Pura Vida

What Pura Vida does

Pura Vida is a Costa Rica-based real estate brokerage and property-listing platform operating under the PuraVida.com brand since 2006. Its core product is a Multiple Listing Service (MLS) covering all four major Costa Rica regions — Central Valley, Pacific Coast, North Pacific, and Caribbean Coast — aggregating property inventory that includes luxury estates, ocean-view homes, beach properties, condos, commercial real estate, farms, mountain properties, and vacation rentals. Listings are sourced both through an approved agent network and via owner-direct listings, giving the platform dual-inventory coverage of the domestic Costa Rica market.

The company monetizes primarily through real estate brokerage commissions on buy, sell, rent, and invest transactions, supplemented by an Owner Financing product that enables seller-financed purchases as an alternative to traditional bank mortgages. Adjacent service lines include relocation assistance for foreigners and retirees, and a digital-nomad office-space offering in beach locations. The underlying technology is a website-based real estate marketplace and content portal (hosted on WordPress/WP Engine), with SEO-driven content covering Costa Rica destinations and property guides serving as the primary acquisition channel. The company is a member of the Camara Costarricense de Corredores de Bienes Raices, the Costa Rican Association of Real Estate Brokers.

Pura Vida targets four customer segments: relocators and retirees (primary), real estate investors seeking yield (primary), vacation-home buyers, and digital nomads seeking workspace. Its value proposition centers on local market expertise, foreign-buyer process support, and a single national MLS for Costa Rica property. The company operates as a privately held entity with 11–50 employees, no disclosed institutional funding, and no disclosed ownership or management structure.

Name

Pura Vida

Legal name

Pura Vida

Website

https://puravida.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pura Vida is a privately held Costa Rica real estate brokerage and MLS platform operating since 2006 under PuraVida.com, serving foreign relocators, retirees, investors, and digital nomads with property listings, owner financing, and relocation services across Costa Rica's four major regions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Real estate brokerage
• Property listings
• Owner financing
• Relocation services
• Vacation rentals

Headquarters

HQ city

Santa Ana

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Brokerage Commissions: Facilitates buy, sell, rent and invest transactions in Costa Rica real estate. Generates revenue through real estate transaction commissions. Offers owner financing options as an alternative to traditional bank mortgages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pura Vida operates a Costa Rica real estate MLS platform that facilitates buying, selling, renting, and investing in residential, commercial, and luxury properties across the country's regions. The brokerage pairs its multiple listing service with owner financing alternatives and relocation assistance, supported by an approved agent network.

Product overview

Pura Vida operates as a Costa Rica-focused real estate portal and MLS platform, combining a property listing service with owner financing options and relocation assistance. The core product is the Real Estate MLS, which connects buyers with diverse property types across Costa Rica's regions (Central Valley, Pacific Coast, North Pacific, Caribbean Coast). Supporting services include Owner Finance for seller-financed purchases and Office Space Services for digital nomads seeking workspace in beach locations. The platform serves residential buyers, vacation home seekers, investors, and relocators.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate MLS
• Owner Finance
• Office Space Services
• Relocation Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Camara Costarricense de Corredores de Bienes RaicescoreOthersOfficial membership in the Costa Rican Association of Real Estate Brokers. The company is proudly part of this professional organization, lending credibility and industry recognition to their real estate services in Costa Rica.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Idealista: Leading European and Latin American real estate portal with growing Latin America coverage. Comparable inbound-discovery channel for Spanish/European-speaking Costa Rica buyers.
• Point2 Homes: International real estate search platform aggregating listings across the Americas. Comparable as a discovery channel competing for Costa Rica foreign-buyer organic traffic.

Regional players

• Encuentra24: Central America's leading classifieds portal with substantial real estate vertical. Competes for the same Costa Rica buyer traffic on a broader regional scale than Pura Vida's niche site.
• BienesRaices.com: Pan-Latin American real estate portal with strong Costa Rica listings. Comparable to Pura Vida's MLS portal as a lead-generation platform for foreign property buyers.

Emerging players

• International Living: Publishing and relocation services company covering overseas retirement and property investment. Comparable as a top-of-funnel affiliate and content-marketing channel targeting the same relocation/retirement buyer segments as Pura Vida.
• Selina: Hospitality and coworking brand with strong Central America presence. Comparable to Pura Vida's digital nomad office space product in serving the same remote-worker segment in Costa Rica beach markets.

Direct peers

• Century 21 Costa Rica: Global franchise brokerage active in Costa Rica residential and commercial markets. Comparable agency model serving foreign relocation and investment buyers.
• Coldwell Banker Costa Rica: Major international franchise offering Costa Rica real estate brokerage to expats and foreign investors. Competes head-to-head with Pura Vida on luxury, beach, and relocation properties.
• RE/MAX Costa Rica: Global franchise brokerage operating in Costa Rica with broad residential and commercial listings. Directly comparable to Pura Vida as a competing residential brokerage targeting foreign buyers in the same Costa Rica regions.
• Berkshire Hathaway HomeServices Costa Rica: Premium franchise brokerage serving Costa Rica's luxury and investment segments. Directly comparable to Pura Vida's higher-end property listings and foreign buyer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/puravida
• Facebookfacebook.com/puravidacom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pura Vida