What Shriro does

Shriro Holdings Ltd is an ASX-listed Australian distributor and manufacturer (founded 1982, IPO'd June 2015) headquartered in Chatswood, NSW, with 101-250 employees operating across Australia, New Zealand, USA, and Canada. The company is the exclusive official Australian distributor of Casio products since 1982, spanning a 40+ year flagship partnership that includes scientific, graphing, and CAS education calculators (fx-8200 AU II, fx-82AU PLUS II, fx-1AU GRAPH, fx-CG50AU, fx-CP400 ClassPad II), watches (G-SHOCK, BABY-G, Edifice, Vintage, PRO TREK SMART), and musical instruments (keyboards, digital pianos). Shriro also manufactures and distributes proprietary home appliance brands including Robinhood kitchen and laundry appliances, Everdure BBQs (designed by Heston Blumenthal), and Omega Altise climate control products, alongside lifestyle brands Manhattan Portage bags and (in New Zealand only) Pioneer car audio and AlphaTheta DJ equipment.

Revenue is generated primarily through hardware sales via multi-channel distribution including major retailers, specialty stores, online channels, and a direct-to-school enterprise program for education calculators. Education calculator pricing ranges from AUD $44.45 to $274.95 per unit. The company operates the free Prime Schools Plus membership program, providing educator resources, emulator software, calculator loans, and professional development workshops aligned with Australian curriculum, creating curriculum-aligned distribution moat. All Casio education calculators are approved by Australian exam authorities (NESA, QCAA, SACE, TASC, WACE, IBDP), creating regulatory endorsement in the education vertical. Customer segments span Australian schools, retailers, and consumers purchasing across education, lifestyle, home appliances, and music categories. Tim Hargreaves serves as CEO.

Name

Shriro

Legal name

Shriro Holdings Ltd

Website

https://shriro.com.au

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Shriro Holdings Ltd is an ASX-listed Australian distributor and manufacturer of Casio consumer electronics, education calculators, watches, musical instruments, and proprietary home appliance brands (Everdure, Robinhood, Omega Altise) across Australia and New Zealand, serving retailers, schools, and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Casio Products Distribution: Distribution of Casio consumer electronics including calculators, watches, and musical instruments through retail channels across Australia and New Zealand.
2. Home Appliances Distribution: Manufacturing and distribution of home appliances including Robinhood kitchen appliances, Everdure BBQs, and Omega Altise climate control products.
3. Education Calculator Sales: Sale of Casio education calculators to schools, students, and teachers through direct-to-school programs and retail channels.
4. Emulator Software Licensing: Free emulator software for Prime Schools Plus members; 90-day trial available for non-members.
5. Lifestyle Products Distribution: Distribution of lifestyle products including Manhattan Portage bags, Pioneer car audio (NZ), and AlphaTheta DJ equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shriro is a manufacturer and distributor of home appliances and consumer electronics in Australia and New Zealand. The company manufactures Robinhood kitchen and laundry appliances and distributes Casio-branded products (scientific and graphing calculators, watches, and musical instruments), Everdure BBQs, Omega Altise climate control products, Manhattan Portage bags, Pioneer car audio (NZ only), and AlphaTheta DJ equipment. Through its Casio Education Australia division, Shriro also operates the Prime Schools Plus program, providing free curriculum-aligned teaching resources, emulator software, and professional development workshops to Australian schools.

Product overview

Shriro is a leading manufacturer and distributor of home appliances and distributor of consumer electronics in Australia and New Zealand. The product portfolio consists primarily of Casio-branded products including scientific, graphing, and CAS calculators for education (fx-8200 AU II, fx-82AU PLUS II, fx-1AU GRAPH, fx-CG50AU, fx-CP400 ClassPad II), office calculators, and emulator software; Casio watches (G-SHOCK, BABY-G, Edifice, Vintage, PRO TREK SMART); Casio musical instruments (keyboards and digital pianos); and home appliances including Everdure BBQs, Robinhood kitchen/laundry appliances, and Omega Altise climate control products. Additional lifestyle brands include Manhattan Portage bags, Pioneer Car Audio (NZ only), and AlphaTheta DJ equipment. Shriro also provides educational support through the free Prime Schools Plus program offering resources, emulator software, and teacher professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Casio Education: Educational calculators and classroom resources for Australian curriculum
• Casio Education Australia
• Casio Education

Products and services

• Casio fx-8200 AU II Scientific Calculator Casio's most advanced scientific calculator approved by all Australian exam authorities including NESA; designed for Australian secondary school students requiring exam-approved functionality.
• Casio fx-82AU PLUS II 2nd Edition Scientific Calculator Most popular scientific calculator for Australian Year 7 to 10 students, featuring 240 functions, dual-line display, prime factorisation, and list-based statistics. Non-programmable and non-graphing.
• Casio fx-1AU GRAPH Graphing Calculator Replacement to the fx-CG50AU graphing calculator, designed for senior secondary students transitioning from scientific calculators; features updated navigation, CATALOG, TOOLS, and simplified key controls.
• Casio fx-CG50AU Graphing Calculator Next-generation 3D colour graphic calculator with high-resolution display for advanced mathematics, engineering, and science education.
• Casio fx-CP400 ClassPad II CAS Calculator Touchscreen CAS calculator with algebraic manipulation capabilities; approved for VCE, WACE, and TASC curricula in Australia.
• Casio Calculator Emulator Software Computer-based emulator software for Windows and macOS that mirrors handheld calculator functionality for classroom demonstration, including screen capture, zoom display, and key logging. Free for 12 months for Prime Schools Plus members; 90-day trial for non-members.
• Casio Desktop Calculators Office calculators ranging from basic 8-digit to advanced 12-digit models with tax calculation and water/dust resistance features (e.g., DF120FM, DJ220DPLUS, JW200SCGY, MJ12DA, MS8F, SL310UC, WD220MS, WM220MS).
• Casio Pocket Calculators Portable calculators including HS8LVBK and SL-320TV for on-the-go calculations.
• G-SHOCK by Casio Watches Men's watches marketed on the 'Absolute Toughness' positioning for over 35 years, designed for durable high-performance timepieces.
• BABY-G by Casio Watches Women's watches carrying the 'Pretty Tough' heritage since 1994, combining practicality with style for diverse lifestyles.
• Casio Edifice Watches Dynamic men's watches positioned on 'Speed + Intelligence' and continuously evolving design and technology.
• Casio Vintage Watches Classic watches combining mechanics, technology, and timeless design as staple timepieces.
• PRO TREK SMART Watches Outdoor watches built for adventurers, powered by Google Wear OS.
• Casio Keyboards and Digital Pianos Musical instruments including keyboards and digital pianos providing quality sound, slim design, and portability for musicians at all levels.
• Everdure BBQ Appliances Outdoor BBQ appliances designed by chef Heston Blumenthal, combining performance with innovative design since 1982.
• Robinhood Kitchen and Laundry Appliances Kitchen and laundry appliances including ovens, cooktops, rangehoods, laundry tubs, and ironing centres, providing function, form, and value.
• Omega Altise Climate Control Products Portable air conditioners, fans, heaters, air purifiers, and dehumidifiers for indoor climate control.
• Manhattan Portage Messenger Bags Durable and versatile messenger bags distributed in Australia, designed for everyday use.
• Pioneer Car Audio (New Zealand only) Car audio products distributed exclusively in New Zealand.
• AlphaTheta DJ Equipment (New Zealand only) DJ equipment and services bringing creativity and diversity to music enjoyment, distributed exclusively in New Zealand.
• Prime Schools Plus Program Free annual membership program for Australian schools providing calculator loans, emulator software, teaching resources, and professional development workshops for faculties using Casio technology.

Quantifiable outcome

• Casio fx-82 remains Australia's highest selling scientific calculator
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• CASIO (Casio Computer Co. Ltd)flagshipStrategic or Co-development Partner · 1 January 1982Shriro has been the official distributor of Casio products in Australia since 1982, distributing calculators, watches, musical instruments, and consumer electronics. This is Shriro's most significant partnership, spanning over 40 years. Shriro attends CASIO HQ in Tokyo for new product and strategy updates.
• Monaco CorporationcoreStrategic or Co-development PartnerMonaco's management team attended CASIO HQ in Tokyo with Shriro for timepiece product strategy updates, indicating a close distribution partnership.
• Manhattan PortageminorChannel Partner/ Reseller/ DistributorShriro distributes Manhattan Portage messenger bags in Australia - durable, versatile bags for everyday use.
• PioneerminorChannel Partner/ Reseller/ DistributorShriro distributes Pioneer car audio products in New Zealand only, as indicated on their brand listings.
• AlphaThetaminorChannel Partner/ Reseller/ DistributorShriro distributes AlphaTheta DJ equipment and services in Australia/New Zealand, providing high-quality equipment for music enjoyment.
• Monstar FoundationminorOthersCharitable organization supported by Shriro as part of their corporate social responsibility.
• Humpty Dumpty FoundationminorOthersCharitable organization supported by Shriro as part of their corporate social responsibility.
• Bill Crews FoundationminorOthersCharitable organization supported by Shriro as part of their corporate social responsibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JB Hi-Fi Limited: Australia and New Zealand's largest consumer electronics and home appliance retailer; a core channel that carries many of Shriro's distributed Casio and appliance brands and competes for the same household wallet share.
• Breville Group: ASX-listed Australian-designed small appliance brand and distributor (Breville, Sage, Kambrook); directly comparable as an Australian home appliance manufacturer/distributor targeting the same retail channels as Shriro's Robinhood line.
• Harvey Norman Holdings: Franchised retailer of home appliances, consumer electronics, and furniture across Australia and New Zealand; directly overlaps with Shriro's Robinhood, Everdure, and Omega Altise categories and its Casio consumer electronics range.

Others

• Pioneer Corporation: Shriro's distribution partner for Pioneer car audio products in New Zealand; comparable as a consumer audio equipment brand with a regional distribution arrangement through Shriro.

Broad incumbents

• Casio Computer Co., Ltd. Shriro's flagship principal partner and global owner of the Casio brand; comparable as the underlying manufacturer of the calculators, watches, and musical instruments that drive Shriro's largest revenue stream.
• Dometic Group: Global manufacturer of climate, refrigeration, and kitchen appliances with significant Australian operations; overlaps with Shriro's Omega Altise climate control and Robinhood kitchen appliance categories.
• Electrolux Australia: Global major home appliance manufacturer (Electrolux, AEG, Westinghouse) with broad Australian retail distribution; directly competes with Shriro's Robinhood and Omega Altise product lines in kitchen, laundry, and climate categories.
• Fisher & Paykel Appliances: New Zealand-based major home appliance manufacturer with a strong Australian distribution footprint; competes with Shriro's Robinhood kitchen appliances and Omega Altise climate products in the same retail channels.
• Smeg Australia: Italian premium home appliance brand distributed through Australian specialty and major retail; competes head-to-head with Robinhood and Everdure in the kitchen and outdoor cooking category.
• De'Longhi Australia: Italian small and major home appliance manufacturer (De'Longhi, Braun) with established Australian distribution; comparable to Shriro's appliance distribution portfolio targeting premium kitchen and climate categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CasioEducationAustralia
• LinkedInlinkedin.com/company/dyrup-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shriro