Fitness One

What Fitness One does

Fitness One is a privately held fitness club operator founded in 1999 and headquartered in Guatemala. The company runs four physical clubs across the Guatemala City metropolitan area — Videre, Cayalá, Sankris Mall, and RUS Mall — and serves individual consumers through a direct-to-consumer subscription membership model with annual billing cadence and a 5-day free trial.

The core offering is access to gym facilities, equipment, and 99 weekly group classes, supplemented by an extensive amenity package that includes a heated pool, sauna, jacuzzi, massage chairs, on-site workspace, cafeteria, and free parking. Fitness One has extended its service line through a portfolio of sub-brands covering adjacent wellness verticals: Nutri One (nutrition), Cafe One (healthy dining), Personal Trainer (one-on-one coaching), New Life (30-day transformation program), Splash Lab (swimming academy), and Step One (introductory program). A mobile application (App Fitness One) provides members with tracking and engagement functionality beyond the physical club.

The business model is recurring-revenue subscription: members pay for ongoing access rather than per-visit, with revenue concentrated in a single country (Guatemala) and a single metropolitan market. Distribution is multi-location physical retail with a digital engagement layer. No institutional investment, funding events, partnerships, M&A activity, or leadership team are disclosed in the available data.

Name

Fitness One

Legal name

Fitness One

Website

https://fitnessone.com.gt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Fitness One is a privately held Guatemalan fitness club chain founded in 1999, operating four clubs across Guatemala City and serving individual consumers through annual subscription memberships and integrated wellness sub-brands.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Swimming academy programs
• Wellness center operations

Headquarters

HQ city

Vista Hermosa

HQ country

Guatemala

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fitness Memberships: Monthly or annual membership subscriptions that provide access to all club facilities, including gym equipment, group classes, pool, sauna, jacuzzi, and other amenities across all locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fitness One is a comprehensive fitness club chain operating four physical locations across Guatemala City and Mixco, offering a single all-access membership that covers gym equipment areas, up to 99 weekly group fitness classes, indoor cycling, functional training, a heated pool, jacuzzi, sauna, and collagen/tanning facilities. Beyond the core club membership, Fitness One sells specialized services including one-on-one personal training, nutritional advisory (Nutri One), a 30-day transformation program (New Life), a swimming academy for all ages (Splash Lab), a healthy on-site cafeteria (Cafe One), and an introductory fitness program (Step One).

Product overview

Fitness One operates as a comprehensive fitness club platform offering a full-stack wellness ecosystem with a core gym membership and multiple specialized services. The main Fitness One club provides gym facilities, up to 99 group fitness classes weekly, indoor cycling, functional training areas, cardio zones, free weights, and selectorized equipment, complemented by specialized facilities including a heated pool, jacuzzi, sauna, collagen chamber, and tanning area. The service portfolio includes Personal Trainer for one-on-one coaching, Nutri One for nutritional counseling, Cafe One for healthy dining, New Life for a results-guaranteed transformation program, and Splash Lab for swimming lessons across all age groups. The Step One program and Fitness One mobile app provide additional support for members, while Fitness Tips content section offers wellness education.

Differentiator

Problem solved

Functional benefit

Brands

• Nutri One: Personalized nutritional advisory program designed for members seeking physical transformation.
• Cafe One
• New Life
• Splash Lab
• Step One

Products and services

• Fitness One Club Membership Core all-access membership providing entry to gym equipment areas (cardio, free weights, selectorized equipment, functional training), up to 99 weekly group fitness classes, indoor cycling, heated pool, jacuzzi, sauna, massage chairs, collagen and tanning chamber, workspace, cafeteria, and free parking across four Guatemala City and Mixco club locations. Targeted at individual adult fitness enthusiasts.
• Personal Trainer One-on-one personal training service delivered by certified fitness professionals providing personalized workout guidance, support, and structured training plans. Sold as an add-on to the core Fitness One membership for members seeking individualized coaching.
• Nutri One Personalized nutritional advisory program in which members work with a nutrition professional to develop realistic and sustainable eating strategies aligned with their fitness goals. Sold as an add-on service for members pursuing physical transformation.
• Cafe One On-site healthy dining cafeteria located within Fitness One facilities, offering nutritious meal options and beverages for convenient healthy eating within the club environment. Sold as an add-on food and beverage service.
• New Life A 30-day transformation program combining personal training, nutritional evaluation, physical assessment, and follow-up, with a results guarantee. Sold as a structured add-on program for members seeking measurable physical transformation.
• Splash Lab (Academia de Natación) Swimming academy promoting aquatic education as a lifestyle and learning tool, offering structured swimming programs for babies (6 months+), preschoolers, school-age children, and adults across multiple skill levels. Sold as an add-on instructional service.
• Step One Fitness One's introductory fitness program included as part of the membership experience, designed to onboard new members into the club's training framework.
• Fitness One App Mobile application provided as part of the Fitness One membership, enabling members to track workouts, access club schedules, and manage their fitness experience digitally across the four physical club locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: Global fitness franchise with international presence including Latin America. Operates membership gyms with group classes and personal training at a broader scale, making it a broad incumbent comparable to Fitness One's club model.
• GoodLife Fitness: Canadian fitness club chain offering multi-location membership access with extensive group class programming and personal training services — directly comparable in subscription model and club breadth to Fitness One.
• Life Time Fitness: US premium fitness operator offering large-format clubs with pools, group classes, spa amenities, and on-site dining — directly analogous to Fitness One's 'everything under one roof' premium positioning at a much larger scale.
• Equinox: Premium US-based fitness club brand offering high-end facilities, group classes, spa services, and integrated wellness experiences. Comparable to Fitness One's premium, amenity-rich positioning in a developed market context.
• Basic-Fit: Europe's largest low-cost fitness chain operating membership gyms across multiple countries. Useful comparable for understanding multi-unit fitness club economics and unit-level scale, though positioned at a lower price point than Fitness One.

Emerging players

• Orangetheory Fitness: Boutique group-fitness franchise focused on results-oriented training programs. Represents the kind of focused, premium-priced competitor that could fragment demand away from comprehensive-club operators like Fitness One.

Direct peers

• Bodytech: Major Latin American fitness chain with presence in Guatemala, offering multi-location premium gym memberships, group classes, and personal training — closely mirrors Fitness One's offering and target customer.
• Smart Fit: Latin America's largest fitness chain, with operations across multiple countries including Guatemala. Operates a similar membership-based gym model with multiple locations and serves as the most directly comparable regional competitor to Fitness One.
• Anytime Fitness: Global 24/7 fitness franchise operating membership-based clubs with multi-location access. Comparable to Fitness One in subscription model, member experience, and multi-club convenience, though typically smaller-format locations.

Regional players

• Sports World: Mexican premium fitness club chain with a comprehensive club model (gym + group classes + pool + amenities) similar to Fitness One. Operates primarily in Mexico rather than Central America, making it a regional comparable rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fitnessoneguate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness One