Rema 1000 Danmark
REMA 1000 Danmark operates 430+ discount grocery stores across Denmark under a franchise model, serving everyday Danish consumers with private label and branded groceries via physical retail, online shop, mobile app, and Vigo crowdsourced delivery.
- Company typePrivate
- Founded1994
- HeadquartersHorsens, Denmark
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Rema 1000 Danmark does
REMA 1000 Danmark A/S is a discount grocery retail chain operating 430+ stores across Denmark under a franchise model in which independent local grocers (købmænd) manage individual stores. Founded in Denmark in 1994 as an extension of the Norwegian REITAN Group (which traces its origins to 1948 in Trondheim), the company employs more than 17,000 people and is headquartered at Marsallé 32, Horsens. It serves everyday Danish consumers seeking affordable quality groceries, supported by weekly promotional flyers, a private label product range, and a stated brand positioning of 'Discount med holdning' (Discount with attitude) that pairs low pricing with social and environmental responsibility.
The company's operations span physical retail, an e-commerce platform at shop.rema1000.dk, a mobile app integrating shopping list management and Scan Selv self-checkout, the Vigo crowdsourced personal shopping and delivery service (via wholly-owned Vigo.dk ApS), and Køb & Hent click & collect at select locations. Logistics are handled by REMA Distribution Danmark A/S from a centralized distribution center in Horsens, where the company operates 42 electric trucks covering 28 million kilometers annually and has invested millions in securing electricity capacity for a planned transition of 200+ trucks to electric within four years. Store development is managed through REMA Etablering A/S in partnership with Dansk Butikstjeneste A/S. Supporting digital properties include the Baby & Børneklub membership club for families with children aged 0-5, Vinunivers (a wine discovery platform with 150+ wines), and Mad & Drikke (recipe and food inspiration).
Revenue is generated primarily through one-time retail grocery sales at point-of-sale in physical stores and online, with ancillary revenue from delivery service fees on the Vigo platform and digital transactions processed via Nets, MobilePay, Apple Pay, and Google Pay. The customer base is a broad consumer market segmented into general households, families with young children, and adult purchasers of age-restricted products. Brand strength is independently validated by Denmark's strongest brand ranking on YouGov Best Brands in 2023, 2024, and 2025, nine consecutive Loyalty Awards from 2016-2024, three consecutive years as the most sustainable brand in the grocery sector on the Sustainable Brand Index, and #1 ranking in B.T.'s discount pristjek price comparison.
Rema 1000 Danmark firmographics
Firmographics- Name
- Rema 1000 Danmark
- Legal name
- REMA 1000 Danmark A/S
- Website
- https://rema1000.dk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- REMA 1000 Danmark operates 430+ discount grocery stores across Denmark under a franchise model, serving everyday Danish consumers with private label and branded groceries via physical retail, online shop, mobile app, and Vigo crowdsourced delivery.
- Ownership category
- akta.pro rank
Rema 1000 Danmark industry classification
Industry- Product category
- Discount Grocery Retail
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Regional / Local Hard Discount Chains (CRAHADAJ)
- akta.pro secondary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
Keywords
Where Rema 1000 Danmark is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Rema 1000 Danmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Grocery Sales: REMA 1000 generates revenue primarily through retail sales of groceries and daily consumer goods across its chain of more than 420 physical stores in Denmark, operated under a franchise model with independent local grocers. Additional revenue derives from online grocery sales via shop.rema1000.dk with home delivery (Vigo) and click & collect (Køb & Hent) services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discount grocery pricing across all private label and branded products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Rema 1000 Danmark product offering
Product offeringCore offering
REMA 1000 Danmark operates a nationwide chain of more than 420 discount supermarkets in Denmark, selling everyday groceries and household goods at low prices under a franchise model with independent local grocers (købmænd). The company complements its physical stores with an integrated digital ecosystem including the shop.rema1000.dk online store, the REMA 1000 mobile app, Scan Selv self-checkout, the Vigo crowdsourced personal shopping and home delivery service, and Køb & Hent click & collect.
Product overview
REMA 1000 Danmark is a nationwide discount grocery retail chain operating over 420 stores under a franchise model. The company offers a unified customer experience across physical stores and digital channels, comprising the core REMA 1000 discount store network, the shop.rema1000.dk e-commerce platform, the REMA 1000 mobile app with integrated Scan Selv self-checkout, Vigo grocery delivery and personal shopping service, Køb & Hent buy-and-collect, Baby & Børneklub family membership, Vinunivers wine discovery, and Mad & Drikke recipe inspiration. The digital ecosystem is anchored by a unified customer profile that spans the app, online shop, and in-store services.
Differentiator
Problem solved
Functional benefit
Brands
- Baby- og børneklubben: A free baby and child club offering newsletters about pregnancy, babies and children, birthday gifts for children aged 1-5, an online universe with inspiration for life with babies and children, and free baby start packages for members.
- Vigo
- Scan Selv
- Køb & Hent
Products and services
- REMA 1000 Physical Stores Nationwide discount grocery retail chain with more than 420 stores in Denmark operated under a franchise model with independent local grocers managing each store. Targets everyday Danish consumers seeking quality groceries at low prices across fresh produce, meat, fish, dairy, frozen goods, baby products, wine and household items.
- Shop.rema1000.dk (Online Grocery Shop)
Quantifiable outcome
- Denmark's strongest brand (YouGov Best Brands) for 2023, 2024, and 2025
- +2 more outcomes
Companies that use Rema 1000 Danmark
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Rema 1000 Danmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Rema 1000 Danmark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Dansk Butikstjeneste A/ScoreDansk Butikstjeneste A/S serves as the building consultant for REMA Etablering A/S, supporting the development and construction of new REMA 1000 stores across Denmark. This partnership is integral to REMA 1000's ongoing store expansion strategy.
- Uno-X MobilityminorUno-X Mobility is REMA 1000's official partner and sponsor team for the Tour de France. REMA 1000 leverages this sponsorship to promote its mobile app and family shopping experience under the 'indkøbsTOUR' campaign.
- LegehelteneminorREMA 1000 serves as head sponsor (hovedsponsor) for the 'Bag for en Sag' charity initiative supporting Legeheltene, which works with hospitalized or disadvantaged children. REMA 1000 customers collectively support this cause through their purchases.
- Vigo.dk ApScoreVigo.dk ApS (CVR: 38013564) is the data controller responsible for personal data collected through Vigo's webshop, support center, and app — the platform that powers REMA 1000's crowdsourced personal shopping and delivery service.
- REMA Distribution Danmark A/ScoreREMA Distribution Danmark A/S (CVR: 39554216) is the data controller for personal data collected through remadistribution.dk. It handles the logistics and distribution operations supporting REMA 1000 stores.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Rema 1000 Danmark competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rema 1000 Danmark social profiles
Digital presenceRema 1000 Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rema 1000 Danmark leadership team
Management profileNumber of profiles
Profiles1 record
Rema 1000 Danmark subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rema 1000 Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rema 1000 Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rema 1000 Danmark
What does Rema 1000 Danmark do?
REMA 1000 Danmark operates a nationwide chain of more than 420 discount supermarkets in Denmark, selling everyday groceries and household goods at low prices under a franchise model with independent local grocers (købmænd). The company complements its physical stores with an integrated digital ecosystem including the shop.rema1000.dk online store, the REMA 1000 mobile app, Scan Selv self-checkout, the Vigo crowdsourced personal shopping and home delivery service, and Køb & Hent click & collect.
Is Rema 1000 Danmark a public or private company?
Rema 1000 Danmark is a private company. It is classified as corporate owned and is currently operating.
When was Rema 1000 Danmark founded?
Rema 1000 Danmark was founded in 1994. It employs 5,001 to 10,000 people.
Where is Rema 1000 Danmark based?
Rema 1000 Danmark is headquartered in Horsens, Denmark, in the Europe region.
How does Rema 1000 Danmark make money?
One revenue line is on record: retail Grocery Sales.
Does Rema 1000 Danmark have an API?
No public API is recorded for Rema 1000 Danmark.
What industry is Rema 1000 Danmark in?
Rema 1000 Danmark's product category is Discount Grocery Retail. Its primary akta.pro industry code is CRAHADAJ, Regional / Local Hard Discount Chains, with a secondary code of CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 4451 and its SIC code is 5411.