bonus rewards, private label brands, and integrated banking and insurance services.

Ownership category

akta.pro rank

Product category

Retail Grocery

SIC

Wholesale-Groceries, General Line (5141), Insurance Carriers, Nec (6399), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

Keywords

• Grocery retail
• Consumer cooperative
• Private label brands
• Retail banking services
• Loyalty membership program

Headquarters

HQ city

Albertslund

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: Coop generates primary revenue through retail sales of grocery and consumer goods across its 900+ physical store locations under multiple brand chains (SuperBrugsen, Kvickly, 365discount, Brugsen).
2. Membership Fees: One-time membership fee of 200 kr charged to customers who join Coop. Members receive bonus on purchases and access to partner benefits.
3. Financial Services: Coop offers financial products including Coop Bank and Coop Forsikringer (insurance), generating revenue through banking and insurance service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Coop dk is a Danish retail cooperative operating more than 900 stores across Denmark under four banner chains (SuperBrugsen, Kvickly, 365discount, Brugsen). It sells groceries, household goods, and a wide range of consumer products through its own private label brands (Coop, Änglamark, Irma, Cirkel Kaffe, X-tra, Mustang Cykler), supported by a cooperative membership program, in-house banking (Coop Bank), and insurance (Coop Forsikringer).

Product overview

Coop dk is a major Danish retail cooperative operating a multi-format retail platform comprising four store chains (SuperBrugsen, Kvickly, 365discount, and Brugsen) with over 900 stores nationwide. The company combines its retail operations with a portfolio of owned brands (Coop, Änglamark, Irma, Cirkel Kaffe, X-tra, Mustang Cykler) and financial services (Coop Bank, Coop Forsikringer). Digital offerings include the Coop App for member engagement, the Købekort business purchasing card, and membership programs with bonus rewards and partner discounts. The product ecosystem is designed to serve diverse consumer segments from discount to premium, integrating retail, private label brands, and member services into a unified cooperative model.

Differentiator

Problem solved

Functional benefit

Brands

• Änglamark: Organic and sustainable private label brand
• Irma
• Cirkel Kaffe
• X-tra
• Mustang cykler

Products and services

• SuperBrugsen A mid-sized supermarket chain offering a wide range of grocery products and household items, serving communities across Denmark.
• Kvickly A large-format hypermarket chain providing comprehensive grocery shopping and general merchandise under one roof.
• 365discount A discount retail chain offering everyday essentials at competitive low prices, targeting price-sensitive consumers.
• Brugsen A local neighborhood convenience store chain serving smaller communities and rural areas across Denmark.
• Coop (Own Brand) Coop's primary private label brand offering a broad range of everyday grocery and household products.
• Änglamark An organic and sustainable private label brand focused on environmentally friendly products.
• Irma A premium private label brand offering quality grocery products with a focus on traditional Danish food values.
• Cirkel Kaffe Coop's own coffee brand offering roasted coffee products.
• X-tra A budget-friendly private label brand offering basic grocery essentials at low prices.
• Mustang Cykler Coop's bicycle brand offering a range of bicycles for different purposes and age groups.
• Coop Bank A cooperative bank offering personal banking services including realkreditlån (mortgage loans), andelsboliglån (cooperative housing loans), and traditional banking products exclusively for Coop members.
• Coop Forsikringer Insurance services offered by Coop, providing various insurance products to members and customers.
• Coop App A mobile application enabling members to access digital receipts, member benefits, bonus offers, and track climate footprint (CO2aftryk).
• Købekort A purchasing card and loyalty program allowing business customers to track expenses and access dedicated customer service.
• Coop Medlemskab A membership program offering bonus rewards, exclusive deals, and partner discounts to members who pay a one-time fee of 200 DKK.

Quantifiable outcome

• 900+ stores nationwide
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Coop BankcoreChannel Partner/ Reseller/ DistributorCoop Bank is a financial services partner offering members realkreditlån (mortgage loans), andelsboliglån (cooperative housing loans), and banking services with bonus rewards for Coop members.
• Coop ForsikringercoreChannel Partner/ Reseller/ DistributorCoop Forsikringer (Coop Insurance) provides insurance products to Coop members as part of the member benefits ecosystem.
• Fårup SommerlandminorGTM or Marketing PartnerTheme park partnership offering Coop members up to 15% bonus on 2-day tickets.
• Sol og StrandminorGTM or Marketing PartnerHoliday rental partnership offering members 5% bonus on summer house rentals.
• CEWEminorGTM or Marketing PartnerPhoto products partnership offering members 15% bonus on photo products.
• OK (Fritid, El)minorGTM or Marketing PartnerEnergy and services partnership offering members bonus on OK Frivask, OK El and other products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salling Group: Denmark's largest grocery retailer (parent of Netto, Bilka, Føtex, and Dansk Supermarked). Directly competes with Coop across hypermarket, supermarket, and discount formats and is the closest comparable in terms of scale, channels, and customer base.
• Coop Sverige: Swedish consumer cooperative operating supermarkets, hypermarkets, and convenience stores under Coop, Extra, and Coop Bygg brands. Highly comparable cooperative model, member bonus structure, and multi-format strategy to Coop Danmark.
• Lidl Danmark: German hard-discounter with extensive Danish operations competing head-to-head with Coop's 365discount on price, and pressuring SuperBrugsen and Kvickly on value perception.
• Migros: Switzerland's largest retail cooperative, operating supermarkets, specialty stores, and financial/insurance services for members. Closely comparable cooperative ownership, member bonus model, and diversified retail + financial services ecosystem.
• The Co-operative Group: UK consumer cooperative with food retail, insurance, funeral, and financial services divisions. Highly analogous cooperative ownership model with member dividends/bonus and embedded insurance offering.
• Dagrofa: Danish grocery wholesaler and retailer operating Meny, Spar, Min Købmand, and Let-Køb. Competes directly with Coop's SuperBrugsen, Brugsen, and Kvickly banners through similar supermarket and neighborhood store formats.
• Rema 1000 Danmark: Norwegian-owned discount grocery chain with strong Danish presence. Competes with Coop's 365discount and Brugsen neighborhood stores on convenience and everyday low pricing.
• Aldi Danmark: German hard-discounter operating a growing Danish store base. Directly competes with Coop on discount pricing and increasingly on fresh and organic private-label assortment.

Broad incumbents

• ICA Gruppen: Major Swedish grocery retailer operating ICA Supermarket, ICA Maxi, ICA Kvantum, and ICA Nära banners. Comparable Nordic grocery multi-format model with strong private-label portfolio.
• REWE Group: German retail group operating REWE supermarkets, Penny discount, and toom DIY. Comparable multi-format grocery strategy and private-label strength at a continental European scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coopdk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop dk