What Distilled does

Distilled (legal entity: Distilled SCH Shared Services Ltd) is an Irish private technology company headquartered in Dublin with a secondary office in Wexford, founded in 2015 and employing approximately 150 people representing 26 nationalities. The company operates as a holding entity for four of Ireland's leading online classifieds and marketplace brands: Daft.ie (Ireland's leading property listings portal), DoneDeal.ie (motors and general goods), Adverts.ie (general classifieds), and Gumtree.ie (classifieds community). Adevinta, a global online classifieds operator, is identified as a part-owner providing strategic and operational support.

Distilled's product portfolio is delivered through web and native iOS/Android applications built on a Java Spring Boot microservices backend with React and Next.js on the frontend. The company runs the platforms as self-service consumer and SMB marketplaces, with revenue generated from listing fees, featured placements, advertising products, and professional/quote-based advertising packages for commercial customers. End users include Irish consumers listing and searching properties, vehicles, and general goods, plus professional advertisers seeking lead generation; the bulk of customers are long-tail individuals and small businesses.

Distilled's go-to-market is fully self-serve and PLG-style across its consumer brands, supported by organic social channels (LinkedIn, Instagram, Facebook, X) and an engineering blog on Medium used primarily for employer branding and talent attraction. Two material acquisitions were completed on 2025-07-31: PropertyPal, expanding the company's footprint in property data and listings, and USED CARS NI, extending the motors marketplace into Northern Ireland. The senior team comprises a CEO, CTO, CFO, CCO, CPO, plus brand-level General Managers for Daft and DoneDeal & Adverts, and dedicated Heads of Product, Engineering, Data & Analytics, Sales, and People functions.

Name

Distilled

Legal name

Distilled SCH Shared Services Ltd

Website

https://distilled.ie

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Distilled is an Irish private marketplace operator that runs four leading classifieds brands (Daft.ie, DoneDeal.ie, Adverts.ie, Gumtree.ie) serving Irish consumers and SMBs with property, motors, and general goods listings. Part-owned by Adevinta and headquartered in Dublin with about 150 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Advertising and Listings: Distilled operates classified advertising marketplaces generating revenue from listing fees, featured placements, and advertising products across its portfolio of Irish internet brands including Daft.ie, DoneDeal.ie, and Adverts.ie.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Distilled operates Ireland's leading online marketplace brands (Daft.ie, DoneDeal.ie, Adverts.ie, and Gumtree.ie), providing classified advertising platforms where individuals and businesses can list and discover properties, vehicles, and general goods. Revenue is generated through listing fees, featured placements, and advertising products across these consumer-facing marketplace verticals.

Product overview

Distilled operates as a holding company for Ireland's leading online marketplace brands. The portfolio consists of four distinct platforms: Daft.ie (property/real estate listings), DoneDeal.ie (general classifieds for vehicles, property, and goods), Adverts.ie (general classifieds marketplace), and Gumtree.ie (acquired marketplace brand). The company functions as a multi-brand marketplace operator, with each platform serving different classifieds verticals while sharing operational infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Adverts.ie: Irish online classifieds marketplace for buying and selling items
• Daft.ie
• DoneDeal.ie
• Gumtree.ie

Products and services

• Daft.ie Ireland's leading property listing website and real estate marketplace, enabling people to search for rental and sale properties. Targeted at private landlords and individual property seekers in Ireland.
• DoneDeal.ie A general classifieds marketplace for buying and selling vehicles, property, and other goods in Ireland. Targeted at Irish consumers and small businesses trading motors and general items.
• Adverts.ie A general classifieds marketplace in Ireland for buying and selling a variety of items. Targeted at Irish consumers posting and discovering general listings.
• Gumtree.ie A marketplace brand operated within the Distilled portfolio, functioning as a local Irish classifieds platform under the broader Gumtree brand. Targeted at Irish consumers using classifieds for buying and selling items.

Quantifiable outcome

• Ireland's largest marketplaces company with 4 leading internet brands

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rightmove: UK's dominant property portal, operating a marketplace model comparable to Distilled's Daft.ie. Both monetize property listings via featured placements and agent advertising, though Rightmove operates at significantly larger UK scale and serves as the closest cross-market reference point for Daft.ie's economics.
• Adevinta: Global online classifieds operator and part-owner of Distilled, operating major marketplaces including leboncoin, Subito, and Marktplaats. Adevinta's portfolio companies share Distilled's listing-fee and advertising revenue model and provide both technology templates and competitive benchmarks.
• leboncoin: France's dominant general classifieds platform and an Adevinta flagship. Comparable to DoneDeal/Adverts as a multi-vertical general classifieds operator, with significantly deeper scale and a richer professional-services tier.
• Auto Trader UK: UK's leading motors marketplace, monetizing dealer listings and advertising — directly comparable to DoneDeal.ie's motors vertical. Auto Trader's dealer SaaS-plus-advertising model represents a mature version of DoneDeal.ie's monetization roadmap.
• Zoopla: UK property portal operating a similar listing/advertising marketplace model to Daft.ie. Owned by Silver Lake/Investec consortium, Zoopla is a direct functional analog in the UK property vertical and a useful comparator for unit economics and agent-tier pricing.

Regional players

• marktplaats: Netherlands' leading classifieds marketplace, also operated under Adevinta. Marktplaats mirrors Distilled's DoneDeal/Adverts model in a different geography, offering a useful regional comparator for verticalization strategy and take-rate optimization.
• Subito.it: Italy's leading horizontal classifieds platform, also operated under Adevinta. Subito's general-merchandise plus property plus motors vertical mix directly parallels Distilled's portfolio structure, offering a regional benchmark for category-by-category monetization.
• Gumtree UK: UK classifieds platform sharing brand heritage with Distilled's Gumtree.ie. Same brand family under Adevinta, operating a near-identical marketplace model in a different geography; provides cross-market data on user behavior and monetization.

Direct peers

• CarsIreland.ie: Irish motors marketplace directly competing with DoneDeal.ie's automotive vertical. A specialist vertical peer that illustrates the niche competitive dynamic Distilled faces from focused single-category players in motors.
• PropertyPal: Northern Ireland property listings portal that was an independent competitor to Daft.ie before being acquired by Distilled in July 2025. Now part of Distilled's portfolio, but historically served as the most direct Irish/UK property-portal peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/distilled_ie
• Facebookfacebook.com/distilledie
• LinkedInie.linkedin.com/company/distilled-ie
• Instagraminstagram.com/distilled_ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distilled