Jumbo Group

What Jumbo Group does

Jumbo Group Limited (SGX: 42R.SI, Catalist) is a Singapore-headquartered, multi-brand restaurant operator founded in 1987 as JUMBO Seafood at East Coast Seafood Centre. As of H1 FY2026 (six months to 31 March 2026) the group generated S$105.1 million in revenue (+7.9% YoY) and served more than 6,000 diners daily across 20+ restaurants in Singapore, China, Japan, Thailand, Indonesia, South Korea, Cambodia and Vietnam, with reported employee headcount of 501–1,000. The portfolio spans premium seafood (JUMBO Seafood, JUMBO Signatures), Teochew cuisine (Chui Huay Lim, Zui Yu Xuan, Chao Ting), Cantonese (Xing Yue Xuan), heritage bak kut teh (NG AH SIO), wonton noodles (Kok Kee), Hong Kong cha chaan teng (Tsui Wah), halal-certified seafood (Mutiara), and a food-court hub (JUMBOREE), supported by JUMBO Catering, the Love, Afare e-commerce retail line, the Singapore Seafood Republic brand in Japan, and the JUMBO Rewards three-tier loyalty programme.

Underlying operations rest on a central kitchen established in 2008 — relocated into a new S$10 million, 90,000 sq ft Tai Seng Street headquarters in 2026 — that standardises food quality and houses R&D across the brand portfolio. The group runs its own online ordering infrastructure per brand (order.jumboseafood.com.sg et al.), integrates with Oddle.me for delivery and TableCheck for reservations, and uses brand-specific social channels and earned media as its primary marketing. Revenue mechanics are transaction-based dine-in sales plus catering, with secondary streams from the JUMBO Rewards S$20 lifetime membership fee, retail sauce packs, and franchise/JV economics (most recently the Home Original Chicken JV, the Beijing Hualian Xi'an JV, and a Lausanjee Chinese QSR JV in Singapore). Customer segments span individual/family diners, travel-agency tour groups, corporate/MICE event clients, and JV partners.

The principal recent strategic events are: the July 2026 entry of Home Original Chicken into Southeast Asia via a JV with Jumbo in Singapore; the planned July 2026 Jakarta opening and Vietnam re-entry; the January 2026 20% Xi'an stake with Beijing Hualian; the June 2026 S$10 million Tai Seng HQ investment; and the announced 30 September 2026 closure of the original East Coast Seafood Centre flagship (responsible for ~14% of FY2025 revenue). Net profit in H1 FY2026 fell 22.3% to S$6.2 million on those reinvestment costs, with management indicating FY2027 improvement as new outlets ramp.

Name

Jumbo Group

Legal name

Jumbo Group Limited

Website

https://jumbogroup.sg

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jumbo Group (SGX: 42R.SI) is a Singapore-listed, multi-brand restaurant operator founded in 1987, running 20+ restaurants across Singapore, China, Japan and five other Asian markets under JUMBO Seafood, JUMBO Signatures, Chui Huay Lim, NG AH SIO and other brands, serving 6,000+ daily diners.

Ownership category

akta.pro rank

Product category

Restaurant Services (Asian Dining)

NAICS

Limited-Service Restaurants (722513), Cafeterias, Grill Buffets, and Buffets (722514), Caterers (72232), Seafood Product Preparation and Packaging (3117)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood QSR (THAFAAAH)

akta.pro secondary industries

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Seafood restaurants
• Restaurant chain management
• Corporate catering
• Food and beverage
• Loyalty programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant Dining: Revenue from dine-in operations across multiple restaurant brands and outlets in Singapore, China, Japan, Thailand, Indonesia, South Korea, Cambodia, and Vietnam. Covers premium seafood dining (JUMBO Seafood, JUMBO Signatures), casual dining (JUMBOREE food court), Teochew cuisine (Chui Huay Lim, Zui Yu Xuan, Chao Ting), hawker-style (Ng Ah Sio Bak Kut Teh, Kok Kee Wonton Noodle), Hong Kong cha chaan teng (Tsui Wah), Cantonese (Xing Yue Xuan), and catering.
2. Islandwide Food Delivery: Online ordering and delivery services across multiple platforms including brand-specific order sites and third-party aggregators, for islandwide delivery of signature dishes.
3. Catering and Events: Catering services for weddings, corporate events, birthdays, and private banquets. Event venues include Chui Huay Lim Club (60-800 guests, up to 500 for sit-down banquet) and JUMBO Seafood Riverside (up to 80 guests).
4. JUMBO Rewards Loyalty Programme: Lifetime membership programme with S$20 fee (incl. GST). Members earn J$ rebates (5% Classic, 10% Gold/Platinum) on spending and can redeem up to 100% of bills. Revenue includes membership fees and increased spending from loyalty programme engagement.
5. Retail Packs: Sale of packaged products (e.g., chilli crab sauce, curry crab sauce, bak kut teh broth) allowing consumers to recreate signature dishes at home. Available through eShop (Love, Afare) and retail partners.
6. Franchise and Joint Venture Fees: Franchise and joint venture arrangements for international expansion, including the Home Original Chicken JV in Southeast Asia and franchise outlets in Vietnam and other markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Jumbo Group operates and manages a diversified chain of Asian restaurants, including flagship JUMBO Seafood (premium seafood dining famous for chilli and black pepper crabs), Teochew cuisine brands (Chui Huay Lim, Zui Yu Xuan, Chao Ting), Cantonese (Xing Yue Xuan), Bak Kut Teh (NG AH SIO), Hong Kong cha chaan teng (Tsui Wah), wonton noodles (Kok Kee), seafood (Mutiara), and a food court concept (JUMBOREE). The group also operates JUMBO Catering for events, a tiered loyalty programme (JUMBO Rewards), an e-commerce platform (Love, Afare), and a central kitchen that supports food quality consistency and new dish R&D across its 20+ outlets in Singapore, China, Japan, Thailand, Indonesia, South Korea, and Cambodia.

Product overview

Jumbo Group is a Singapore-listed food and beverage company operating a diversified portfolio of restaurant brands and dining concepts. Originally founded as JUMBO Seafood in 1987, the group has expanded from a single seafood restaurant to over 20 restaurants across Singapore, China, Japan, and other Asian markets, serving more than 6,000 diners daily. The portfolio includes flagship brand JUMBO Seafood (known for Chilli Crab and Black Pepper Crab), premium dining concept JUMBO Signatures, Cantonese cuisine at Xing Yue Xuan, multiple Teochew cuisine brands (Chui Huay Lim, Zui Yu Xuan, Chao Ting), heritage Bak Kut Teh at NG AH SIO, wonton noodle specialist Kok Kee Wonton Noodle, Hong Kong-style Tsui Wah, halal-certified Mutiara Seafood, food court concept JUMBOREE, and international presence through Singapore Seafood Republic in Japan. The group also operates a loyalty programme (JUMBO Rewards), catering services, e-commerce platform (Love, Afare), and training division (JUMBO Academy). A central kitchen established in 2008 at headquarters ensures consistency in food quality and supports R&D on new dishes. Recent strategic moves include a joint venture with Chinese fast-food brand Home Original Chicken and expansion into international markets including Jakarta.

Differentiator

Problem solved

Functional benefit

Brands

• JUMBO Seafood: The flagship Singapore-style seafood restaurant brand, best known for chilli crab and black pepper crab. Established in 1987 at East Coast Seafood Centre.
• JUMBO Signatures
• JUMBO Premium
• JUMBO Kitchen
• Xing Yue Xuan
• Chui Huay Lim Teochew Cuisine
• Zui Yu Xuan Teochew Cuisine
• Chao Ting
• NG AH SIO Bak Kut Teh
• Kok Kee Wonton Noodle
• JUMBOREE
• Tsui Wah
• Mutiara Seafood
• Love, Afare
• JUMBO Catering
• Singapore Seafood Republic
• XINYAO Hainanese Chicken Rice
• JPOT

Products and services

• JUMBO Seafood Flagship seafood restaurant brand established in 1987 at East Coast Seafood Centre, best known for signature Chilli Crab and Black Pepper Crab. Operates multiple outlets across Singapore (East Coast, Dempsey, ION Orchard, Jewel Changi, Riverside, Resorts World Sentosa, etc.) and international locations in China (Shanghai, Beijing, Fuzhou, Sanya, Wuhan, Xi'an), Japan, Thailand, Indonesia, South Korea, and Cambodia.
• JUMBO Signatures Flagship premium dining concept of Jumbo Group offering intricate tasting menus and wine pairing, celebrating quintessential Singapore cuisine with culinary excellence by local chefs. Located at Marina Bay Sands.
• Xing Yue Xuan Cantonese cuisine restaurant at Resorts World Sentosa featuring handcrafted dim sum and tasting menus, offering an exquisite seafood journey.
• Chui Huay Lim Teochew Cuisine Teochew cuisine restaurant serving classics since 2011. Offers everything from uncomplicated lunches of 'muay' (Teochew-style porridge) to exquisite seafood feasts. Houses event venues including 4 function halls accommodating 60 to 800 guests.
• Zui Yu Xuan Teochew Cuisine Teochew cuisine restaurant housed in a two-storey heritage building at Far East Square. Offers refined, authentic Teochew fare including signatures such as Deep Fried Liver Rolls, Wok Fried 'Kway Teow', Teochew Oyster Omelette 'Gooey Style', and Teochew 'Puning' Fermented Bean Chicken.
• Chao Ting Modern Teochew restaurant offering innovative twists to classic dishes while honouring Teochew tradition. Features 'Premier' Pao Fan - jasmine rice cooked in broth slow-cooked over five hours using prawns, pork, chicken and fish bones.
• NG AH SIO Bak Kut Teh Heritage Teochew-style Bak Kut Teh brand. Ng Ah Sio's father started selling in the 1950s. Multiple outlets across Singapore (Tai Seng, Clarke Quay Central, Rangoon Road) and international locations.
• Kok Kee Wonton Noodle Well-loved local-style wonton mee brand known for springy noodles and special lard-based sauce. Featured by The Straits Times, AsiaOne, and Mothership.
• JUMBOREE Lively food court and community hub at Tai Seng offering popular local stalls including JUMBO 1987, NG AH SIO Bak Kut Teh, Tsui Wah, Kok Kee Wonton Noodle, and Zhen Ji Chicken Rice. Features live music and vibrant heartland dining.
• Tsui Wah Classic Hong Kong Cha Chaan Teng brand offering authentic Hong Kong flavours including the signature Tsui Wah fried dishes and milk tea. Multiple outlets in Singapore.
• Mutiara Seafood Halal-certified seafood restaurant preserving Singapore's culinary heritage, appealing to the modern palate with generational flavours loved across diverse ethnic communities. Located at Wisma Geylang Serai.
• Love, Afare E-commerce platform selling JUMBO merchandise, gifts, signature sauces and retail packs (chilli crab, curry crab, bak kut teh broth) so customers can recreate signature dishes at home. Includes cooking demonstration content.
• JUMBO Catering Catering service for weddings, birthday celebrations, private banquets, corporate events, and themed events. Offers dishes from the group's celebrated culinary team. Set menus available (e.g., Teochew Muay Set Menu @ S$49.90 for 2 pax).
• Singapore Seafood Republic Seafood dining concept featuring celebrated dishes from four of Singapore's best-loved seafood brands, encapsulating the island city's rich heritage in seafood cuisine. Operates outlets in Ginza and Tokyo, Japan.
• JUMBO Rewards Tiered loyalty programme with Classic, Gold, and Platinum membership tiers. Members earn J$ rebates on dining (5% Classic, 10% Gold/Platinum), receive birthday vouchers worth S$490, and enjoy various privileges across participating outlets. Lifetime membership available for S$20 inclusive of GST.
• JUMBO Kitchen Casual seafood dining offering affordable Singapore-style seafood cuisine with familiar signature offerings such as Chilli Crab and Cereal Prawns at accessible price points.
• XINYAO Hainanese Chicken Rice Hainanese Chicken Rice concept serving this iconic Singaporean National dish, featuring traditional woodwork decor with lake green interior. Located at One ITC Mall in Shanghai.

Quantifiable outcome

• Revenue grew 7.9% to S$105.1 million in H1 FY2026 despite a 22.3% decline in net profit due to investment costs.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Home Original Chicken (老乡鸡)coreStrategic or Co-development Partner · 1 July 2026JUMBO Group (49%) and Home Original Chicken (51%) established a joint venture to operate Home Original Chicken branded restaurants in Southeast Asia, with Singapore as the entry point. Unlike the traditional master franchise model, this JV gives Home Original Chicken direct control over menu development, supply chain management, and brand experience. Singapore was chosen due to its high concentration of Chinese expatriates, familiarity with Chinese culinary traditions, and transparent regulatory environment, serving as a testing ground for future expansion into Indonesia and Thailand.
• Lausanjee Brand (JV)minorStrategic or Co-development Partner · 30 June 2026JUMBO Group established a joint venture to establish and operate Chinese-style quick service restaurants under the 'Lausanjee' brand in Singapore, as announced on June 30, 2026. This represents another JV vehicle for diversifying the group's restaurant portfolio.
• ChristyminorChannel Partner/ Reseller/ Distributor · 16 February 2026British luxury home textiles brand Christy partnered with JUMBO Group as the official distributor in the UAE across retail and e-commerce channels. Christy, founded in Manchester in 1850 and known for inventing the world's first industrial terry towel, is leveraging JUMBO Group's established distribution and retail leadership in the UAE to bring its premium bed and bath collections to consumers nationwide. The partnership was marked by a brand experience event held in Dubai at The Biltmore Hotel Villas, Al Barsha.
• Beijing Hualian F&B Management CominorStrategic or Co-development Partner · 22 January 2026JUMBO Group acquired a 20% stake in a joint venture with Beijing Hualian F&B Management Co (holding the remaining 80%) for 300,000 yuan (S$55,300) to operate a JUMBO Seafood restaurant in Xi'an, China. The JV has 1.2 million yuan in registered capital. This investment, funded through internal resources, is not expected to have a material impact on Jumbo Group's financial performance for FY2026.
• Boustead Industrial Fund (BIF)minorImplementation/ SI/ Consulting Partner · 20 January 2026JUMBO Group is acquiring a leasehold interest in 26 Tai Seng Street from Boustead Industrial Fund (BIF), a private real estate trust managed by Boustead Projects. Jumbo currently occupies over half of the property's leasable area under a long-term lease for its central kitchen, logistics, and training operations. The acquisition will be held via an SPV (30% Jumbo Group subsidiary JGOR, 70% BIF's trustee Perpetual (Asia)), aiming to mitigate future rental volatility, reduce relocation risks, and enhance visibility over long-term occupancy and cost structure.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Koufu Group: Singapore-listed (SGX) F&B group operating food courts, coffee shops, and casual restaurants. Comparable in operating multi-format Singapore dining outlets including food court (JUMBOREE analog) and casual dining brands.
• Imperial Treasure Restaurant Group: Singapore-headquartered multi-brand fine dining group with strong Cantonese, Teochew, and seafood positioning. Closely comparable in multi-brand premium Asian dining model and Chinese culinary heritage.
• Paradise Group: Singapore-based multi-brand F&B group operating seafood, Chinese, and contemporary dining concepts. Comparable multi-brand strategy and seafood-focused flagship (Paradise Seafood) make it a direct competitor in the Singapore dining market.
• Crystal Jade: Singapore-headquartered multi-brand Chinese restaurant group with international presence. Comparable in multi-brand Asian dining and Chinese cuisine focus across premium and casual price points.
• No Signboard Seafood: Singapore seafood restaurant chain known for its signature crab dishes and heritage positioning. Directly competes with JUMBO Seafood in the premium Singapore seafood category and shares a similar Chinese heritage cuisine focus.
• Peach Garden: Singapore Chinese restaurant chain with multiple outlets and corporate catering. Comparable in Chinese cuisine focus, multi-outlet operations, and B2B catering/event services targeting corporate clients.
• Long Beach Seafood: Iconic Singapore seafood restaurant chain with multiple locations. Direct competitor in the premium seafood dining space, comparable cuisine style, and similar diner base, particularly among local and tourist patrons.
• Tung Lok Group: Singapore-listed (SGX) restaurant group operating multiple Chinese and seafood dining brands across Asia. Direct competitor in the premium seafood dining segment and one of the most comparable publicly traded peers in the Singapore seafood restaurant space.
• PUTIEN: Singapore-headquartered restaurant chain specializing in Fujian cuisine with regional expansion. Comparable in specialized Asian cuisine focus, multi-outlet operations, and brand-led international expansion model.

Broad incumbents

• BreadTalk Group: Singapore-listed (SGX) multi-brand F&B group operating bakery, casual dining, and lifestyle concepts. Comparable in multi-brand diversification strategy and SGX-listed exposure, though concentrated in bakery-cafe rather than seafood dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JumboGroupSingapore
• Facebookfacebook.com/jpot.singapore
• Instagraminstagram.com/jumbogroup.singapore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumbo Group