USP Partner

What USP Partner does

USP Partner AG is a privately held Swiss full-service marketing agency headquartered in Thalwil/Zurich, founded in September 2000. The company delivers live marketing, point-of-sale (POS) merchandising, trade fair and event staffing, and digital marketing services as an integrated one-stop solution to enterprise clients across Switzerland. Its core offering spans six pillars: Concepts & Consulting, Live Marketing (brand activations, roadshows, guerrilla marketing, sampling, tastings), POS Merchandising (warehousing, logistics, shelf/layout conversions, merchandiser deployment), Trade Fairs/Conferences/Events (notably full hostess management for Art Basel since 2017 on behalf of MCH Group), People (a nationwide pool of approximately 2,500 freelance hostesses, hosts, promoters, car explainers, and merchandisers), and Digital Marketing & Tools (gamification, augmented reality, virtual reality, AI, and the USP Analytics platform). The company is supported by 19 full-time employees and operates its own warehouse facilities for POPM materials, with proprietary in-house planning/reporting and warehouse management software tools.

The business model is project-based professional services revenue, with services priced per project scope and billed directly to enterprise clients across the FMCG, tobacco, beverage, retail, automotive, electronics, and arts sectors. Go-to-market is sales-led and event-driven, leveraging the firm's reputation, flagship accounts (Pepsi/Feldschlösschen, JTI, Coop, Philips, Art Basel, Lindt, Douglas, Henkel), and trade media coverage. The digital arm is operated through subsidiary warp agency, which provides social media and content production. The company is founder/management-owned (Dominik Nyffenegger as President/CEO, Marc Brunner and Christian Engeler as Directors/Partners) with CHF 100,000 share capital and no disclosed external investors, PE backing, or acquisition activity. Geographic operations are confined to Switzerland.

Name

USP Partner

Legal name

USP Partner AG

Website

https://usppartner.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

USP Partner AG is a Swiss full-service marketing agency, founded in 2000 and headquartered in Thalwil/Zurich, providing live marketing, POS merchandising, trade fair staffing, and digital activation services to enterprise consumer brands and retailers across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Thalwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Full-Service Marketing Agency Services: Revenue generated from providing comprehensive marketing agency services including concepts & consulting, live marketing, POS merchandising, trade fairs/conferences/events organization, and staffing/people services. Services delivered as one-stop solution from A to Z.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

USP Partner AG is a Swiss full-service marketing agency that delivers concepts, planning, and execution for live marketing, POS merchandising, trade fairs, conferences, events, and people/staffing. The agency operates with a 19-person internal team and a nationwide pool of approximately 2,500 freelancers, supported by its own warehouse for POPM materials, and supplies enterprise clients with one-stop A-to-Z marketing solutions.

Product overview

USP Partner AG is among Switzerland's leading full-service agencies for live marketing, POS merchandising, trade fairs, conferences, events and people. The company delivers concepts, plans and organization as a one-stop solution from A to Z, offering six integrated service pillars: Concepts & Consulting (strategic marketing concepts), Live Marketing (brand activations, promotions, roadshows, guerrilla marketing, samplings), POS Merchandising (full service point-of-sale management with warehousing, logistics and digital planning tools), Trade Fairs/Conferences & Events (staffing and hostess management), People (nationwide staff pool of approximately 2,500 freelancers), and Digital Marketing & Tools (gamification, AR/VR/KI solutions, USP Analytics).

Differentiator

Problem solved

Functional benefit

Products and services

• Concepts & Consulting Strategic consulting service that develops innovative marketing concepts and ideas based on over 20 years of experience, providing profitable concepts built on strong ideas and insights for enterprise marketing clients.
• Live Marketing Experiential marketing services including promotions, brand activation, roadshows, live marketing events, guerrilla marketing, tastings, and sampling activities at POS and out-of-home locations for enterprise brand teams.
• POS Merchandising Point-of-sale merchandising service including production of POS materials, warehousing, logistics, nationwide tour planning, shelf/layout conversions, and professional merchandisers using proprietary planning and reporting tools for consumer goods and retail clients.
• Trade Fairs, Conferences & Events Organization, coordination, and staffing of professional trade fair, congress, and event personnel for event organizers and corporate clients across Switzerland, including complete hostess management.
• People Staffing service providing a nationwide pool of approximately 2,500 freelancers across Switzerland for promotions, merchandising, hostessing, and event staffing, including hostesses, hosts, team leaders, car explainers, promoters, samplers, and merchandisers.
• Digital Marketing & Tools Digital solutions including gamification concepts, augmented reality, virtual reality, artificial intelligence tools, and the USP Analytics platform for retail and out-of-home applications, combining live and digital marketing for enterprise clients.

Quantifiable outcome

• Over 50,000 POS visits and 10,000+ shelf conversions for JTI
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Art Basel / MCH GroupflagshipStrategic or Co-development Partner · 1 January 2017Since 2017, USP Partner AG has been the proud full service partner of Art Basel and is responsible for the entire hostess management for the world's most important exhibition for contemporary art on behalf of MCH Group. Also since 2017, USP supports MCH Group at trade and public fairs with friendly, competent, and professional exhibition staff.
• Feldschlösschen Getränke AGcoreStrategic or Co-development PartnerFeldschlösschen is a major beverage company whose brands include 1664 Blanc and Bilz Stellare. USP has supported multiple national launches and ongoing marketing activations for Feldschlösschen brands.
• PKZ Burger-Kehl & Co. AGflagshipStrategic or Co-development PartnerPartnership between 1664 Blanc (Feldschlösschen) and independent fashion house PKZ Burger-Kehl & Co. AG developed by USP for the national launch of 1664 Blanc. USP realized in-store activations at PKZ in Zurich, Bern, and Basel.
• CoopcoreStrategic or Co-development PartnerCoop is the largest wine retailer in Switzerland. USP created the Coop Mondovino Wine Atelier and manages nationwide roadshow campaigns in Coop shopping centers.
• Pepsi / Feldschlösschen Getränke AGcoreStrategic or Co-development PartnerPepsi brand activation campaigns including UEFA Women's EURO 2025 Switzerland-wide sampling tour and stadium activations. Also 2026 women's football season 'Cheer & Win' activation.
• HenkelcoreStrategic or Co-development PartnerHenkel Persil and Perwoll brand activation at Coop stores. USP provided conceptual support and additional POS activations for brand festival.
• MCH GroupflagshipStrategic or Co-development PartnerMCH Group organizes Art Basel and other major trade fairs. USP has been their full service partner since 2017 for personnel and hostess management.
• warp agency (subsidiary)coreStrategic or Co-development PartnerSubsidiary agency warp provides digital support including social media campaigns and content production to complement live marketing activations.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Others

• TBWA Switzerland:

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group with Swiss operations, offering advertising, digital, and brand-experience services across the full marketing stack. Comparable to USP Partner as a larger incumbent that competes for the same enterprise client marketing budgets, particularly in live and integrated campaigns.
• Publicis Group Switzerland: Swiss operations of global advertising holding company Publicis, offering end-to-end marketing services to multinational clients. Comparable to USP Partner as a broader incumbent competing for the same enterprise brand-activation and shopper marketing mandates, but at much larger scale.

Direct peers

• Jung von Matt: One of Switzerland's leading independent creative and brand communication agencies with offices in Zurich and Berlin. Directly comparable to USP Partner as a Swiss full-service agency offering brand activation, campaign development, and integrated marketing services to enterprise clients.
• Maxomedia: Swiss agency combining brand strategy, digital, and event marketing for enterprise clients. Comparable to USP Partner's integrated offer across concepts, live marketing, and digital activation within the Swiss enterprise market.
• Hochformat: Swiss brand experience and live communication agency specializing in brand activations, events, and shopper marketing. Directly comparable to USP Partner in the experiential and POS merchandising segment, serving similar FMCG and consumer brand clients in Switzerland.
• Contexta: Swiss advertising and marketing agency delivering integrated campaigns for enterprise brands. Comparable to USP Partner as a Switzerland-based full-service marketing agency competing for similar brand-activation and campaign budgets.
• Rod Kommunikation: Swiss full-service agency for brand communication, marketing, and event activations. Operates with a similar Swiss-domestic focus on enterprise clients and integrated campaigns, making it a close functional peer to USP Partner's live marketing and POS merchandising business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmp9LFavssqCGktlcpLsHBA
• Facebookfacebook.com/usppartner
• LinkedInlinkedin.com/company/usp-partner-ag/?viewAsMember=true
• Instagraminstagram.com/usppartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USP Partner