Sirius Insurance

What Sirius Insurance does

Sirius Insurance Pty Ltd is an Australian corporate authorised representative (CAR) licensee that holds Australian Financial Services Licence (AFSL) 550946 and is headquartered in East Brisbane, Queensland. Founded in 2013, the company provides a regulatory and operational umbrella under which insurance brokers, finance brokers, and aggregators can establish and operate their own brokerage businesses without obtaining an individual AFSL. The company's core offering includes access to 160+ insurance products via a partnership with Steadfast, allowing brokers to write business across multiple lines while Sirius retains the underlying licence.

The company's business model is commission-based: brokers operating under Sirius's licence retain up to 100% of commissions on their own book, with commissions paid weekly, while Sirius earns a share or override on the flow. As of the most recent disclosure, Sirius has supported the creation of 20+ brokerages and 50+ authorised representatives. The technology stack is light — the company has deployed AI-powered voice and chat assistants for appointment booking to automate lead-to-meeting conversion, but there is no disclosed proprietary model or platform.

The most material recent development is the announced transfer of broker services to Polaris Risk Services effective 1 July 2026, which effectively winds down Sirius's core CAR licensee business and migrates the broker relationships, branding, and operational infrastructure to the new entity. The standalone Sirius Insurance entity is therefore in a managed transition rather than an active growth phase.

Name

Sirius Insurance

Legal name

Sirius Insurance Pty Ltd

Website

https://siriusinsurance.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sirius Insurance is an Australian AFSL holder (licence 550946) that operates as a corporate authorised representative licensee, enabling insurance brokers, finance brokers, and aggregators to run their own brokerages under its regulatory umbrella with access to 160+ Steadfast products.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Licensing & Network Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

akta.pro secondary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Insurance broker network
• Brokerage establishment services
• AFSL licensee support
• Commission-based brokerage
• Insurance broker compliance

Headquarters

HQ city

East Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission sharing: Sirius earns revenue by providing AFSL licensing, compliance framework, and operational support to brokerages. In return, brokerages pay a share of commissions earned on insurance policies. Up to 100% of commissions can be retained by brokers, with the remainder retained by Sirius for licensing and support services. A one-time brokerage establishment fee is also charged for setup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sirius Insurance establishes and licences independent insurance brokerages under its Australian Financial Services Licence (AFSL 550946) as Corporate Authorised Representatives. Brokers retain up to 100% of commissions paid weekly, own their client book outright under their own brand, and gain access to 160+ products through the Steadfast network. Sirius carries the compliance framework, licence administration, and operational load so brokers can focus on broking.

Product overview

Sirius Insurance operates as an insurance broker network platform offering a single unified service that helps brokers build and operate their own independent brokerage. The core offering combines Brokerage Establishment & Launch (setting up the broker under their AFSL 550946 as a Corporate Authorised Representative), Broker Network Services (providing access to Steadfast's 160+ products and compliance infrastructure), and Ongoing Brokerage Support & Growth Coaching. Brokers retain up to 100% of commissions paid weekly, operate under their own brand, and own their client book outright as a saleable asset.

Differentiator

Problem solved

Functional benefit

Products and services

• Broker Network Services (Corporate Authorised Representative Network) Core network service enabling insurance brokers to establish and operate their own independent brokerage as a Corporate Authorised Representative under Sirius Insurance's AFSL 550946. Brokers retain 100% of their client book from day one, operate under their own brand, and access Steadfast's 160+ products, while Sirius provides the licensing, compliance framework, and back-office support. Brokers can retain up to 100% of commissions, paid weekly.
• Brokerage Establishment & Launch One-off establishment service that sets up a new brokerage entity and appoints it to Sirius's AFSL as a Corporate Authorised Representative. Includes company setup, CAR appointment, systems access, and onboarding support, with a typical go-live in 6 weeks from first conversation. A one-off brokerage establishment investment applies.
• Ongoing Brokerage Support & Growth Coaching Recurring support offering covering compliance framework management, licence administration, coaching, strategy sessions, and regular check-ins aimed at helping appointed brokerages grow their book of business and operate as a long-term saleable asset.

Quantifiable outcome

• Up to 66-68% conversion rate for insurance opportunities (vs 25% with external referrals)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Polaris Risk ServicesminorStrategic or Co-development Partner · 1 July 2026On 1 July 2026, Sirius Insurance transferred its broker services to Polaris Risk Services. Same team, same commitment to clients. This represents a transition of the company's core business operations to another entity.
• SteadfastcoreTechnology or IntegrationSteadfast is Australia's largest broker network, providing Sirius brokerages access to 160+ insurance products with real technical support behind every placement. This is the primary product/integration partnership enabling brokers to access a broad market.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• AUB Group: ASX-listed Australasian brokerage network and risk services group that appoints brokerages and partners under a similar AFSL/network model. Directly comparable to Sirius in providing infrastructure, compliance and product access to a network of independent insurance brokers.
• Steadfast Group: Australia's largest insurance broker network (ASX: SFD). Both Sirius and Steadfast operate the same model: an AFSL/network that appoints brokerages as ARs and provides market access, compliance, and operational support. Sirius actually leverages Steadfast's product panel (160+ products), making them structurally interlinked.
• Resilium Insurance Broking: Australian insurance broker network that aggregates independent brokers under a shared licence and product panel. Comparable CAR-style model serving brokers seeking independence with back-office support, much like Sirius.
• Insurance House: Australian insurance broker network providing AFSL holding, compliance and product access to appointed brokers. Same network/licensee archetype as Sirius and a relevant comparable for Australian broker-aggregation dynamics.
• PSC Insurance Group: Australia-headquartered insurance broker network that acquires and partners with brokerages, providing shared services, compliance and product access. Comparable to Sirius in network model and target customer (independent insurance brokers seeking scale and infrastructure).
• Brighton Insurance Group: Australian insurance broker network providing licensing, compliance and operational infrastructure to a group of partner brokerages. Comparable in scope and structure to Sirius's network offering.
• Insurance Advisernet: Australian aggregator-style broker network that appoints member brokerages under a shared AFSL and provides product access, compliance support and back-office services. Closely comparable in operating model to Sirius's CAR/network approach.
• Coverforce: Australian broker network providing AFSL infrastructure, product access and support services to appointed insurance brokerages. Operates a near-identical licensee/network model to Sirius and is a direct competitor for transitioning brokers.

Broad incumbents

• Arthur J. Gallagher & Co (Australia): Global insurance brokerage and risk management firm with significant Australian operations. Broader incumbent that competes for the same pool of insurance brokers and offers licensing/affiliation structures, though at much larger scale and as part of a wider global portfolio.
• Lockton Companies (Australia): Major global insurance brokerage with Australian presence. Larger incumbent competitor offering affiliation and support to brokers but operating at a fundamentally different scale and not a niche AFSL-only network like Sirius.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sirius-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirius Insurance