Rawnaq Aldur
- Company typePrivate
- Founded2008
- HeadquartersBaghdad, Iraq
- Headcount101–250
- GTM typeB2B
- OfferingServices
Rawnaq Aldur firmographics
Firmographics- Name
- Rawnaq Aldur
- Legal name
- Rawnaq Aldur Company (شركة رونق الدر)
- Website
- https://ra.iq
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Rawnaq Aldur is headquartered
LocationHeadquarters
- HQ city
- Baghdad
- HQ country
- Iraq
- HQ region
- Middle East
Offices1 record
Markets served
Rawnaq Aldur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Franchise Fees and Licensing: The company generates revenue through commercial franchising, selling brand names (franchises) to investors who open and operate branded locations. Franchisees pay for the right to use established brand names including Food Land, Icepack, Pizza House, Super Star, Lokma, Coconut, Hekaka, and Milk & Cream.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rawnaq Aldur product offering
Product offeringCore offering
Rawnaq Aldur is Iraq's first commercial franchising company, established in 2008. It licenses and operates eight food and beverage franchise brands — including Food Land, Icepack, Pizza House, Super Star, Lokma, Coconut, Milk & Cream, and Hekaka — across 72 branches in 11 Iraqi governorates. The company delivers turnkey franchise solutions, supplying franchisees with brand identity, raw materials from its own central kitchen and ice cream factory, interior design, training, marketing, and operational support.
Product overview
Rawnaq Aldur is Iraq's first commercial franchising company, operating as a multi-brand food and beverage franchise platform. The company owns eight distinct franchise brands: Food Land (multi-cuisine restaurant with food court), Icepack (ice cream), Milk & Cream (Egyptian desserts), Lokma (traditional sweets), Hekaka (Iraqi cuisine), Super Star (fried chicken), Pizza House (Italian cuisine), and Coconut (cafe/tropical). The company provides franchise investment services including raw materials supply, interior design, staff training, marketing, and financial systems. Sister companies include Iraqi Franchise (franchise services) and Golden Kitchen (central kitchen). The portfolio spans over 72 branches across Iraq with 2,500+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- Icepack: Ice cream brand, first international ice cream brand in Iraq, established 2008, 27 branches
- Food Land
- Pizza House
- Super Star
- Lokma
- Coconut
- Milk & Cream
- Hekaka
Products and services
- Food Land Food court / multi-cuisine restaurant franchise operating under Rawnaq Aldur, serving Iraqi consumers across multiple governorates.
- Icepack Ice cream franchise supported by Rawnaq Aldur's dedicated ice cream factory producing 3 tons per day.
- Pizza House Italian-cuisine pizza restaurant franchise operated under Rawnaq Aldur across Iraqi governorates.
- Super Star Fried chicken quick-service restaurant franchise operated under the Rawnaq Aldur portfolio.
- Lokma Traditional sweets and desserts franchise operated under Rawnaq Aldur.
- Coconut Cafe / coffee shop franchise operated under Rawnaq Aldur.
- Milk & Cream Egyptian-style desserts franchise operated under Rawnaq Aldur.
- Hekaka Iraqi-cuisine restaurant franchise operated under Rawnaq Aldur.
- Franchise Investment and Licensing Services End-to-end franchise licensing services including brand identity, raw materials supply, interior design, staff training, marketing, and financial/accounting systems for investors operating franchise outlets in Iraq.
Quantifiable outcome
- 72 branches across Iraq
- +3 more outcomes
Companies that use Rawnaq Aldur
Customer profileSegments1 record
Ideal customer profiles1 record
Rawnaq Aldur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rawnaq Aldur partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Golden KitchencoreA central kitchen consisting of refrigeration and food stores considered one of the typical kitchens in Iraq. Operates as a sister company providing production capabilities for the franchise network.
- Iraqi FranchisecoreA company offering a wide range of services including selling brand names (franchises). Has partnered with many local and international agencies. Operates as a sister company focused on franchise sales and agency representation.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Rawnaq Aldur competitors and assessment
Company assessmentBroad incumbents
- Domino's Pizza:
- Restaurant Brands International: RBI owns Burger King, Tim Hortons, Popeyes, and Firehouse Subs. Comparable as a multi-brand global QSR franchisor that competes for consumer wallet share in markets where Rawnaq Aldur's franchisees operate.
- Yum! Brands: Yum! Brands is the global parent of KFC, Pizza Hut, Taco Bell, and Habit Burger. Rawnaq Aldur holds exclusive agency rights to several international F&B brands, putting it on the franchisee-side of the Yum ecosystem; Yum represents the kind of global incumbent whose brand portfolio competes with concepts like Pizza House and Super Star.
Direct peers
- Al Hokair Group: Al Hokair Group is a Saudi-based franchise operator that runs both food & beverage and fashion/retail franchise brands across the Middle East. Comparable to Rawnaq Aldur as a regional multi-concept franchise platform with master franchise rights.
- Americana Restaurants: Americana Restaurants is the largest multi-brand franchise restaurant operator in the MENA region, running KFC, Pizza Hut, Hardee's, and Krispy Kreme master franchises. It is the closest analog to Rawnaq Aldur in terms of multi-concept franchise platform operating in MENA markets with vertically integrated supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Rawnaq Aldur social profiles
Digital presenceRawnaq Aldur compliance and trust
Trust signalCompliance1 record
Rawnaq Aldur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rawnaq Aldur leadership team
Management profileNumber of profiles
Profiles2 records
Rawnaq Aldur subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rawnaq Aldur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rawnaq Aldur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rawnaq Aldur
What does Rawnaq Aldur do?
Rawnaq Aldur is Iraq's first commercial franchising company, established in 2008. It licenses and operates eight food and beverage franchise brands — including Food Land, Icepack, Pizza House, Super Star, Lokma, Coconut, Milk & Cream, and Hekaka — across 72 branches in 11 Iraqi governorates. The company delivers turnkey franchise solutions, supplying franchisees with brand identity, raw materials from its own central kitchen and ice cream factory, interior design, training, marketing, and operational support.
Is Rawnaq Aldur a public or private company?
Rawnaq Aldur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rawnaq Aldur founded?
Rawnaq Aldur was founded in 2008. It employs 101 to 250 people.
Where is Rawnaq Aldur based?
Rawnaq Aldur is headquartered in Baghdad, Iraq, in the Middle East region.
How does Rawnaq Aldur make money?
One revenue line is on record: franchise Fees and Licensing.
Who are Rawnaq Aldur's main competitors?
Broad incumbents on record are Domino's Pizza, Restaurant Brands International and Yum! Brands. Direct peers are Al Hokair Group and Americana Restaurants.
Does Rawnaq Aldur have an API?
No public API is recorded for Rawnaq Aldur.