Einstein Project

What Einstein Project does

Einstein Project is a 501(c)(3) nonprofit STEM education resource center founded in 1991 and headquartered at the Brown County STEM Innovation Center on the UW-Green Bay campus in Green Bay, Wisconsin. The organization delivers NGSS-aligned and Wisconsin-Standards-aligned science curriculum to K-12 districts through three core programs: mySci (K-5, exclusively licensed from the Institute for School Partnership at Washington University in St. Louis), OpenSciEd (grades 6-12, where Einstein Project is the only certified nonprofit kit provider), and Smithsonian Science for the Classroom (K-5, EdReports all-green rated). The organization operates a centralized materials management platform — the Einstein Portal — supporting curriculum leasing and sales with full-service kit delivery, pickup, and refurbishment, allowing districts to flexibly substitute units without large capital outlays. Operations are staffed by an 11-50 employee team including former classroom teachers for implementation support.

Einstein Project monetizes through a hybrid revenue model combining annual curriculum subscriptions/leases (e.g., $275 per mySci single kit, OpenSciEd units priced $176-$321), fee-based professional learning services ($150-$1,000 per session), makerspace field trips ($15/student) and mobile Einstein Design Lab rentals ($250 first hour), plus donations and corporate sponsorships (U.S. Venture/Schmidt Family Foundation, David L. and Rita E. Nelson Family Foundation, AT&T, Cornerstone Foundation, K.C. Stock Foundation) that subsidize transportation and program costs. Its GTM is primarily sales-led direct engagement with Wisconsin school districts, augmented by event-driven professional learning touchpoints (Journey to HQ Science Education, mySci Summer Academy) and channel partnerships with major curriculum publishers. Einstein Project currently serves 32 Wisconsin school districts and 655+ teachers, with operating geography restricted to a single U.S. state and no public revenue disclosure.

Name

Einstein Project

Legal name

The Einstein Project

Website

https://einsteinproject.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Einstein Project is a Wisconsin-based 501(c)(3) nonprofit that delivers NGSS-aligned K-12 science curriculum (mySci, OpenSciEd, Smithsonian) with full materials management, professional learning, and makerspace services to school districts and teachers statewide.

Ownership category

akta.pro rank

Product category

K-12 STEM Curriculum and Professional Development Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industry

Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• STEM curriculum leasing
• K-12 science education
• Professional development services
• Mobile makerspace programs
• Hands-on science kits

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Curriculum Sales and Leasing: Science instructional materials leased or sold to school districts for pre-K through eighth grade. Leasing spreads costs over time and allows districts flexibility to change programs. Includes kit delivery, pickup, and refurbishment services. Single kits and multi-kits (6 sections) available for purchase or lease.
2. Professional Learning Services: In-person professional development sessions, curriculum launches, deep dives, and consulting services. Pricing ranges from $150 for 1-hour presentations to $1,000 for 8-hour workshops, plus materials and travel expenses.
3. Makerspace Programs: Field trips ($15/student for 2-hour sessions), workshops, summer camps, and team building experiences at the STEM Innovation Center or via the mobile makerspace.
4. Donations and Sponsorships: 501(c)(3) nonprofit relying on community donations and corporate sponsorships to fund operations and transportation sponsorship for kit delivery to schools throughout Wisconsin.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Einstein Project is a 501(c)(3) nonprofit that delivers hands-on K-12 science curriculum (mySci, OpenSciEd, and Smithsonian Science for the Classroom) to Wisconsin school districts through a leasing and sales model that includes materials preparation, kit delivery, pickup, and refurbishment. The organization supplements its core curriculum offerings with professional learning services, an Einstein Design Lab mobile makerspace, on-site makerspace experiences at the Brown County STEM Innovation Center, and team-building Creativity Scrimmages.

Product overview

Einstein Project is a 501(c)(3) nonprofit STEM resource center that has provided high-quality, hands-on science curriculum and professional learning for over 34 years. The organization operates as a curriculum platform offering three distinct programs: mySci (K-5 curriculum from Washington University in St. Louis), OpenSciEd (6-12 open-source science curriculum with middle and high school courses), and Smithsonian Science for the Classroom (K-5 curriculum rated all-green by EdReports). These core curriculum products are supplemented by professional learning services, an Einstein Design Lab mobile makerspace, on-site makerspace facilities, Creativity Scrimmages team challenges, and summer programs like Journey to HQ Science Education and mySci Summer Academy. Einstein Project offers curriculum through leasing (with materials management, delivery, and refurbishment) and direct sales, primarily serving Wisconsin school districts.

Differentiator

Problem solved

Functional benefit

Products and services

• mySci Curriculum A K-5 STEM curriculum program developed by the Institute for School Partnership at Washington University in St. Louis, offering hands-on, inquiry-based curriculum that nurtures critical thinking and creativity. Available for grades K-5 with units covering life science, earth science, physical science, and engineering design. Einstein Project is the exclusive Wisconsin provider of mySci materials.
• OpenSciEd Curriculum High-quality, open-source science curriculum using a student-centered storyline approach for middle and high school. Available for grades 6-8 and high school courses in Biology, Chemistry, and Physics. Features phenomenon-based learning that elevates student engagement. Einstein Project is the only nonprofit kit provider for OpenSciEd.
• Smithsonian Science for the Classroom (SSfC) A K-5 curriculum developed by the Smithsonian Science Education Center, rated all-green by EdReports. Features 24 phenomenon and problem-driven modules covering life science, earth science, physical science, and engineering design with integrated STEM+CT modules. Documented as the only high-quality curriculum proven to raise standardized test scores in science, reading, and math.
• Professional Learning Transformational professional learning experiences for educators implementing STEM instruction. Includes curriculum-based professional development, consulting and coaching, and program evaluation services aligned with Wisconsin Standards and NGSS. Pricing ranges from $150 for 1-hour presentations to $1,000 for 8-hour workshops.
• Einstein Design Lab (Mobile Makerspace) A mobile makerspace that brings design thinking experiences to schools and events. Includes 3D printers, laser cutters, laptops, and prototyping materials. Programs feature tinkering, guided projects, design scrambles, CAD (including Tinkercad), and digital fabrication activities. Pricing: $250 first hour, $75/hour after, with mileage charges beyond 10-mile radius of UW-Green Bay.
• Makerspace at STEM Innovation Center Physical makerspace at the Brown County STEM Innovation Center offering workshops, field trips, and hands-on creative problem-solving experiences. Programs include creativity scrimmages, tinkering projects, and team building activities for all ages. Field trips priced at $15/student for 2-hour sessions.
• Creativity Scrimmages Quick challenges of communication, collaboration, design, and engineering that bring out prominent team dynamics for reflection and improvement. Available for students and corporate team building through the makerspace.
• Journey to HQ Science Education A four-day immersive professional learning experience for district teams to explore high-quality science instruction based on the Framework for K-12 Science Education and NGSS. Held at UW-Green Bay, July 27-30, 2026.
• mySci Summer Academy Intensive summer professional learning sessions held at the Brown County STEM Innovation Center, July 31 - August 7, 2026. Grade-specific sessions for implementing mySci curriculum.

Quantifiable outcome

• 655+ teachers served annually
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Institute for School Partnership at Washington University in St. LouiscoreStrategic or Co-development PartnermySci is a signature program of the Institute for School Partnership at Washington University. Einstein Project is the only provider of mySci materials in Wisconsin due to this exclusive partnership.
• UW-Green BaycoreStrategic or Co-development PartnerLocated on UW-Green Bay campus inside the Brown County STEM Innovation Center. Partnership for professional development sessions and summer camps. UWGB Summer Camps 2026 collaboration.
• OpenSciEdcoreStrategic or Co-development PartnerCertified OpenSciEd Professional Learning Provider and nonprofit kit provider. The Einstein Project is the only nonprofit kit provider for OpenSciEd curriculum, prioritizing support for teachers and schools implementing high-quality science instruction.
• Smithsonian Science Education CentercoreStrategic or Co-development PartnerProvider of Smithsonian Science for the Classroom curriculum. This program has earned all-green ratings from EdReports and is the only high-quality curriculum proven to raise standardized test scores in science, reading, and math.
• Northeast Wisconsin Technical CollegeminorStrategic or Co-development PartnerStudents from Northeast Wisconsin Technical College contribute to the Einstein Project mission.
• Wisconsin Department of Public InstructioncoreStrategic or Co-development PartnerWI DPI Science Consultant Kevin Anderson serves as a facilitator for Journey to HQ Science Education professional development event. Einstein Project supports implementation aligned with Wisconsin Standards for Science.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accelerate Learning (STEMscopes): Largest U.S. STEM curriculum provider offering NGSS-aligned hands-on kits and digital curriculum to K-12 districts, directly competing with Einstein Project's core curriculum leasing model.
• Carolina Biological Supply Company: Major science education materials supplier offering kits, lab equipment, and curriculum resources to K-12 schools, directly comparable to Einstein Project's materials management and kit refurbishment operations.
• PASCO Scientific: Manufacturer of hands-on science probeware, lab kits, and curriculum, directly competing in the physical science kit and equipment space that Einstein Project provides through leasing.
• Activate Learning: Provider of phenomenon-based, NGSS-aligned science curriculum (IQWST, Activate Instruction) with hands-on kits and PD, mirroring Einstein Project's three-dimensional learning approach.
• Smithsonian Science Education Center: Developer of Smithsonian Science for the Classroom, one of Einstein Project's core curriculum offerings; competes in curriculum content quality and EdReports ratings while partnering on distribution.
• BSCS Science Learning: Nonprofit developer of high-quality science curriculum materials and PD programs aligned with NGSS, comparable to Einstein Project's role as a STEM curriculum intermediary.
• Discovery Education: Provider of digital science curricula and professional learning services to K-12 districts nationwide, competing for the same district curriculum adoption dollars as Einstein Project.

Others

• EdReports: Independent nonprofit that rates K-12 curriculum quality; the all-green EdReports rating is a key credibility signal Einstein Project leverages when marketing Smithsonian Science for the Classroom and OpenSciEd.

Broad incumbents

• National Science Teaching Association (NSTA): National professional organization providing PD, conferences, and resources for science educators — comparable professional learning channel to Einstein Project's PD services, though at broader national scale.

Emerging players

• OpenSciEd: Open-source, phenomenon-based science curriculum provider that Einstein Project distributes exclusively as a nonprofit kit provider; comparable as both a content partner and a competing distribution pathway for districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/einsteinproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einstein Project