What Tomasella Rinaldo Group does

Tomasella Rinaldo Group S.r.l. is a privately held, family-owned Italian home improvement retailer headquartered in Conegliano (Treviso), operating across bathroom furnishings, flooring and wall coverings, thermohydraulics/heating, and — since June 2018 — kitchen design. The legal entity traces its roots to a family business founded by Mario Tomasella in the 1960s and was formally reconstituted in 2012 under Rinaldo Tomasella with sons Roberto and Stefano, representing three generations of leadership.

The company's core proposition is whole-home renovation under one roof, combining multi-brand product distribution across more than 50 premium suppliers (e.g., Villeroy & Boch, Jacuzzi, Marazzi, Vaillant, Fujitsu, Aran Cucine/Rastelli) with an in-house design and installation service staffed by architects, interior designers, and surveyors. Distribution is executed through two physical locations in Conegliano — a full-service integrated showroom on Viale Italia and a thermohydraulic components point-of-sale with warehouse on Via Manin — supplemented by a Kimo B2B portal for trade customers and regional trade show participation (Arredamont, Recam, Fiera di Santa Lucia). No proprietary technology platform or AI/ML capabilities are disclosed.

Revenue is generated primarily through hardware sales across the four product categories plus bundled professional design and installation services. Pricing is opaque (quote-based), customer segments split between residential homeowners (primary) and professional installers/tradespeople (secondary), and the geographic footprint is single-country, limited to Italy. The company is privately held with no institutional investors or parent entity disclosed.

Name

Tomasella Rinaldo Group

Legal name

Tomasella Rinaldo Group S.r.l.

Website

https://tomasellagroup.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomasella Rinaldo Group is a family-owned Italian home improvement retailer in Conegliano (Treviso), selling bathroom, flooring, heating, and kitchen products across two showrooms, supplemented by in-house design and installation services.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Bathroom furnishings
• Flooring and wall coverings
• Heating and plumbing equipment
• Kitchen design solutions
• Home renovation retail

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales - Arredobagno: Sale of bathroom furniture, faucets/fixtures, sanitary ware, shower enclosures, and accessories through company showrooms and point-of-sale locations.
2. Retail Product Sales - Pavimenti e Rivestimenti: Sale of flooring and wall coverings including grés porcelain tiles, wood and vinyl flooring, and wallpaper.
3. Retail Product Sales - Termoidraulica: Sale of air conditioners, renewable energy systems, hydronic sanitary products, and heating solutions including radiators and pellet stoves.
4. Retail Product Sales - Cucine (Kitchens): Sale of kitchen furniture through partnership with Aran Cucine/Rastelli brand, launched June 2018.
5. Design and Installation Services: Integrated design and project management services from concept to installation, supported by team of architects, interior designers, and surveyors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tomasella Rinaldo Group is a family-owned home improvement retailer based in Conegliano, Italy, selling bathroom furnishings (furniture, faucets, sanitary ware, shower enclosures, accessories), flooring and wall coverings (porcelain tiles, wood and vinyl flooring, wallpaper), heating and plumbing equipment (air conditioners, renewable energy systems, hydrosanitary and heating products), and kitchens through a partnership with Aran Cucine's Rastelli brand. The company operates physical showrooms in Conegliano and provides integrated design and installation services supported by an in-house team of architects, interior designers, and surveyors, plus a B2B portal (Kimo) for professional trade customers.

Product overview

Tomasella Rinaldo Group is a multi-category home improvement retailer based in Conegliano, Italy, offering a comprehensive portfolio of physical products across three main categories: (1) Arredobagno - bathroom furniture, fixtures, and accessories including mobili, rubinetteria, sanitari, box doccia e wellness, and accessori; (2) Pavimenti e rivestimenti - flooring and wall coverings including carta da parati, grés porcelain tiles, and legno e vinilico flooring; (3) Termoidraulica - heating and plumbing including climatizzatori, energia rinnovabile, idrotermosanitario, and riscaldamento systems. The company also offers Cucine through a partnership with Aran Cucine's Rastelli brand. Beyond product sales, the company provides integrated design and installation services through a team of architects, interior designers, and surveyors, plus a B2B portal (Kimo) for business customers. The company operates showrooms and retail locations in Conegliano, serving both retail homeowners and professional installers/builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Arredobagno (Bathroom Furnishings)

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• VaillantminorStrategic or Co-development Partner · 11 October 2018Tomasella Rinaldo Group organized a training evening for professional installers in association with Vaillant on October 11, 2018. Topics covered renewable energy systems, condensing boilers, water heaters, and heat pumps. Vaillant experts presented new product developments. The partnership focuses on professional education and technical training for installers.
• Aran Cucine / RastellicoreChannel Partner/ Reseller/ DistributorFrom June 2018, Tomasella Rinaldo Group expanded into the kitchen market through partnership with Italian kitchen brand Aran Cucine. Specifically distributes the Rastelli brand, which is dedicated to design, innovation, and modernity. The partnership enables the company to offer complete home renovation services including kitchen design, supply, and installation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bricofer: Italian home improvement retail chain serving both consumers and professionals with multi-category assortments including bathroom, plumbing, and renovation supplies. Closest comparable to Tomasella in mixed retail/trade model with local/regional showroom presence.
• Scavolini: Italian kitchen manufacturer and brand operating a network of mono-brand showrooms with design consultation and installation services. Comparable to Tomasella's kitchen and bathroom showroom-based model with integrated design support.
• Brico io: Italian home improvement and DIY retail chain serving both consumers and trade professionals with multi-category assortments. Comparable to Tomasella in mixed retail/trade model and local/regional physical presence.
• Valcucine: Premium Italian kitchen brand with a showroom network emphasizing customization and integrated design services. Comparable to Tomasella's premium positioning across kitchen and bathroom categories with design-led selling.
• LUBE Cucine: Large Italian kitchen manufacturer with hundreds of franchised showrooms offering design, supply, and installation. Directly comparable to Tomasella's kitchen distribution model via Aran Cucine/Rastelli and the showroom-to-installation customer journey.
• Centroedile / Idrosanitaria retailers (e.g., Idrostore): Italian regional thermohydraulic and bathroom product distributors combining retail showrooms with trade supply. Closely matches Tomasella's thermohydraulic point-of-sale + bathroom showroom model in the trade-consumer hybrid category.

Broad incumbents

• IKEA Italia: Italian arm of the global furniture and home furnishings giant with full kitchen, bathroom, and storage assortments plus design services. Overlaps with Tomasella across kitchen, bathroom storage, and flooring, but at massive scale with strong e-commerce.
• Bricoman Italia: Italian arm of the French Bricoman chain, focusing on trade professionals and serious DIYers with building, renovation, and equipment categories. Overlaps with Tomasella's thermohydraulic B2B trade segment and DIY renovation assortment.
• Leroy Merlin Italia: Italian subsidiary of the French home improvement giant, operating nationwide big-box stores with assortments spanning bathroom, kitchen, flooring, heating, and tools. Comparable to Tomasella as a multi-category home improvement retailer, but at vastly larger scale with omnichannel capabilities Tomasella lacks.

Others

• Aran Cucine: Italian kitchen manufacturer whose Rastelli sub-brand is Tomasella's direct partner for kitchen distribution. Adjacent rather than competitive; comparable business model (showroom + design + install), but functions as Tomasella's supplier rather than rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomasella Rinaldo Group