Southern Lumber Supply
Southern Lumber Supply is a family-owned regional building materials retailer operating four locations in Dothan, AL and Panama City, FL, serving contractors and homeowners with lumber, roofing, doors, and installation services via its Installit! division.
- Company typePrivate
- Founded1997
- HeadquartersDothan, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Southern Lumber Supply does
Southern Lumber Supply is a family-owned, private building materials retailer headquartered in Dothan, Alabama, operating four physical locations across the Wiregrass area of Alabama and the Florida panhandle. The company sells professional-grade lumber, plywood, engineered wood, millwork, trusses, windows, doors, cabinets, roofing, siding, and hardware to two primary customer segments: contractors (served through dedicated Pro Desks and job-site delivery) and homeowners (served through retail showrooms and the Installit! installation division). With a delivery radius of up to 125 miles, the company positions itself as a comprehensive regional building supply partner.
The company's business model combines product sales with value-added services through multiple branded divisions. Installit! offers bundled product-plus-installation services for windows, doors, cabinets, siding, and decks, with free consultations and financing options. The Door Shop provides custom interior and exterior door fabrication and retrofit units, while the Vinyl & Roofing division specializes in siding, roofing materials, and screen rooms. The company also resells Maytag water softeners as a specialty add-on. Revenue is primarily transaction-based on product sales supplemented by professional installation services revenue.
The underlying technology stack is minimal: the company relies on a third-party Epicor Anywhere customer portal for account management and a builder.io-based website for marketing and product information. There is no proprietary technology platform, AI/ML capability, or digital product. The company was founded in 1997 as Ansley's Building Materials, rebranded to Southern Lumber and Supply in 2013, and operates today as a family-owned business promoting more than 150 years of combined industry experience across its leadership team.
Southern Lumber Supply firmographics
Firmographics- Name
- Southern Lumber Supply
- Legal name
- Southern Lumber Supply
- Website
- https://southernlumbersupply.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southern Lumber Supply is a family-owned regional building materials retailer operating four locations in Dothan, AL and Panama City, FL, serving contractors and homeowners with lumber, roofing, doors, and installation services via its Installit! division.
- Ownership category
- akta.pro rank
Southern Lumber Supply industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)
- akta.pro secondary industry
- Building Materials & Lumber Distribution (CRAOAFAD)
Keywords
Where Southern Lumber Supply is headquartered
LocationHeadquarters
- HQ city
- Dothan
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Southern Lumber Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Building Materials Sales: The primary revenue stream comes from selling lumber, plywood, engineered wood products, millwork, trusses, windows, doors, cabinets, roofing, siding, and hardware to contractors and homeowners. Products are sold through retail locations with delivery services available up to 125 miles.
- Installation Services (Installit!): Installit! is a division that combines product sales with professional installation services for windows, doors, cabinets, siding, decks, and other home improvement projects. The company provides both the materials and installation labor, offering free consultations and financing options.
- Specialty Products (Appliances, Hardware): The company carries and sells specialty products including Maytag water softeners and operates a dedicated Door Shop for custom interior and exterior doors. These products complement the core building materials offering and generate additional revenue streams.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Southern Lumber Supply product offering
Product offeringCore offering
Southern Lumber Supply is a regional building materials retailer selling lumber, plywood, engineered wood products, millwork, trusses, windows, doors, cabinets, roofing, siding, hardware, and related construction supplies through physical store locations in Alabama and Florida. The company also offers professional installation services through its Installit! division, a custom Door Shop, and complementary specialty products like Maytag water softeners.
Product overview
Southern Lumber Supply operates as a regional building materials retailer with a multi-location, multi-brand portfolio. The core offering is professional-grade lumber and building supplies (lumber, plywood, engineered wood, millwork, trusses, windows, doors, roofing, siding, hardware). This core is extended through two branded service lines: Installit! for combined product sales and expert installation, and a dedicated Door Shop for custom door fabrication. A separate Vinyl & Roofing division focuses on siding and roofing materials with screen room construction. The company also offers an Epicor-powered customer portal for account management. Products are sold through three primary locations in Dothan, AL (Lumber/Main Store, Vinyl & Roofing, and Installit!) and one in Panama City, FL, serving the Wiregrass area and Florida panhandle with delivery up to 125 miles.
Differentiator
Problem solved
Functional benefit
Brands
- Installit!: One-stop home-improvement shop that combines product sales with expert installation services for windows, doors, cabinets, siding, decks and more. Operated as Installit! by Southern Lumber Supply.
Products and services
- Lumber & Building Supplies Complete range of professional-grade building materials including lumber, plywood, engineered wood products, millwork, trusses, windows, doors, cabinets, roofing, siding, insulation, hardware, jobsite tools, and related supplies for contractors and homeowners.
- Installit! Installation Services One-stop home improvement service that combines product sales with professional installation for windows, doors, cabinets, siding, decks, and other projects. Includes free consultations and financing options.
- Door Shop Interior and exterior door fabrication service that builds new custom door units and retrofit units for replacement jobs, located at the Zenith Road facility in Dothan, AL.
- Vinyl & Roofing Professional roofing and vinyl siding materials including in-stock soffit, vinyl siding, trim coil, shingles, and screen room construction services, offered through a dedicated location at 519 Bic Rd, Dothan, AL.
- Maytag Water Softeners Authorized retail of Maytag water softening appliances available for purchase in-store, complementing the core building materials lineup for home improvement needs.
Quantifiable outcome
- Delivery coverage up to 125 miles from store locations
- +1 more outcomes
Companies that use Southern Lumber Supply
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Southern Lumber Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Lumber Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MaytagminorSouthern Lumber Supply is an authorized seller of Maytag water softeners, offering these appliances as part of their product lineup for home improvement needs. Products are available for purchase at their stores with 'SHOP NOW' capability.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Southern Lumber Supply competitors and assessment
Company assessmentBroad incumbents
- ABC Supply: Largest wholesale distributor of roofing, siding, windows, and other exterior building products in North America, serving exclusively contractors — overlaps with Southern Lumber Supply's Vinyl & Roofing division and contractor Pro Desk business.
- Foundation Building Materials: Specialty distributor of building products including drywall, insulation, ceilings, and exterior systems serving commercial and residential contractors — comparable in serving pro customers with specialty materials.
- Hood Distribution: Distributor of hardwood lumber, plywood, and specialty panel products serving cabinet shops, millwork operations, and lumber yards — adjacent comparable in the building materials distribution value chain.
- Weyerhaeuser: One of the world's largest private owners of timberlands and manufacturer of wood products including lumber, OSB, and engineered wood — comparable in the underlying lumber and engineered wood product categories Southern Lumber Supply sells.
- Stock Building Supply (GMS): Building products distributor offering lumber, engineered wood, windows, doors, and interior building products to professional contractors — comparable in product breadth and contractor customer focus.
- BMC Stock Holdings: Major provider of building products, including lumber, millwork, windows, and doors, to professional builders and contractors across the US — closely comparable in product mix and pro-customer focus.
Direct peers
- 84 Lumber: Largest privately-held lumber and building materials retailer in the US with a strong contractor/pro focus, Pro Desk-style service, and installation offerings — the closest direct comparable to Southern Lumber Supply's pro-focused model, though at vastly greater scale.
- US Lumber: Specialty lumber and building products distributor serving independent retailers, lumber yards, and home centers with a broad mix of lumber and engineered wood products — comparable as a supply-side peer for the same retail lumber model.
- Carter Lumber: Family-owned regional lumber and building materials retailer serving professional contractors and homeowners across the Midwest and Southeast — closely comparable in scale, model, and customer mix to Southern Lumber Supply.
- Lansing Building Products: Specialty building products distributor focused on exterior building products (windows, doors, siding, roofing, rainware) selling to contractors and builders — directly comparable to Southern Lumber Supply's specialty product and installation offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Southern Lumber Supply social profiles
Digital presenceSouthern Lumber Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Lumber Supply leadership team
Management profileNumber of profiles
Southern Lumber Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Southern Lumber Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Lumber Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Lumber Supply
What does Southern Lumber Supply do?
Southern Lumber Supply is a regional building materials retailer selling lumber, plywood, engineered wood products, millwork, trusses, windows, doors, cabinets, roofing, siding, hardware, and related construction supplies through physical store locations in Alabama and Florida. The company also offers professional installation services through its Installit! division, a custom Door Shop, and complementary specialty products like Maytag water softeners.
Is Southern Lumber Supply a public or private company?
Southern Lumber Supply is a private company. It is classified as family owned and is currently operating.
When was Southern Lumber Supply founded?
Southern Lumber Supply was founded in 1997. It employs 51 to 100 people.
Where is Southern Lumber Supply based?
Southern Lumber Supply is headquartered in Dothan, United States, in the North America region.
How does Southern Lumber Supply make money?
Three revenue lines are on record. Building Materials Sales are the primary driver. The others are installation Services (Installit!) and specialty Products (Appliances, Hardware).
Who are Southern Lumber Supply's main competitors?
Broad incumbents on record are ABC Supply, Foundation Building Materials, Hood Distribution, Weyerhaeuser, Stock Building Supply (GMS) and BMC Stock Holdings. Direct peers are 84 Lumber, US Lumber, Carter Lumber and Lansing Building Products.
Does Southern Lumber Supply have an API?
No public API is recorded for Southern Lumber Supply.
What industry is Southern Lumber Supply in?
Southern Lumber Supply's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAEAA, Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB), with a secondary code of CRAOAFAD, Building Materials & Lumber Distribution. Its NAICS code is 423310 and its SIC code is 5211.