What WORKLINK does

Worklink AG is a Swiss professional services firm specializing in career coaching, leadership development, career transition, and temporary staffing, headquartered in Bern with offices in Zürich, Lausanne, and Bellinzona. Founded in November 2000 as a wholly-owned subsidiary of Swisscom, the company was originally created to support employees affected by Swisscom's privatization and has since evolved into a broader career services provider delivering offerings such as Career Fitness assessments, INSIGHTS-MDI personality analyses, team reflection workshops, and outplacement support in German, French, Italian, and English across Switzerland.

The company's core technology is its proprietary 'Career Fitness' methodology combined with the INSIGHTS-MDI personality assessment tool, used in individual coaching sessions and team workshops to support professional development and behavioral reflection. Services are delivered by a team of 15+ certified coaches with over 100 years of combined experience, in-person across four Swiss offices or virtually via Microsoft Teams.

Worklink's revenue model is professional services billing. Career coaching services for Swisscom employees and its subsidiaries are provided free of charge to the employee and billed internally to the relevant Swisscom business line. External corporate clients (including cablex, enersuisse, espace-logis, localsearch, mtf, skbe, and Zühlke) are acquired through direct outreach via phone and email and receive customized quotes. From 2024 onwards, Worklink has been permitted to serve employees of companies other than Swisscom, opening its Career Fitness offering to the broader Swiss corporate market.

Name

WORKLINK

Legal name

Worklink AG

Website

https://worklink.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Worklink AG is a Swisscom-owned professional services firm delivering career coaching, leadership development, and Career Fitness programs to Swisscom employees and external corporate clients across Switzerland's four language regions.

Ownership category

akta.pro rank

Product category

Career Coaching and Professional Development Services

NAICS

Human Resources Consulting Services (541612), Temporary Help Services (561320), Other Management Consulting Services (541618)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Career Transition & Reemployment Services (Job Search Support) (BPACAOAD)

akta.pro secondary industries

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Job Placement, Matching & Career Navigation Services (EDAAAOAL)

Keywords

• Career coaching services
• Leadership development
• Career transition coaching
• Personality assessment
• Temporary staffing

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Coaching Services: Worklink provides career coaching, leadership development, and career transition services to corporate clients. Services are billed to the respective business line or corporate customer. Swisscom employees receive services free of charge, billed internally to Swisscom.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Worklink provides career coaching, leadership coaching, career transition support, and personality assessment services (INSIGHTS-MDI) to corporate clients, primarily Swisscom employees and external companies. It also offers temporary staffing services that connect Swisscom specialists with short-term assignments or new employment. Services are delivered in German, French, Italian, and English across four Swiss locations and online via Microsoft Teams.

Product overview

WORKLINK is a coaching and career development services company that operates as a unified service offering rather than a software product platform. The company's portfolio consists of four interconnected service areas: Career Development Services (including career coaching, leadership coaching, personality assessments, and team reflection), Career Reorientation Services (career transition and job application support), Individual Coaching Solutions (customized coaching packages for organizations), and Temporary Staffing Services. Founded in November 2000 as a Swisscom subsidiary, WORKLINK has expanded from supporting employees affected by Swisscom's privatization to serving external corporate clients since 2024. Services are delivered in German, French, Italian, and English across four Swiss locations and online.

Differentiator

Problem solved

Functional benefit

Products and services

• Laufbahnentwicklung (Career Development Services) Comprehensive career coaching and development services for corporate clients and individual professionals, covering career coaching for professionals aged 50+, leadership coaching, INSIGHTS-MDI personality analysis, individual coaching sessions, and team reflection sessions. Designed to assess and strengthen 'Career Fitness' for employees of Swisscom and external corporate clients.
• Berufliche Neuorientierung (Career Reorientation Services)

Quantifiable outcome

• Free services for Swisscom employees; enables workforce adaptability and retention

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SwisscomcoreOthersSwisscom is the parent company of Worklink AG. Worklink has been a subsidiary of Swisscom since its founding in November 2000. Initially focused on supporting employees affected by Swisscom's privatization, this remains a core task. Worklink implements social plan measures for Swisscom and serves Swisscom employees with career coaching services.
• SCA (Swiss Association of Professional Coaches and Corporate Mentors)coreStrategic or Co-development PartnerSCA is the Swiss professional association for coaches and corporate mentors. Worklink is a Business Partner of SCA, which confirms the high quality and ethics of Worklink's coaching activities. Worklink represents and supports the interests of the industry association including professionalization and quality assurance.
• Theodora FoundationminorOthersWorklink supports the Theodora Foundation, which was founded in 1993 with the goal of bringing laughter, joy, and entertainment to children in hospitals and institutions for children with disabilities through visits by professional artists called Giggle Doctors.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CoachHub: CoachHub is a digital coaching platform offering leadership, career, and team coaching via certified coaches across many languages. It competes with Worklink's individual and leadership coaching services via a scalable, platform-based model.
• BetterUp: BetterUp is a global coaching and mental health platform combining certified coaches with AI-driven personalization for enterprise workforce development. Comparable to Worklink's coaching and leadership development services via a digital-first delivery model.
• Right Management (ManpowerGroup): Right Management is the talent and career management arm of ManpowerGroup, providing career transition, coaching, and leadership development to enterprise clients worldwide. Directly comparable to Worklink's outplacement/coaching core, with global enterprise breadth.
• Lee Hecht Harrison (LHH): LHH is a global leader in career transition, outplacement, and leadership development, serving large enterprises with multi-language delivery. It is directly comparable to Worklink's career transition and coaching services, but at global scale versus Worklink's Switzerland-only focus.
• Randstad RiseSmart: Randstad RiseSmart delivers career transition, outplacement, and career coaching to corporate clients globally, blending human coaches with technology. Comparable to Worklink's career transition and coaching services, with stronger tech-enabled delivery.

Broad incumbents

• Hays: Hays is a global recruitment and workforce solutions firm with career development and talent advisory services for corporate clients. Comparable as a broad incumbent offering adjacent career services across multiple geographies including Switzerland.
• Adecco Group: Adecco is a global staffing and workforce solutions company with career transition and outplacement services through its subsidiary General Assembly and Adecco Career Services. Comparable as a broad incumbent in the same career services space where Worklink operates in Switzerland.
• Robert Half: Robert Half is a global staffing and consulting firm with career transition and professional development services for corporate clients. Comparable as a broad incumbent providing career services adjacent to Worklink's offering.
• Korn Ferry: Korn Ferry is a global organizational consulting firm providing executive search, leadership development, and career transition services. Comparable as a broad incumbent offering overlapping career coaching, leadership development, and assessment capabilities.

Regional players

• Spira Solutions AG: Spira is a Swiss-based career and outplacement provider serving corporate clients across Switzerland with similar services to Worklink. Comparable as a regional player competing in the same Swiss career services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/worklink-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORKLINK