Devine
Devine is an Australian property developer wholly owned by CIMIC Group, building masterplanned residential communities and apartments across Queensland, Victoria, and South Australia. Founded in 1983, it sells land allotments, homes, and commercial/retail precincts to homebuyers, investors, and retail operators.
- Company typePrivate
- Founded1983
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Devine does
Devine is an Australian property development company specializing in masterplanned community development, home building, apartment projects, and commercial/retail property. Established in 1983 and listed on the ASX in 1993, the company now operates as a wholly owned subsidiary of CIMIC Group, an Australian infrastructure and mining services conglomerate. Devine currently has four active masterplanned communities spanning three states: Riverstone Rise (496 hectares, ~2,900 dwellings) in Boyne Island, Queensland; River Parks (72 hectares, 888 allotments) in Townsville, Queensland; Stonehill (~141 hectares, 1,500 lots) in Bacchus Marsh, Victoria; and Orleana Waters (59 hectares, ~850 dwellings) in Gawler, South Australia. The company also has a substantial portfolio of eight completed past projects, including the 444-apartment Victoria Point development in Melbourne Docklands and the 660-unit Hamilton Harbour mixed-use project in Brisbane, representing an aggregate footprint of more than 15,000 residents across current and completed developments.
Devine's business model is built on one-time per-transaction land and property sales, with revenue generated through the direct sale of residential land allotments, detached dwellings, duplexes, terrace homes, apartments, and commercial/retail precincts. Land allotments at current projects are priced from $154,000 to $235,000 depending on size and location, and the company offers deposit promotions (e.g., $5,000 deposits on selected Stonehill lots) targeting first-home buyers and upsizers. The go-to-market approach is sales-led, with on-site sales offices at each development site complemented by dedicated project microsites, corporate website content, and partnerships with local real estate agents and construction companies such as Chris Warren Homes and Tennheglar Homes. The Stonehill project is executed as a joint venture with Leighton Properties, another CIMIC Group entity, combining Devine's residential development expertise with Leighton's large-scale project capabilities.
The company serves three primary customer segments: individual homebuyers and families (the core segment, seeking integrated community living with amenities, schools, and parks), property investors (targeting capital appreciation in growth corridors), and retail/commercial operators (leasing space in community town centres such as the $20M Maddingley Village precinct at Stonehill). Devine has approximately 251-500 employees and maintains offices in Brisbane (national headquarters), Hamilton (Queensland), Melbourne (Victoria), and Adelaide (South Australia). The company operates a corporate social responsibility program called Devine Cares, supporting charities such as Redkite and Kids Under Cover.
Devine firmographics
Firmographics- Name
- Devine
- Legal name
- The Devine Group
- Website
- https://devine.com.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Devine is an Australian property developer wholly owned by CIMIC Group, building masterplanned residential communities and apartments across Queensland, Victoria, and South Australia. Founded in 1983, it sells land allotments, homes, and commercial/retail precincts to homebuyers, investors, and retail operators.
- Ownership category
- akta.pro rank
Devine industry classification
Industry- Product category
- Residential Property Development
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (2372), Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Devine is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Devine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Land Sales: Devine generates revenue from the sale of residential land allotments within their masterplanned communities. Land is sold directly to homebuyers who then build their own homes, typically through third-party builders. Revenue is one-time per transaction.
- Residential Development Sales: Devine develops and sells residential properties including detached dwellings, duplex homes, terrace homes, and apartments. Revenue is generated through direct sales to end buyers.
- Commercial and Retail Property: Development and sale of commercial and retail precincts within masterplanned communities, including shopping centres and town centres.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Riverstone Rise land allotments ranging from $154,000 to $235,000 |
| Unit Pricing | Multi-year contract | Greenfields Village at Stonehill - $5,000 deposit on selected allotments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Devine product offering
Product offeringCore offering
Devine is an Australian residential property developer that plans, develops and sells masterplanned communities, residential land allotments, detached and medium-density homes, and inner-city apartment buildings across Queensland, Victoria and South Australia. The company delivers large-scale projects that include supporting infrastructure such as roads, utilities, parks, retail precincts, schools and community facilities, and operates on-site sales offices alongside corporate and project-specific websites to sell directly to homebuyers, investors and commercial tenants.
Product overview
Devine is an Australian property development company operating as a wholly owned subsidiary of CIMIC Group. The company offers a portfolio of masterplanned communities, residential land developments, and apartment projects across Queensland, Victoria, and South Australia. The current portfolio includes four active masterplanned communities: Orleana Waters (Gawler, SA), River Parks (Townsville, QLD), Riverstone Rise (Boyne Island, QLD), and Stonehill (Bacchus Marsh, VIC). Past projects span eight completed developments including Hamilton Harbour apartments in Brisbane and Victoria Point Docklands in Melbourne. The company operates under the Devine Communities brand for residential developments and maintains a corporate responsibility program called Devine Cares.
Differentiator
Problem solved
Functional benefit
Products and services
- Orleana Waters A 59-hectare masterplanned residential community in Gawler, South Australia delivering approximately 850 dwellings, with waterways, landscaped parks, proximity to Trinity College, and metro-link rail station access. Targeted at homebuyers and families in Adelaide's northern growth corridor.
- River Parks A 72-hectare masterplanned development in Townsville, Queensland comprising 888 residential allotments and approximately 2,500 residents, with Ross River frontage, sculpted landscaping, tree-lined promenades, and a 6,800 sqm retail hub. Targeted at homebuyers, families and investors in the Townsville region.
- Riverstone Rise A 496-hectare masterplanned community in Boyne Island, Queensland (Gladstone region) delivering approximately 2,900 dwellings for 7,500 residents, with 4.2 km of Boyne River frontage, school and childcare facilities, and a retail town centre. Allotments range from 575 sqm to over 1,686 sqm priced from $154,000 to $235,000. Targeted at families, first-home buyers, upsizers and investors.
- Stonehill A approximately 141-hectare masterplanned community in Bacchus Marsh, Victoria delivering 1,500 lots for approximately 4,000 residents, including a $20 million Maddingley Village retail hub, community centre, proximity to train station and golf course. Hillside (Greenfields Village) release offers allotments from 448 sqm to 671 sqm with $5,000 deposits on selected lots. Developed in joint venture with Leighton Properties.
Quantifiable outcome
- Riverstone Rise sold almost 20 lots in six months demonstrating strong demand
- +2 more outcomes
Companies that use Devine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Devine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Devine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leighton PropertiescoreJoint venture partnership between Devine and Leighton Properties for the development of Stonehill masterplanned community in Bacchus Marsh, Victoria. Leighton Properties is a major Australian property developer and part of the CIMIC Group ecosystem. This JV combines Devine's residential development expertise with Leighton Properties' capabilities for large-scale projects.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Devine competitors and assessment
Company assessmentDirect peers
- Cedar Woods Properties: ASX-listed Australian residential land developer with masterplanned projects (e.g., Glenvale Park, Banksia Grove). Closely matched product offering to Devine with overlapping QLD, VIC, and WA footprints.
- Villawood Properties: Private Victorian-headquartered residential developer with extensive masterplanned community portfolio (e.g., Atherstone, Upper Point). Comparable project structure and home-and-land package offering in VIC/QLD market overlap.
- Satterley Property Group: Private WA-based residential land developer with masterplanned communities in WA and QLD. Similar one-time-sales model for land allotments and tier-1 homebuilders ecosystem approach. Less geographic overlap with Devine in QLD.
- AVJennings: ASX-listed residential developer creating masterplanned communities across Australia (e.g., Killara, Minta). Highly comparable in operating model—subdivision, house-and-land packages, and integrated amenity provision.
- Peet Limited: ASX-listed Australian residential land developer specialising in masterplanned communities across QLD, VIC, SA and WA. Closest comparable in pure-play residential land focus, project scale, and geographic overlap with Devine in QLD and SA markets.
Regional players
- Landmark Group (Whitehaven Beach, Atherstone): Australian residential developer active in masterplanned communities with regional concentration in specific growth corridors. Comparable in masterplanned model; smaller scale with narrower geographic footprint than Devine.
Broad incumbents
- Stockland: Australia's largest residential land developer operating masterplanned communities across QLD, VIC, NSW, and WA. Comparable to Devine in land subdivision and masterplanned community model, though at meaningfully larger scale and with broader exposure across retirement living and commercial assets.
- Frasers Property Australia: Australian arm of Frasers Property developing masterplanned communities (Burbank, Minta Farm, Gledswood Hills) across multiple states. Comparable product offering in residential land and integrated town centres with similar geographic spread to Devine.
- Mirvac: ASX-listed Australian property developer with masterplanned community portfolio (e.g., Calyx, Hotham Park) and integrated mixed-use precincts. Directly comparable business model combining residential land, home building, and commercial development with sustainability-led community design.
- Lendlease: Major Australian diversified property and infrastructure developer with significant masterplanned community operations (notably in Sydney's Cudgegong Park and Melbourne's Mambourin). Devine's strategic alignment with CIMIC/Leighton ecosystem places it adjacent to Lendlease's development and construction capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Devine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devine leadership team
Management profileNumber of profiles
Devine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devine
What does Devine do?
Devine is an Australian residential property developer that plans, develops and sells masterplanned communities, residential land allotments, detached and medium-density homes, and inner-city apartment buildings across Queensland, Victoria and South Australia. The company delivers large-scale projects that include supporting infrastructure such as roads, utilities, parks, retail precincts, schools and community facilities, and operates on-site sales offices alongside corporate and project-specific websites to sell directly to homebuyers, investors and commercial tenants.
Is Devine a public or private company?
Devine is a private company. It is classified as corporate owned and is currently operating.
When was Devine founded?
Devine was founded in 1983. It employs 251 to 500 people.
Where is Devine based?
Devine is headquartered in Melbourne, Australia, in the Oceania region.
How does Devine make money?
Three revenue lines are on record. Land Sales are the primary driver. The others are residential Development Sales and commercial and Retail Property.
Who are Devine's main competitors?
Direct peers on record are Cedar Woods Properties, Villawood Properties, Satterley Property Group, AVJennings and Peet Limited. Landmark Group (Whitehaven Beach, Atherstone) is listed as a regional player. Broad incumbents are Stockland, Frasers Property Australia, Mirvac and Lendlease.
Does Devine have an API?
No public API is recorded for Devine.
What industry is Devine in?
Devine's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 236117 and its SIC code is 6552.