What SJR In Scandinavia does

SJR In Scandinavia (legal entity: SJR in Sweden AB) is a Sweden-based, Nasdaq First North-listed (via parent Ogunsen AB, ticker sto:SJR B since 2007) recruitment, executive search, consulting, and advisory firm founded in 1993 with headquarters in Stockholm and four additional regional offices in Göteborg, Malmö, Uppsala, and Helsingborg. The firm specialises exclusively in finance and adjacent competency domains (accounting, controlling, HR, supply chain, sustainability/CSRD) and operates a multi-revenue model spanning: permanent placement (success-fee, typically a percentage of annual salary); consulting and staffing (time-and-materials with SJR acting as employer of record); interim management (premium daily rates for CFO/Finance Manager/Controller-level roles); advisory and development (Second Opinion, Outplacement, Leadership Development based on the Swedish Armed Forces model, team development, coaching); and newer specialised AI/digital transformation workshops for finance functions delivered in partnership with Rickard Bäck.

The technology stack combines an in-house CRM/recruitment platform (Intelliplan), the proprietary "Multiekonomen" (multi-economist) competency framework, and AI-augmented workflows for candidate matching, document processing, and market-insight analytics; AI advisory itself is a billable service line rather than a product. Customer segments are dominated by Swedish enterprise and mid-market buyers across banking/insurance, real estate, automotive financial services, industrials, and nonprofit verticals, with named references including Husqvarna Group, Toyota Financial Services Sweden, AMF Fastigheter, Ikano Bank, SJ, Atos Medical, and Barnfonden. The firm self-reports 10,000+ cumulative placements, ~400 total internal staff plus consultants, and a 61 NPS.

The go-to-market is a consultative, relationship-led direct-sales motion executed by regional Senior Account Managers and Account Managers; on the supply side, Talent Managers maintain proactive candidate networks via daily outreach. The firm holds ISO 9001 and ISO 14001 certifications, is an Auktoriserat Rekryteringsföretag and Bemanningsföretag, and has been consecutively named Karriärföretag (Career Company) for 2024, 2025, and 2026.

Name

SJR In Scandinavia

Legal name

SJR in Sweden AB

Website

https://sjr.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

SJR In Scandinavia is a Sweden-based finance-specialist recruitment, executive search, consulting, and advisory firm (founded 1993, Nasdaq First North-listed via Ogunsen AB) serving enterprise and mid-market clients across banking, real estate, industrials, and adjacent verticals through five regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Staffing: Placement of pre-vetted finance, HR, supply chain, and sustainability consultants into client organizations on a temporary or project basis. SJR acts as the employer of record for its directly employed consultants, billing clients on a time-and-materials or fixed-fee basis. Revenue is generated through margin on consultant daily/hourly rates.
2. Recruitment & Executive Search: Permanent placement of candidates into client organizations. SJR charges success fees upon confirmed placement, typically a percentage of the annual salary. Executive Search covers C-suite and senior leadership roles with a more intensive search methodology.
3. Interim Management: Placement of interim managers (CFO, Finance Manager, Controller, etc.) for temporary leadership needs. Revenue generated on a daily rate basis, similar to consulting, but targeting senior and executive-level roles.
4. Advisory & Development Services: Advisory services including Second Opinion, Outplacement, Leadership Development (Utvecklande Ledarskap based on Försvarsmaktens model), Team Development, and Career Guidance/Coaching. These are billed as fixed engagements or programs.
5. AI & Digital Training Workshops: SJR offers strategic AI workshops for leadership teams and practical AI training for finance teams. These are fee-for-service training and workshop engagements, often bundled with consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SJR In Scandinavia is a Sweden-based recruitment and management consulting firm specializing in finance, accounting, HR, and supply chain talent. The company provides permanent placement (Rekrytering), executive search, temporary consulting/staffing (Konsult), interim management, and advisory/development services (including leadership development, outplacement, and AI/digital transformation consulting for finance functions). All services are delivered directly by SJR's own consultants and account managers through regional offices in Stockholm, Gothenburg, Malmö, Uppsala, and Helsingborg.

Product overview

SJR is a recruitment and consulting firm specializing in finance and accounting competence. The company offers a portfolio of integrated services organized around talent acquisition and workforce solutions: Recruitment (permanent placement), Executive Search (senior/C-level searches), Consulting (temporary staffing), Interim Management (interim executive and specialist placements), Advisory and Development (leadership development, outplacement, team development, career coaching), and specialized AI/Digital Development services for finance functions. The core offering centers on matching qualified finance and accounting professionals with organizations, supplemented by advisory services that help clients understand competency needs and develop their finance functions. All services are delivered through regional offices across Sweden (Stockholm, Gothenburg, Malmö, Helsingborg, Uppsala) with a nationwide reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Rekrytering (Permanent Recruitment) Permanent placement recruitment services for specialists and managers within finance, accounting, HR, and business support functions. Includes competency-based processes, digital advertising, active network search, and tailored test packages. Targets Swedish enterprises and mid-market companies needing long-term hires.
• Executive Search Senior executive and C-level recruitment service for leadership positions and hard-to-fill specialist roles requiring confidentiality and precision. Part of SJR's premium recruitment offerings, with dedicated senior consultants and structured search methodology. Targets Swedish boards, CEOs, CFOs, and senior leadership appointments.
• Konsult (Consulting/Staffing) Staffing and temporary consulting solutions providing quick, high-quality reinforcement of specialists and leaders who deliver from day one. Covers interim placements across finance, HR, procurement, and sustainability. SJR acts as employer of record for directly employed consultants, billing clients on a time-and-materials basis.
• Interim Management Interim solutions for executive and specialist roles including Interim CFO, Interim Finance Manager, Interim Controller, Interim HR Manager, Interim CIO/IT-Chef, Interim VD/CEO, and other leadership positions during transitions or organizational changes. Revenue generated on a daily rate basis at executive-level pricing.
• Rådgivning och Utveckling (Advisory and Development) Advisory and development services including Second Opinion, Outplacement, Leadership Development (Utvecklande Ledarskap based on the Swedish Armed Forces model), Team Development, and Career Guidance/Coaching. Billed as fixed engagements or programs. Targets Swedish organizations needing structured leadership and team support.
• AI i ekonomifunktionen (AI in the Finance Function) AI and digital development consulting for finance functions. Includes strategic AI workshops for management teams, practical AI training covering prompting, data security, AI hallucinations, and AI agents, plus advisory on AI strategy implementation in finance operations. Developed in collaboration with Rickard Bäck. Targets finance leaders and their teams.
• Digital utveckling och ekonomistyrning (Digital Development and Financial Control) Digital transformation and financial control advisory services helping organizations develop their finance function with focus on understanding real needs, prioritizing initiatives, and establishing sustainable workflows. Targets finance leaders seeking digital and process improvement.
• Hållbarhet & CSRD (Sustainability & CSRD) Sustainability and CSRD (Corporate Sustainability Reporting Directive) consulting and recruitment services, including interim Chief Sustainability Officer placements and recruitment of sustainability professionals across organizations. Targets Swedish organizations needing CSRD compliance and sustainability talent.

Quantifiable outcome

• 61 NPS customer satisfaction score with majority of customers returning for repeat engagements
• +2 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Rickard BäckcoreStrategic or Co-development PartnerSJR partners with Rickard Bäck, a business controller and AI strategist, to deliver AI and digital development services for finance functions. Rickard brings deep expertise in Excel, Power BI, and AI tools, and has led AI strategy work at listed companies. Together they offer strategic AI workshops for leadership teams and practical AI training for finance teams. Rickard also drives the popular YouTube channel 'Excel med Rickard', which reaches thousands of viewers weekly.
• Scandinavian Recruitment Intelligence (SRI)strategicStrategic or Co-development PartnerSJR collaborates with SRI, led by Pierre Gudmundson, a leading expert in personnel security and insider threat prevention. SRI provides SJR's knowledge events and client forums on security culture, insider threats, and leadership in a VUCA world. SRI runs the KOMPASS intelligence service, PRISMA insider prevention program, and incident investigation services. The partnership enhances SJR's advisory capabilities and thought leadership positioning.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ManpowerGroup: Global workforce solutions provider with established Sweden operations; comparable recruitment, staffing, and consulting model and competes for large enterprise workforce solutions contracts.
• Randstad: Global staffing and HR services giant with a sizable Nordics presence; competes with SJR for the same enterprise staffing and consulting contracts at meaningfully greater scale.
• Robert Half: Global leader in finance, accounting, and administrative recruitment; comparable in finance specialisation and consulting/staffing model but operating at materially larger scale and across multiple geographies.
• Hays: Global listed recruitment group with strong presence across professional services including finance — provides a benchmark for scaling a finance-recruitment franchise beyond a single domestic market.
• Michael Page: Global professional recruitment firm with a dedicated finance & accounting practice; operates the same recruitment and search business model as SJR but across multiple geographies and skill domains.
• Adecco: World's largest staffing firm; competes with SJR in the broader Swedish staffing and consulting market, including finance and professional services placements at enterprise scale.

Direct peers

• TNG: Swedish recruitment and staffing firm (Bemanningsföretagen-aligned) competing head-to-head with SJR for mid-market and enterprise clients across specialisations including finance, HR, and consulting.
• Poolia: Swedish-listed recruitment firm with deep specialisation in finance, accounting, and executive search — the closest domestic peer to SJR in terms of customer base, finance domain focus, and service mix.
• Academic Work: One of Sweden's largest staffing and recruitment brands, with overlapping service lines in consulting, recruitment, and interim management that compete for the same enterprise and mid-market client base as SJR.
• Wise Professionals: Sweden-based recruitment and consulting firm focused specifically on finance professionals, directly competing with SJR for the same candidate pool and enterprise finance clients in the Nordic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SJR.se
• LinkedInlinkedin.com/company/sjr
• Instagraminstagram.com/sjr.se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJR In Scandinavia